{"id":4613,"date":"2023-05-04T11:41:42","date_gmt":"2023-05-04T09:41:42","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4613"},"modified":"2023-05-04T11:41:44","modified_gmt":"2023-05-04T09:41:44","slug":"vedete-volebni-kampan-tyto-produkty-pomohou-rozsirit-jeji-dosah","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/vedete-volebni-kampan-tyto-produkty-pomohou-rozsirit-jeji-dosah\/","title":{"rendered":"Vedete volebn\u00ed kampa\u0148? Tyto produkty pomohou roz\u0161\u00ed\u0159it jej\u00ed dosah"},"content":{"rendered":"\n

Kdy\u017e se bl\u00ed\u017e\u00ed volby – a\u0165 u\u017e parlamentn\u00ed, prezidentsk\u00e9 nebo m\u00edstn\u00ed – ve ve\u0159ejn\u00e9m prostoru p\u0159ib\u00fdv\u00e1 informa\u010dn\u00edch materi\u00e1l\u016f, kter\u00e9 to \u010d\u00edm d\u00e1l odv\u00e1\u017en\u011bji p\u0159ipom\u00ednaj\u00ed. Proto jsme se rozhodli s\u00e1hnout po tomto t\u00e9matu a vytvo\u0159ili jsme p\u0159ehled produkt\u016f podporuj\u00edc\u00edch osv\u011btovou a image \u010dinnost veden\u00fdch volebn\u00edch kampan\u00ed.<\/p>\n\n\n\n\n\n\n\n

<\/a>Venkovn\u00ed<\/strong><\/h2>\n\n\n\n

Ti\u0161t\u011bn\u00e9 materi\u00e1ly jsou ned\u00edlnou sou\u010d\u00e1st\u00ed politick\u00fdch a spole\u010densk\u00fdch kampan\u00ed. P\u0159esto\u017ee se \u0159ada aktivit p\u0159esunula na web a soci\u00e1ln\u00ed m\u00e9dia, vzhledem k r\u016fznorod\u00e9 v\u011bkov\u00e9 struktu\u0159e voli\u010d\u016f maj\u00ed tiskoviny st\u00e1le v\u00fdznamn\u00fd pod\u00edl na v\u00fddaj\u00edch na propaga\u010dn\u00ed a informa\u010dn\u00ed aktivity.<\/p>\n\n\n\n

\"Volebn\u00ed
Volebn\u00ed plak\u00e1ty. Design: Joe Cooper <\/figcaption><\/figure>\n\n\n\n

D\u016eLE\u017dIT\u00c9:<\/strong> P\u0159\u00edklady pou\u017eit\u00ed tisku v politick\u00fdch kampan\u00edch uveden\u00e9 v \u010dl\u00e1nku jsou ilustrativn\u00ed a nem\u011bly by b\u00fdt ztoto\u017e\u0148ov\u00e1ny s na\u0161imi politick\u00fdmi n\u00e1zory. Jedin\u00fdm krit\u00e9riem pro v\u00fdb\u011br projekt\u016f do \u010dl\u00e1nku byla estetika.<\/p>\n\n\n\n

<\/a>Plak\u00e1ty, billboardy, bannery, backlighty<\/strong><\/h2>\n\n\n\n

Venkovn\u00ed reklamn\u00ed nosi\u010de jsou dobrou volbou, pokud je c\u00edlem oslovit velk\u00e9 mno\u017estv\u00ed z\u00e1jemc\u016f. Volebn\u00edm kampan\u00edm dominuj\u00ed bannery, billboardy a plak\u00e1ty a tak\u00e9 backlighty v m\u011bstsk\u00fdch prostorech.<\/p>\n\n\n\n

V\u0161echny uveden\u00e9 produkty jsou dostupn\u00e9 na justprint.cz \/ justprint.sk<\/p>\n\n\n\n

\u27a4 Velkoform\u00e1tov\u00e9 plak\u00e1ty<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Billboardy<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Bannery<\/a><\/strong><\/p>\n\n\n\n

