{"id":3900,"date":"2022-08-18T15:01:36","date_gmt":"2022-08-18T13:01:36","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=3900"},"modified":"2023-02-09T13:38:11","modified_gmt":"2023-02-09T12:38:11","slug":"obal-ktery-ma-silu-packvertising-v-praxi","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/obal-ktery-ma-silu-packvertising-v-praxi\/","title":{"rendered":"Obal, kter\u00fd m\u00e1 s\u00edlu! Packvertising v praxi"},"content":{"rendered":"\n<p>S\u00edla obalu v obchod\u011b je nezpochybniteln\u00e1 a to, v \u010dem je v\u00fdrobek zabalen, se n\u011bkdy prod\u00e1v\u00e1 l\u00e9pe ne\u017e mnoh\u00e9 reklamy. Zjist\u011bte, co je to packvertising, a nau\u010dte se, jak vyu\u017e\u00edt s\u00edlu tohoto fenom\u00e9nu p\u0159i navrhov\u00e1n\u00ed vlastn\u00edch marketingov\u00fdch aktivit.<\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center\"><a><\/a><strong>Packvertising m\u011bn\u00ed oby\u010dejn\u00e9 obaly v \u00fa\u010dinn\u00e9 komunika\u010dn\u00ed n\u00e1stroje a dopl\u0148uje online a venkovn\u00ed reklamn\u00ed aktivity.<\/strong><strong><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><a><\/a>Packvertising \u2013 obal jako forma reklamy<\/h2>\n\n\n\n<p>Obaly ji\u017e d\u00e1vno neslou\u017e\u00ed pouze k ochran\u011b v\u00fdrobku a jejich povrch lze efektivn\u011b vyu\u017e\u00edt jako \u00fa\u010dinn\u00e9 reklamn\u00ed m\u00e9dium. Samotn\u00fd n\u00e1zev vznikl spojen\u00edm slov packaging a advertising, co\u017e doslova znamen\u00e1 reklama na obalu nebo pomoc\u00ed obalu.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>Packvertising je pojem, kter\u00fd v sob\u011b zahrnuje mnoho prvk\u016f. Zahrnuje zach\u00e1zen\u00ed s obalem jako s nez\u00e1visl\u00fdm, suver\u00e9nn\u00edm reklamn\u00edm kan\u00e1lem. Samoz\u0159ejm\u011b je tak\u00e9 d\u016fle\u017eit\u00e9, aby komunikace na n\u011bm byla v souladu s komunikac\u00ed zna\u010dky \u0161\u00ed\u0159enou v ostatn\u00edch kan\u00e1lech.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2>Packvertising jako sou\u010d\u00e1st reklamn\u00ed strategie<\/h2>\n\n\n\n<p>V\u00fdrazn\u00fd a osobit\u00fd obal je vynikaj\u00edc\u00ed ochrannou zn\u00e1mkou zna\u010dky. Jist\u011b zn\u00e1te alespo\u0148 n\u011bkolik p\u0159\u00edklad\u016f, kdy vizu\u00e1ln\u00ed identita p\u0159elo\u017een\u00e1 na obal dopl\u0148uje ostatn\u00ed marketingov\u00e9 aktivity a podporuje komunika\u010dn\u00ed \u00fasil\u00ed. T\u00edm se vryj\u00ed do pov\u011bdom\u00ed skupin div\u00e1k\u016f i n\u00e1hodn\u00fdch lid\u00ed, kte\u0159\u00ed si nikdy \u017e\u00e1dn\u00fd z produkt\u016f zna\u010dky nekoupili, ale dob\u0159e v\u011bd\u00ed, kdo za nimi stoj\u00ed (zkuste si vzpomenout na podobnou situaci z vlastn\u00ed zku\u0161enosti).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>Atraktivn\u00ed obal m\u00e1 p\u0159ita\u017elivou s\u00edlu a vzbuzuje touhu po n\u00e1kupu, \u010dasto bez ohledu na to, co je uvnit\u0159.<\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><a><\/a>Obal je v\u00edc ne\u017e jen ochrana v\u00fdrobku<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/produkty\/krabice-a-obaly\" target=\"_blank\" rel=\"noopener nofollow\">Packvertising<\/a><\/strong> je vynikaj\u00edc\u00edm p\u0159\u00edkladem marketingu bez odpadu. Prim\u00e1rn\u00ed funkc\u00ed obalu je chr\u00e1nit v\u00fdrobek p\u0159i p\u0159eprav\u011b, skladov\u00e1n\u00ed a vystavov\u00e1n\u00ed na pultech obchod\u016f, ale nemus\u00ed to b\u00fdt funkce jedin\u00e1. Spojen\u00edm pou\u017eitelnosti s marketingov\u00fdmi aktivitami z\u00edsk\u00e1v\u00e1 zna\u010dka dvojn\u00e1sobnou v\u00fdhru \u2013 m\u00e1 zaji\u0161t\u011bn\u00fd produkt a dal\u0161\u00ed reklamn\u00ed prostor na podporu prodeje.