{"id":5240,"date":"2023-12-07T07:30:00","date_gmt":"2023-12-07T06:30:00","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=5240"},"modified":"2026-02-24T07:19:25","modified_gmt":"2026-02-24T06:19:25","slug":"katalog-s-dodatecnou-hodnotou-vyzkousejte-tyto-napady","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/katalog-s-dodatecnou-hodnotou-vyzkousejte-tyto-napady\/","title":{"rendered":"Katalog s dodate\u010dnou hodnotou. Vyzkou\u0161ejte tyto n\u00e1pady"},"content":{"rendered":"\n<p>Jak navrhnout obsah, aby v\u00e1\u0161 <a href=\"https:\/\/justprint.cz\/produkty\/katalogy\" title=\"reklamn\u00ed katalog\">reklamn\u00ed katalog<\/a> nebyl jen n\u00e1strojem na podporu prodeje? M\u00e1me pro to hned n\u011bkolik n\u00e1pad\u016f.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Vyberte si v\u00fdraznou ob\u00e1lku a neobvykl\u00fd form\u00e1t<\/strong><\/strong><\/h2>\n\n\n\n<p>Prvn\u00edm krokem k \u00fasp\u011b\u0161n\u00e9mu ti\u0161t\u011bn\u00e9mu katalogu je vizu\u00e1ln\u00ed p\u0159ita\u017elivost, kter\u00e1 za\u010d\u00edn\u00e1 ob\u00e1lkou. Odli\u0161te p\u0159edn\u00ed stranu katalogu matnou, pocitov\u011b p\u0159\u00edjemnou f\u00f3li\u00ed, kter\u00e1 vyvol\u00e1v\u00e1 asociace s exkluzivitou a \u0161pi\u010dkovou kvalitou produkt\u016f uveden\u00fdch v reklamn\u00ed slo\u017ece. Vybran\u00e9 prvky grafick\u00e9ho n\u00e1vrhu lze pro je\u0161t\u011b lep\u0161\u00ed efekt zv\u00fdraznit selektivn\u00edm UV lakem.<\/p>\n\n\n\n<p>Zamyslete se tak\u00e9 nad volbou form\u00e1tu. \u010ctvercov\u00fd katalog m\u016f\u017ee b\u00fdt poutav\u011bj\u0161\u00ed ne\u017e design v typick\u00e9m form\u00e1tu A4 pro katalogy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\ud83d\udca1 V Justprint si objedn\u00e1te:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/justprint.cz\/sesivany_katalog\">\u0161it\u00e9 katalogy<\/a><\/li><li><a href=\"https:\/\/justprint.cz\/lepeny_katalog\">lepen\u00e9 katalogy<\/a><\/li><li><a href=\"https:\/\/justprint.cz\/katalog_se_spiralou\">spir\u00e1lov\u00e9 katalogy.<\/a><\/li><\/ul>\n\n\n\n<p>Vyberte si z 8 form\u00e1t\u016f, n\u011bkolika des\u00edtek objemov\u00fdch variant a 3 barev spir\u00e1l. Spousta prostoru pro kreativn\u00ed experimentov\u00e1n\u00ed!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>P\u0159ekro\u010dte b\u011b\u017en\u00e1 pravidla a vyu\u017eijte p\u0159izp\u016fsobivost pap\u00edru<\/strong><\/strong><\/h2>\n\n\n\n<p>Jakmile se v\u00e1m poda\u0159\u00ed z\u00edskat pozornost a zaujmout vizu\u00e1ln\u00ed rovinou katalogu, udr\u017eujte pozornost na podobn\u00e9 nebo vy\u0161\u0161\u00ed \u00farovni vytvo\u0159en\u00edm Hitchcockova efektu (za\u010dn\u011bte zem\u011bt\u0159esen\u00edm a pak nechte nap\u011bt\u00ed nar\u016fstat \ud83d\ude0a). Pou\u017eijte neobvykl\u00e1 \u0159e\u0161en\u00ed, prom\u00edtn\u011bte \u010d\u00e1st obsahu na pr\u016fhledn\u00e9 plastov\u00e9 rozd\u011blova\u010de nebo ozdobn\u00e9 pap\u00edry v r\u016fzn\u00fdch barv\u00e1ch, abyste odd\u011blili jednotliv\u00e9 \u010d\u00e1sti katalogu. Vyu\u017eijte plastov\u00fdch mo\u017enost\u00ed pap\u00edru k prezentaci v\u00fdrobk\u016f ve 3D (jako v p\u0159\u00edkladu n\u00ed\u017ee). V\u00e1\u0161 katalog by m\u011bl b\u00fdt zaj\u00edmav\u011bj\u0161\u00ed s ka\u017edou dal\u0161\u00ed str\u00e1nkou nebo z\u00e1hybem.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.drukomat.pl\/blog\/wp-content\/uploads\/katalog-3d-1024x684.jpg\" alt=\"druk nietypowych katalog\u00f3w\" class=\"wp-image-12497\"\/><figcaption>\u0179r\u00f3d\u0142o: elevate.in<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Krom\u011b standardn\u00ed nab\u00eddky Justprint, kter\u00e1 zahrnuje \u0161it\u00e9, lepen\u00e9 a spir\u00e1lov\u00e9 katalogy, realizujeme tak\u00e9 netradi\u010dn\u00ed n\u00e1vrhy katalog\u016f. Napi\u0161te n\u00e1m na info@justprint.cz a my pro v\u00e1s p\u0159iprav\u00edme individu\u00e1ln\u00ed nab\u00eddku.