\u27a4 Backlighty<\/a><\/strong><\/p>\n\n\n\n

\"Volebn\u00ed
Volebn\u00ed citylighty. Design: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u016eLE\u017dIT\u00c9:<\/strong> P\u0159\u00edklady pou\u017eit\u00ed tisku v politick\u00fdch kampan\u00edch uveden\u00e9 v \u010dl\u00e1nku jsou ilustrativn\u00ed a nem\u011bly by b\u00fdt ztoto\u017e\u0148ov\u00e1ny s na\u0161imi politick\u00fdmi n\u00e1zory. Jedin\u00fdm krit\u00e9riem pro v\u00fdb\u011br projekt\u016f do \u010dl\u00e1nku byla estetika.<\/p>\n\n\n\n

<\/a>Ti\u0161t\u011bn\u00e9 materi\u00e1ly pro stacion\u00e1rn\u00ed i vzd\u00e1lenou distribuci<\/strong><\/h2>\n\n\n\n

Shrom\u00e1\u017ed\u011bn\u00ed a jin\u00e1 setk\u00e1n\u00ed s voli\u010di jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed kampan\u011b. Zde p\u0159ich\u00e1z\u00ed s pomoc\u00ed tiskoviny, b\u011b\u017en\u011b pova\u017eovan\u00e9 za reklamn\u00ed, ale uspo\u0159\u00e1dan\u00e9 v trochu jin\u00e9m charakteru. Seznam produkt\u016f s uk\u00e1zkov\u00fdm vyu\u017eit\u00edm najdete n\u00ed\u017ee.<\/p>\n\n\n\n

Vizitky<\/strong><\/h3>\n\n\n\n

Projekt vizitky<\/a><\/strong> m\u016f\u017ee obsahovat podobiznu kandid\u00e1ta, uv\u00e1d\u011bt \u010d\u00edslo na volebn\u00ed listin\u011b nebo b\u00fdt pou\u017eit k podpo\u0159e vizu\u00e1ln\u00ed identifikace \u2013 logo, slogan nebo vybran\u00e9 postul\u00e1ty. Na zadn\u00ed stran\u011b najdete m\u00edsto pro call to action \u201eHlasujte na n\u00e1s!\u201c.<\/p>\n\n\n\n

\"Volebn\u00ed
Volebn\u00ed vizitky. Design: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u016eLE\u017dIT\u00c9:<\/strong> P\u0159\u00edklady pou\u017eit\u00ed tisku v politick\u00fdch kampan\u00edch uveden\u00e9 v \u010dl\u00e1nku jsou ilustrativn\u00ed a nem\u011bly by b\u00fdt ztoto\u017e\u0148ov\u00e1ny s na\u0161imi politick\u00fdmi n\u00e1zory. Jedin\u00fdm krit\u00e9riem pro v\u00fdb\u011br projekt\u016f do \u010dl\u00e1nku byla estetika.<\/p>\n\n\n\n

Katalogy<\/strong><\/strong><\/h3>\n\n\n\n

Do katalog\u016f<\/a><\/strong> se vejde v\u00edce ne\u017e do tradi\u010dn\u00edch let\u00e1k\u016f, proto se vyplat\u00ed je pou\u017e\u00edt v kampani, ve kter\u00e9 toho chcete hodn\u011b \u0159\u00edct. Jejich objem umo\u017e\u0148uje rozd\u011blen\u00ed do n\u011bkolika sekc\u00ed, kter\u00e9 mohou obsahovat: program, hodnoty, profily aktivist\u016f a seznam lid\u00ed a organizac\u00ed, kter\u00e9 je podporuj\u00ed.<\/p>\n\n\n\n

Let\u00e1ky<\/strong><\/strong><\/h3>\n\n\n\n

Let\u00e1ky<\/a><\/strong> jsou nutnost\u00ed pro ka\u017edou kampa\u0148. Umo\u017e\u0148uj\u00ed stru\u010dn\u011b prezentovat nejd\u016fle\u017eit\u011bj\u0161\u00ed informace, kter\u00e9 mohou b\u00fdt pro voli\u010de rozhoduj\u00edc\u00ed, odeslat je na soci\u00e1ln\u00ed s\u00edt\u011b nebo web pro v\u00edce informac\u00ed. Let\u00e1ky<\/a> jsou ekonomick\u00fdm \u0159e\u0161en\u00edm v p\u0159\u00edpad\u011b distribuce na d\u00e1lku, nap\u0159. po\u0161tou (jsou leh\u010d\u00ed ne\u017e katalogy, ale i tak mohou obsahovat v\u0161echny nejd\u016fle\u017eit\u011bj\u0161\u00ed informace z pohledu nadch\u00e1zej\u00edc\u00edch voleb).<\/p>\n\n\n\n

