{"id":3825,"date":"2022-07-21T10:12:26","date_gmt":"2022-07-21T08:12:26","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=3825"},"modified":"2022-07-21T11:13:00","modified_gmt":"2022-07-21T09:13:00","slug":"navrhnete-vytisknete-zmerte-efektivitu-qr-kody-ve-venkovni-reklame","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/navrhnete-vytisknete-zmerte-efektivitu-qr-kody-ve-venkovni-reklame\/","title":{"rendered":"Navrhn\u011bte, vytiskn\u011bte, zm\u011b\u0159te efektivitu! QR k\u00f3dy ve venkovn\u00ed reklam\u011b"},"content":{"rendered":"\n<p>Jak m\u011b\u0159it efektivitu venkovn\u00ed reklamy? Vyu\u017e\u00edvejte QR k\u00f3dy! V t\u00e9to p\u0159\u00edru\u010dce se dozv\u00edte, jak propojit venkovn\u00ed sv\u011bt s digit\u00e1ln\u00edm vesm\u00edrem t\u00edm, \u017ee mezi nimi postav\u00edte most pomoc\u00ed technologie QR.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><a><\/a><strong>Stru\u010dn\u011b o technologii QR<\/strong><\/h2>\n\n\n\n<p>P\u0159esto\u017ee jsou QR k\u00f3dy ji\u017e 28 let star\u00e9, st\u00e1le jsou obl\u00edben\u00e9. Zkratka QR poch\u00e1z\u00ed z anglick\u00e9ho <strong><em>quick response<\/em><\/strong>, neboli rychl\u00e1 odezva) a za n\u00e1zvem se skr\u00fdv\u00e1 technologie japonsk\u00e9 spole\u010dnosti Denso Wave, kter\u00e1 pot\u0159ebovala \u0159e\u0161en\u00ed pro zlep\u0161en\u00ed \u010dten\u00ed informac\u00ed o objektech rychle se pohybuj\u00edc\u00edch vzhledem ke skeneru. Potenci\u00e1l \u0159e\u0161en\u00ed zalo\u017een\u00fdch na QR k\u00f3dech znamen\u00e1, \u017ee se dnes vyu\u017e\u00edvaj\u00ed i v komer\u010dn\u00edch aktivit\u00e1ch, a to i zcela nesouvisej\u00edc\u00edch s v\u00fdrobn\u00edmi linkami.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com.jpg\" alt=\"QR k\u00f3dy ve venkovn\u00ed reklam\u011b\" class=\"wp-image-3832\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pdf-qr-1024x683-qrcodechimp-com-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fot. qrcodechimp.com<\/figcaption><\/figure>\n\n\n\n<h2><a><\/a><strong>V\u00fdhody pou\u017eit\u00ed QR k\u00f3d\u016f ve venkovn\u00ed reklam\u011b<\/strong><\/h2>\n\n\n\n<ul><li>Mo\u017enost roz\u0161\u00ed\u0159en\u00ed obsahu nad r\u00e1mec reklamn\u00edho materi\u00e1lu (po naskenov\u00e1n\u00ed QR k\u00f3du v\u00e1s p\u0159enese na zadan\u00e9 m\u00edsto, nap\u0159. na web s nab\u00eddkou spole\u010dnosti, na vizitku webu nebo na libovoln\u00e9 m\u00edsto na s\u00edti).<\/li><li>Pohodl\u00ed osoby seznamuj\u00edc\u00ed se s obsahem (naskenov\u00e1n\u00ed k\u00f3du a p\u0159enesen\u00ed do zdroje, ke kter\u00e9mu k\u00f3d vede, prob\u00edh\u00e1 b\u011bhem p\u00e1r sekund).<\/li><li>Upevn\u011bn\u00ed image modern\u00ed firmy\/zna\u010dky, kter\u00e1 vyu\u017e\u00edv\u00e1 benefity a \u0159e\u0161en\u00ed, kter\u00e9 nab\u00edz\u00ed technologie.<\/li><\/ul>\n\n\n\n<h3><strong>V\u00edce se na toto t\u00e9ma dozv\u00edte v \u010dl\u00e1nku<\/strong> \ud83d\udc47<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"426rkrCv7n\"><a href=\"https:\/\/justprint.cz\/blog\/produkty-s-qr-kodem-podivejte-se-jak-je-vyuzit-ve-sve-marketingove-strategii\/\">Produkty s qr k\u00f3dem. Pod\u00edvejte se, jak je vyu\u017e\u00edt ve sv\u00e9 marketingov\u00e9 strategii<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Produkty s qr k\u00f3dem. Pod\u00edvejte se, jak je vyu\u017e\u00edt ve sv\u00e9 marketingov\u00e9 strategii&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/produkty-s-qr-kodem-podivejte-se-jak-je-vyuzit-ve-sve-marketingove-strategii\/embed\/#?secret=6dr2H62qac#?secret=426rkrCv7n\" data-secret=\"426rkrCv7n\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><a><\/a><strong>Kr\u00e1tce o OOH<\/strong><\/h2>\n\n\n\n<p>OOH je pro zm\u011bnu zkratka anglick\u00e9ho v\u00fdrazu <strong><em>out of home<\/em><\/strong>, co\u017e znamen\u00e1 venkovn\u00ed reklamu. Alternativn\u00ed term\u00edn pro OOH je <strong><a