Zaj\u00edmav\u00e1 etiketa<\/a><\/strong> dok\u00e1\u017ee prod\u00e1vat, stejn\u011b jako obal. N\u011bkdy jde produkt do ko\u0161\u00edku pr\u00e1v\u011b kv\u016fli atraktivn\u00ed etiket\u011b (dob\u0159e je to vid\u011bt na p\u0159\u00edkladu n\u00edzkoalkoholick\u00fdch n\u00e1poj\u016f, jejich\u017e v\u00fdrobci soupe\u0159\u00ed o pozornost spot\u0159ebitel\u016f, kte\u0159\u00ed maj\u00ed na v\u00fdb\u011br ze stovek polo\u017eek z t\u00e9to kategorie). Vizu\u00e1ln\u00ed vrstva obalu<\/a><\/strong> (lahev, flak\u00f3n nebo krabice<\/a><\/strong>) ovliv\u0148uje vn\u00edm\u00e1n\u00ed produktu a podporuje proces rozhodov\u00e1n\u00ed o n\u00e1kupu, co\u017e si uv\u011bdomuj\u00ed zna\u010dky investuj\u00edc\u00ed do nekonven\u010dn\u00edch \u0159e\u0161en\u00ed a nelituj\u00edc\u00ed prost\u0159edk\u016f na dola\u010fov\u00e1n\u00ed grafick\u00fdch n\u00e1vrh\u016f. N\u00ed\u017ee je uvedeno n\u011bkolik p\u0159\u00edklad\u016f projekt\u016f, kde etiketa p\u0159itahuje k produktu jako magnet.<\/p>\n\n\n\n Jogurtov\u00e9 n\u00e1poje v podobn\u00fdch lahv\u00edch vypadaj\u00ed na prvn\u00ed pohled stejn\u011b, ale na etiket\u00e1ch jsou patrn\u00e9 rozd\u00edly v p\u0159\u00edchut\u00edch, zv\u00fdrazn\u011bn\u00e9 ilustrac\u00ed ovoce, kter\u00e9 bylo do n\u00e1poje p\u0159id\u00e1no. Design je minimalistick\u00fd a barvy pou\u017eit\u00e9 na etiket\u00e1ch chutn\u011b lad\u00ed s obsahem lahv\u00ed.<\/p>\n\n\n\n Viz cel\u00fd projekt zde<\/a>.<\/p>\n\n\n\n L\u00e1hev, kter\u00e1 evokuje vzpom\u00ednky z d\u011btstv\u00ed a na n\u00ed etiketa na bezbarv\u00e9m podkladu, d\u00edky \u010demu\u017e grafick\u00fd motiv vypad\u00e1 jako potisk na skle. Tohoto efektu bylo dosa\u017eeno v projektu vytvo\u0159en\u00e9m pro zna\u010dku BIOrganic. Celek p\u016fsob\u00ed konzistentn\u011b a stylov\u011b.<\/p>\n\n\n\n V\u00edce informac\u00ed o projektu najdete zde<\/a>.<\/p>\n\n\n\n Variace p\u0159\u00edchut\u00ed na b\u00e1zi kombuchy se odr\u00e1\u017e\u00ed v designu etikety, kde je pops\u00e1na ka\u017ed\u00e1 varianta n\u00e1poje \u2013 od energetick\u00e9 hodnoty a\u017e po \u00fa\u010dinek. Grafika odkazuje na slo\u017een\u00ed produktu a vysoce kvalitn\u00ed pap\u00edr pou\u017eit\u00fd k v\u00fdrob\u011b etikety<\/a><\/strong> – p\u0159ebalu umoc\u0148uje dojem, \u017ee u tohoto produktu bylo postar\u00e1no o ka\u017ed\u00fd detail.<\/p>\n\n\n\n V\u00edce informac\u00ed o projektu najdete zde<\/a>.<\/p>\n\n\n\n Tyto etikety probouzej\u00ed chu\u0165 \u2013 alespo\u0148 produkty vyzkou\u0161et! Grafick\u00fd design p\u0159\u00edmo odkazuje na vonn\u00e9 t\u00f3ny kosmetiky a navozuje asociace s potravin\u00e1\u0159sk\u00fdm pr\u016fmyslem. „\u0160\u0165avnat\u00e9“ barvy a vysok\u00e1 realisti\u010dnost potisku<\/a><\/strong> (ovoce vypad\u00e1 jako skute\u010dn\u00e9) nut\u00ed ruku, aby se sama natahovala sm\u011brem k polici!<\/p>\n\n\n\n V\u00edce informac\u00ed o tomto projektu najdete zde<\/a>.<\/p>\n\n\n\n Ve vizu\u00e1ln\u00ed identifikaci kosmetick\u00e9 \u0159ady Divine-3 byly p\u0159edobrazem abstraktn\u00ed motivy ve 3 barevn\u00fdch variant\u00e1ch, z nich\u017e ka\u017ed\u00e1 odkazuje k barv\u00e1m p\u0159\u00edrody. Celek byl zasazen do r\u00e1mce \u201eelegantn\u00ed moderny\u201c a na v\u0161ech obalech produkt\u016f t\u00e9to zna\u010dky byly pou\u017eity stylov\u011b se dopl\u0148uj\u00edc\u00ed grafick\u00e9 kompozice.