{"id":5242,"date":"2023-12-21T07:30:00","date_gmt":"2023-12-21T06:30:00","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=5242"},"modified":"2023-12-19T07:34:04","modified_gmt":"2023-12-19T06:34:04","slug":"vyberte-si-svuj-idealni-kalendar-na-rok-2024","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/vyberte-si-svuj-idealni-kalendar-na-rok-2024\/","title":{"rendered":"Vyberte si sv\u016fj ide\u00e1ln\u00ed kalend\u00e1\u0159 na rok 2024"},"content":{"rendered":"\n<p>Jak navrhnout kalend\u00e1\u0159e, aby byly p\u0159\u00edjemn\u00e9 na pohled a funk\u010dn\u00ed po cel\u00fd rok? P\u0159e\u010dt\u011bte si 5 praktick\u00fdch tip\u016f.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>1. Vyberte ov\u011b\u0159en\u00e9 form\u00e1ty<\/strong><\/strong><\/h2>\n\n\n\n<p>Pokud v\u00edte, \u017ee va\u0161e publikum reaguje na v\u00e1\u0161 reklamn\u00ed kalend\u00e1\u0159 rok co rok se stejn\u00fdm nad\u0161en\u00edm, dr\u017ete se toho, co je osv\u011bd\u010den\u00e9 a obl\u00edben\u00e9. \u010c\u00edm v\u00edce toho o sv\u00fdch z\u00e1kazn\u00edc\u00edch v\u00edte, t\u00edm snadn\u011bji p\u0159izp\u016fsob\u00edte optim\u00e1ln\u00ed typ a form\u00e1t kalend\u00e1\u0159e. M\u00e1te mezi sv\u00fdmi z\u00e1kazn\u00edky automechaniky? Rozhodn\u011bte se pro plak\u00e1tov\u00fd\/listov\u00fd kalend\u00e1\u0159, kter\u00fd bude v d\u00edln\u011b v\u017edy na viditeln\u00e9m m\u00edst\u011b. Po\u0159\u00e1d\u00e1te \u0161kolen\u00ed pro \u00fa\u010detn\u00ed kancel\u00e1\u0159e? P\u0159em\u00fd\u0161lejte o stoln\u00edch kalend\u00e1\u0159\u00edch s velk\u00fdm prostorem pro pozn\u00e1mky, rozvrhy a pozn\u00e1mky k d\u016fle\u017eit\u00fdm ud\u00e1lostem dne.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>N\u00e1st\u011bnn\u00fd kalend\u00e1\u0159 se spir\u00e1lou: klasick\u00e9 d\u00edlo tohoto \u017e\u00e1nru<\/strong><\/strong><\/h3>\n\n\n\n<p>Pokud jde o osv\u011bd\u010den\u00e9 form\u00e1ty, jsou spir\u00e1lov\u00e9 n\u00e1st\u011bnn\u00e9 kalend\u00e1\u0159e rok co rok nejlep\u0161\u00ed volbou. Jsou praktick\u00e9, umo\u017en\u00ed v\u00e1m napl\u00e1novat si \u010dtvrtlet\u00ed a d\u00edky velk\u00e9mu kalend\u00e1\u0159i jsou snadno \u010diteln\u00e9, i kdy\u017e vis\u00ed na zdi mimo v\u00e1\u0161 pracovn\u00ed st\u016fl.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>2. P\u0159izp\u016fsoben\u00ed se grafick\u00fdm trend\u016fm<\/strong><\/strong><\/h2>\n\n\n\n<p>Pokud chcete, aby v\u00e1\u0161 kalend\u00e1\u0159 lahodil oku po cel\u00fd rok, pod\u00edvejte se na grafick\u00e9 trendy pro rok 2024, ne\u017e za\u010dnete navrhovat. Vyberte si sm\u011br, kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 charakteru va\u0161\u00ed zna\u010dky, a vytvo\u0159te design, kter\u00fd bude aktu\u00e1ln\u00ed po dobu 12 m\u011bs\u00edc\u016f. Gradientn\u00ed kompozice kr\u00e1sn\u011b zv\u00fdrazn\u00ed i spir\u00e1lov\u00fd n\u00e1st\u011bnn\u00fd kalend\u00e1\u0159. <a href=\"https:\/\/justprint.cz\/stolni_kalendar\">Stoln\u00ed kalend\u00e1\u0159<\/a> ve tvaru pyramidy bude vyjad\u0159ovat minimalismus. A pyramidov\u00e9 kalend\u00e1\u0159e na \u0161ed\u00e9m, kraftov\u00e9m kartonu budou tak\u00e9 zapadat do trendu \u0161etrn\u00e9ho k \u017eivotn\u00edmu prost\u0159ed\u00ed.