{"id":4072,"date":"2022-11-02T14:06:00","date_gmt":"2022-11-02T13:06:00","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4072"},"modified":"2023-02-09T12:43:50","modified_gmt":"2023-02-09T11:43:50","slug":"planujete-akci-na-black-friday-muze-se-vam-to-hodit","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/planujete-akci-na-black-friday-muze-se-vam-to-hodit\/","title":{"rendered":"Pl\u00e1nujete akci na Black Friday? M\u016f\u017ee se V\u00e1m to hodit!"},"content":{"rendered":"\n

Black Week, Black Friday, Cyber Monday – a\u0165 u\u017e mu \u0159\u00edk\u00e1te jakkoli, obdob\u00ed \u017ehav\u00fdch v\u00fdprodej\u016f a propaga\u010dn\u00edch aktivit se rychle bl\u00ed\u017e\u00ed a mnoho zna\u010dek, zejm\u00e9na t\u011bch, kter\u00e9 p\u016fsob\u00ed v maloobchod\u011b nebo elektronick\u00e9m obchod\u011b, pl\u00e1nuje u t\u00e9to p\u0159\u00edle\u017eitosti specializovan\u00e9 marketingov\u00e9 aktivity. Kde je v tom v\u0161em m\u00edsto pro tisk? N\u00ed\u017ee naleznete n\u011bkolik tip\u016f.<\/p>\n\n\n\n\n\n\n\n

<\/a>Integrace pap\u00edru do marketingov\u00e9 komunikace<\/strong><\/strong><\/h2>\n\n\n\n

\u0158e\u0161en\u00ed, kter\u00e1 nab\u00edz\u00ed tisk, dokonale dopl\u0148uj\u00ed digit\u00e1ln\u00ed propaga\u010dn\u00ed aktivity. Pomoc\u00ed t\u011bchto form\u00e1t\u016f m\u016f\u017eete je\u0161t\u011b efektivn\u011bji informovat o slev\u00e1ch a jedine\u010dn\u00fdch p\u0159\u00edle\u017eitostech. \u2193<\/p>\n\n\n\n

<\/a>Let\u00e1ky<\/strong><\/strong><\/h3>\n\n\n\n

Je dobr\u00e9 je p\u0159ipravit je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm propaga\u010dn\u00ed akce, u\u017e jen proto, abyste informovali o nadch\u00e1zej\u00edc\u00edch prodejn\u00edch akc\u00edch. Komunika\u010dn\u00ed aktivity m\u016f\u017eete zalo\u017eit na vybran\u00fdch produktech (prezentovat je na let\u00e1ku) nebo vytisknout propaga\u010dn\u00ed k\u00f3dy, kter\u00e9 budou platn\u00e9 v obdob\u00ed prodeje.<\/p>\n\n\n\n

M\u00e1te toho hodn\u011b na srdci a ob\u00e1v\u00e1te se, \u017ee se to do let\u00e1ku nevejde? Vyberte si tisk katalog\u016f<\/a><\/strong> (u Justprint najdete \u0161it\u00e9, lepen\u00e9 a spir\u00e1lov\u00e9).<\/p>\n\n\n\n

\"\"
Projekt \u00a9 Donny Kingsley<\/figcaption><\/figure>\n\n\n\n

Mockup je k dispozici zdarma > https:\/\/www.behance.net\/gallery\/155279775\/Cyber-Monday-Flyer-Set“ target=“_blank“ rel=“noopener nofollow“>zde<\/a><\/strong><\/p>\n\n\n\n

\u26ab A zde najdete let\u00e1ky<\/strong><\/a>.<\/p>\n\n\n\n

<\/a>Pohlednice \/ pouk\u00e1zky<\/strong><\/strong><\/h3>\n\n\n\n

Pohlednice<\/a><\/strong> by dob\u0159e fungovala jako poukaz se slevov\u00fdm k\u00f3dem pro n\u00e1kupy na Black friday a podpo\u0159ila by n\u00e1v\u0161t\u011bvu internetov\u00e9ho obchodu, pokud byste na ni uvedli webovou adresu. Provozujete kamenn\u00fd obchod a b\u011bhem prodejn\u00edho obdob\u00ed bude V\u00e1\u0161 obchod otev\u0159en d\u00e9le ne\u017e obvykle? Dejte o n\u011bm z\u00e1kazn\u00edk\u016fm v\u011bd\u011bt je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm akce t\u00edm, \u017ee jim do n\u00e1kupn\u00ed ta\u0161ky p\u0159id\u00e1te pohlednici s informac\u00ed o nestandardn\u00ed otev\u00edrac\u00ed dob\u011b. Tento form\u00e1t je tak\u00e9 zaj\u00edmav\u00fdm n\u00e1padem pro kreativn\u00ed pod\u011bkov\u00e1n\u00ed za n\u00e1kupy – je to mal\u00e9 gesto a rozhodn\u011b m\u00e1 pozitivn\u00ed dopad na hodnocen\u00ed n\u00e1kupn\u00edho z\u00e1\u017eitku!<\/p>\n\n\n\n

