{"id":5115,"date":"2024-01-11T07:30:00","date_gmt":"2024-01-11T06:30:00","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=5115"},"modified":"2026-02-24T07:25:36","modified_gmt":"2026-02-24T06:25:36","slug":"prekvapte-tim-co-je-uvnitr-reklama-tisk-e-commerce","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/prekvapte-tim-co-je-uvnitr-reklama-tisk-e-commerce\/","title":{"rendered":"P\u0159ekvapte t\u00edm, co je uvnit\u0159. Reklama tisk e-commerce"},"content":{"rendered":"\n<p>V dob\u011b digit\u00e1ln\u00edho marketingu a online obchodov\u00e1n\u00ed maj\u00ed ti\u0161t\u011bn\u00e9 marketingov\u00e9 materi\u00e1ly, jako jsou <a href=\"https:\/\/justprint.cz\/blog\/dobre-se-sklada-letak-ve-formatu-dl-bez-tajemstvi\/\">let\u00e1ky<\/a>, <a href=\"https:\/\/justprint.cz\/produkty\/katalogy\" title=\"bro\u017eury\">bro\u017eury<\/a> nebo pouk\u00e1zky, st\u00e1le d\u016fle\u017eit\u00e9 m\u00edsto ve strategi\u00edch elektronick\u00e9ho obchodov\u00e1n\u00ed. Pod\u00edvejte se, jak je m\u016f\u017eete efektivn\u011b vyu\u017e\u00edt p\u0159i propaga\u010dn\u00edch aktivit\u00e1ch v elektronick\u00e9m obchod\u011b.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Tiskov\u00fd marketing v e-commerce &#8211; hlavn\u00ed v\u00fdhody<\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e1 reklama dopl\u0148uje aktivity v digit\u00e1ln\u00edm sv\u011bt\u011b a pom\u00e1h\u00e1 budovat jedine\u010dn\u00e9 z\u00e1\u017eitky mezi zna\u010dkou a spot\u0159ebitelem, kter\u00e9 online reklama neposkytuje. Ti\u0161t\u011bn\u00e1 reklama je p\u0159\u00edle\u017eitost\u00ed, jak oslovit nov\u00e9 publikum, zv\u00fd\u0161it loajalitu sou\u010dasn\u00fdch z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it prodejn\u00ed potenci\u00e1l. Tiskov\u00e1 marketingov\u00e1 komunikace podporuje up- a cross-sellingov\u00e9 aktivity a podporuje interakci se zna\u010dkou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/8am-ecommerce-1024x682-1.jpg\" alt=\"Papier, das das Paket f\u00fcllt, muss nicht uninteressant sein\" class=\"wp-image-4390\"\/><figcaption>Grafika: justprint.cz<\/figcaption><\/figure>\n\n\n\n<p>Dobr\u00fd v\u00fdrobek nesta\u010d\u00ed k tomu, aby konkuroval jin\u00fdm zna\u010dk\u00e1m s podobn\u00fdm profilem nab\u00eddky. Ti\u0161t\u011bn\u00e9 dopl\u0148ky, kter\u00e9 objedn\u00e1vku ve vn\u00edm\u00e1n\u00ed objednatele dopl\u0148uj\u00ed, jsou p\u0159\u00edjemn\u00fdm p\u0159ekvapen\u00edm a zanech\u00e1vaj\u00ed pozitivn\u00ed dojem z n\u00e1kupu je\u0161t\u011b dlouho po rozbalen\u00ed bal\u00ed\u010dku.<\/p>\n\n\n\n<p>U zna\u010dky 8PM byl v\u00fdb\u011br n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul><li>pouk\u00e1zky se slevou na dal\u0161\u00ed n\u00e1kupy<\/li><li><a href=\"https:\/\/justprint.cz\/skladany_letak\">skl\u00e1dan\u00e9 let\u00e1ky<\/a> p\u0159edstavuj\u00edc\u00ed komplement\u00e1rn\u00ed produkty<\/li><li><a href=\"https:\/\/justprint.cz\/krabice-s-vikem\">d\u00e1rkov\u00e9 krabi\u010dky<\/a> typu gift-box <\/li><li>\u010dtvercov\u00e9 