{"id":5087,"date":"2023-11-02T07:30:00","date_gmt":"2023-11-02T06:30:00","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=5087"},"modified":"2023-11-08T10:37:15","modified_gmt":"2023-11-08T09:37:15","slug":"velky-format-pro-dobry-ucel","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/velky-format-pro-dobry-ucel\/","title":{"rendered":"Velk\u00fd form\u00e1t pro dobr\u00fd \u00fa\u010del"},"content":{"rendered":"\n<p>Billboardy a dal\u0161\u00ed extern\u00ed reklamn\u00ed nosi\u010de \u010dasto stoj\u00ed na sv\u011btl\u00e9 stran\u011b s\u00edly. Velk\u00fd form\u00e1t se s oblibou pou\u017e\u00edv\u00e1 pro informa\u010dn\u00ed a soci\u00e1ln\u00ed kampan\u011b a jen m\u00e1loco dok\u00e1\u017ee l\u00e9pe zprost\u0159edkovat to, co m\u00e1 vyjad\u0159ovat. N\u011bkolik dobr\u00fdch p\u0159\u00edklad\u016f najdete v tomto \u010dl\u00e1nku.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Co je stejn\u011b \u0161kodliv\u00e9 jako cigarety?<\/h2>\n\n\n\n<p>&#8222;Forschungen zeigen, dass Einsamkeit und Isolation genauso gesundheitssch\u00e4dlich sein k\u00f6nnen wie das Rauchen von 15 &#8222;V\u00fdzkumy ukazuj\u00ed, \u017ee osam\u011blost a izolace mohou b\u00fdt pro zdrav\u00ed stejn\u011b \u0161kodliv\u00e9 jako kou\u0159en\u00ed 15 cigaret denn\u011b,&#8220; uv\u00e1d\u00ed se na plak\u00e1tech nadace ALONE, kter\u00e1 bojuje proti osam\u011blosti star\u0161\u00edch lid\u00ed. Kampa\u0148 se objevila na venkovn\u00ed reklam\u011b ve Velk\u00e9 Brit\u00e1nii.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4400\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/alone_1-724x1024-1.jpg\" alt=\"Eines der Plakate aus der Kampagne zum Thema Einsamkeit von Marlboro\" class=\"wp-image-4400\"\/><figcaption>Vytvo\u0159ila: agentura Superdream pro ALONE Foundation<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4401\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/alone_2-724x1024-1.jpg\" alt=\"Poster aus einer Kampagne \u00fcber die Auswirkungen der Einsamkeit von Marlboro\" class=\"wp-image-4401\"\/><figcaption>Vytvo\u0159ila: agentura Superdream pro ALONE Foundation<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Prohl\u00e9dn\u011bte si tento produkt: <a href=\"https:\/\/justprint.cz\/plakat_xxl\">velkoform\u00e1tov\u00fd plak\u00e1t<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nam\u00edsto cigaret<\/h2>\n\n\n\n<p>Tak\u00e9 spole\u010dnost McDonald&#8217;s se rozhodla bojovat proti probl\u00e9mu &#8222;kou\u0159en\u00ed&#8220;. V Indii se objevily plak\u00e1ty s typickou krabi\u010dkou cigaret napln\u011bnou hranolky. C\u00edlem kampan\u011b, kter\u00e1 prob\u011bhla v metropolitn\u00edch oblastech v \u010dervnu tohoto roku, bylo podpo\u0159it spole\u010dn\u00e9 \u00fasil\u00ed o budoucnost bez d\u00fdmu.<\/p>\n\n\n\n<p>Je ale v\u00fdm\u011bna cigaret za hranolky dobr\u00fdm krokem, pokud jde o zdrav\u00ed? O tom by se asi dalo diskutovat.<\/p>\n\n\n\n<div class=\"wp-block-image aligncenter size-full\"><figure class=\"aligncenter size-full\"><img src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/mcdonalds-431x512-1.png\" alt=\"Ein Kampagnenplakat zur Sensibilisierung f\u00fcr den Verzehr von Junk Food\" class=\"wp-image-4402\"\/><figcaption>Vytvo\u0159en\u00ed: Agenturn\u00ed osv\u011b\u017euj\u00edc\u00ed n\u00e1vrhy pro McDonald&#8217;s<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Nam\u00edsto hranolek<\/h2>\n\n\n\n<p>&#8222;Vym\u011b\u0148te nezdrav\u00e9 j\u00eddlo za zdrav\u00e9&#8220; &#8211; jednoduch\u00e9 textov\u00e9 sd\u011blen\u00ed a v\u00fdsti\u017en\u00e9 ilustrace jsou silnou str\u00e1nkou kampan\u011b, kter\u00e1 nab\u00e1d\u00e1 ke zm\u011bn\u011b stravovac\u00edch n\u00e1vyk\u016f. Billboardy a plak\u00e1ty pro Sv\u011btovou zdravotnickou organizaci navrhli studenti z G\u00edzsk\u00e9 \u0161koly