{"id":4546,"date":"2023-04-20T10:54:33","date_gmt":"2023-04-20T08:54:33","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4546"},"modified":"2023-04-20T11:54:27","modified_gmt":"2023-04-20T09:54:27","slug":"tistene-materialy-pro-e-commerce-inspirace-a-priklady","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/tistene-materialy-pro-e-commerce-inspirace-a-priklady\/","title":{"rendered":"Ti\u0161t\u011bn\u00e9 materi\u00e1ly pro e-commerce. Inspirace a p\u0159\u00edklady"},"content":{"rendered":"\n

Online prodej miluje tisk. Obaly s potiskem loga a d\u00e1rkov\u00e9 polygrafick\u00e9 p\u0159edm\u011bty v z\u00e1silce pom\u00e1haj\u00ed utv\u00e1\u0159et image zna\u010dky a ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f o n\u00e1kupu – jako nap\u0159\u00edklad op\u011btovn\u00fd n\u00e1kup. N\u00ed\u017ee naleznete n\u011bkolik p\u0159\u00edklad\u016f \u00fasp\u011b\u0161n\u00fdch kombinac\u00ed e-commerce a tisku.<\/p>\n\n\n\n\n\n\n\n

<\/a>Farmaceutick\u00fd pr\u016fmysl<\/strong><\/h2>\n\n\n\n

Obaly na farmaceutick\u00e9 produkty u\u017e d\u00e1vno nejsou jen zbaven\u00e9 v\u00fdrazu, \u0161ediv\u00e9 kartonov\u00e9 krabi\u010dky s vyti\u0161t\u011bn\u00fdm n\u00e1zvem a n\u00e1vodem na d\u00e1vkov\u00e1n\u00ed. Dnes v\u00fdrobci aktivn\u011b pracuj\u00ed online a z\u00e1silkov\u00fd prodej otev\u00edr\u00e1 dve\u0159e k efektivn\u011bj\u0161\u00edmu vyu\u017eit\u00ed tisku, kter\u00fd p\u0159esahuje v\u00fdrobu karton\u016f na vitam\u00edny a dopl\u0148ky stravy.<\/p>\n\n\n\n

P\u0159\u00edklad 1<\/strong><\/h3>\n\n\n\n

Obaly zna\u010dky IGC vizu\u00e1ln\u011b odkazuj\u00ed na povahu a rostlinn\u00fd p\u016fvod nab\u00edzen\u00fdch produkt\u016f. Obaly jsou vyrobeny z tenk\u00e9ho kartonu s pln\u00fdm potiskem a k z\u00e1silce z internetov\u00e9ho obchodu je p\u0159ilo\u017eena vizitka z ozdobn\u00e9ho pap\u00edru s b\u00edl\u00fdm potiskem.<\/p>\n\n\n\n

\"obaly
Design a grafika: Ana Salman<\/figcaption><\/figure>\n\n\n\n
\n
\"tisk
Design a grafika: Ana Salman<\/figcaption><\/figure>\n\n\n\n
\"boxy
Design a grafika: Ana Salman<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Vizitky<\/a><\/strong><\/p>\n\n\n\n

Produktov\u00e9 krabice<\/a><\/strong><\/p>\n\n\n\n

P\u0159\u00edklad 2<\/strong><\/strong><\/h3>\n\n\n\n

Mood+, \u010dili v tomto p\u0159\u00edpad\u011b Dobr\u00e1N\u00e1lada+. Pomoci ji udr\u017eet maj\u00ed dopl\u0148ky t\u00e9to zna\u010dky a energick\u00e1 a barevn\u00e1 vizu\u00e1ln\u00ed identifikace, reprodukovan\u00e1 na l\u00e1tce, f\u00f3lii a pap\u00edru.<\/p>\n\n\n\n

\"tisk
Design a grafika: Miosotis Studio<\/figcaption><\/figure>\n\n\n\n
\n
\"poti\u0161t\u011bn\u00e9
Design a grafika: Miosotis Studio<\/figcaption><\/figure>\n\n\n\n
\"tisky
Design a grafika: Miosotis Studio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
\"reklamn\u00ed
Design a grafika: Miosotis Studio<\/figcaption><\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Po\u0161tovn\u00ed krabice<\/a><\/strong><\/p>\n\n\n\n

