{"id":3664,"date":"2022-06-02T12:58:01","date_gmt":"2022-06-02T10:58:01","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=3664"},"modified":"2022-06-02T13:48:52","modified_gmt":"2022-06-02T11:48:52","slug":"4-duvody-proc-mit-vlastni-venkovni-reklamu","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/4-duvody-proc-mit-vlastni-venkovni-reklamu\/","title":{"rendered":"4 d\u016fvody, pro\u010d m\u00edt vlastn\u00ed venkovn\u00ed reklamu"},"content":{"rendered":"\n

Venkovn\u00ed reklama m\u016f\u017ee m\u00edt mnoho podob, kter\u00e9 vyhovuj\u00ed pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm ka\u017ed\u00e9ho. Pokud chcete, aby si Va\u0161\u00ed zna\u010dky n\u011bkdo v\u0161iml, stoj\u00ed za to vyzkou\u0161et venkovn\u00ed reklamu. Abychom rozpt\u00fdlili ve\u0161ker\u00e9 pochybnosti o t\u00e9to form\u011b propagace, p\u0159ipravili jsme pro V\u00e1s seznam d\u016fvod\u016f, pro\u010d se vyplat\u00ed m\u00edt vlastn\u00ed venkovn\u00ed reklamu a srovn\u00e1n\u00ed nosi\u010d\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt.<\/p>\n\n\n\n\n\n\n\n

<\/a>4 hlavn\u00ed v\u00fdhody venkovn\u00ed reklamy<\/h2>\n\n\n\n

Venkovn\u00ed reklama v\u00e1m umo\u017en\u00ed vyniknout a oslovit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Bez ohledu na po\u010das\u00ed je venkovn\u00ed tisk ide\u00e1ln\u00ed pro propagaci ud\u00e1losti, ozna\u010den\u00ed m\u00edsta prodeje nebo dokonce propaga\u010dn\u00ed kampan\u011b. Objevte 4 nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u00fdhody venkovn\u00ed reklamy:<\/p>\n\n\n\n

<\/a>1.   Oslovuje \u0161irok\u00e9 publikum<\/h3>\n\n\n\n

Tisk venkovn\u00edch zna\u010den\u00ed je jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch vizu\u00e1ln\u00edch reklamn\u00edch n\u00e1stroj\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt ke komunikaci se sv\u00fdm publikem. Na rozd\u00edl od display reklamy nebo rozhlasov\u00e9 reklamy ji nelze vypnout, spl\u00fdv\u00e1 s p\u0159irozenou krajinou m\u00edsta, ale je dostate\u010dn\u011b viditeln\u00e1, aby p\u0159il\u00e1kala potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n\n\n\n

<\/a>2.   P\u0159itahuje pozornost<\/h3>\n\n\n\n

Venkovn\u00ed reklama nemus\u00ed konkurovat jin\u00fdm typ\u016fm marketingu. Vytv\u00e1\u0159\u00ed prostor s kreativn\u00edmi \u0159e\u0161en\u00edmi, kter\u00e1 vzbuzuj\u00ed pozornost ve velk\u00e9m m\u011b\u0159\u00edtku.<\/p>\n\n\n\n

<\/a>3.   Kombinace s dal\u0161\u00edmi marketingov\u00fdmi \u0159e\u0161en\u00edmi<\/h3>\n\n\n\n

Ti\u0161t\u011bnou venkovn\u00ed reklamu lze dob\u0159e kombinovat s dal\u0161\u00edmi m\u00e9dii, v\u010detn\u011b marketingov\u00fdch strategi\u00ed v soci\u00e1ln\u00edch m\u00e9di\u00edch. D\u00edky spr\u00e1vn\u00e9mu brandingu m\u016f\u017eete c\u00edlov\u00e9mu publiku p\u0159ipomenout sv\u00e9 sd\u011blen\u00ed na v\u00edce platform\u00e1ch.<\/p>\n\n\n\n