let\u00e1ky s v\u00fdzvou k \u00fa\u010dasti v doporu\u010duj\u00edc\u00edm programu<\/li><li><a href=\"https:\/\/justprint.cz\/vizitka\">vizitky<\/a> s logem a posl\u00e1n\u00edm spole\u010dnosti<\/li><li><a href=\"https:\/\/justprint.cz\/balici-papir\">balic\u00ed pap\u00edr <\/a>s logem zna\u010dky<\/li><\/ul>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 samolepic\u00ed <a href=\"https:\/\/justprint.cz\/samolepici-etikety-na-kotouci\">etikety<\/a> dopl\u0148uj\u00ed konzistentn\u00ed sadu propaga\u010dn\u00edch tiskovin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u0161t\u011bn\u00e1 reklama pom\u00e1h\u00e1 oslovit nov\u00e9 publikum<\/h2>\n\n\n\n<p>Nespornou v\u00fdhodou ti\u0161t\u011bn\u00fdch marketingov\u00fdch materi\u00e1l\u016f je jejich \u00fa\u010dinnost p\u0159i oslovov\u00e1n\u00ed nov\u00fdch c\u00edlov\u00fdch skupin. Internet je reklamn\u00edm obsahem p\u0159esycen, tak\u017ee online reklamy jsou st\u00e1le \u010dast\u011bji ignorov\u00e1ny (bannerov\u00e1 slepota) nebo blokov\u00e1ny. Ti\u0161t\u011bn\u00e9 marketingov\u00e9 materi\u00e1ly st\u00e1le poskytuj\u00ed zaj\u00edmav\u00fd prvek, kter\u00fd m\u016f\u017ee p\u0159it\u00e1hnout pozornost z\u00e1kazn\u00edk\u016f. Dal\u0161\u00ed v\u00fdhodou je specifi\u010dnost ti\u0161t\u011bn\u00e9 reklamy, kter\u00e1 je m\u00e9n\u011b vt\u00edrav\u00e1 ne\u017e digit\u00e1ln\u00ed reklama (let\u00e1ky, katalogy a dal\u0161\u00ed ti\u0161t\u011bn\u00e9 materi\u00e1ly lze ulo\u017eit a zobrazit v p\u0159\u00edpad\u011b pot\u0159eby).<\/p>\n\n\n\n<p>Na tomto m\u00edst\u011b bychom se m\u011bli zm\u00ednit tak\u00e9 o haptice, kter\u00e1 d\u00e1v\u00e1 pap\u00edru v\u00fdhodu oproti pixel\u016fm.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>Haptika, zn\u00e1m\u00e1 tak\u00e9 jako hmatov\u00e9 in\u017een\u00fdrstv\u00ed, je obor, kter\u00fd se zam\u011b\u0159uje na vztahy mezi \u010dlov\u011bkem a hmotou, v nich\u017e doch\u00e1z\u00ed k dotyku.<\/strong><\/p><\/blockquote>\n\n\n\n<p>Haptische (taktile) Sinneseindr\u00fccke erg\u00e4nzen die traditionelle Kommunikation durch Sehen (Bilder, Text) und H\u00f6ren (T\u00f6ne, Haptick\u00e9 (hmatov\u00e9) vjemy dopl\u0148uj\u00ed tradi\u010dn\u00ed komunikaci prost\u0159ednictv\u00edm zraku (obr\u00e1zky, text) a sluchu (zvuky, \u0159e\u010d). \u010c\u00edm v\u00edce smysl\u016f p\u016fsob\u00ed mezi zna\u010dkou a p\u0159\u00edjemcem, t\u00edm v\u011bt\u0161\u00ed je \u0161ance na \u00fasp\u011bch komunikace.<\/p>\n\n\n\n<p><strong>Dal\u0161\u00ed informace o haptice najdete v tomto \u010dl\u00e1nku \u2193.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"46H0EJTkHJ\"><a href=\"https:\/\/justprint.cz\/blog\/haptika-jak-zvysit-ucinnost-reklamnich-materialu-prostrednictvim-hmatovych-zazitku\/\">Haptika. Jak zv\u00fd\u0161it \u00fa\u010dinnost reklamn\u00edch materi\u00e1l\u016f prost\u0159ednictv\u00edm hmatov\u00fdch z\u00e1\u017eitk\u016f?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Haptika. Jak zv\u00fd\u0161it \u00fa\u010dinnost reklamn\u00edch materi\u00e1l\u016f prost\u0159ednictv\u00edm hmatov\u00fdch z\u00e1\u017eitk\u016f?