reklamy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_who_2-1024x918-1.jpg\" alt=\"Gut gestaltete Plakate k\u00f6nnen die Aufmerksamkeit auf Themen lenken, die f\u00fcr alle wichtig sind\" class=\"wp-image-4397\"\/><figcaption>Fot. Helwan University<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_who_1-1024x706-1.jpg\" alt=\"Stra\u00dfenplakate k\u00f6nnen auf wichtige gesellschaftliche Themen aufmerksam machen\" class=\"wp-image-4396\"\/><figcaption>Fot. Helwan University<\/figcaption><\/figure>\n\n\n\n<p><br>Pod\u00edvejte se na: <strong><a href=\"https:\/\/justprint.cz\/billboardy-digitalni-tisk\">digit\u00e1ln\u00ed billboardy<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oslavujte zodpov\u011bdn\u011b<\/h2>\n\n\n\n<p>4. \u010dervenec &#8211; Den nez\u00e1vislosti ve Spojen\u00fdch st\u00e1tech &#8211; je v americk\u00e9 kultu\u0159e v\u00fdznamn\u00fdm sv\u00e1tkem. Intenzivn\u00ed oslavy v tomto obdob\u00ed v\u0161ak maj\u00ed za n\u00e1sledek nejvy\u0161\u0161\u00ed procento \u00famrt\u00ed zp\u016fsoben\u00fdch \u0159\u00edzen\u00edm pod vlivem alkoholu. Kampa\u0148, kter\u00e1 varuje p\u0159ed usednut\u00edm za volant po po\u017eit\u00ed alkoholu, vyu\u017e\u00edv\u00e1 klasick\u00e9 propaga\u010dn\u00ed plak\u00e1ty, kter\u00e9 maj\u00ed vyprovokovat k zamy\u0161len\u00ed a ovlivnit rozhodnut\u00ed a pomoci tak sn\u00ed\u017eit tyto negativn\u00ed statistiky.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4403\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/no_alco_2-1024x683-1.jpg\" alt=\"Materialien im \u00f6ffentlichen Raum zum Thema Alkohol am Steuer\" class=\"wp-image-4403\"\/><figcaption>Fotografie: Ball State University. Projekt vznikl pod veden\u00edm Olivie Smithov\u00e9.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4404\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/no-alco_1-1024x683-1.jpg\" alt=\"Materialien im \u00f6ffentlichen Raum zur Kampagne gegen Trunkenheit am Steuer\" class=\"wp-image-4404\"\/><figcaption>Fotografie: Ball State University. Projekt vznikl pod veden\u00edm Olivie Smithov\u00e9.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pod\u00edvejte se na: <strong><a href=\"https:\/\/justprint.cz\/reklamni-vlajky\">reklamn\u00ed vlajky<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zpomalte<\/h2>\n\n\n\n<p>Nejen st\u0159\u00edzliv\u011b, ale tak\u00e9 s rozvahou. Kampa\u0148 spole\u010dnosti Volkswagen upozor\u0148uje na probl\u00e9m nepozornosti a p\u0159\u00edli\u0161 rychl\u00e9 j\u00edzdy. D\u016fsledky rychl\u00e9 j\u00edzdy jsou n\u00e1zorn\u011b ilustrov\u00e1ny na p\u0159\u00edkladech, kter\u00e9 nemaj\u00ed nic spole\u010dn\u00e9ho s bravurn\u00ed j\u00edzdou. Co se stane, kdy\u017e tachometr uk\u00e1\u017ee v\u00edce ne\u017e 12 km\/h? Je snadn\u00e9 si to p\u0159edstavit.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4398\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/volkswagen_1-731x1024-1.jpg\" alt=\"Eine wichtige soziale Kampagne von Volkswagen\" class=\"wp-image-4398\"\/><figcaption>Plak\u00e1ty pro Volkswagen navrhla argentinsk\u00e1 pobo\u010dka DDB.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4399\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/volkswagen_2-731x1024-1.jpg\" alt=\"Eines der Plakate einer wichtigen sozialen Kampagne von Volkswagen\" class=\"wp-image-4399\"\/><figcaption>Plak\u00e1ty pro Volkswagen navrhla argentinsk\u00e1 pobo\u010dka DDB.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pro spole\u010dn\u00e9 dobro<\/h2>\n\n\n\n<p>U p\u0159\u00edle\u017eitosti Sv\u011btov\u00e9ho dne \u017eivotn\u00edho prost\u0159ed\u00ed a v souladu se svoj\u00ed filozofi\u00ed Kyosei &#8222;\u017e\u00edt a pracovat spole\u010dn\u011b pro spole\u010dn\u00e9 dobro&#8220; zah\u00e1jila spole\u010dnost Canon osv\u011btovou kampa\u0148 na ochranu \u017eivotn\u00edho prost\u0159ed\u00ed. Plak\u00e1ty vizualizuj\u00ed faktory, kter\u00e9 dus\u00ed planetu &#8211; rostouc\u00ed mno\u017estv\u00ed odpadu, pl\u00fdtv\u00e1n\u00ed vodou a zne\u010di\u0161t\u011bn\u00ed ovzdu\u0161\u00ed &#8211; v podob\u011b bal\u00ed\u010dku.