<\/a>4.   Zanech\u00e1v\u00e1 nezapomenuteln\u00fd dojem<\/h3>\n\n\n\n

Obraz je \u010dasto d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e slova. Venkovn\u00ed reklama umo\u017e\u0148uje pou\u017e\u00edvat vizu\u00e1ln\u00ed efekty, d\u00edky nim\u017e se v\u00e1m reklama l\u00e9pe vryje do pam\u011bti. \u010c\u00edm zaj\u00edmav\u011bj\u0161\u00ed nebo origin\u00e1ln\u011bj\u0161\u00ed design, t\u00edm d\u00e9le z\u016fstane v pov\u011bdom\u00ed ve\u0159ejnosti.<\/p>\n\n\n\n

P\u0159esv\u011bd\u010dili jsme v\u00e1s, \u017ee to stoj\u00ed za to? Nyn\u00ed se tedy mus\u00edte rozhodnout, kter\u00e9 m\u00e9dium venkovn\u00ed reklamy je pro vVa\u0161i firmu nejvhodn\u011bj\u0161\u00ed, a pot\u00e9 navrhnout origin\u00e1ln\u00ed reklamu, kter\u00e1 zaujme publikum.<\/p>\n\n\n\n

<\/a>Typy venkovn\u00ed reklamy – vyberte si svou venkovn\u00ed reklamu<\/h2>\n\n\n\n

Existuje mnoho r\u016fzn\u00fdch typ\u016f m\u00e9di\u00ed pro outdoor marketing. V\u0161echny jsou \u00fa\u010dinn\u00e9, pokud jsou dob\u0159e slad\u011bny s Va\u0161\u00ed zna\u010dkou, marketingovou strategi\u00ed a m\u00edstem jejich um\u00edst\u011bn\u00ed. V z\u00e1vislosti na sv\u00fdch c\u00edlech si m\u016f\u017eete vybrat:<\/p>\n\n\n\n

Billboard<\/strong> – jedn\u00e1 se o  velkou venkovn\u00ed reklamn\u00ed konstrukci podobnou rozm\u011brn\u00e9mu plak\u00e1tu. Billboardy<\/a><\/strong> se obvykle pou\u017e\u00edvaj\u00ed k propagaci zna\u010dky nebo nab\u00eddky, proto\u017ee je t\u011b\u017ek\u00e9 je p\u0159ehl\u00e9dnout a snadno oslov\u00ed \u0161irok\u00fd okruh potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Dob\u0159e vyroben\u00fd a kvalitn\u00ed billboard je spolu s p\u016fsobiv\u00fdm form\u00e1tem velmi \u00fa\u010dinnou reklamou.<\/p>\n\n\n\n

\n
\"reklamn\u00ed<\/figure>\n\n\n\n
\"Uk\u00e1zka<\/figure>\n<\/figure>\n\n\n\n

Banner <\/strong>– jedn\u00e1 se o typ nosi\u010de, kter\u00fd snadno upout\u00e1 pozornost kolemjdouc\u00edch. Nejen\u017ee se snadno pou\u017e\u00edvaj\u00ed, ale jsou tak\u00e9 odoln\u00e9 a vydr\u017e\u00ed prom\u011bnliv\u00e9 pov\u011btrnostn\u00ed podm\u00ednky. Odoln\u00fd materi\u00e1l umo\u017e\u0148uje vystaven\u00ed banneru 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu a 365 dn\u00ed v roce. Nav\u00edc si m\u016f\u017eete vybrat typ banneru, kter\u00fd nejl\u00e9pe vyhovuje m\u00edstu kon\u00e1n\u00ed. Na trhu jsou k dispozici jednostrann\u00e9 a oboustrann\u00e9 reklamn\u00ed bannery<\/a><\/strong>, reflexn\u00ed bannery a reklamn\u00ed bannery ze s\u00ed\u0165oviny, kter\u00e9 jsou velmi odoln\u00e9 a skv\u011ble se hod\u00ed pro velkoform\u00e1tov\u00fd venkovn\u00ed tisk.<\/p>\n\n\n\n