\"\"
Projekt \u00a9 Tasrif Hosen<\/figcaption><\/figure>\n\n\n\n
\"\"
Projekt \u00a9 Shakil Khan Lithen<\/figcaption><\/figure>\n\n\n\n

Mockup je k dispozici zdarma zde<\/a><\/strong><\/p>\n\n\n\n

\u26ab Pod\u00edvejte se na nab\u00eddku pohlednic na Justprint.<\/p>\n\n\n\n

<\/a>Kalend\u00e1\u0159e<\/strong><\/strong><\/h3>\n\n\n\n

Pro\u010d \u010dekat s distribuc\u00ed kalend\u00e1\u0159\u016f a\u017e do prosince, kdy\u017e m\u016f\u017eete propaga\u010dn\u00ed aktivity spojit s p\u0159\u00edle\u017eitosti Black Friday? Pokud nab\u00eddka Va\u0161eho internetov\u00e9ho obchodu na konci roku zahrnuje nap\u0159\u00edklad kalend\u00e1\u0159e, m\u016f\u017eete je p\u0159idat do z\u00e1silky v obdob\u00ed, kter\u00e9 se shoduje s Black Week, a p\u0159idat je jako d\u00e1rek zdarma k z\u00e1silk\u00e1m v ur\u010dit\u00e9 hodnot\u011b nam\u00edsto hromadn\u00e9 slevy, kterou nab\u00edzej\u00ed jin\u00e9 spole\u010dnosti.<\/p>\n\n\n\n

\n
\"\"
Projekt \u00a9 Angelina Faria<\/figcaption><\/figure>\n\n\n\n
\"\"
Projekt \u00a9 Angelina Faria<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

\u26ab A zde najdete kalend\u00e1\u0159e >> kalend\u00e1\u0159e<\/a><\/strong> na Justprint.<\/p>\n\n\n\n

<\/a>N\u00e1lepky<\/strong><\/strong><\/h3>\n\n\n\n

Jedn\u00e1 se o dal\u0161\u00ed zaj\u00edmav\u00fd d\u00e1rek k objedn\u00e1n\u00ed, kter\u00fd je z\u00e1rove\u0148 \u00fa\u010dinn\u00fdm reklamn\u00edm n\u00e1strojem. Samolepky mohou n\u00e9st firemn\u00ed identitu, reklamn\u00ed slogany i informa\u010dn\u00ed funkci (grafika s adresou internetov\u00e9ho obchodu nebo QR k\u00f3dem, kter\u00fd na n\u011bj vede). M\u016f\u017eete je zdarma p\u0159idat k propaga\u010dn\u00edm objedn\u00e1vk\u00e1m nebo je p\u0159idat k z\u00e1silk\u00e1m a n\u00e1kup\u016fm bez ohledu na propaga\u010dn\u00ed akce prob\u00edhaj\u00edc\u00ed v dan\u00e9m obdob\u00ed.<\/p>\n\n\n\n

\"\"
Projekt \u00a9 Yilmaz G\u00f6kcek<\/figcaption><\/figure>\n\n\n\n

P\u0159edstaven\u00e9 n\u00e1vrhy samolepek si m\u016f\u017eete zakoupit zde<\/a><\/strong>.<\/p>\n\n\n\n

\u26ab A u n\u00e1s si je m\u016f\u017eete vytisknout >> samolepky<\/a><\/strong> na Justprint\ud83d\ude42<\/p>\n\n\n\n

<\/a>Vizitky<\/strong><\/strong><\/h3>\n\n\n\n

Form\u00e1t vizitky m\u016f\u017eete pou\u017e\u00edt k n\u00e1vrhu cenovky, kter\u00e1 bude pou\u017eita k ozna\u010den\u00ed v\u00fdrobk\u016f za\u0159azen\u00fdch do ak\u010dn\u00edho cenov\u00e9ho pl\u00e1nu b\u011bhem Black Week. Na r\u016fzn\u00fdch m\u00edstech se objevuj\u00ed pr\u016fkazky velikosti vizitky, kter\u00e9 slou\u017e\u00ed jako karta pro sb\u00edr\u00e1n\u00ed bod\u016f ve v\u011brnostn\u00edch programech – podobn\u00fd model m\u016f\u017eete aplikovat na sv\u016fj vlastn\u00ed a nab\u00edzet slevy a d\u00e1rky zdarma za pravideln\u00e9 n\u00e1kupy v ur\u010dit\u00e9 hodnot\u011b, co\u017e je zaj\u00edmav\u00e1 alternativa k jednor\u00e1zov\u00e9 slev\u011b na vybran\u00e9 produkty u p\u0159\u00edle\u017eitosti Black Friday.<\/p>\n\n\n\n

