{"id":4444,"date":"2023-03-02T10:01:09","date_gmt":"2023-03-02T09:01:09","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4444"},"modified":"2023-03-02T10:01:11","modified_gmt":"2023-03-02T09:01:11","slug":"venkovni-reklama-v-souladu-s-mestskym-prostorem","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/venkovni-reklama-v-souladu-s-mestskym-prostorem\/","title":{"rendered":"Venkovn\u00ed reklama v souladu s m\u011bstsk\u00fdm prostorem"},"content":{"rendered":"\n<p>Jak pou\u017e\u00edvat venkovn\u00ed reklamn\u00ed nosi\u010de, ani\u017e by do\u0161lo k po\u0161kozen\u00ed ve\u0159ejn\u00fdch prostranstv\u00ed? Existuje n\u011bkolik zp\u016fsob\u016f, jak to ud\u011blat dob\u0159e.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><a><\/a>Billboard jako sou\u010d\u00e1st zelen\u00fdch plic m\u011bsta<\/h2>\n\n\n\n<p>Je mo\u017en\u00e9 naj\u00edt kompromis mezi efektivn\u00edm vyu\u017eit\u00edm <strong><a href=\"https:\/\/justprint.cz\/produkty\/billboardy\">velkoplo\u0161n\u00e9 reklamy<\/a><\/strong> a nenaru\u0161en\u00edm estetiky m\u011bstsk\u00e9ho prostoru. V posledn\u00edch letech se objevila \u0159ada zaj\u00edmav\u00fdch projekt\u016f, kter\u00e9 vyu\u017e\u00edvaj\u00ed velk\u00fd form\u00e1t mimo jin\u00e9 k signalizaci d\u016fle\u017eit\u00fdch spole\u010densk\u00fdch t\u00e9mat.<\/p>\n\n\n\n<p>N\u00ed\u017ee: Spole\u010dn\u00fd projekt Coca-Coly a WWF &#8211; zelen\u00fd billboard pohlcuj\u00edc\u00ed zne\u010di\u0161t\u011bn\u00ed ze vzduchu, kter\u00fd m\u011bsto d\u00fdch\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1.jpg\" alt=\"billboard\" class=\"wp-image-4435\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ads-of-the-world-1-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: Ads Of The World<\/figcaption><\/figure>\n\n\n\n<p>Podobn\u00fd &#8222;\u017eiv\u00fd&#8220; billboard byl pou\u017eit v kampani mobiln\u00ed s\u00edt\u011b O2. V kampani za udr\u017eitelnost se objevily tak\u00e9 pln\u011b recyklovateln\u00e9 plak\u00e1ty form\u00e1tu A6.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"884\" height=\"590\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1.jpg\" alt=\"\u017eiv\u00fd billboard\" class=\"wp-image-4436\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1.jpg 884w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1-768x513.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/O2-1-263x175.jpg 263w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><figcaption>Zdroj: campaignlive.co.uk<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1.jpg\" alt=\"plakaty\" class=\"wp-image-4437\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/rsz_o2_2-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: campaignlive.co.uk<\/figcaption><\/figure>\n\n\n\n<h2><a><\/a>Citylight dob\u0159e za\u010dlen\u011bn\u00fd do m\u011bstsk\u00e9 struktury<\/h2>\n\n\n\n<p>V m\u011bstsk\u00e9m prostoru jsou m\u00edsta, kde venkovn\u00ed reklama dok\u00e1\u017ee ladit s okol\u00edm. Citylighty \u2013 obvykle um\u00edst\u011bn\u00e9 na zast\u00e1vk\u00e1ch ve\u0159ejn\u00e9 dopravy nebo v bl\u00edzkosti obl\u00edben\u00fdch dopravn\u00edch tepen \u2013 p\u016fsob\u00ed zcela jin\u00fdm dojmem ne\u017e pouta\u010d vyv\u011b\u0161en\u00fd na fas\u00e1d\u011b historick\u00e9 budovy.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/produkty\/plakaty\">Reklamn\u00ed plak\u00e1ty<\/a><\/strong> um\u00edst\u011bn\u00e9 na bo\u010dn\u00edch st\u011bn\u00e1ch p\u0159\u00edst\u0159e\u0161k\u016f autobusov\u00fdch nebo tramvajov\u00fdch zast\u00e1vek nejen\u017ee nenaru\u0161uj\u00ed estetiku m\u011bstsk\u00e9ho prostoru, ale \u010dasto jsou i p\u0159idanou hodnotou m\u00edsta, kde se objevuj\u00ed:<\/p>\n\n\n\n<p>\u2022 p\u0159itahuj\u00ed pozornost osob na autobusov\u00fdch zast\u00e1vk\u00e1ch a zatraktiv\u0148uj\u00ed tak \u010das str\u00e1ven\u00fd \u010dek\u00e1n\u00edm na dopravn\u00ed prost\u0159edek,<\/p>\n\n\n\n<p>\u2022 podporuj\u00ed aktivitu, pokud reklamn\u00ed sc\u00e9n\u00e1\u0159 zahrnuje interakci s publikem,<\/p>\n\n\n\n<p>\u2022 maj\u00ed vzd\u011bl\u00e1vac\u00ed \u00falohu (jak ukazuje n\u00e1sleduj\u00edc\u00ed p\u0159\u00edklad).<\/p>\n\n\n\n<p>Kampa\u0148 Science World Canada vyu\u017e\u00edv\u00e1 form\u00e1t citylight k propagaci v\u011bdeck\u00fdch zaj\u00edmavost\u00ed kreativn\u00edm a hrav\u00fdm zp\u016fsobem. V kreativ\u011b vpravo byla m\u00edsto plak\u00e1tu pou\u017eita samolepic\u00ed f\u00f3lie.