{"id":4048,"date":"2022-10-20T13:01:49","date_gmt":"2022-10-20T11:01:49","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=4048"},"modified":"2023-02-09T13:02:00","modified_gmt":"2023-02-09T12:02:00","slug":"graficke-trendy-2023","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/graficke-trendy-2023\/","title":{"rendered":"Grafick\u00e9 trendy 2023"},"content":{"rendered":"\n

D\u00e1 se \u0159\u00edci, \u017ee je to ji\u017e tradice! Na na\u0161em blogu se pr\u00e1v\u011b objevil seznam nejzaj\u00edmav\u011bj\u0161\u00edch trend\u016f v grafice, p\u0159edpov\u011b\u010f na nadch\u00e1zej\u00edc\u00ed rok. \u010ct\u011bte, prohl\u00ed\u017eejte si a pou\u017e\u00edvejte p\u0159i pl\u00e1nov\u00e1n\u00ed kreativn\u00edch po\u010din\u016f na p\u0159\u00ed\u0161t\u00ed rok (nejen grafick\u00fdch!).<\/p>\n\n\n\n\n\n\n\n

<\/a>Geometrick\u00e9 tvary<\/h2>\n\n\n\n

D\u00e1 se \u0159\u00edci, \u017ee tento trend v grafice triumfuje ji\u017e od \u010dasu Bauhausu. Uplynulo v\u00edce ne\u017e sto let tradice a po\u010d\u00edtadlo st\u00e1le bije, co\u017e ovliv\u0148uje kreativn\u00ed p\u0159\u00edstup zna\u010dek a osob zastupuj\u00edc\u00edch um\u011bleck\u00fd sv\u011bt. Nen\u00ed divu, \u010dist\u00e9 tvary, geometrick\u00e9, jednoduch\u00e9 kompozice v z\u00e1kladn\u00edch a nek\u0159iklav\u00fdch barv\u00e1ch jsou spojeny s jednoduchost\u00ed pou\u017eit\u00ed a cenovou dostupnost\u00ed. V\u00fdtvory zalo\u017een\u00e9 na geometrii a omezen\u00e9m po\u010dtu prvk\u016f dob\u0159e reaguj\u00ed na pot\u0159ebu transparentnosti, vyjad\u0159uj\u00ed jednoduchost a komunikuj\u00ed snadnost p\u0159\u00edjmu, \u010deho\u017e je u sofistikovan\u011bj\u0161\u00edch v\u00fdtvor\u016f \u010dasto obt\u00ed\u017en\u00e9 dos\u00e1hnout.<\/p>\n\n\n\n

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\u00a9 Astghik Vardanian<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Mateus Ara\u00fajo<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Vratislav Pecka<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Mateus Ara\u00fajo<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/a>Surrealismus (nem\u011bnn\u00fd od let!)<\/h2>\n\n\n\n

Dal\u0161\u00ed trend, kter\u00fd po l\u00e9ta neslezl ze sv\u00e9ho kreativn\u00edho piedestalu! Surrealismus p\u0159ekvapuje, bo\u0159\u00ed konvence a podn\u011bcuje zv\u011bdavost, touhu objevovat, zkoumat a dom\u00fd\u0161let se, a ka\u017ed\u00fd okam\u017eik str\u00e1ven\u00fd takovou \u010dinnost\u00ed je dodate\u010dnou kotvou udr\u017euj\u00edc\u00ed tento obraz v mysl\u00edch osob, kter\u00e9 jej vid\u011bli. Surrealismus lze snadno za\u0159adit do nekonven\u010dn\u00edho projektu, jeho\u017e c\u00edlem je vyvolat emoce a zanechat nejasnosti, je v\u0161ak tak\u00e9 dobr\u00fd v elegantn\u00edm a modern\u00edm pojet\u00ed, jako prvek \u201erozb\u00edjej\u00edc\u00ed nudu\u201c v harmonick\u00fdch a vyv\u00e1\u017een\u00fdch projektech.<\/p>\n\n\n\n