href=\"https:\/\/justprint.cz\/category\/velkoplosny-tisk\" target=\"_blank\" rel=\"noreferrer noopener\">outdoorov\u00e1 reklama<\/a><\/strong>. Venkovn\u00ed reklama zahrnuje v\u0161echna m\u00e9dia um\u00edst\u011bn\u00e1 mimo budovy (nap\u0159. v m\u011bstsk\u00e9m prostoru, pod\u00e9l st\u00e1tn\u00edch silnic atd.). Panteon OOH obsahuje <strong><a href=\"https:\/\/justprint.cz\/produkty\/billboardy\" target=\"_blank\" rel=\"noreferrer noopener\">billboardy<\/a><\/strong>, <strong><a href=\"https:\/\/justprint.cz\/produkty\/bannery\" target=\"_blank\" rel=\"noreferrer noopener\">venkovn\u00ed bannery<\/a><\/strong>, <strong><a href=\"https:\/\/justprint.cz\/produkty\/plakaty\" target=\"_blank\" rel=\"noreferrer noopener\">plak\u00e1ty<\/a><\/strong> a citylighty. Zde je vhodn\u00e9 p\u0159ipomenout je\u0161t\u011b jeden pojem, tedy velkoform\u00e1tovou reklamu, kter\u00e1 je de facto z\u00e1kladem outdoorov\u00e9 reklamy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"682\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-1024x682.jpg\" alt=\"QR k\u00f3dy ve venkovn\u00ed reklam\u011b\" class=\"wp-image-3831\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-1024x682.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-1536x1023.jpg 1536w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-1170x780.jpg 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk-263x175.jpg 263w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/buildhollywood-co-uk.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fot. buildhollywood.co.uk<\/figcaption><\/figure>\n\n\n\n<h2><a><\/a><strong>Spojuj a m\u011b\u0159<\/strong><\/h2>\n\n\n\n<p>Vyu\u017eit\u00ed technologie QR ve venkovn\u00ed reklam\u011b nab\u00edz\u00ed mo\u017enosti, kter\u00e9 dosud nebyly dostupn\u00e9 offline. Jednou z v\u00fdhod je mo\u017enost m\u011b\u0159it efektivitu reklamy nap\u0159. pomoc\u00ed ukazatele ROPO (<strong><em>Research Online, Purchase Offline<\/em><\/strong>, tedy vyhled\u00e1vej na internetu, nakupuj v obchod\u011b).<\/p>\n\n\n\n<h3><strong>Implementace QR technologie ve venkovn\u00ed reklam\u011b krok za krokem<\/strong><\/h3>\n\n\n\n<p>Za\u010dneme um\u00edst\u011bn\u00edm p\u0159edem p\u0159ipraven\u00e9ho QR k\u00f3du do reklamn\u00edho v\u00fdtvoru (billboardu nebo jin\u00e9ho extern\u00edho plak\u00e1tu), kter\u00fd bude odkazovat na konkr\u00e9tn\u00ed m\u00edsto (nap\u0159. str\u00e1nka produktu, kter\u00fd se nach\u00e1z\u00ed v reklam\u011b).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>V tomto \u010dl\u00e1nku se dozv\u00edte, jak si vytvo\u0159it vlastn\u00ed QR k\u00f3d<\/strong> <strong>\ud83d\udc47<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog wp-block-embed-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RTTMf5lD5s\"><a href=\"https:\/\/justprint.cz\/blog\/vizitka-s-qr-kodem-tam-kde-se-tradice-setkava-s-technologii\/\">Vizitka s QR k\u00f3dem. Tam, kde se tradice setk\u00e1v\u00e1 s technologi\u00ed<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Vizitka s QR k\u00f3dem. Tam, kde se tradice setk\u00e1v\u00e1 s technologi\u00ed&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/vizitka-s-qr-kodem-tam-kde-se-tradice-setkava-s-technologii\/embed\/#?secret=tzMENMs0ty#?secret=RTTMf5lD5s\" data-secret=\"RTTMf5lD5s\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Aby mohl QR k\u00f3d m\u011b\u0159it efektivitu, m\u011bl by m\u00edt v n\u011bm vlo\u017een\u00fd UTM odkaz parametry (speci\u00e1ln\u00ed zna\u010dky, kter\u00e9 lze \u201ep\u0159ilepit\u201c ke standardn\u00ed URL adrese, co\u017e umo\u017e\u0148uje p\u0159esn\u00e9 sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti z jednotliv\u00fdch zdroj\u016f na internetov\u00e9 str\u00e1nce). Aby UTM odkaz plnil sv\u016fj \u00fa\u010del, je nutn\u00e9 m\u00edt v Google Analytics nakonfigurovan\u00fd \u00fa\u010det pro str\u00e1nku, na kterou bude odkaz odes\u00edlat, a vytvo\u0159it v n\u011bm report, kter\u00fd bude s vytvo\u0159en\u00fdm odkazem spojen.