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"564\" height=\"697\" data-id=\"4438\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/b982ed03fe275f15c82fa823a262a6a7.jpg\" alt=\"citylight\" class=\"wp-image-4438\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/b982ed03fe275f15c82fa823a262a6a7.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/b982ed03fe275f15c82fa823a262a6a7-243x300.jpg 243w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption>Zdroj: Science World Canada<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"427\" height=\"531\" data-id=\"4439\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/7aaf605d0996fb488c5f815735e68230.jpg\" alt=\"citylight\" class=\"wp-image-4439\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/7aaf605d0996fb488c5f815735e68230.jpg 427w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/7aaf605d0996fb488c5f815735e68230-241x300.jpg 241w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/><figcaption>Zdroj: Science World Canada<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2><a><\/a>Hlas soci\u00e1ln\u00edch kampan\u00ed<\/h2>\n\n\n\n<p>Venkovn\u00ed reklamn\u00ed nosi\u010de mohou b\u00fdt akceptov\u00e1ny i na t\u011bch nejnevhodn\u011bj\u0161\u00edch m\u00edstech ve\u0159ejn\u00e9ho prostoru za p\u0159edpokladu, \u017ee jejich sd\u011blen\u00ed stoj\u00ed za to. P\u0159\u00edkladem tohoto kompromisu jsou soci\u00e1ln\u00ed kampan\u011b, kter\u00e9 p\u0159i sv\u00fdch komunika\u010dn\u00edch aktivit\u00e1ch r\u00e1dy vyu\u017e\u00edvaj\u00ed s\u00edlu velk\u00e9ho form\u00e1tu a jako hlavn\u00ed m\u00e9dium pro sv\u00e9 sd\u011blen\u00ed \u010dasto vol\u00ed billboardy nebo plak\u00e1ty.<\/p>\n\n\n\n<p>N\u00ed\u017ee: Region\u00e1ln\u00ed kampa\u0148 proti n\u00e1sil\u00ed na \u017een\u00e1ch (USA).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"768\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/MMIW_Outdoor_End_The_Violence.jpg\" alt=\"billboard\" class=\"wp-image-4440\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/MMIW_Outdoor_End_The_Violence.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/MMIW_Outdoor_End_The_Violence-300x225.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/MMIW_Outdoor_End_The_Violence-768x576.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/MMIW_Outdoor_End_The_Violence-585x439.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Zdroj: AmpliFi Advertising<\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/produkty\/bannery\">Reklamn\u00ed banner<\/a><\/strong> pou\u017eit\u00fd v kampani na Twitteru vyz\u00fdvaj\u00edc\u00ed k no\u0161en\u00ed masek b\u011bhem pandemie COVID19.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"742\" height=\"416\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Twitter_wearamask2-baner.jpg\" alt=\"Venkovn\u00ed reklama\" class=\"wp-image-4441\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Twitter_wearamask2-baner.jpg 742w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Twitter_wearamask2-baner-300x168.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Twitter_wearamask2-baner-585x328.jpg 585w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><figcaption>Zdroj: Twitter<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Prvky venkovn\u00ed reklamy se skv\u011ble dopl\u0148uj\u00ed s digit\u00e1ln\u00edmi kampan\u011bmi, p\u0159\u00edkladem jsou n\u00e1vrhy zahrnuj\u00edc\u00ed QR k\u00f3dy, kter\u00e9 vyb\u00edzej\u00ed k prozkoum\u00e1n\u00ed t\u00e9matu, je\u017e se objevuje v ti\u0161t\u011bn\u00fdch komunika\u010dn\u00edch materi\u00e1lech.<\/strong><\/p>\n\n\n\n<p>V\u00edce informac\u00ed si m\u016f\u017eete p\u0159e\u010d\u00edst zde \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kIw7gqpI0i\"><a href=\"https:\/\/justprint.cz\/blog\/navrhnete-vytisknete-zmerte-efektivitu-qr-kody-ve-venkovni-reklame\/\">Navrhn\u011bte, vytiskn\u011bte, zm\u011b\u0159te efektivitu! QR k\u00f3dy ve venkovn\u00ed reklam\u011b<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Navrhn\u011bte, vytiskn\u011bte, zm\u011b\u0159te efektivitu! QR k\u00f3dy ve venkovn\u00ed reklam\u011b&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/navrhnete-vytisknete-zmerte-efektivitu-qr-kody-ve-venkovni-reklame\/embed\/#?secret=WClEtVBBqO#?secret=kIw7gqpI0i\" data-secret=\"kIw7gqpI0i\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><a><\/a>Plak\u00e1ty