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\u00a9 Tomaszewicz Studio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Seb NIARK1 FERAUT<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Beppe Conti<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Eduardo Ram\u00f3n<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/a>Minimalismus pln\u00fd barev<\/h2>\n\n\n\n

V \u010dl\u00e1nc\u00edch o trendech z minul\u00fdch let se minimalismus ji\u017e objevil, ale jeho barevn\u00e1 verze je novinkou pro nadch\u00e1zej\u00edc\u00ed sez\u00f3nu. Minimalistick\u00fd p\u0159\u00edstup v grafice dokonale zapad\u00e1 do konvence \u201ejak \u0159\u00edct hodn\u011b, hovo\u0159\u00edc jen m\u00e1lo\u201c, a proto jej tak horliv\u011b vol\u00ed zna\u010dky zalo\u017een\u00e9 na decentn\u00ed a nep\u0159\u00edli\u0161 k\u0159iklav\u00e9 vizu\u00e1ln\u00ed identifikaci<\/a><\/strong>, hledaj\u00edc\u00ed jednoduchost a propracovanost. Barvy vn\u00e1\u0161ej\u00ed emoce, energii a \u201e\u017eivot\u201c do kreac\u00ed, kter\u00e9 \u2013 a\u010d zd\u00e1nliv\u011b nep\u0159\u00edli\u0161 emotivn\u00ed \u2013 za\u010dnou d\u00edky barv\u00e1m z\u00edsk\u00e1vat \u00fapln\u011b jin\u00fd v\u00fdraz.<\/p>\n\n\n\n

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\u00a9 Daniel Brokstad<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Kinoto Studio, Romina Rios, Luc Geoffroy, M\u00f3nica Reyes Studio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 C\u00e1ssio Podgaietsky & Braaco Design<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Filipe Lampejo<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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<\/a>Maximalismus<\/h2>\n\n\n\n

Na druh\u00e9m konci spektra m\u00e1me n\u011bco zcela nov\u00e9ho, trend, kter\u00fd se v posledn\u00edch dvou letech v jist\u00e9m smyslu ji\u017e projevil v dominantn\u00ed psychedelii. V roce 2023 maximalismus vyplyne na otev\u0159en\u00e9 vody kreativn\u00edho oce\u00e1nu a z\u016fstane v naprost\u00e9m protikladu k vyv\u00e1\u017een\u00e9mu a \u010dist\u00e9mu minimalismu. Maximalistick\u00e9 projekty se budou vyzna\u010dovat snahou o odstran\u011bn\u00ed v\u0161ech hranic a bezosty\u0161n\u00fdm pot\u011b\u0161en\u00edm z exces\u016f. Maximalismus se stane jedn\u00edm z mo\u017en\u00fdch sm\u011br\u016f zna\u010dek, jejich\u017e identitou je bo\u0159it konvence, st\u00e1t v opozici v\u016f\u010di status quo a zam\u011b\u0159it se p\u0159edev\u0161\u00edm na individualismus.<\/p>\n\n\n\n

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\u00a9 Anoushka Seth<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Ailish Beadle<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Devika Singh<\/figcaption><\/figure>\n\n\n\n