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Postarejte se o bonusy uvnit\u0159 katalogu<\/strong><\/strong><\/h2>\n\n\n\n<p>Zaj\u00edmav\u00e9 popisy a atraktivn\u00ed obr\u00e1zky produkt\u016f jsou polovinou \u00fasp\u011bchu. Pokud nechcete, aby v\u00e1\u0161 katalog byl jen dal\u0161\u00ed reklamn\u00ed slo\u017ekou, kter\u00e1 po jednor\u00e1zov\u00e9m zhl\u00e9dnut\u00ed skon\u010d\u00ed na poli\u010dce nebo v hor\u0161\u00edm p\u0159\u00edpad\u011b v odpadkov\u00e9m ko\u0161i, nezapome\u0148te do n\u011bj za\u0159adit produkty zdarma, tedy drobn\u00e9 d\u00e1rky nebo v\u00fdhody, kter\u00e9 mohou b\u00fdt v katalogu ukryty, co\u017e zv\u00fd\u0161\u00ed interakci s va\u0161\u00ed zna\u010dkou a prezentovan\u00fdm obsahem.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>P\u0159id\u00e1n\u00ed slevov\u00fdch kup\u00f3n\u016f<\/strong><\/strong><\/h3>\n\n\n\n<p>Jednoduch\u00e1 a osv\u011bd\u010den\u00e1 my\u0161lenka, kter\u00e1 se \u010dasto prom\u00edt\u00e1 do prodeje. Um\u00edst\u011bte na jednu ze sv\u00fdch str\u00e1nek jedine\u010dn\u00fd k\u00f3d, kter\u00fd oprav\u0148uje ke slev\u011b na konkr\u00e9tn\u00ed produkt nebo na celou nab\u00eddku va\u0161eho internetov\u00e9ho obchodu. Pokud prod\u00e1v\u00e1te kancel\u00e1\u0159sk\u00e9 pot\u0159eby, m\u016f\u017eete obsah navrhnout tak, aby kupon p\u0159edstavoval vyst\u0159i\u017eenou polo\u017eku, kterou si m\u016f\u017eete vz\u00edt do obchodu, ani\u017e byste s sebou museli br\u00e1t cel\u00fd katalog.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Napl\u00e1nujte si tajn\u00fd prodej<\/strong><\/strong><\/h3>\n\n\n\n<p>Tento typ akce p\u0159itahuje velk\u00fd z\u00e1jem a katalog je skv\u011bl\u00fdm m\u00edstem pro testov\u00e1n\u00ed jej\u00ed \u00fa\u010dinnosti. Um\u00edst\u011bte informaci o tajn\u00e9m prodeji na p\u0159edposledn\u00ed stranu katalogu, abyste vid\u011bli, kolik lid\u00ed si va\u0161i reklamn\u00ed slo\u017eku prohl\u00e9dlo nebo p\u0159e\u010detlo a\u017e do konce. Tajn\u00fd prodej komunikovan\u00fd &#8222;na pap\u00ed\u0159e&#8220; m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it va\u0161i online aktivitu &#8211; pokud je podm\u00ednkou \u00fa\u010dasti v akci nap\u0159\u00edklad p\u0159ihl\u00e1\u0161en\u00ed se k odb\u011bru newsletteru, p\u0159il\u00e1k\u00e1te nov\u00e9 odb\u011bratele a \u00fa\u010dinnost tohoto typu aktivity m\u016f\u017eete otestovat anal\u00fdzou prodejn\u00ed aktivity ve va\u0161em obchod\u011b v obdob\u00ed kon\u00e1n\u00ed akce.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>P\u0159e\u010dt\u011bte si tak\u00e9 \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XXYOTqG5h5\"><a href=\"https:\/\/justprint.cz\/blog\/7-tipu-jak-vylepsit-svuj-tisteny-katalog\/\">7 tip\u016f, jak vylep\u0161it sv\u016fj ti\u0161t\u011bn\u00fd katalog<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;7 tip\u016f, jak vylep\u0161it sv\u016fj ti\u0161t\u011bn\u00fd katalog&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/7-tipu-jak-vylepsit-svuj-tisteny-katalog\/embed\/#?secret=SnigT2CmsK#?secret=XXYOTqG5h5\" data-secret=\"XXYOTqG5h5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Vyu\u017eijte s\u00edlu gamifikace a haptiky<\/strong><\/strong><\/h3>\n\n\n\n<p>Pomohou v\u00e1m k tomu r\u016fzn\u00e9 prvky pro kutily, kter\u00e9 jsou sou\u010d\u00e1st\u00ed obsahu katalogu. Uk\u00e1zkov\u00e9 v\u00fdrobky v podob\u011b \u0161ablon, skl\u00e1da\u010dek, vlo\u017eek se samolepkami nebo z\u00e1lo\u017eky do knihy, kterou si m\u016f\u017eete vyst\u0159ihnout z jedn\u00e9 ze str\u00e1nek vyti\u0161t\u011bn\u00fdch na elegantn\u00edm ozdobn\u00e9m pap\u00ed\u0159e s vy\u0161\u0161\u00ed gram\u00e1\u017e\u00ed, jsou jen n\u011bkolika n\u00e1pady. Jak\u00e9koli \u0159e\u0161en\u00ed, kter\u00e9 zapoj\u00ed mysl (h\u00e1danky nebo jednoduch\u00e9 manu\u00e1ln\u00ed \u010dinnosti, nap\u0159\u00edklad slo\u017een\u00ed ob\u00e1lky, kter\u00e1 bude fungovat jako odm\u011bna) a smysly publika (zkoum\u00e1n\u00ed hmatem), bude m\u00edt lep\u0161\u00ed dopad na zapamatov\u00e1n\u00ed toho, co nab\u00edz\u00edte a co jako zna\u010dka reprezentujete.