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.facebook.com\/justprint.cz\/\" target=\"_blank\" rel=\"noopener\"><img width=\"1024\" height=\"341\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-1024x341.png\" alt=\"social media justprint\" class=\"wp-image-3507\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-1024x341.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-300x100.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-768x256.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-1170x390.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400-585x195.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cz-obserwuj_ogolne_1200x400.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2><a><\/a>Packvertising \u0161et\u0159\u00ed pen\u00edze<\/h2>\n\n\n\n<p>Packvertsing jako koncept kombinovan\u00fdch operac\u00ed nab\u00edz\u00ed zna\u010dn\u00fd prostor pro \u00faspory. Vzhledem k tomu, \u017ee obal je nezbytn\u00fdm dopl\u0148kem v\u00fdrobku, je um\u00edst\u011bn\u00ed prvk\u016f marketingov\u00e9 komunikace na n\u011bj opat\u0159en\u00edm, kter\u00e9 optimalizuje v\u00fddaje na reklamu. <strong><a href=\"https:\/\/justprint.cz\/produkty\/krabice-a-obaly\" target=\"_blank\" rel=\"noopener nofollow\">Krabice<\/a><\/strong>, l\u00e1hev nebo doypack se st\u00e1vaj\u00ed dal\u0161\u00edm reklamn\u00edm prostorem, kter\u00fd je k dispozici mimo prodejnu i ve firm\u011b, a to bez dodate\u010dn\u00fdch n\u00e1klad\u016f.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>Obal je reklamn\u00ed p\u00e1kou, kter\u00e1 rozhoduje o v\u00fdb\u011bru z\u00e1kazn\u00edk\u016f. Vyu\u017eijte ji ke zv\u00fd\u0161en\u00ed prodeje.<\/strong><strong><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><a><\/a>P\u0159\u00edklady \u00fasp\u011b\u0161n\u00e9ho packvertisingu<\/h2>\n\n\n\n<p>Proto\u017ee nic nep\u016fsob\u00ed na p\u0159edstavivost l\u00e9pe ne\u017e obr\u00e1zek, n\u00ed\u017ee najdete n\u011bkolik zaj\u00edmav\u00fdch grafick\u00fdch p\u0159\u00edklad\u016f z trhu (a Behance!), kter\u00e9 ukazuj\u00ed r\u016fzn\u00e9 aspekty packvertisingu (od vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f po zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce nebo c\u00edlen\u00ed komunikace na konkr\u00e9tn\u00ed c\u00edlovou skupinu prost\u0159ednictv\u00edm obalu). Pod\u00edvejte se na v\u00fdb\u011br projekt\u016f a nechte se inspirovat ke zm\u011bn\u00e1m ve sv\u00e9m vlastn\u00edm marketingov\u00e9m \u00fasil\u00ed.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/krabice-na-produkty\" target=\"_blank\" rel=\"noopener\">Kr\u00e1sn\u00fd design obalu<\/a><\/strong>, kter\u00fd odkazuje na hodnoty zna\u010dky prost\u0159ednictv\u00edm minimalistick\u00e9ho designu a pou\u017eit\u00ed ekologick\u00fdch surovin. I zde je patrn\u00e1 konzistence (etiketa kosmetick\u00e9ho obalu a ochrann\u00e9 krabi\u010dky vypadaj\u00ed stejn\u011b).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/138714425\/DUNE-Cosmetic-packaging\"><strong>Viz v\u00edce.<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"768\" height=\"542\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/dune-768x542-1.jpg\" alt=\"\" class=\"wp-image-3897\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/dune-768x542-1.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/dune-768x542-1-300x212.