&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/haptika-jak-zvysit-ucinnost-reklamnich-materialu-prostrednictvim-hmatovych-zazitku\/embed\/#?secret=ptdmivmD18#?secret=46H0EJTkHJ\" data-secret=\"46H0EJTkHJ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Propaga\u010dn\u00ed tiskoviny posiluj\u00ed image zna\u010dky<\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 marketingov\u00e9 materi\u00e1ly p\u016fsob\u00ed ve prosp\u011bch image zna\u010dky. Pe\u010dliv\u011b navr\u017een\u00e9 let\u00e1ky, katalogy nebo bro\u017eury s pou\u017eit\u00edm <a href=\"https:\/\/justprint.cz\/category\/premiove-tiskoviny\">prvot\u0159\u00eddn\u00edch tiskov\u00fdch efekt\u016f<\/a> vyvol\u00e1vaj\u00ed asociace, jako je profesionalita, estetika a smysl pro detail. To m\u016f\u017ee n\u00e1sledn\u011b podn\u00edtit ur\u010dit\u00e9 skupiny spot\u0159ebitel\u016f k rozhodnut\u00ed o koupi.<\/p>\n\n\n\n<p>Pod\u00edvejte se na n\u00e1\u0161 Pinterest, jak vypadaj\u00ed z\u00e1silky nejzn\u00e1m\u011bj\u0161\u00edch sv\u011btov\u00fdch luxusn\u00edch zna\u010dek. \u2193<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/pinterest-drukomat-premium-packaging-1024x347-1.jpg\" alt=\"Die Produktverpackung ist ein gro\u00dfer Teil der gesamten Markenkommunikation\" class=\"wp-image-4391\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">S\u00edla tisku p\u0159i propagaci speci\u00e1ln\u00edch nab\u00eddek a slev<\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 kupony, vouchery a slevov\u00e9 k\u00f3dy jsou skv\u011bl\u00fdm zp\u016fsobem propagace speci\u00e1ln\u00edch nab\u00eddek a slev v elektronick\u00e9m obchod\u011b. Z\u00e1kazn\u00edci r\u00e1di \u0161et\u0159\u00ed pen\u00edze, a proto je poskytnut\u00ed fyzick\u00fdch kup\u00f3n\u016f m\u016f\u017ee povzbudit k n\u00e1kupu. Nav\u00edc mo\u017enost fyzicky p\u0159edlo\u017eit kup\u00f3n v stacion\u00e1rn\u00edm obchod\u011b nebo obdr\u017een\u00ed personalizovan\u00e9ho slevov\u00e9ho kup\u00f3nu &#8211; nap\u0159\u00edklad k narozenin\u00e1m &#8211; m\u016f\u017ee b\u00fdt dal\u0161\u00ed pob\u00eddkou k n\u00e1kupu.<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>N\u00e1pov\u011bda<\/strong><br>Ein auf einem personalisierten Papiergutschein aufgedruckter Rabattcode hinterl\u00e4sst einen st\u00e4rkeren Eindruck als derselbe CPoukaz se slevov\u00fdm k\u00f3dem vyti\u0161t\u011bn\u00fdm na personalizovan\u00e9m pap\u00edrov\u00e9m d\u00e1rkov\u00e9m poukazu bude p\u016fsobiv\u011bj\u0161\u00ed ne\u017e stejn\u00fd k\u00f3d zaslan\u00fd elektronicky.