\ud83d\udca1 K sad\u011b rovn\u011b\u017e doporu\u010dujeme ob\u00e1lky<\/strong>, pohlednice<\/a><\/strong> a hlavi\u010dkov\u00fd pap\u00edr<\/strong>.<\/p>\n\n\n\n

\"Volebn\u00ed
Volebn\u00ed let\u00e1k. Design: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u016eLE\u017dIT\u00c9:<\/strong> P\u0159\u00edklady pou\u017eit\u00ed tisku v politick\u00fdch kampan\u00edch uveden\u00e9 v \u010dl\u00e1nku jsou ilustrativn\u00ed a nem\u011bly by b\u00fdt ztoto\u017e\u0148ov\u00e1ny s na\u0161imi politick\u00fdmi n\u00e1zory. Jedin\u00fdm krit\u00e9riem pro v\u00fdb\u011br projekt\u016f do \u010dl\u00e1nku byla estetika.<\/p>\n\n\n\n

Tri\u010dka<\/strong><\/strong><\/h3>\n\n\n\n

Rozd\u00e1v\u00e1n\u00ed let\u00e1k\u016f zvy\u0161uje jejich \u00fa\u010dinnost, proto je dobr\u00e9, kdy\u017e je rozd\u00e1vaj\u00ed lid\u00e9. Oble\u010den\u00ed s potiskem pro obsluhu p\u0159edvolebn\u00ed akce buduje jednotn\u00fd image aktivity a podpo\u0159\u00ed organizaci \u2013 zejm\u00e9na p\u0159i velk\u00e9 akci.<\/p>\n\n\n\n

Informa\u010dn\u00ed sady<\/strong><\/h2>\n\n\n\n

Drobn\u00e9 d\u00e1rky zah\u0159ej\u00ed image. V p\u0159\u00edpad\u011b p\u0159edvolebn\u00edch kampan\u00ed mohou m\u00edt #infopacky r\u016fzn\u00e9 podoby. N\u00ed\u017ee uv\u00e1d\u00edme dv\u011b vzorov\u00e9 konfigurace.<\/p>\n\n\n\n

\ud83d\udce6 STANDARDN\u00cd SADA:<\/strong> pap\u00edrov\u00e1 ta\u0161ka s n\u00e1zvem, logem a sloganem + let\u00e1k + z\u00e1pisn\u00edk s logem + propiska s potiskem + samolepky<\/p>\n\n\n\n

\u2b50<\/strong> PR\u00c9MIOV\u00c1 SADA<\/strong>: bavln\u011bn\u00e1 ta\u0161ka s potiskem + vizitka + sada propiska a pero s potiskem + informa\u010dn\u00ed bro\u017eura + wobler vyb\u00edzej\u00edc\u00ed k hlasov\u00e1n\u00ed + stoln\u00ed kalend\u00e1\u0159 + kl\u00ed\u010denka z DISPA\u00ae desky ve tvaru loga organizace<\/p>\n\n\n\n

\ud83d\udca1 Dal\u0161\u00ed tipy v kategorii Gadgety<\/strong>.<\/a><\/p>\n\n\n\n

\"Volebn\u00ed
Volebn\u00ed samolepky. Design: Joe Cooper<\/figcaption><\/figure>\n\n\n\n

D\u016eLE\u017dIT\u00c9:<\/strong> P\u0159\u00edklady pou\u017eit\u00ed tisku v politick\u00fdch kampan\u00edch uveden\u00e9 v \u010dl\u00e1nku jsou ilustrativn\u00ed a nem\u011bly by b\u00fdt ztoto\u017e\u0148ov\u00e1ny s na\u0161imi politick\u00fdmi n\u00e1zory. Jedin\u00fdm krit\u00e9riem pro v\u00fdb\u011br projekt\u016f do \u010dl\u00e1nku byla estetika.<\/p>\n\n\n\n