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/dune-768x542-1-585x413.jpg 585w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Projekt a grafika: Alexandra Sandu<\/figcaption><\/figure>\n\n\n\n<p>Dal\u0161\u00ed <strong><a href=\"https:\/\/justprint.cz\/darkove-krabicky\" target=\"_blank\" rel=\"noopener\">bal\u00ed\u010dek<\/a><\/strong> vypr\u00e1v\u00ed p\u0159\u00edb\u011bh. Design zde vyu\u017e\u00edv\u00e1 zaj\u00edmav\u00e9 grafick\u00e9 zpracov\u00e1n\u00ed (pokra\u010dov\u00e1n\u00ed designu na dal\u0161\u00edch obalech), kter\u00e9 vyb\u00edz\u00ed ke koupi v\u00edce ne\u017e jednoho v\u00fdrobku.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.behance.net\/gallery\/143585885\/TEA-SISTER-ILLUSTRATION-PACKAGE\"><strong>V\u00edce informac\u00ed naleznete zde.<\/strong><\/a><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1.jpg\" alt=\"\" class=\"wp-image-3896\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/tea1-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Design a grafika : agentura HOOK FOOD pro zna\u010dku TEA SISTER <\/figcaption><\/figure>\n\n\n\n<p>Obal zna\u010dky PERIOD byl navr\u017een tak, aby oslovil konkr\u00e9tn\u00ed c\u00edlovou skupinu. P\u0159ed t\u011bmito v\u00fdjime\u010dn\u00fdmi dny, zejm\u00e9na pro \u017eeny, se \u010dasto objevuje neodolateln\u00e9 nutk\u00e1n\u00ed j\u00edst \u010dokol\u00e1du. V\u00fdrobek na tuto pot\u0159ebu reaguje a obal v\u00fdmluvn\u011b informuje, v jak\u00e9m &#8222;obdob\u00ed&#8220; po n\u011bm s\u00e1hnout.<\/p>\n\n\n\n<p>Cel\u00fd projekt si m\u016f\u017eete prohl\u00e9dnout <a href=\"https:\/\/www.behance.net\/gallery\/87321457\/PERIOD-Chocolate-Branding-Concept\" target=\"_blank\" rel=\"noopener\"><strong>zde<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1.jpg\" alt=\"\" class=\"wp-image-3894\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/period-czok-1024x683-1-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Design a grafika: Iliyana Kostova<\/figcaption><\/figure>\n\n\n\n<p>Dal\u0161\u00ed <a href=\"https:\/\/justprint.cz\/blog\/kreativni-baleni-v-ruznych-obchodnich-modelech\/\">balen\u00ed<\/a> se jist\u011b bude vyj\u00edmat na polici s hork\u00fdmi n\u00e1poji. Identita vyu\u017e\u00edv\u00e1 ilustrac\u00ed, kter\u00e9 odkazuj\u00ed na \u010dajov\u00fd ob\u0159ad, zat\u00edmco tv\u00e1\u0159e postav na etiket\u00e1ch vyjad\u0159uj\u00edc\u00ed bla\u017eenost sm\u011b\u0159uj\u00ed p\u0159edstavivost ke vzne\u0161en\u00e9 chuti \u010daje a vyb\u00edzej\u00ed k n\u00e1kupu.<\/p>\n\n\n\n<p>V\u00edce informac\u00ed naleznete <strong><a href=\"https:\/\/www.behance.net\/gallery\/146784733\/T\" target=\"_blank\" rel=\"noopener\">zde<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"672\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/herba-ind-1024x672-1.jpg\" alt=\"\" class=\"wp-image-3893\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/herba-ind-1024x672-1.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/herba-ind-1024x672-1-300x197.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/herba-ind-1024x672-1-768x504.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/herba-ind-1024x672-1-585x384.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Projekt a grafika: Natalya Tariq<\/figcaption><\/figure>\n\n\n\n<p><strong>N\u00e1pov\u011bda:<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Pozv\u00e1n\u00ed zn\u00e1m\u00e9 osobnosti z um\u011bleck\u00e9ho sv\u011bta ke spolupr\u00e1ci je skv\u011bl\u00fd marketingov\u00fd tah a uveden\u00ed v\u00fdsledn\u00e9 spole\u010dn\u00e9 ilustrace na obalu je skv\u011bl\u00fdm odli\u0161en\u00edm a bonusem k rozpoznatelosti, proto\u017ee tv\u016frce nebo tv\u016frkyn\u011b se pravd\u011bpodobn\u011b budou cht\u00edt projektem pochlubit i na sv\u00fdch vlastn\u00edch kan\u00e1lech.