<\/a>Patkov\u00e1 p\u00edsma<\/h2>\n\n\n\n

Do p\u00edsma se vrac\u00ed klasika! Nadch\u00e1zej\u00edc\u00ed rok je \u010dasem \u201epatek\u201c, kter\u00e9 budou dominovat vizu\u00e1ln\u00ed identifikaci, obsahu na webov\u00fdch str\u00e1nk\u00e1ch a reklamn\u00edm materi\u00e1l\u016fm. Z\u00e1rodek tohoto trendu lze pozorovat ji\u017e v rebrandingu mnoha zna\u010dek, kter\u00e9 opou\u0161t\u011bj\u00ed minimalistickou, jednoduchou typografii, vracej\u00edc se ke klasice zn\u00e1m\u00e9 z ti\u0161t\u011bn\u00fdch publikac\u00ed<\/a><\/strong>. Patkov\u00e1 p\u00edsma evokuj\u00ed asociace souvisej\u00edc\u00ed s tradic\u00ed, stabilitou a pocitem bezpe\u010d\u00ed, tak\u017ee se osv\u011bd\u010d\u00ed tam, kde je d\u016fle\u017eit\u00e9 budov\u00e1n\u00ed d\u016fv\u011bry a dlouhodob\u00fdch vztah\u016f se skupinami p\u0159\u00edjemc\u016f. Volba patkov\u00e9ho p\u00edsma v dob\u011b, kdy je komunikace, kter\u00e1 se l\u00e9ta sna\u017e\u00ed o zjednodu\u0161en\u00ed, p\u0159esycena bezpatkov\u00fdmi typografiemi, je tak\u00e9 zp\u016fsob, jak vyniknout a dal\u0161\u00ed bod na stupnici originality.<\/p>\n\n\n\n

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\u00a9 Ren\u00e9 Bieder<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Creative Momentum<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Creatype Studio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Plamen Motev & Fontfabric Type Foundry<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Plamen Motev & Fontfabric Type Foundry<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Valentino Vergan & Martin Katibi<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/a>Brutalismus<\/h2>\n\n\n\n

Nechyb\u00ed ani on! Kontroverzn\u00ed, ikonoklastick\u00fd a sout\u011b\u017eiv\u00fd. Brutalismus m\u00e1 p\u016fsobit syrov\u011b a n\u00e1hodn\u011b \u2013 jako nedokon\u010den\u00fd projekt a n\u011bkdy i kreativn\u00ed po\u010din \u010dlov\u011bka, kter\u00fd d\u011bl\u00e1 prvn\u00ed kr\u016f\u010dky ve sv\u011bt\u011b grafiky. Brutalismus bo\u0159\u00ed st\u011bny fantazie a umo\u017e\u0148uje projevit se t\u00e9m\u011b\u0159 bez omezen\u00ed, a proto po n\u011bm bude um\u011bleck\u00fd sv\u011bt a zna\u010dky st\u00e1le ochotn\u011bji sahat – k nen\u00e1visti purist\u016f a k radosti v\u0161ech osob z\u00e1visl\u00fdch na vych\u00e1zen\u00ed z komfortn\u00ed z\u00f3ny.<\/p>\n\n\n\n

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\u00a9 Lucas Matheus<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Margarita Golubeva & Butcher Studio<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Gabriella Szabo<\/figcaption><\/figure>\n\n\n\n

<\/a>Inkluzivita<\/h2>\n\n\n\n

Inkluzivita znamen\u00e1 inkluzi a jej\u00ed definice zahrnuje aspekty, jako je pohlav\u00ed, kultura, rasa, schopnosti a dostupnost. Hovo\u0159\u00edme-li o inkluzivit\u011b jako o trendu, stoj\u00ed za zm\u00ednku, \u017ee se tento fenom\u00e9n net\u00fdk\u00e1 pouze grafick\u00e9ho designu, ale komunikace obecn\u011b. Od t\u00e9 doby, co se sv\u011bt stal d\u00edky internetu glob\u00e1ln\u00ed vesnic\u00ed, jsme si v\u00edce v\u011bdomi na\u0161\u00ed rozmanitosti. Otev\u0159en\u00ed se na tuto problematiku v grafick\u00e9m designu ukazuje kr\u00e1su toho, k\u00fdm jsme jako lidstvo. Reprezentace zohled\u0148uj\u00edc\u00ed rozmanitost vytv\u00e1\u0159\u00ed prostor pro v\u011bt\u0161\u00ed po\u010det hlas\u016f, n\u00e1pad\u016f a perspektiv, kter\u00e9 z\u016fstaly po v\u011bt\u0161inu na\u0161\u00ed historie nepov\u0161imnuty. Ukazov\u00e1n\u00ed tohoto jako trendu v grafick\u00e9m designu signalizuje dobr\u00fd posun sm\u011brem k rozmanit\u011bj\u0161\u00edmu kulturn\u00edmu prost\u0159ed\u00ed a otev\u00edr\u00e1 dve\u0159e zna\u010dk\u00e1m k dialogu s nov\u00fdmi skupinami p\u0159\u00edjemc\u016f.<\/p>\n\n\n\n