Samolepky<\/a><\/strong><\/p>\n\n\n\n

Let\u00e1ky<\/a><\/strong><\/p>\n\n\n\n

Bavln\u011bn\u00e9 ta\u0161ky<\/a><\/strong><\/p>\n\n\n\n

P\u0159\u00edklad 3<\/strong><\/strong><\/h3>\n\n\n\n

Klasicky pojat\u00e9 t\u00e9ma krabice a povinn\u00fd katalog s nab\u00eddkou<\/strong>, p\u0159idan\u00fd do z\u00e1silky s objedn\u00e1vkou za \u00fa\u010delem prezentace \u0161irok\u00e9 nab\u00eddky obchodu a souvisej\u00edc\u00edch produkt\u016f. Dobr\u00fdm n\u00e1padem je p\u0159epravn\u00ed krabice s vyti\u0161t\u011bn\u00fdm logem, kter\u00e1 se st\u00e1v\u00e1 je\u0161t\u011b lep\u0161\u00ed, pokud lze krabici pou\u017e\u00edt znovu.<\/p>\n\n\n\n

\"poti\u0161t\u011bn\u00e1
Design a grafika: Lyft Creative Studio<\/figcaption><\/figure>\n\n\n\n
\n
\"krabi\u010dka
afika: Lyft Creative Studio<\/figcaption><\/figure>\n\n\n\n
\"katalogy
afika: Lyft Creative Studio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Produktov\u00e9 krabice<\/a><\/strong><\/p>\n\n\n\n

Lepen\u00e9 katalogy<\/a><\/strong><\/p>\n\n\n\n

<\/a>M\u00f3dn\u00ed pr\u016fmysl<\/strong><\/strong><\/h2>\n\n\n\n

M\u00f3dn\u00ed zna\u010dky p\u016fsob\u00edc\u00ed online maj\u00ed velk\u00fd prostor pro vyu\u017eit\u00ed ti\u0161t\u011bn\u00fdch forem propagace. D\u00e1 se \u0159\u00edci, \u017ee pr\u00e1v\u011b oni iniciovali fenom\u00e9n packvertisingu, tedy reklamy pomoc\u00ed obal\u016f<\/strong> (v\u00edce si o tom m\u016f\u017eete p\u0159e\u010d\u00edst zde – odkaz na text), kter\u00fd je dnes trendem i v tradi\u010dn\u00edch prodejn\u00edch modelech. A jako \u017ee tisk dok\u00e1\u017ee v\u0161echno a t\u00e9m\u011b\u0159 v\u0161ude \u2013 na pap\u00edr, l\u00e1tky, plasty nebo f\u00f3lie \u2013 jsou mo\u017enosti jeho vyu\u017eit\u00ed v propaga\u010dn\u00edch aktivit\u00e1ch t\u00e9m\u011b\u0159 neomezen\u00e9.<\/p>\n\n\n\n

P\u0159\u00edklad 1<\/strong><\/h3>\n\n\n\n

Internetov\u00fd obchod s oble\u010den\u00edm, kter\u00fd ve sv\u00e9 komunikaci vyu\u017e\u00edv\u00e1 \u0161irokou \u0161k\u00e1lu ti\u0161t\u011bn\u00fdch produkt\u016f – od po\u0161tovn\u00edch krabic po balic\u00ed p\u00e1sky, ob\u00e1lky, ta\u0161ky, visa\u010dky a let\u00e1ky<\/a>. D\u00edky tlumen\u00e9 palet\u011b barev p\u016fsob\u00ed celek minimalisticky a modern\u011b.<\/p>\n\n\n\n

\"reklamn\u00ed
Design a grafika: ONNFF\u2122 ART&DESIGN<\/figcaption><\/figure>\n\n\n\n
\n
\"balen\u00ed
Design a grafika: ONNFF\u2122 ART&DESIGN<\/figcaption><\/figure>\n\n\n\n
\"katalogy
Design a grafika: ONNFF\u2122 ART&DESIGN<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
\"obalov\u00e9
Design a grafika: ONNFF\u2122 ART&DESIGN<\/figcaption><\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Po\u0161tovn\u00ed krabice<\/a><\/strong><\/p>\n\n\n\n

