{"id":4054,"date":"2022-10-27T09:49:18","date_gmt":"2022-10-27T07:49:18","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4054"},"modified":"2023-02-09T13:01:28","modified_gmt":"2023-02-09T12:01:28","slug":"ofsetovy-tisk-seznamte-se-s-technologii","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/ofsetovy-tisk-seznamte-se-s-technologii\/","title":{"rendered":"Ofsetov\u00fd tisk \u2013 seznamte se s technologi\u00ed"},"content":{"rendered":"\n<p>I p\u0159es dynamick\u00fd rozvoj digit\u00e1ln\u00edho v\u011bku jsou ti\u0161t\u011bn\u00e1 m\u00e9dia st\u00e1le velmi popul\u00e1rn\u00ed. Reklamn\u00ed obsah v podob\u011b let\u00e1k\u016f, plak\u00e1t\u016f nebo katalog\u016f je st\u00e1le denn\u011b zad\u00e1v\u00e1n a vyd\u00e1v\u00e1n v obrovsk\u00fdch objemech. Tisk takov\u00e9ho mno\u017estv\u00ed reklamn\u00edch materi\u00e1l\u016f by nebyl mo\u017en\u00fd bez ofsetov\u00e9ho tisku. Seznamte se s touto technologi\u00ed a zjist\u011bte, co nab\u00edz\u00ed.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><a><\/a>Jak vznikl ofsetov\u00fd tisk<\/h2>\n\n\n\n<p><a href=\"https:\/\/justprint.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>Ofsetov\u00fd tisk<\/strong><\/a> je proces s dlouhodobou tradic\u00ed, kter\u00fd vych\u00e1z\u00ed z techniky tisku na kameni. Prvn\u00edm krokem v jeho rozvoji bylo vytvo\u0159en\u00ed litografick\u00e9ho tisku v roce 1796. Dal\u0161\u00edm miln\u00edkem ve v\u00fdvoji ofsetov\u00e9 techniky, jak ji zn\u00e1me dnes, bylo nahrazen\u00ed kamene zinkovou deskou a n\u00e1sledn\u011b vyn\u00e1lez prvn\u00edch tiska\u0159sk\u00fdch stroj\u016f. Za otce modern\u00edho ofsetov\u00e9ho tisku jsou pova\u017eov\u00e1ni Ameri\u010dan Iry W. Rubel a N\u011bmec Caspar Hermann.<\/p>\n\n\n\n<h2><a><\/a>Jak funguje ofsetov\u00e1 tisk\u00e1rna<\/h2>\n\n\n\n<p><strong>Technologie ofsetov\u00e9ho tisku<\/strong> se m\u016f\u017ee zd\u00e1t pom\u011brn\u011b slo\u017eit\u00e1. Ofset je proces, p\u0159i kter\u00e9m se obraz p\u0159en\u00e1\u0161\u00ed z tiskov\u00e9 desky na v\u00e1lec a odtud na spr\u00e1vn\u00fd tiskov\u00fd substr\u00e1t. Tiskov\u00e1 matrice funguje na z\u00e1sad\u011b odpuzov\u00e1n\u00ed tuku a vody. Poti\u0161t\u011bn\u00e9 plochy absorbuj\u00ed inkoust a odpuzuj\u00ed vodu d\u00edky pou\u017eit\u00ed zvlh\u010dovac\u00edho roztoku. Na druh\u00e9 stran\u011b oblasti, kter\u00e9 maj\u00ed b\u00fdt nepoti\u0161t\u011bny, se chovaj\u00ed opa\u010dn\u011b. Tento typ tisku se naz\u00fdv\u00e1 vodn\u00ed ofset. Stoj\u00ed za to v\u011bd\u011bt, \u017ee se ofsetov\u00fd tisk prov\u00e1d\u00ed i bez pou\u017eit\u00ed zvlh\u010dovac\u00edho roztoku. Sta\u010d\u00ed speci\u00e1ln\u00ed barvy a ploch\u00e9 silikonov\u00e9 matrice. Tento typ tisku se naz\u00fdv\u00e1 bezvod\u00fd ofset.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"680\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1.jpg\" alt=\"tiskarna Justprint\" class=\"wp-image-3656\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1-300x199.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1-768x510.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1-585x388.