<\/p>\n\n\n\n<p>Posledn\u00ed p\u0159\u00edklad kombinuje utilit\u00e1rn\u00ed funkci obalu s m\u00edstem pro vystaven\u00ed zna\u010dky a je skv\u011bl\u00fdm p\u0159\u00edkladem vyu\u017eit\u00ed personalizace (jm\u00e9no osoby, kter\u00e1 si objedn\u00e1v\u00e1 m\u011bs\u00ed\u010dn\u00ed p\u0159edplatn\u00e9 dopl\u0148k\u016f stravy). D\u00edky tomu, \u017ee krabi\u010dka funguje jako podava\u010d, se ka\u017ed\u00fd, kdo s\u00e1hne po sv\u00e9 denn\u00ed d\u00e1vce vitam\u00edn\u016f, setk\u00e1 tak\u00e9 s vizu\u00e1ln\u00ed identitou zna\u010dky.<\/p>\n\n\n\n<p>V\u00edce informac\u00ed o tomto projektu najdete <strong><a href=\"https:\/\/www.behance.net\/gallery\/135354189\/Cuure\" target=\"_blank\" rel=\"noopener nofollow\">zde<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1007\" height=\"660\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cuure1.jpg\" alt=\"\" class=\"wp-image-3892\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cuure1.jpg 1007w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cuure1-300x197.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cuure1-768x503.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/cuure1-585x383.jpg 585w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/><figcaption>Projekt a grafika: Camille Perrin-Smail<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>A jakmile si vytvo\u0159\u00edte vysn\u011bn\u00fd design, <strong><a href=\"https:\/\/justprint.cz\/category\/obalove-materialy\" target=\"_blank\" rel=\"noopener\">vytisknete si obal v Justprint<\/a><\/strong>!<\/p>\n\n\n\n<p>M\u00e1te ot\u00e1zky nebo hled\u00e1te n\u011bco nestandardn\u00edho? Napi\u0161te n\u00e1m, m\u016f\u017eeme V\u00e1m pomoci &gt;&gt; info@justprint.cz <\/p>\n\n\n\n<p>P\u0159e\u010dt\u011bte si tak\u00e9 \u2193<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7xIPVQbTsb\"><a href=\"https:\/\/justprint.cz\/blog\/baleni-plne-energie-projekty-ktere-stimuluji-lepe-nez-ranni-kava\/\">Balen\u00ed pln\u00e9 energie! Projekty, kter\u00e9 stimuluj\u00ed l\u00e9pe ne\u017e rann\u00ed k\u00e1va<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Balen\u00ed pln\u00e9 energie! Projekty, kter\u00e9 stimuluj\u00ed l\u00e9pe ne\u017e rann\u00ed k\u00e1va&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/baleni-plne-energie-projekty-ktere-stimuluji-lepe-nez-ranni-kava\/embed\/#?secret=J0UXhYtLCo#?secret=7xIPVQbTsb\" data-secret=\"7xIPVQbTsb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>S\u00edla obalu v obchod\u011b je nezpochybniteln\u00e1 a to, v \u010dem je v\u00fdrobek zabalen, se n\u011bkdy prod\u00e1v\u00e1 l\u00e9pe ne\u017e mnoh\u00e9 reklamy. Zjist\u011bte, co je to packvertising, a nau\u010dte se, jak vyu\u017e\u00edt&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,39,37,35],"tags":[102,144,160],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3900"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3900"}],"version-history":[{"count":4,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3900\/revisions"}],"predecessor-version":[{"id":4380,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3900\/revisions\/4380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3898"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}