{"id":4535,"date":"2023-04-05T13:00:41","date_gmt":"2023-04-05T11:00:41","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4535"},"modified":"2026-02-24T07:29:39","modified_gmt":"2026-02-24T06:29:39","slug":"jak-navrhujete-obsah-v-katalozich","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/jak-navrhujete-obsah-v-katalozich\/","title":{"rendered":"Jak navrhujete obsah v kataloz\u00edch?"},"content":{"rendered":"\n

Jak\u00fdm obsahem naplnit katalog<\/a>? Pod\u00edvejte se na 3 n\u00e1vrhy pro 3 r\u016fzn\u00e1 odv\u011btv\u00ed a vytvo\u0159te si vlastn\u00ed dokonalou kompozici.<\/p>\n\n\n\n\n\n\n\n

<\/a>1. Designov\u00e9 studio<\/strong><\/strong><\/h2>\n\n\n\n

Kr\u00e1sn\u00e9 obr\u00e1zky budou stejn\u011b d\u016fle\u017eit\u00e9 jako text. P\u0159i navrhov\u00e1n\u00ed dbejte na rovnov\u00e1hu mezi ob\u011bma formami komunikace.<\/em><\/em><\/p>\n\n\n\n

<\/a>P\u0159\u00edklad tematick\u00e9 struktury katalogu:<\/strong><\/strong><\/h3>\n\n\n\n

1. O n\u00e1s \/ O spole\u010dnosti <\/strong><\/h4>\n\n\n\n

Pou\u017eijte pravidlo „sp\u00ed\u0161e n\u00e1znak ne\u017e rom\u00e1n“. Nep\u0159eh\u00e1n\u011bjte to s nadbyte\u010dn\u00fdm textem na za\u010d\u00e1tku \u2013 to nejd\u016fle\u017eit\u011bj\u0161\u00ed se p\u0159ece skr\u00fdv\u00e1 na n\u00e1sleduj\u00edc\u00edch str\u00e1nk\u00e1ch.<\/p>\n\n\n\n

2. Slu\u017eby nebo produkty \/ produktov\u00e1 \u0159ada<\/strong><\/h4>\n\n\n\n

Prezentujte svou nab\u00eddku v souladu s grafick\u00fdm prost\u0159ed\u00edm katalogu. Pokud tou\u017e\u00edte po minimalistick\u00e9m vzhledu, kter\u00fd je spojen s pr\u00e9miov\u00fdm segmentem, ponechte si i v t\u00e9to \u010d\u00e1sti lehkost. Princip 1 v\u00fdrobek \u2013 1 dvojstrana<\/strong> bude fungovat dokonale. P\u0159idejte vysoce kvalitn\u00ed obr\u00e1zky a zkombinujte je se z\u00e1kladn\u00edmi odstavci textu, kter\u00e9 obsahuj\u00ed pouze nejd\u016fle\u017eit\u011bj\u0161\u00ed informace o Va\u0161ich produktech nebo slu\u017eb\u00e1ch.<\/p>\n\n\n\n

<\/a>3. Popis procesu n\u00e1vrhu<\/strong><\/strong><\/h4>\n\n\n\n

V designu je samotn\u00fd proces vytv\u00e1\u0159en\u00ed slu\u017eby nebo produktu stejn\u011b zaj\u00edmav\u00fd jako to, co je jeho v\u00fdsledkem. Uka\u017ete, jak pracujete, a stru\u010dn\u011b popi\u0161te jednotliv\u00e9 f\u00e1ze od konceptu po v\u00fdrobu.<\/p>\n\n\n\n

<\/a>4. Testimoni\u00e1l<\/strong><\/strong><\/h4>\n\n\n\n

Recenze z\u00e1kazn\u00edk\u016f pomohou rozhodnout se, zda koupit nebo spolupracovat. Vyu\u017eijte t\u00e9to p\u0159\u00edle\u017eitosti ve sv\u00e9m reklamn\u00edm katalogu.<\/p>\n\n\n\n

<\/a>5. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Pou\u017eijte vnit\u0159n\u00ed stranu ob\u00e1lky na konci katalogu nebo posledn\u00ed stranu. Dal\u0161\u00ed \u0159e\u0161en\u00ed najdete v dal\u0161\u00edm projektu v tomto \u010dl\u00e1nku.<\/p>\n\n\n\n