<\/a>Informa\u010dn\u00ed body<\/strong><\/h2>\n\n\n\n

Informa\u010dn\u00ed st\u00e1nek tak\u00e9 vy\u017eaduje vhodn\u00e9 odpov\u00eddaj\u00edc\u00ed v\u00fdzdobu. Pokud se nach\u00e1z\u00ed v p\u0159epln\u011bn\u00e9 a hust\u011b zastav\u011bn\u00e9 oblasti, bude jeho vyzdvi\u017een\u00ed faktorem \u00fasp\u011bchu. St\u00e1nek by m\u011bl b\u00fdt dob\u0159e viditeln\u00fd i na zna\u010dnou vzd\u00e1lenost, pomocn\u00fdm \u0159e\u0161en\u00edm mohou b\u00fdt i prvky, kter\u00e9 pom\u00e1haj\u00ed p\u0159i navigaci ke stojanu, jako nap\u0159.<\/p>\n\n\n\n

\u27a4 podlahov\u00e9 samolepky<\/a><\/strong> ve form\u011b \u0161ipek s informacemi, kudy se vydat ke st\u00e1nku a kolik metr\u016f zb\u00fdv\u00e1 do c\u00edle,<\/p>\n\n\n\n

\u27a4 tabule<\/a><\/strong> ukazuj\u00edc\u00ed cestu a informuj\u00edc\u00ed, \u017ee na st\u00e1nku \u010dekaj\u00ed d\u00e1rky,<\/p>\n\n\n\n

\u27a4 vlajky<\/a><\/strong> rozm\u00edst\u011bn\u00e9 v prostoru akce a na informa\u010dn\u00edm m\u00edst\u011b.<\/p>\n\n\n\n

St\u00e1nek se vyplat\u00ed doplnit:<\/p>\n\n\n\n

\u27a4 Stojany a roll-upy<\/a><\/strong> s logem a n\u00e1zvem strany nebo obr\u00e1zkem kandid\u00e1ta<\/p>\n\n\n\n

\u27a4 St\u011bnami<\/strong>, u kter\u00fdch se budou moci n\u00e1v\u0161t\u011bvn\u00edci vyfotit s \u00fa\u010dastn\u00edky akce ze strany po\u0159adatele<\/p>\n\n\n\n

Zaj\u00edmav\u00fdm prvkem uspo\u0159\u00e1d\u00e1n\u00ed informa\u010dn\u00edho st\u00e1nku a p\u00f3dia p\u0159i ve\u0159ejn\u00fdch projevech jsou prostorov\u00e9 figury s potisky vykonan\u00e9 ze sololitu (nap\u0159. hips, DISPA\u00ae, stadur). \u0158e\u0161en\u00ed umo\u017e\u0148uje zobrazit siluetu kandid\u00e1ta ve form\u011b stojanu nebo navrhnout prostorov\u00e9 logo organizace jako alternativu k tradi\u010dn\u00edmu banneru \u010di plak\u00e1tu. Tvrd\u00e9 substr\u00e1ty<\/strong> jsou tak\u00e9 skv\u011bl\u00fdm materi\u00e1lem pro v\u00fdrobu mini banner\u016f a n\u00e1pis\u016f, kter\u00e9 vyniknou v davu.<\/p>\n\n\n\n

A pro aran\u017eaci kancel\u00e1\u0159\u00ed a zasedac\u00edch m\u00edst doporu\u010dujeme p\u0159eds\u00e1dky z OWV f\u00f3lie.<\/p>\n\n\n\n

Design p\u0159edstaven\u00fd v \u010dl\u00e1nku: \u00a9 Joe Cooper. <\/p>\n\n\n\n

\n\n\n\n

Zdroj:<\/strong><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/159698165\/2022-CONSERVATION-COLORADO-ELECTIONS-GET-OUT-THE-VOTE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kdy\u017e se bl\u00ed\u017e\u00ed volby – a\u0165 u\u017e parlamentn\u00ed, prezidentsk\u00e9 nebo m\u00edstn\u00ed – ve ve\u0159ejn\u00e9m prostoru p\u0159ib\u00fdv\u00e1 informa\u010dn\u00edch materi\u00e1l\u016f, kter\u00e9 to \u010d\u00edm d\u00e1l odv\u00e1\u017en\u011bji p\u0159ipom\u00ednaj\u00ed. Proto jsme se rozhodli s\u00e1hnout po…<\/p>\n","protected":false},"author":1,"featured_media":4607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35,38],"tags":[43,127,136,122,114],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4613"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=4613"}],"version-history":[{"count":4,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4613\/revisions"}],"predecessor-version":[{"id":4617,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4613\/revisions\/4617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4607"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=4613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=4613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=4613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}