ve slu\u017eb\u00e1ch kultury<\/h2>\n\n\n\n<p>Plak\u00e1t je jednou z nejobl\u00edben\u011bj\u0161\u00edch forem venkovn\u00ed reklamy. D\u016fvodem m\u016f\u017ee b\u00fdt to, \u017ee kulturn\u00ed centra a subjekty zastupuj\u00edc\u00ed um\u011bleck\u00fd sv\u011bt si ji \u010dasto vyb\u00edraj\u00ed k propagaci sv\u00fdch aktivit. <strong><a href=\"https:\/\/justprint.cz\/vsechny\">Ti\u0161t\u011bn\u00e9 materi\u00e1ly<\/a><\/strong>, kter\u00e9 se objevuj\u00ed v m\u011bstsk\u00e9m prostoru a propaguj\u00ed kulturn\u00ed akce, mohou b\u00fdt samy o sob\u011b um\u011bleck\u00fdmi d\u00edly. Na tvorb\u011b grafick\u00fdch n\u00e1vrh\u016f se \u010dasto pod\u00edlej\u00ed uzn\u00e1van\u00ed um\u011blci a plak\u00e1ty, kter\u00e9 se po sejmut\u00ed z reklamn\u00edch sloup\u016f \u010dasto dostanou do soukrom\u00fdch i ve\u0159ejn\u00fdch sb\u00edrek.<\/p>\n\n\n\n<p>Vlevo: projekt propaguj\u00edc\u00ed um\u011bleckou ud\u00e1lost. Poselstv\u00ed street artu bylo d\u00e1le umocn\u011bno pou\u017eit\u00edm d\u0159evovl\u00e1knit\u00e9 desky, na kterou byl plak\u00e1t nalepen.<\/p>\n\n\n\n<p>Vpravo: Plak\u00e1t navr\u017een\u00fd k Mezin\u00e1rodn\u00edmu dni muze\u00ed. Design: Aysel Jabbar.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"564\" height=\"802\" data-id=\"4442\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/stan-sztuki.jpg\" alt=\"plakat\" class=\"wp-image-4442\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/stan-sztuki.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/stan-sztuki-211x300.jpg 211w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption>Zdroj: Studio Lennarts &#038; De Bruijn<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"928\" height=\"938\" data-id=\"4443\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders.jpg\" alt=\"plakat\" class=\"wp-image-4443\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders.jpg 928w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-297x300.jpg 297w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-768x776.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-585x591.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/museum-no-borders-96x96.jpg 96w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><figcaption>Projekt: Aysel Jabbar<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>V\u0161echny <strong><a href=\"https:\/\/justprint.cz\/category\/velkoplosny-tisk\">typy venkovn\u00ed reklamy<\/a><\/strong> uveden\u00e9 v p\u0159\u00edkladech lze vytisknout u spole\u010dnosti <strong><a href=\"https:\/\/justprint.cz\/\">Justprint<\/a><\/strong>. Pokud V\u00e1s tento \u010dl\u00e1nek zaujal, m\u016f\u017eete se je\u0161t\u011b pod\u00edvat zde \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"0sfbZHno1w\"><a href=\"https:\/\/justprint.cz\/blog\/billboard-umeni-kreativita-media-nebo-nezadouci-dekorace-mest\/\">Billboard &#8211; um\u011bn\u00ed, kreativita, m\u00e9dia nebo ne\u017e\u00e1douc\u00ed dekorace m\u011bst?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Billboard &#8211; um\u011bn\u00ed, kreativita, m\u00e9dia nebo ne\u017e\u00e1douc\u00ed dekorace m\u011bst?&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/billboard-umeni-kreativita-media-nebo-nezadouci-dekorace-mest\/embed\/#?secret=CM7uJe9ku7#?secret=0sfbZHno1w\" data-secret=\"0sfbZHno1w\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jak pou\u017e\u00edvat venkovn\u00ed reklamn\u00ed nosi\u010de, ani\u017e by do\u0161lo k po\u0161kozen\u00ed ve\u0159ejn\u00fdch prostranstv\u00ed? Existuje n\u011bkolik zp\u016fsob\u016f, jak to ud\u011blat dob\u0159e.<\/p>\n","protected":false},"author":1,"featured_media":4434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35,38],"tags":[198,151,197,147,145,43,200,201,127,122,114,199,152,150],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4444"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=4444"}],"version-history":[{"count":1,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4444\/revisions"}],"predecessor-version":[{"id":4447,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4444\/revisions\/4447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4434"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=4444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=4444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=4444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}