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/test_foto-1024x680-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><a><\/a>Ofsetov\u00fd kotou\u010dov\u00fd tisk versus archov\u00fd tisk<\/h2>\n\n\n\n<p>Technologii ofsetov\u00e9ho tisku d\u011bl\u00edme na dva druhy &#8211; archov\u00fd a kotou\u010dov\u00fd tisk. V prvn\u00edm p\u0159\u00edpad\u011b jednotliv\u00e9 archy (pap\u00edr, karton, f\u00f3lie) proch\u00e1zej\u00ed jeden po druh\u00e9m sestavou tiskov\u00e9ho stroje. Archov\u00fd tisk se doporu\u010duje zejm\u00e9na pro v\u00fdrobu vysoce kvalitn\u00edch komer\u010dn\u00edch tisk\u016f. Pokud jde o kotou\u010dov\u00fd tisk, cel\u00e1 z\u00e1soba pap\u00edru je na svinut\u00e9 roli. Substr\u00e1t odvinut\u00fd z role je pod\u00e1v\u00e1n nep\u0159etr\u017eit\u011b a n\u00e1sledn\u011b poti\u0161t\u011bn a o\u0159\u00edznut. Ofsetov\u00fd kotou\u010dov\u00fd tisk je nejvhodn\u011bj\u0161\u00ed pro velkoobjemov\u00e9 knihy, <a href=\"https:\/\/justprint.cz\/produkty\/katalogy\" target=\"_blank\" rel=\"noopener nofollow\"><strong>katalogy<\/strong><\/a>, noviny a dal\u0161\u00ed velkoobjemov\u00e9 produkty.<\/p>\n\n\n\n<h2><a><\/a>Barvy v ofsetov\u00e9m tisku<\/h2>\n\n\n\n<p>V\u011bd\u011bli jste, \u017ee ofsetov\u00fd tisk pou\u017e\u00edv\u00e1 ofsetov\u00e9 barvy v modelu CMYK? To znamen\u00e1, \u017ee ti\u0161t\u011bn\u00fd obraz je zalo\u017een na \u010dty\u0159ech z\u00e1kladn\u00edch barv\u00e1ch: azurov\u00e1 (modr\u00e1), purpurov\u00e1 (\u010derven\u00e1), \u017elut\u00e1 (\u017elut\u00e1) a \u010dern\u00e1 (\u010dern\u00e1) a pro ka\u017edou barvu je vytvo\u0159ena samostatn\u00e1 tiskov\u00e1 deska. Poti\u0161t\u011bn\u00fd substr\u00e1t proch\u00e1z\u00ed postupn\u011b v\u0161emi \u010dty\u0159mi tiskov\u00fdmi deskami pomoc\u00ed speci\u00e1ln\u00edch vodic\u00edch syst\u00e9m\u016f. N\u00e1sledn\u011b se kontroluje poloha jednotliv\u00fdch barev jedn\u00e9 nad druhou a intenzita barev. Aby v\u0161e bylo v souladu s objedn\u00e1vkou co do spr\u00e1vnosti a kvality.<\/p>\n\n\n\n<h3><strong>Zaj\u00edmavost:<\/strong> <\/h3>\n\n\n\n<p>Speci\u00e1ln\u00ed nebo dekorativn\u00ed barvy jako st\u0159\u00edbrn\u00e1, zlat\u00e1, neonov\u00e1 a metalick\u00e1 jsou vytv\u00e1\u0159eny barevn\u00fdmi paletami Pantone nebo HKS, kter\u00e9 lze snadno kombinovat se z\u00e1kladn\u00edmi barvami CMYK.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset.png\" alt=\"\" class=\"wp-image-1560\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2><a><\/a>Co dok\u00e1\u017ee ofsetov\u00fd tisk<\/h2>\n\n\n\n<p>Ofsetov\u00fd tisk m\u00e1 mnoho v\u00fdhod, ale tou nejd\u016fle\u017eit\u011bj\u0161\u00ed je, \u017ee lze tiskov\u00fd produkt vytv\u00e1\u0159et ve velmi velk\u00fdch mno\u017estv\u00edch bez ztr\u00e1ty kvality. Reklamn\u00ed materi\u00e1ly vytv\u00e1\u0159en\u00e9 touto technologi\u00ed se vyzna\u010duj\u00ed \u010distotou tisku, p\u0159esnou reprodukc\u00ed barev a vysokou odolnost\u00ed. Ofset je nav\u00edc vhodn\u00fd pro tisk na r\u016fzn\u00fdch podkladech, tak\u017ee je vhodn\u00fd pro tvorbu produkt\u016f, jako jsou <strong><a href=\"https:\/\/justprint.cz\/produkty\/letaky\" target=\"_blank\" rel=\"noopener\">let\u00e1ky<\/a><\/strong>, plak\u00e1ty a \u010dasopisy. Proces v\u0161ak nen\u00ed omezen pouze na pap\u00edrov\u00e9 v\u00fdrobky. Pou\u017e\u00edv\u00e1 se tak\u00e9 pro potisk lepenky a karton\u016f, f\u00f3li\u00ed a jin\u00fdch plast\u016f, skla a dokonce i tenk\u00fdch kov\u016f (nap\u0159. plechovky od n\u00e1poj\u016f).