N\u00ed\u017ee<\/strong>: Katalog ateli\u00e9ru specializuj\u00edc\u00edho se na interi\u00e9rov\u00fd design.<\/p>\n\n\n\n

\u2705 Vyobrazen\u00fd produkt: se\u0161\u00edvan\u00fd katalog<\/a><\/strong>.<\/p>\n\n\n\n

\"katalog\"
Design a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a fotografie: \u00a9 Ta ko<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

<\/a>2. Spole\u010dnost poskytuj\u00edc\u00ed slu\u017eby \u2013 IT sektor<\/strong><\/strong><\/h2>\n\n\n\n

Slu\u017eby jsou segmentem trhu, kde z\u00e1le\u017e\u00ed na kompetenc\u00edch. V katalogu firmy poskytuj\u00edc\u00ed slu\u017eby bude text d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e obr\u00e1zky, kter\u00e9 m\u016f\u017eete zaj\u00edmav\u011b uspo\u0159\u00e1dat ve form\u011b seznam\u016f, \u010dasov\u00fdch os nebo infografiky.<\/em><\/em><\/p>\n\n\n\n

<\/a>P\u0159\u00edklad tematick\u00e9 struktury katalogu:<\/strong><\/strong><\/h3>\n\n\n\n

1. P\u0159edstaven\u00ed \/ O spole\u010dnost<\/strong><\/h4>\n\n\n\n

Pou\u017eijte celou dvojstranu. Na jednu str\u00e1nku um\u00edst\u011bte typick\u00e9 informace pro sekci „O n\u00e1s“ a na druhou p\u0159edstavte posl\u00e1n\u00ed a vizi, kter\u00e9 celek \u00fahledn\u011b uzav\u0159ou.<\/p>\n\n\n\n

<\/a>2. Oblasti p\u016fsoben\u00ed <\/strong><\/strong><\/h4>\n\n\n\n

IT je \u0161irok\u00fd obor, proto si hned na za\u010d\u00e1tku ur\u010dete oblasti p\u016fsoben\u00ed, abyste nepl\u00fdtvali \u010dasem lid\u00ed nebo firem, kte\u0159\u00ed hledaj\u00ed n\u011bco \u00fapln\u011b jin\u00e9ho.<\/p>\n\n\n\n

<\/a>3. Poradenstv\u00ed a slu\u017eby<\/strong><\/strong><\/h4>\n\n\n\n

Obsah prezentujte v kr\u00e1tk\u00fdch textov\u00fdch bloc\u00edch nebo, pokud nevy\u017eaduj\u00ed popis, ve form\u011b n\u00e1zv\u016f v kombinaci s grafick\u00fdmi prvky vztahuj\u00edc\u00edmi se k dan\u00e9 slu\u017eb\u011b.<\/p>\n\n\n\n

<\/a>4 Kompetence <\/strong><\/strong><\/h4>\n\n\n\n

Pokud nab\u00edz\u00edte slu\u017eby, je to naprost\u00e1 nutnost<\/em> \u2013 koneckonc\u016f je to va\u0161e konkuren\u010dn\u00ed v\u00fdhoda a ve stejn\u00e9m oboru p\u016fsob\u00ed mnoho podobn\u00fdch spole\u010dnost\u00ed.<\/p>\n\n\n\n

<\/a>5. Partne\u0159i<\/strong><\/strong><\/h4>\n\n\n\n

Pokud spoluvytv\u00e1\u0159\u00edte slu\u017eby s jin\u00fdmi spole\u010dnostmi, napl\u00e1nujte sekci, kde o tom budete hovo\u0159it. I to m\u016f\u017ee b\u00fdt pro prodej rozhoduj\u00edc\u00ed informace.<\/p>\n\n\n\n

<\/a>6. Z\u00e1kazn\u00edci<\/strong><\/strong><\/h4>\n\n\n\n

Tuto \u010d\u00e1st m\u016f\u017eete zaj\u00edmav\u011b graficky uspo\u0159\u00e1dat tak, \u017ee m\u00edsto textu uvedete loga.<\/p>\n\n\n\n

<\/a>7. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Na vn\u011bj\u0161\u00ed stranu zadn\u00ed ob\u00e1lky uve\u010fte sv\u00e9 kontaktn\u00ed \u00fadaje. Jedn\u00e1 se o pohodln\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 od osoby hledaj\u00edc\u00ed tyto informace nevy\u017eaduje dal\u0161\u00ed \u00fasil\u00ed.<\/p>\n\n\n\n