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\u00a9 Kebs Lestrange<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 TONIC DNA, Marta Grasso, MARC-ALAIN GRENON<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Poornhimaa S \/ fot. BAZAAR<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/a>Inspirace p\u0159\u00edrodou<\/h2>\n\n\n\n

Sv\u011bt grafiky nejednou dok\u00e1zal, \u017ee stoj\u00ed za to hovo\u0159it o tom, co je d\u016fle\u017eit\u00e9, a vypr\u00e1v\u011bn\u00ed pomoc\u00ed obr\u00e1zk\u016f m\u00e1 stejnou s\u00edlu jako slova. Krom\u011b soci\u00e1ln\u00edch ot\u00e1zek (v\u00fd\u0161e popsan\u00e1 inkluzivita), se zna\u010dky a kreativn\u00ed vesm\u00edr zam\u011b\u0159ily na p\u0159\u00edrodn\u00ed prost\u0159ed\u00ed, jeho\u017e degradace v pr\u016fb\u011bhu let postupuje a zd\u00e1 se, \u017ee rok od roku zrychluje. Na jedn\u00e9 stran\u011b inspirace p\u0159\u00edrodou v grafice znamenaj\u00ed vzd\u00e1t hold ekosyst\u00e9mu, bez kter\u00e9ho by \u010dlov\u011bk nemohl \u017e\u00edt, a na druh\u00e9 stran\u011b vyu\u017e\u00edt p\u0159\u00edle\u017eitosti upozornit na probl\u00e9my spojen\u00e9 s ekologi\u00ed \u010di ochranou \u017eivotn\u00edho prost\u0159ed\u00ed, o kter\u00fdch nikdy nebylo tak d\u016fle\u017eit\u00e9 hovo\u0159it, jak nyn\u00ed.<\/p>\n\n\n\n

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\u00a9 Mahmod Mowafy<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 My Creative<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Walter Mattos, Batiza Naming Brands, Iure Figueira<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

<\/a>Ru\u010dn\u00ed ilustrace<\/h2>\n\n\n\n

Posun k tradici se oz\u00fdv\u00e1 v mnoha nadch\u00e1zej\u00edc\u00edch trendech a hled\u00e1n\u00ed autenticity ve vizu\u00e1ln\u00ed komunikaci nez\u016fstane jen u patkov\u00fdch font\u016f. Posun k ru\u010dn\u011b vytv\u00e1\u0159en\u00fdm ilustrac\u00edm je dal\u0161\u00edm krokem v budov\u00e1n\u00ed p\u0159\u00e1telsk\u00e9 a v\u0159el\u00e9 image. Zna\u010dky, kter\u00e9 se zam\u011b\u0159uj\u00ed na personalizaci a individu\u00e1ln\u00ed p\u0159\u00edstup, budou s nad\u0161en\u00edm vyu\u017e\u00edvat tento n\u00e1stroj k projeven\u00ed empatie a budou se pokou\u0161et b\u00fdt bl\u00ed\u017ee lidem, kte\u0159\u00ed jim d\u016fv\u011b\u0159uj\u00ed. (1)<\/p>\n\n\n\n

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\u00a9 Crowl Design & In\u00e1cio Eug\u00eanio<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
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\u00a9 Darling Visual Communications<\/figcaption><\/figure>\n\n\n\n
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\u00a9 Filipe Lampejo & Rita Davis<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

P\u0159e\u010dt\u011bte si rovn\u011b\u017e tento \u010dl\u00e1nek:<\/strong><\/p>\n\n\n\n

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Trendy v grafick\u00e9m designu v roce 2022<\/a><\/blockquote>