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4406\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_2-1024x1024-1.jpg\" alt=\"Eine aussagekr\u00e4ftige Grafik zum Thema Umweltverschmutzung durch Plastik\" class=\"wp-image-4406\"\/><figcaption>Vytvo\u0159en\u00ed: RepIndia pro Canon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4405\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_1-1024x1024-1.jpg\" alt=\"Eine sehr ausdrucksstarke Grafik zum Thema Elektroschrott\" class=\"wp-image-4405\"\/><figcaption>Vytvo\u0159en\u00ed: RepIndia pro Canon<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-id=\"4407\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_3-1024x1024-1.jpg\" alt=\"Grafik zum \u00fcberm\u00e4\u00dfigen Trinkwasserkonsum\" class=\"wp-image-4407\"\/><figcaption>Vytvo\u0159en\u00ed: RepIndia pro Canon<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-id=\"4408\"  src=\"https:\/\/printendo.de\/blog\/wp-content\/uploads\/rsz_canon_4-1024x1024-1.jpg\" alt=\"Grafik \u00fcber Smog und seine Auswirkungen auf den Menschen\" class=\"wp-image-4408\"\/><figcaption>Vytvo\u0159en\u00ed: RepIndia pro Canon<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Pod\u00edvejte se na: <a href=\"https:\/\/justprint.cz\/jednostranny_plakat\">jednostrann\u00e9 plak\u00e1ty<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zdroj:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/loneliness-kills\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/loneliness-kills<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/fry-your-cravings-not-your-lungs-mcdonald-s-no-smoking-campaign\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/fry-your-cravings-not-your-lungs-mcdonald-s-no-smoking-campaign<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/america-needs-sober-drivers\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/america-needs-sober-drivers<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/stairs-694d939e-3c79-4b66-9e8e-230133c67d1e\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/stairs-694d939e-3c79-4b66-9e8e-230133c67d1e<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/diabetes-awareness-campaign-9107f36f-497b-466e-9365-bfb9a5537550\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/diabetes-awareness-campaign-9107f36f-497b-466e-9365-bfb9a5537550<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/saving-the-earth\" rel=\"nofollow\" title=\"\">https:\/\/www.adsoftheworld.com\/campaigns\/saving-the-earth<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billboardy a dal\u0161\u00ed extern\u00ed reklamn\u00ed nosi\u010de \u010dasto stoj\u00ed na sv\u011btl\u00e9 stran\u011b s\u00edly. Velk\u00fd form\u00e1t se s oblibou pou\u017e\u00edv\u00e1 pro informa\u010dn\u00ed a soci\u00e1ln\u00ed kampan\u011b a jen m\u00e1loco dok\u00e1\u017ee l\u00e9pe zprost\u0159edkovat to,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":5089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[127,136,235,234],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5087"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=5087"}],"version-history":[{"count":14,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5087\/revisions"}],"predecessor-version":[{"id":5154,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/5087\/revisions\/5154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/5089"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=5087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=5087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=5087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}