<\/p>\n\n\n\n Etiketa a produktov\u00e1 krabi\u010dka<\/a><\/strong> zde tvo\u0159\u00ed harmonick\u00e9 duo! \u010citeln\u00fd a minimalistick\u00fd design doprov\u00e1zen\u00fd tepl\u00fdmi barvami, s jednoduch\u00fdm logem, odkazuj\u00edc\u00edm na plamen sv\u00ed\u010dky, vhodn\u011b nalad\u00ed je\u0161t\u011b p\u0159ed n\u00e1kupem. Ilustrativn\u00ed motiv na krabi\u010dce, odr\u00e1\u017eej\u00edc\u00ed v\u016fni sv\u00ed\u010dky, vyb\u00edz\u00ed k tomu, abychom p\u0159ed vlo\u017een\u00edm produktu do ko\u0161\u00edku s\u00e1hli po produktu a sezn\u00e1mili se s vybran\u00fdm t\u00f3nem.<\/p>\n\n\n\n Dal\u0161\u00ed etikety a obaly<\/a><\/strong> vytvo\u0159en\u00e9 v r\u00e1mci tohoto projektu si m\u016f\u017eete prohl\u00e9dnout zde<\/a>.<\/p>\n\n\n\n Hled\u00e1te etikety pro sv\u00e9 vlastn\u00ed produkty<\/a><\/strong>? Pod\u00edvejte se, co V\u00e1m m\u016f\u017eeme nab\u00eddnout >> Justprint<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" V p\u0159edchoz\u00edm textu jsme psali o tom, jak obal m\u011bn\u00ed vn\u00edm\u00e1n\u00ed produktu. Tento bude o etiket\u00e1ch, proto\u017ee jsou ned\u00edln\u00fdm a spojit\u00fdm prvkem estetiky obalu. Seznamte se s vybran\u00fdmi projekty a…<\/p>\n","protected":false},"author":1,"featured_media":3951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,39,37,35],"tags":[102,144,160,161,163,162,127],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3961"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3961"}],"version-history":[{"count":5,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3961\/revisions"}],"predecessor-version":[{"id":4376,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3961\/revisions\/4376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3951"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"samolepic\u00ed](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ_Samolepici-etikety-na-kotouci-1024x446.jpg\")
<\/a><\/figure>\n\n\n\n<\/a>Konzistentn\u011b a chutn\u011b<\/strong><\/strong><\/h2>\n\n\n\n
![\"samolepic\u00ed](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/jog1-1024x682.jpg\")
<\/a>Sentiment\u00e1ln\u00ed cesta<\/strong><\/strong><\/h2>\n\n\n\n
![\"n\u00e1lepka](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/mleko1-1024x706.jpg\")
<\/a>P\u0159\u00edslib jedine\u010dn\u00e9 chuti<\/strong><\/strong><\/h2>\n\n\n\n
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/kombucha1-1024x679.jpg\")
<\/a>Kosmetika k j\u00eddlu<\/strong><\/strong><\/h2>\n\n\n\n
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/citra1-1024x679.jpg\")
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/citra2-1024x741.jpg\")
<\/a>Inspirace abstraktn\u00edm mal\u00ed\u0159stv\u00edm<\/strong><\/strong><\/h2>\n\n\n\n
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/natur2-1024x684.jpg\")
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/natur1-1024x681.jpg\")
<\/a>Teplo s\u00e1laj\u00edc\u00ed zven\u010d\u00ed<\/strong><\/strong><\/h2>\n\n\n\n
![\"kosmetick\u00e9](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pumpkin-spice-1024x585.jpg\")
\n\n\n\n