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4389\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/voucher-podarunkowy-1024x670-1.jpg\" alt=\"Visitenkartenformat kann erfolgreich als Gutschein dienen\" class=\"wp-image-4389\"\/><figcaption>Poukaz na sladkosti dodan\u00e9 s objedn\u00e1vkou z cukr\u00e1rny. Projekt Bhautik Mulsha<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4394\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/voucher-cukiernia-1024x627-1.jpg\" alt=\"Ein kleines Gutscheinformat eignet sich hervorragend als Erg\u00e4nzung zu einem Paket\" class=\"wp-image-4394\"\/><figcaption>Poukaz na sladkosti dodan\u00e9 s objedn\u00e1vkou z cukr\u00e1rny. Projekt Bhautik Mulsha<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pod\u00edvejte se na \u2192 <strong>personalizovan\u00e9 pouk\u00e1zky<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reklamn\u00ed tisk zlep\u0161uje z\u00e1\u017eitek z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 marketingov\u00e9 materi\u00e1ly jsou mocn\u00fdm n\u00e1strojem pro budov\u00e1n\u00ed pozitivn\u00ed n\u00e1kupn\u00ed zku\u0161enosti. Personalizovan\u00e9 let\u00e1ky, v\u00e1no\u010dn\u00ed p\u0159\u00e1n\u00ed nebo samolepky z limitovan\u00e9 edice p\u0159ikl\u00e1dan\u00e9 k objedn\u00e1vk\u00e1m jsou dopl\u0148ky, kter\u00e9 nestoj\u00ed mnoho, ale v\u00fdznamn\u011b p\u0159isp\u00edvaj\u00ed k procesu zvy\u0161ov\u00e1n\u00ed loajality existuj\u00edc\u00edch z\u00e1kazn\u00edk\u016f. A v\u011bt\u0161\u00ed loajalita znamen\u00e1 snaz\u0161\u00ed rozhodov\u00e1n\u00ed o dal\u0161\u00edm n\u00e1kupu.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4393\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/ulotka-personalizowana-2.jpg\" alt=\"Das gleiche Grafikdesign eignet sich auch f\u00fcr Poster und Brosch\u00fcren\" class=\"wp-image-4393\"\/><figcaption>fot. justprint.cz<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4392\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/ulotka-personalizowana-1.jpg\" alt=\"W\u00e4hlen Sie einen Farbakzent in Ihren Flugbl\u00e4ttern\" class=\"wp-image-4392\"\/><figcaption>fot. justprint.cz<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pod\u00edvejte se na \u2192<a href=\"https:\/\/justprint.cz\/produkty\/letaky\"> personalizovan\u00e9 let\u00e1ky<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tisk v obdob\u00ed rozbalov\u00e1n\u00ed (unboxingu) nab\u00fdv\u00e1 na v\u00fdznamu<\/strong><\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00fd reklamn\u00ed materi\u00e1l je p\u0159idanou hodnotou p\u0159i roz\u0161\u00ed\u0159en\u00e9 dod\u00e1vce (rozbalen\u00ed &#8211; unboxingu). Obsah z\u00e1silky prezentovan\u00fd p\u0159i rozbalov\u00e1n\u00ed p\u0159ed ve\u0159ejnost\u00ed v \u017eiv\u00e9m vys\u00edl\u00e1n\u00ed nebo na filmov\u00e9m z\u00e1znamu zve\u0159ejn\u011bn\u00e9m na Instagramu je \u010dasto rozhoduj\u00edc\u00edm faktorem pro n\u00e1kup. Recenzenti hodnot\u00ed nejen v\u00fdrobky, ale tak\u00e9 obal a dal\u0161\u00ed obsah <a href=\"https:\/\/justprint.cz\/blog\/kreativni-baleni-v-ruznych-obchodnich-modelech\/\">balen\u00ed<\/a>. Dal\u0161\u00ed bezplatn\u00e9 p\u0159edm\u011bty v balen\u00ed &#8211; samolepky, d\u011bkovn\u00e9 karti\u010dky za n\u00e1kup, vizitky se sloganem odkazuj\u00edc\u00edm na hodnoty va\u0161\u00ed zna\u010dky a adresu va\u0161eho internetov\u00e9ho obchodu &#8211; budou atraktivn\u00edmi &#8222;v\u00fdpln\u011bmi&#8220;, kter\u00e9 v div\u00e1c\u00edch vzbud\u00ed dojem, \u017ee va\u0161e zna\u010dka d\u00e1v\u00e1 v\u00edc ne\u017e objednan\u00e9 produkty.