\"\"
Projekt \u00a9 L\u00ea Thu Duy\u00ean<\/figcaption><\/figure>\n\n\n\n

\u26ab Pod\u00edvejte se na v\u0161echny na\u0161e varianty vizitek >> vizitky na Justprint<\/a><\/strong>.<\/p>\n\n\n\n

<\/a>Vytvo\u0159te v\u00fdjime\u010dnou atmosf\u00e9ru<\/strong><\/strong><\/h2>\n\n\n\n

Obaly z limitovan\u00e9 edice jsou jedn\u00edm ze zp\u016fsob\u016f, jak nechat sv\u00e9 v\u00fdrobky vyniknout b\u011bhem prodejn\u00edho \u0161\u00edlenstv\u00ed. Je t\u0159eba si uv\u011bdomit, \u017ee ne ka\u017ed\u00fd \u010dlov\u011bk bude p\u0159i rozhodov\u00e1n\u00ed o koupi hledat nejlep\u0161\u00ed pom\u011br ceny a kvality. Pro n\u011bkter\u00e9 z nich bude m\u00edt hodnotu jedine\u010dnost, proto je dobr\u00e9 myslet i na tuto skupinu p\u0159ed pl\u00e1nov\u00e1n\u00edm aktivit, v\u010detn\u011b omezen\u00fdch s\u00e9ri\u00ed nebo kopi\u00ed produkt\u016f s personalizac\u00ed.<\/p>\n\n\n\n

\"\"
Projekt \u00a9 Clarita Chriscensia<\/figcaption><\/figure>\n\n\n\n

\u26ab Krabice s v\u00edkem nebo snad d\u00e1rkov\u00e1 krabice? Pod\u00edvejte se na v\u0161echny krabice dostupn\u00e9 u Justprint >> tisk obal\u016f<\/a> v Justprint.<\/strong><\/p>\n\n\n\n

<\/a>Vyu\u017eijte s\u00edlu pap\u00edru ke sd\u011blen\u00ed hodnot<\/strong><\/strong><\/h2>\n\n\n\n

Black Friday proti konzumu? Pro\u010d ne, v\u017edy\u0165 je to ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost, jak p\u0159edstavit identitu a atributy zna\u010dky \u0161ir\u0161\u00edmu publiku, a to v dob\u011b, kdy n\u00e1v\u0161t\u011bvy online nebo v obchodech dosahuj\u00ed rekordn\u00edch hodnot. Nechcete se prezentovat jako firma, kter\u00e1 sez\u00f3nn\u011b \u0159\u00edd\u00ed prodej a h\u00fd\u0159\u00ed bezuzdnou spot\u0159ebou, ale p\u0159esto vyu\u017e\u00edv\u00e1 p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 p\u0159in\u00e1\u0161\u00ed zv\u00fd\u0161en\u00e1 propaga\u010dn\u00ed kampa\u0148 v listopadu? Prezentujte se jako zodpov\u011bdn\u00e1 zna\u010dka, kter\u00e1 db\u00e1 na kvalitu v\u00fdrobk\u016f a rozumnou cenu po cel\u00fd rok. I kdy\u017e je v takov\u00e9m p\u0159\u00edpad\u011b obt\u00ed\u017en\u00e9 dos\u00e1hnout v posledn\u00edm \u010dtvrtlet\u00ed roku velkolep\u00e9ho r\u016fstu tr\u017eeb, bude snaz\u0161\u00ed dos\u00e1hnout udr\u017eiteln\u00fdch tr\u017eeb ve zb\u00fdvaj\u00edc\u00edch m\u011bs\u00edc\u00edch, a to d\u00edky v\u011brn\u00fdm a vracej\u00edc\u00edm se z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed zna\u010dce d\u016fv\u011b\u0159uj\u00ed a jsou ochotni ji doporu\u010dit ostatn\u00edm. <\/p>\n\n\n\n

\u26ab Dal\u0161\u00ed produkty najdete v online tisk\u00e1rn\u011b Justprint.cz<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Week, Black Friday, Cyber Monday – a\u0165 u\u017e mu \u0159\u00edk\u00e1te jakkoli, obdob\u00ed \u017ehav\u00fdch v\u00fdprodej\u016f a propaga\u010dn\u00edch aktivit se rychle bl\u00ed\u017e\u00ed a mnoho zna\u010dek, zejm\u00e9na t\u011bch, kter\u00e9 p\u016fsob\u00ed v maloobchod\u011b…<\/p>\n","protected":false},"author":1,"featured_media":4063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[173,58,172,102,144,127,122,142],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4072"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=4072"}],"version-history":[{"count":3,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4072\/revisions"}],"predecessor-version":[{"id":4367,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4072\/revisions\/4367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4063"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=4072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=4072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=4072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}