<\/p>\n\n\n\n<p>\u2705 Vybran\u00e9 parametry v Google Analytics, kter\u00e9 lze pou\u017e\u00edt k definov\u00e1n\u00ed charakteristik reportu:<\/p>\n\n\n\n<p><strong>medium<\/strong> (utm_medium)<\/p>\n\n\n\n<p><strong>zdroj<\/strong> (utm_source)<\/p>\n\n\n\n<p><strong>kampa\u0148<\/strong> (utm_campaign)<\/p>\n\n\n\n<p><strong>kl\u00ed\u010dov\u00e9 slovo <\/strong>(utm_term)<\/p>\n\n\n\n<p><strong>obsah reklamy<\/strong> (utm_content)<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u2705 P\u0159\u00edklad sch\u00e9matu odkazu pro outdoorovou kampa\u0148:<\/p>\n\n\n\n<p><strong>Samotn\u00fd odkaz na str\u00e1nku<\/strong>, nap\u0159. https:\/\/justprint.cz\/billboardy-digitalni-tisk <\/p>\n\n\n\n<p><strong>medium<\/strong> = \u201eooh\u201d<\/p>\n\n\n\n<p><strong>zdroj<\/strong> = m\u011bsto, ve kter\u00e9m bude venkovn\u00ed reklama prezentov\u00e1na, nap\u0159. \u201epraha\u201c<\/p>\n\n\n\n<p><strong>kampa\u0148<\/strong> = n\u00e1zev kampan\u011b, nap\u0159. \u201e2022_outdoor_sale\u201c<\/p>\n\n\n\n<p>Voliteln\u011b <strong>obsah reklamy<\/strong> = form\u00e1t, nap\u0159. \u201ebillboard\u201c nebo \u201eplak\u00e1t\u201c<\/p>\n\n\n\n<p>\u2705 Vypad\u00e1 to na slo\u017eitou operaci? V praxi to nen\u00ed v\u016fbec tak t\u011b\u017ek\u00e9. Pod\u00edvejte se na p\u0159ipraven\u00fd odkaz vytvo\u0159en\u00fd ve standardu UTM:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>https:\/\/justprint.cz\/billboardy-digitalni-tisk?utm_source=praha&amp;utm_medium=ooh&amp;utm_campaign=22_outdoor_sale&amp;utm_content=billboard<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u2705 Na internetu najdete spoustu bezplatn\u00fdch n\u00e1stroj\u016f pro vytv\u00e1\u0159en\u00ed UTM odkaz\u016f. Jeden z nich je <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/utmbuilder.net\/\" target=\"_blank\">zde<\/a><\/strong> .<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Zaj\u00edmavost:<\/strong><\/p>\n\n\n\n<p>UTM odkaz je zpravidla dlouh\u00fd. Pokud jej zkr\u00e1t\u00edte (v jak\u00e9mkoli zkracovac\u00edm n\u00e1stroji, nap\u0159. <a href=\"https:\/\/bitly.com\/\">bitly<\/a>), V\u00e1\u0161 QR k\u00f3d nebude tak \u201eprotkan\u00fd\u201c, d\u00edky \u010demu\u017e bude leh\u010d\u00ed a p\u0159ehledn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p>Naskenujte oba k\u00f3dy telefonem a zkontrolujte, zda vedou na stejn\u00e9 m\u00edsto:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"135\" height=\"135\" data-id=\"3829\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/justprint.cz_.png\" alt=\"\" class=\"wp-image-3829\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/justprint.cz_.png 135w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/justprint.cz_-24x24.png 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/justprint.cz_-48x48.png 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/justprint.cz_-96x96.png 96w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1026\" height=\"1026\" data-id=\"3828\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1.png\" alt=\"\" class=\"wp-image-3828\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1.png 1026w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-300x300.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-1024x1024.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-150x150.png 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-768x768.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-585x585.