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><strong>P\u0159\u00edklad: samomont\u00e1\u017en\u00ed box ve form\u011b katalogov\u00e9 vlo\u017eky<\/strong><\/strong><\/p>\n\n\n\n<p>Pokud podnik\u00e1te v oboru klenotnictv\u00ed a \u00fa\u010delem va\u0161eho katalogu je prezentace va\u0161ich \u0161perk\u016f, m\u016f\u017eete do n\u011bj vlo\u017eit krabi\u010dku, kterou si lid\u00e9 mohou sami vyst\u0159ihnout a sestavit. T\u00edmto zp\u016fsobem zv\u00fd\u0161\u00edte sv\u00e9 \u0161ance na prodej, proto\u017ee mnoho lid\u00ed, kte\u0159\u00ed maj\u00ed krabi\u010dku, do n\u00ed bude cht\u00edt n\u011bco vlo\u017eit a m\u016f\u017ee to b\u00fdt pr\u00e1v\u011b v\u00e1\u0161 v\u00fdrobek.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Navrhn\u011bte si adventn\u00ed kalend\u00e1\u0159 uvnit\u0159 katalogu<\/strong><\/strong><\/h3>\n\n\n\n<p>Pokud pl\u00e1nujete p\u0159edv\u00e1no\u010dn\u00ed vyd\u00e1n\u00ed katalogu produkt\u016f, skv\u011bl\u00fdm n\u00e1padem je pou\u017e\u00edt t\u00e9ma adventn\u00edho kalend\u00e1\u0159e. Dal\u0161\u00ed rozlo\u017een\u00ed kalend\u00e1\u0159e m\u016f\u017eete navrhnout jako samostatnou vlo\u017eku s ok\u00e9nky nebo speci\u00e1ln\u00ed vrstvou, kter\u00e1 po se\u0161kr\u00e1b\u00e1n\u00ed odhal\u00ed produkt za vybran\u00fdm datem.<\/p>\n\n\n\n<p>Stejn\u011b dobr\u00fdm n\u00e1padem je um\u00edstit na jednu ze str\u00e1nek kapesn\u00ed kalend\u00e1\u0159 na p\u0159\u00ed\u0161t\u00ed rok<\/p>\n\n\n\n<p>\ud83d\udcc5 <a href=\"https:\/\/justprint.cz\/kapesni_kalendar\">Zobrazen\u00ed produktu<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"538\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-1024x538.png\" alt=\"tisk katalogu\" class=\"wp-image-4581\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-1024x538.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-300x158.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-768x403.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-1170x614.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1-585x307.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Projekt-bez-tytulu-1-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Praktick\u00fd obsah po cel\u00fd rok<\/strong><\/strong><\/h2>\n\n\n\n<p>Vytvo\u0159te si katalog, kter\u00fd bude krom\u011b prodejn\u00edho obsahu obsahovat i praktick\u00fd obsah. Pokud tento obsah roz\u0161\u00ed\u0159\u00edte o zaj\u00edmavosti o v\u00fdrobku nebo v\u00fdrob\u011b, n\u00e1vody na podporu pou\u017e\u00edv\u00e1n\u00ed v\u00fdrobku, n\u00e1vody k pou\u017eit\u00ed nebo informace t\u00fdkaj\u00edc\u00ed se servisu \u010di poprodejn\u00ed podpory, zv\u00fd\u0161\u00edte \u0161anci, \u017ee v\u00e1\u0161 katalog z\u016fstane u n\u011bkoho d\u00e9le.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jak navrhnout obsah, aby v\u00e1\u0161 reklamn\u00ed katalog nebyl jen n\u00e1strojem na podporu prodeje? M\u00e1me pro to hned n\u011bkolik n\u00e1pad\u016f.<\/p>\n","protected":false},"author":1,"featured_media":5314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[65,123,127,66,136,122],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5240"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=5240"}],"version-history":[{"count":13,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5240\/revisions"}],"predecessor-version":[{"id":5493,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5240\/revisions\/5493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/5314"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=5240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=5240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=5240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}