<\/p>\n\n\n\n<p>Navzdory rostouc\u00ed popularit\u011b online marketingu maj\u00ed ti\u0161t\u011bn\u00e9 reklamn\u00ed materi\u00e1ly st\u00e1le d\u016fle\u017eit\u00e9 m\u00edsto v podp\u016frn\u00fdch aktivit\u00e1ch elektronick\u00e9ho obchodu. Jsou \u00fa\u010dinn\u00fdm n\u00e1strojem pro osloven\u00ed \u0161irok\u00e9ho publika, zlep\u0161uj\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky, pom\u00e1haj\u00ed \u0161\u00ed\u0159it informace o propaga\u010dn\u00edch akc\u00edch a jsou d\u016fle\u017eit\u00fdm prvkem p\u0159i budov\u00e1n\u00ed v\u00fdjime\u010dn\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti.<\/p>\n\n\n\n<p>P\u0159e\u010dt\u011bte si tak\u00e9:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EPbQuA3Gia\"><a href=\"https:\/\/justprint.cz\/blog\/zabalte-se-do-luxusu-povrchova-uprava-v-oblasti-obaloveho-designu\/\">Zabalte se do luxusu \u2728 Povrchov\u00e1 \u00faprava v oblasti obalov\u00e9ho designu<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Zabalte se do luxusu \u2728 Povrchov\u00e1 \u00faprava v oblasti obalov\u00e9ho designu&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/zabalte-se-do-luxusu-povrchova-uprava-v-oblasti-obaloveho-designu\/embed\/#?secret=aFOoW2r0Rq#?secret=EPbQuA3Gia\" data-secret=\"EPbQuA3Gia\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zdroj grafiky:<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/110416979\/Coupon-discount-offer-banner-design\" rel=\"nofollow\" title=\"\">https:\/\/www.behance.net\/gallery\/110416979\/Coupon-discount-offer-banner-design<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/178458991\/The-Cake-Shop-Voucher-Design\" rel=\"nofollow\" title=\"\">https:\/\/www.behance.net\/gallery\/178458991\/The-Cake-Shop-Voucher-Design<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dob\u011b digit\u00e1ln\u00edho marketingu a online obchodov\u00e1n\u00ed maj\u00ed ti\u0161t\u011bn\u00e9 marketingov\u00e9 materi\u00e1ly, jako jsou let\u00e1ky, bro\u017eury nebo pouk\u00e1zky, st\u00e1le d\u016fle\u017eit\u00e9 m\u00edsto ve strategi\u00edch elektronick\u00e9ho obchodov\u00e1n\u00ed. Pod\u00edvejte se, jak je m\u016f\u017eete efektivn\u011b&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[206,127,136],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5115"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=5115"}],"version-history":[{"count":17,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5115\/revisions"}],"predecessor-version":[{"id":5496,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5115\/revisions\/5496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/5344"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=5115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=5115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=5115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}