<\/p>\n\n\n\n<p>Prozkoumejte grafick\u00e9 trendy pro p\u0159\u00ed\u0161t\u00ed rok \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"q23SYPZ8oi\"><a href=\"https:\/\/justprint.cz\/blog\/graficke-trendy-2024-podivejte-se-co-se-dostava-na-vrchol\/\">Grafick\u00e9 Trendy 2024 &#8211; Pod\u00edvejte se, co se dost\u00e1v\u00e1 na vrchol<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Grafick\u00e9 Trendy 2024 &#8211; Pod\u00edvejte se, co se dost\u00e1v\u00e1 na vrchol&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/graficke-trendy-2024-podivejte-se-co-se-dostava-na-vrchol\/embed\/#?secret=AxQJrOtt8n#?secret=q23SYPZ8oi\" data-secret=\"q23SYPZ8oi\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>\u2726 N\u00e1pov\u011bda:<\/strong><\/strong><\/p>\n\n\n\n<p>Podle tohoto pravidla m\u016f\u017eete ka\u017edoro\u010dn\u011b navrhovat firemn\u00ed kalend\u00e1\u0159e, kter\u00e9 se stanou identifika\u010dn\u00edm prvkem va\u0161\u00ed zna\u010dky a p\u0159\u00edjemci se budou t\u011b\u0161it, \u010d\u00edm je p\u0159ekvap\u00edte v n\u00e1sleduj\u00edc\u00edm roce. Na podobn\u00e9m mechanismu postavila spole\u010dnost Pantone svou anketu Pantone Barva roku.<\/p>\n\n\n\n<p>Zjist\u011bte, jak\u00e1 barva bude vl\u00e1dnout v roce 2023 \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3bLZoJR89A\"><a href=\"https:\/\/justprint.cz\/blog\/rok-2023-v-barvach-pantone\/\">Rok 2023 v barv\u00e1ch Pantone<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Rok 2023 v barv\u00e1ch Pantone&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/rok-2023-v-barvach-pantone\/embed\/#?secret=CGDkhIacgZ#?secret=3bLZoJR89A\" data-secret=\"3bLZoJR89A\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>3. Projevte svou kreativitu<\/strong><\/strong><\/h2>\n\n\n\n<p>Pracujete v kreativn\u00edm pr\u016fmyslu nebo jen r\u00e1di p\u0159ekvapujete lidi neobvykl\u00fdmi kreativn\u00edmi n\u00e1pady?<a href=\"https:\/\/justprint.cz\/produkty\/kalendare\"> Kalend\u00e1\u0159e<\/a> v\u00e1m to umo\u017en\u00ed! Experimentujte s form\u00e1ty a typy, vyzkou\u0161ejte ka\u017ed\u00fd rok novou variantu firemn\u00edho kalend\u00e1\u0159e a zjist\u011bte, kter\u00e9 z nich maj\u00ed u va\u0161eho publika nejv\u011bt\u0161\u00ed ohlas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>4. Demonstrujte hodnoty<\/strong><\/strong><\/h2>\n\n\n\n<p>Podporuje va\u0161e spole\u010dnost d\u016fle\u017eit\u00e9 soci\u00e1ln\u00ed iniciativy a prov\u00e1d\u00ed rozs\u00e1hl\u00e9 aktivity v oblasti CSR? Uve\u010fte to ve sv\u00e9m z\u00e1kaznick\u00e9m kalend\u00e1\u0159i. Dob\u0159e zde funguje nap\u0159\u00edklad m\u011bs\u00ed\u010dn\u00ed spir\u00e1lov\u00e1 pyramida, kde m\u016f\u017eete na ka\u017edou kartu vedle kalend\u00e1\u0159e um\u00edstit fotografii nebo popis charitativn\u00ed organizace. Jsou va\u0161\u00ed zna\u010dce bl\u00edzk\u00e9 ekologick\u00e9 a environment\u00e1ln\u00ed hodnoty? Zvolte pyramidu od spole\u010dnosti Kraft, kter\u00e1 p\u0159i tisku va\u0161ich marketingov\u00fdch materi\u00e1l\u016f upozorn\u00ed na zodpov\u011bdn\u00fd v\u00fdb\u011br surovin.