Krabice s v\u00edkem<\/a><\/strong><\/p>\n\n\n\n

P\u00e1sky s potiskem<\/a><\/strong><\/p>\n\n\n\n

Se\u0161\u00edvan\u00e9 katalogy<\/a><\/strong><\/p>\n\n\n\n

Pap\u00edrov\u00e9 ta\u0161ky<\/a><\/strong><\/p>\n\n\n\n

Ob\u00e1lky<\/a><\/strong><\/p>\n\n\n\n

P\u0159\u00edklad 2<\/strong><\/strong><\/h3>\n\n\n\n

Energetick\u00e1 identifikace dokonale zapad\u00e1 do DNA sportovn\u00ed zna\u010dky oble\u010den\u00ed. \u017div\u00e9 barvy v kombinaci s \u010dernou spojovanou s posilovnou se hod\u00ed k modern\u00edm a funk\u010dn\u00edm produkt\u016fm. Move m\u00edsto do kvantity, vsadilo na kvalitu – krabice, ta\u0161ky a vizitky byly vyrobeny z pr\u00e9miov\u00fdch pap\u00edr\u016f v pln\u00e9m potisku – rovn\u011b\u017e v barv\u00e1ch Pantone.<\/p>\n\n\n\n

\"vizitky
Design a grafika: Nil Brands<\/figcaption><\/figure>\n\n\n\n
\n
\"produktov\u00e9
Design a grafika: Nil Brands<\/figcaption><\/figure>\n\n\n\n
\"produktov\u00e9
Design a grafika: Nil Brands<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
\"pap\u00edrov\u00e9
Design a grafika: Nil Brands<\/figcaption><\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Pr\u00e9miov\u00e9 pap\u00edrov\u00e9 ta\u0161ky<\/a><\/strong><\/p>\n\n\n\n

D\u00e1rkov\u00e1 krabi\u010dka<\/a><\/strong><\/p>\n\n\n\n

Krabice s v\u00edkem<\/a><\/strong><\/p>\n\n\n\n

Pr\u00e9miov\u00e9 vizitky<\/a><\/strong><\/p>\n\n\n\n

P\u0159\u00edklad 3<\/strong><\/strong><\/h3>\n\n\n\n

Elegance m\u00e1 r\u00e1da b\u00e9\u017eovou a matnou povrchovou \u00fapravu. P\u00e1nsk\u00e1 od\u011bvn\u00ed zna\u010dka SANNO p\u0159enesla tyto vlastnosti do ti\u0161t\u011bn\u00fdch propaga\u010dn\u00edch materi\u00e1l\u016f a obalov\u00fdch dopl\u0148k\u016f, \u010d\u00edm\u017e zajistila konzistenci v recepci a asociaci se \u201e\u0161pi\u010dkovou\u201c zna\u010dkou.<\/p>\n\n\n\n

Zaj\u00edmavost: matn\u00fd povrch p\u0159i tisku se z\u00edsk\u00e1 pota\u017een\u00edm pap\u00edru f\u00f3li\u00ed (matnou nebo soft touch, kter\u00e1 na dotek p\u0159ipom\u00edn\u00e1 slupku broskve).<\/strong><\/p>\n\n\n\n

\"pap\u00edrov\u00e9
Design a grafika: Ninty Three\u00a9<\/figcaption><\/figure>\n\n\n\n
\n
\"bavln\u011bn\u00e9
Design a grafika: Ninty Three\u00a9<\/figcaption><\/figure>\n\n\n\n
\"\"
Design a grafika: Ninty Three\u00a9<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Pod\u00edvejte se v Justprint:<\/strong><\/p>\n\n\n\n

Reklamn\u00ed ta\u0161ky<\/a><\/strong><\/p>\n\n\n\n

Poti\u0161t\u011bn\u00e1 balic\u00ed p\u00e1ska<\/a><\/strong><\/p>\n\n\n\n

Bavln\u011bn\u00e9 ta\u0161ky natural<\/a><\/strong><\/p>\n\n\n\n

\n\n\n\n
\n
Dob\u0159e propracovan\u00fd e-commerce<\/a><\/blockquote>