<\/p>\n\n\n\n<h2><a><\/a>Kdy se vyplat\u00ed zvolit ofsetov\u00fd tisk?<\/h2>\n\n\n\n<p>Jak digit\u00e1ln\u00ed, tak ofsetov\u00fd tisk maj\u00ed sv\u00e9 siln\u00e9 a slab\u00e9 str\u00e1nky, v\u00fdb\u011br odpov\u00eddaj\u00edc\u00ed metody proto z\u00e1vis\u00ed na Va\u0161ich po\u017eadavc\u00edch a o\u010dek\u00e1v\u00e1n\u00edch. V\u00fdhodou ofsetu je jednozna\u010dn\u011b<strong><a href=\"https:\/\/justprint.cz\/vsechny\" target=\"_blank\" rel=\"noopener\"> vysok\u00e1 kvalita tisku<\/a><\/strong> p\u0159i st\u0159edn\u00edch a velk\u00fdch n\u00e1kladech tisku a mo\u017enost pou\u017eit\u00ed dopl\u0148kov\u00fdch barev. Digit\u00e1ln\u00ed tisk a digit\u00e1ln\u00ed tisk v ofsetov\u00e9 kvalit\u011b se naproti tomu vyzna\u010duj\u00ed vysokou kvalitou a ohromnou flexibilitou, d\u00edky \u010demu\u017e je ide\u00e1ln\u00ed pro malos\u00e9riovou v\u00fdrobu, personalizaci a kr\u00e1tk\u00e9 s\u00e9rie. <\/p>\n\n\n\n<p>V\u00edce o digit\u00e1ln\u00edm tisku si m\u016f\u017eete p\u0159e\u010d\u00edst zde: \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"x40cksdhI5\"><a href=\"https:\/\/justprint.cz\/blog\/digitalni-tisk-vse-co-o-nem-musite-vedet\/\">Digit\u00e1ln\u00ed tisk \u2013 v\u0161e, co o n\u011bm mus\u00edte v\u011bd\u011bt<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Digit\u00e1ln\u00ed tisk \u2013 v\u0161e, co o n\u011bm mus\u00edte v\u011bd\u011bt&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/digitalni-tisk-vse-co-o-nem-musite-vedet\/embed\/#?secret=gXJvs4XKRU#?secret=x40cksdhI5\" data-secret=\"x40cksdhI5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I p\u0159es dynamick\u00fd rozvoj digit\u00e1ln\u00edho v\u011bku jsou ti\u0161t\u011bn\u00e1 m\u00e9dia st\u00e1le velmi popul\u00e1rn\u00ed. Reklamn\u00ed obsah v podob\u011b let\u00e1k\u016f, plak\u00e1t\u016f nebo katalog\u016f je st\u00e1le denn\u011b zad\u00e1v\u00e1n a vyd\u00e1v\u00e1n v obrovsk\u00fdch objemech. Tisk&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35,38],"tags":[170,43,65,168,171,127,66,136,122],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4054"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=4054"}],"version-history":[{"count":5,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4054\/revisions"}],"predecessor-version":[{"id":4368,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/4054\/revisions\/4368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4056"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=4054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=4054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=4054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}