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-24x24.png 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-48x48.png 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/CZ-2-1-96x96.png 96w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2><a><\/a><strong>Od billboardu po n\u00e1kup<\/strong><\/h2>\n\n\n\n<p>Abychom do n\u00e1kupov\u00e9ho sc\u00e9n\u00e1\u0159e zakomponovali cel\u00fd p\u0159\u00edb\u011bh, je na m\u00edst\u011b p\u0159ipomenout cestu, jakou se d\u00edky QR technologii ve venkovn\u00ed reklam\u011b vyd\u00e1 \u010dlov\u011bk, kter\u00fd se potenci\u00e1ln\u011b zaj\u00edm\u00e1 o to, co bylo na inzer\u00e1tu um\u00edst\u011bno a podpo\u0159eno k\u00f3dem . V praxi to bude vypadat v\u00edcem\u00e9n\u011b takto:<\/p>\n\n\n\n<h4><strong>V\u0161imnut\u00ed si venkovn\u00ed reklamy \u2192 Naskenov\u00e1n\u00ed QR k\u00f3du um\u00edst\u011bn\u00e9ho v reklamn\u00ed tvorb\u011b \u2192 P\u0159echod na webovou str\u00e1nku s odkazem vlo\u017een\u00fdm do QR k\u00f3du a z\u00edsk\u00e1n\u00ed informace o produktu \/ slu\u017eb\u011b \u2192 (v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b) N\u00e1kup produktu \/ slu\u017eby.<\/strong><\/h4>\n\n\n\n<p>Toto je jeden ze sc\u00e9n\u00e1\u0159\u016f a m\u016f\u017ee jich b\u00fdt v\u00edce, nap\u0159\u00edklad ten, kdy osoba, kter\u00e1 se s reklamou setk\u00e1, nenaskenuje QR k\u00f3d, ale zapamatuje si reklamu, zajde do obchodu a produkt si zakoup\u00ed nebo naskenuje k\u00f3d, ov\u011b\u0159\u00ed si informace o produktu, ale nakonec jej nekoup\u00ed. Abyste se vyhnuli tomu posledn\u00edmu, vyplat\u00ed se postarat o m\u00edsta kontaktu se zna\u010dkou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"680\" height=\"572\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator.png\" alt=\"qr code generator\" class=\"wp-image-3830\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator.png 680w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-300x252.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-585x492.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption>Fot. QR Code Generator<\/figcaption><\/figure>\n\n\n\n<h2><a><\/a><strong>QR k\u00f3dy v offline reklam\u011b \u2013 v\u00fdhody<\/strong><\/h2>\n\n\n\n<p>Implementac\u00ed technologie QR ve sv\u00fdch reportech venkovn\u00ed reklamy a jej\u00edm sp\u00e1rov\u00e1n\u00edm s Google Analytics pro Va\u0161i internetovou str\u00e1nku se dozv\u00edte m j.:<\/p>\n\n\n\n<ul><li>Pokud provozujete podobn\u00e9 kampan\u011b sou\u010dasn\u011b v r\u016fzn\u00fdch m\u011bstech \u2013 kter\u00e1 m\u011bsta, reklamn\u00ed form\u00e1ty, OOH kampan\u011b p\u0159ivedly na V\u00e1\u0161 web nejv\u00edce u\u017eivatel\u016f<\/li><li>Jak\u00e1 za\u0159\u00edzen\u00ed pou\u017e\u00edvali lid\u00e9 skenuj\u00edc\u00ed k\u00f3d reklamy<\/li><li>Jak\u00fd obsah na str\u00e1nce propojen\u00fd s QR k\u00f3dem n\u00e1v\u0161t\u011bvn\u00edky nejv\u00edce zaujal<\/li><li>Zda si n\u00e1v\u0161t\u011bvn\u00edci webu prohl\u00e9dli i dal\u0161\u00ed nab\u00edzen\u00e9 produkty, a pokud ano, jak\u00e9<\/li><li>Zda do\u0161lo ke konverzi po kliknut\u00ed na odkaz a n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky (zda si dan\u00e1 osoba zakoupila produkt)<\/li><li>Jak\u00e1 byla orienta\u010dn\u00ed n\u00e1vratnost Va\u0161ich investic do reklamy?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Za\u010dn\u011bte tisknout s <strong><a href=\"https:\/\/justprint.cz\/\">Justprint<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak m\u011b\u0159it efektivitu venkovn\u00ed reklamy? Vyu\u017e\u00edvejte QR k\u00f3dy! V t\u00e9to p\u0159\u00edru\u010dce se dozv\u00edte, jak propojit venkovn\u00ed sv\u011bt s digit\u00e1ln\u00edm vesm\u00edrem t\u00edm, \u017ee mezi nimi postav\u00edte most pomoc\u00ed technologie QR.<\/p>\n","protected":false},"author":1,"featured_media":3827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[153,151,147,149,145,148,152,150],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3825"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3825"}],"version-history":[{"count":8,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3825\/revisions"}],"predecessor-version":[{"id":3839,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3825\/revisions\/3839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3827"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}