\u2705 Pro tento typ publikace se hod\u00ed bu\u010f spir\u00e1lov\u00fd<\/a><\/strong>, se\u0161\u00edvan\u00fd, nebo lepen\u00fd katalog<\/a><\/strong>.<\/p>\n\n\n\n

\"katalog\"
Design a grafika: \u00a9 Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Brity Creatiive<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Brity Creatiive<\/figcaption><\/figure>\n\n\n\n

<\/a>3. Posilovna<\/strong><\/strong><\/h2>\n\n\n\n

Nic nepovzbud\u00ed lidi k n\u00e1kupu tr\u00e9ninkov\u00fdch pl\u00e1n\u016f nebo permanentek do posilovny v\u00edce ne\u017e dob\u0159e vizualizovan\u00e9 v\u00fdsledky cvi\u010den\u00ed. Nab\u00eddkov\u00fd katalog t\u011blocvi\u010dny nebo sportovn\u00edho centra by m\u011bl b\u00fdt pap\u00edrov\u00fdm vyza\u0159ov\u00e1n\u00edm p\u0159\u00ednos\u016f sportu.<\/em><\/em><\/p>\n\n\n\n

<\/a>P\u0159\u00edklad tematick\u00e9 struktury katalogu:<\/strong><\/strong><\/h3>\n\n\n\n

<\/a>1. \u00davod <\/strong><\/strong><\/h4>\n\n\n\n

Zde uve\u010fte dv\u011b v\u011bty o spole\u010dnosti, kter\u00e9 rozvedete v dal\u0161\u00ed \u010d\u00e1sti, nebo motiva\u010dn\u00ed cit\u00e1t \u010di slogan, kter\u00fd povzbud\u00ed z\u00e1jemce, aby se pod\u00edvali na dal\u0161\u00ed str\u00e1nku katalogu.<\/p>\n\n\n\n

<\/a>2. O n\u00e1s<\/strong><\/strong><\/h4>\n\n\n\n

Roz\u0161i\u0159te to, co se ji\u017e o spole\u010dnosti objevilo v \u00favodu, nebo p\u0159idejte dal\u0161\u00ed informace. Obsah mus\u00ed b\u00fdt kr\u00e1tk\u00fd, ale z\u00e1sadn\u00ed.<\/p>\n\n\n\n

<\/a>3. Vize a posl\u00e1n\u00ed<\/strong><\/strong><\/h4>\n\n\n\n

Uka\u017ete, \u017ee V\u00e1m jde o v\u00edc ne\u017e jen o prodej sportovn\u00edch slu\u017eeb. Pokud je sou\u010d\u00e1st\u00ed va\u0161eho podnik\u00e1n\u00ed propagace zdrav\u00e9ho \u017eivotn\u00edho stylu nebo se sna\u017e\u00edte zlep\u0161it pohodu a sebev\u011bdom\u00ed sv\u00fdch klient\u016f, nen\u00ed lep\u0161\u00ed m\u00edsto, kde o tom mluvit.<\/p>\n\n\n\n

<\/a>4 Nab\u00eddka\/bal\u00ed\u010dky \u0161kolen\u00ed <\/strong><\/strong><\/h4>\n\n\n\n

Katalog slou\u017e\u00ed k podpo\u0159e prodeje, proto se nebojte v\u011bnovat t\u00e9to \u010d\u00e1sti v\u00edce prostoru ne\u017e ostatn\u00edm. Prezentujte jednotliv\u00e9 slu\u017eby na speci\u00e1ln\u00edch tabulk\u00e1ch a dopl\u0148te text fotografiemi na pozad\u00ed. Na konci odd\u00edlu m\u016f\u017eete vytvo\u0159it p\u0159ehled r\u016fzn\u00fdch mo\u017enost\u00ed bal\u00ed\u010dk\u016f ve form\u011b tabulky.<\/p>\n\n\n\n

<\/a>5. Vybaven\u00ed <\/strong><\/strong><\/h4>\n\n\n\n

P\u0159em\u00fd\u0161lejte o lidech, kte\u0159\u00ed budou cht\u00edt vyu\u017e\u00edvat pouze posilovnu. Informace o dostupn\u00e9m vybaven\u00ed pro n\u011b budou stejn\u011b d\u016fle\u017eit\u00e9 jako informace o n\u00e1kladech na p\u0159edplatn\u00e9.<\/p>\n\n\n\n