<\/p>\n\n\n\n<p><strong><strong>\u2726 N\u00e1pov\u011bda:<\/strong><\/strong><\/p>\n\n\n\n<p>Kraftov\u00e9 pyramidy lze balit do praktick\u00fdch <strong><a href=\"https:\/\/justprint.cz\/recyklovana-nakupni-taska\">recyklovan\u00fdch bavln\u011bn\u00fdch ta\u0161ek.<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>5. Vytv\u00e1\u0159en\u00ed p\u0159idan\u00e9 hodnoty<\/strong><\/strong><\/h2>\n\n\n\n<p>Pokud provozujete marketingovou agenturu nebo pracujete v oblasti prodeje, m\u016f\u017eete sv\u016fj kalend\u00e1\u0159 navrhnout tak, aby obsahoval neobvykl\u00e9 sv\u00e1tky nebo d\u016fle\u017eit\u00e9 oborov\u00e9 ud\u00e1losti a konference, kter\u00e9 mohou b\u00fdt pro va\u0161e z\u00e1kazn\u00edky zaj\u00edmav\u00e9. P\u0159edstavte si tu reakci, kdy\u017e pod datem 3. \u0159\u00edjna, co\u017e je Sv\u011btov\u00fd den z\u00e1kaznick\u00e9 zku\u0161enosti, najde \u010dlov\u011bk s kalend\u00e1\u0159em v ruce p\u0159\u00e1n\u00ed pr\u00e1v\u011b od v\u00e1s! \ud83d\ude42e\u0144 Klienta, osoba maj\u0105ca w r\u0119ku kalendarz znajdzie od ciebie \u017cyczenia! \ud83d\ude42<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>P\u0159e\u010dt\u011bte si tak\u00e9:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yPFDWvgd9m\"><a href=\"https:\/\/justprint.cz\/blog\/dobre-sladene-kalendare-prozkoumejte-tyto-odkazy\/\">Dob\u0159e slad\u011bn\u00e9 kalend\u00e1\u0159e. Prozkoumejte tyto odkazy<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Dob\u0159e slad\u011bn\u00e9 kalend\u00e1\u0159e. Prozkoumejte tyto odkazy&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/dobre-sladene-kalendare-prozkoumejte-tyto-odkazy\/embed\/#?secret=iDDFxUbuJ4#?secret=yPFDWvgd9m\" data-secret=\"yPFDWvgd9m\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jak navrhnout kalend\u00e1\u0159e, aby byly p\u0159\u00edjemn\u00e9 na pohled a funk\u010dn\u00ed po cel\u00fd rok? P\u0159e\u010dt\u011bte si 5 praktick\u00fdch tip\u016f.<\/p>\n","protected":false},"author":1,"featured_media":5329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[62,127,122,222],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5242"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=5242"}],"version-history":[{"count":7,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5242\/revisions"}],"predecessor-version":[{"id":5288,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5242\/revisions\/5288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/5329"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=5242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=5242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=5242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}