<\/a>6 T\u00fdm <\/strong><\/strong><\/h4>\n\n\n\n

B\u011b\u017eeck\u00e9 p\u00e1sy a tr\u00e9ninkov\u00e9 m\u00edstnosti jsou polovinou \u00fasp\u011bchu sportovn\u00edho centra. Druh\u00fdm je person\u00e1l. Uka\u017ete jej v akci, nejl\u00e9pe p\u0159i interakci se z\u00e1kazn\u00edky. T\u00e9to sekci m\u016f\u017eete tak\u00e9 v\u011bnovat v\u00edce prostoru a p\u0159edstavit profily jednotliv\u00fdch \u0161kolitel\u016f a tren\u00e9r\u016f.<\/p>\n\n\n\n

<\/a>7. Pro\u010d tr\u00e9novat s n\u00e1mi?<\/strong><\/strong><\/h4>\n\n\n\n

Uve\u010fte \u010d\u00edsla a \u00fadaje \u2013 kolik lid\u00ed ve va\u0161em centru tr\u00e9nuje, jak \u010dasto servisujete vybaven\u00ed, kolik sk\u0159\u00edn\u011bk je v \u0161atn\u00e1ch nebo voln\u00fdch b\u011b\u017eeck\u00fdch p\u00e1s\u016f v dob\u011b nejv\u011bt\u0161\u00edho vyt\u00ed\u017een\u00ed posilovny.<\/p>\n\n\n\n

Pozv\u011bte n\u011bkoho, kdo ve va\u0161em sportovn\u00edm centru pro\u0161el prom\u011bnou, aby p\u0159isp\u011bl do t\u00e9to \u010d\u00e1sti katalogu a je p\u0159ipraven o sv\u00e9 prom\u011bn\u011b vypr\u00e1v\u011bt sv\u011btu. Skute\u010dn\u00e9 \u00fasp\u011bchy motivuj\u00ed v\u00edce ne\u017e 5 hv\u011bzdi\u010dek na Googlu (i kdy\u017e ty jsou tak\u00e9 d\u016fle\u017eit\u00e9).<\/p>\n\n\n\n

<\/a>8. Kontakt<\/strong><\/strong><\/h4>\n\n\n\n

Kontaktn\u00ed \u00fadaje m\u016f\u017eete uv\u00e9st na konci nebo na ka\u017ed\u00e9 str\u00e1nce katalogu v podob\u011b „z\u00e1pat\u00ed“ \u2013 toto \u0159e\u0161en\u00ed bude dob\u0159e vypadat v horizont\u00e1ln\u00edm uspo\u0159\u00e1d\u00e1n\u00ed.<\/p>\n\n\n\n

\u2705 Va\u0161e nab\u00eddka se nevejde na n\u011bkolik str\u00e1nek? Vyberte si se\u0161\u00edvan\u00fd katalog<\/a><\/strong>.<\/strong><\/p>\n\n\n\n

\"katalog\"
Design a grafika: \u00a9 Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\"katalog\"
Design a grafika: \u00a9 Md Ashikuzzaman<\/figcaption><\/figure>\n\n\n\n
\n\n\n\n

Zdroje grafiky a n\u00e1vrh\u016f:<\/strong><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/164492243\/Luxury-Brochure-Design-for-The-Brownstone?tracking_source=for_you_logged_in_feed_recommended<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/142582847\/Profile-Company-Software<\/a><\/p>\n\n\n\n

https:\/\/www.behance.net\/gallery\/160834141\/This-is-This-is-Sport-Training-Centre-Brochure<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jak\u00fdm obsahem naplnit katalog? Pod\u00edvejte se na 3 n\u00e1vrhy pro 3 r\u016fzn\u00e1 odv\u011btv\u00ed a vytvo\u0159te si vlastn\u00ed dokonalou kompozici.<\/p>\n","protected":false},"author":1,"featured_media":4581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,67,37,35,38],"tags":[43,65,123,127,66,122,114],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-reklamni-katalogy","category-tipy","category-tisk","category-zajimavosti","tag-pro-graficke-designery","tag-reklamni-katalogy","tag-tisk-katalogu","tag-tisk-online","tag-tisk-reklamnich-katalogu","tag-tiskarsky-bestseller","tag-trendy-v-grafickem-designu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":9,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"predecessor-version":[{"id":5500,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4535\/revisions\/5500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4581"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}