\n
\"reklamn\u00ed<\/figure>\n\n\n\n
\"tisk<\/figure>\n<\/figure>\n\n\n\n

Plak\u00e1t <\/strong>– jedn\u00e1 se o levn\u00e9 a snadno vyrobiteln\u00e9 venkovn\u00ed reklamn\u00ed nosi\u010de. Nav\u00edc je lze snadno um\u00edstit na ve\u0159ejn\u00fdch m\u00edstech. Plak\u00e1ty<\/a><\/strong> mohou m\u00edt r\u016fzn\u00e9 velikosti, v\u010detn\u011b velkoform\u00e1tov\u00fdch plak\u00e1t\u016f. Jednou ze skv\u011bl\u00fdch vlastnost\u00ed plak\u00e1t\u016f je, \u017ee na n\u011b m\u016f\u017eete um\u00edstit tolik detail\u016f, kolik chcete, proto\u017ee si je v\u011bt\u0161inou lid\u00e9 prohl\u00ed\u017e\u00ed zbl\u00edzka.<\/p>\n\n\n\n

\n
\"uk\u00e1zky<\/figure>\n\n\n\n
\"\u010dernob\u00edl\u00fd<\/figure>\n<\/figure>\n\n\n\n

Reklamn\u00ed vlajka<\/strong> – tento typ venkovn\u00ed reklamy se \u010dasto pou\u017e\u00edv\u00e1 ke zv\u00fd\u0161en\u00ed viditelnosti a zlep\u0161en\u00ed image zna\u010dky. Reklamn\u00ed vlajky<\/a><\/strong> jsou vyrobeny z odoln\u00fdch materi\u00e1l\u016f, tak\u017ee jsou odoln\u00e9 v\u016f\u010di de\u0161ti a siln\u00e9mu v\u011btru. Jejich v\u00fdhodou je, \u017ee jsou vid\u011bt na velkou vzd\u00e1lenost. Jsou ide\u00e1ln\u00ed jak p\u0159ed s\u00eddlem spole\u010dnosti, tak p\u0159i venkovn\u00edch ud\u00e1lostech.<\/p>\n\n\n\n

\n
\"realizace<\/figure>\n\n\n\n
\"Reklamn\u00ed<\/figure>\n<\/figure>\n\n\n\n

Reklamn\u00ed \u00e1\u010dkov\u00e9<\/strong> stojany<\/strong><\/a> – je to skv\u011bl\u00fd zp\u016fsob, jak kolemjdouc\u00edm p\u0159edstavit nov\u00fd produkt, slu\u017ebu nebo propagaci. Lid\u00e9 jdouc\u00ed po ulici Va\u0161e sd\u011blen\u00ed nep\u0159ehl\u00e9dnou. M\u016f\u017eete si vybrat z mnoha r\u016fzn\u00fdch typ\u016f stojan\u016f – od plechov\u00fdch, p\u0159es d\u0159ev\u011bn\u00e9 s k\u0159\u00eddovou tabul\u00ed a\u017e po extr\u00e9mn\u011b odoln\u00e9 venkovn\u00ed stojany se z\u00e1va\u017e\u00edm.<\/p>\n\n\n\n

\n
\"Reklamn\u00ed<\/figure>\n\n\n\n
\"ackovy<\/figure>\n<\/figure>\n\n\n\n

Reklama na zpevn\u011bn\u00fdch z\u00e1kladech<\/strong> – \u0161t\u00edty a billboardy jsou tak\u00e9 prvky venkovn\u00ed reklamy, kter\u00e9 podpo\u0159\u00ed Va\u0161e podnik\u00e1n\u00ed. Tvrd\u00e9 podklady (deskov\u00e9 materi\u00e1ly<\/a><\/strong>, reklamn\u00ed<\/strong> tabule a cedule) se \u010dasto pou\u017e\u00edvaj\u00ed k tisku reklamn\u00edch a dekorativn\u00edch prvk\u016f, kter\u00e9 maj\u00ed z\u016fstat na ur\u010dit\u00e9m m\u00edst\u011b po dlouhou dobu. D\u00edky sv\u00e9 trvalosti a odolnosti v\u016f\u010di pov\u011btrnostn\u00edm vliv\u016fm je lze pou\u017e\u00edt na nejr\u016fzn\u011bj\u0161\u00edch m\u00edstech, a proto se pou\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm pro kvalitn\u00ed zna\u010den\u00ed. <\/p>\n\n\n\n

\n
\"Prostorov\u00e1<\/figure>\n\n\n\n
\"Prostorov\u00e1<\/figure>\n<\/figure>\n\n\n\n

Pokud ji\u017e v\u00edte, kter\u00e9 nosi\u010de jsou pro V\u00e1s vhodn\u00e9,  je t\u0159eba p\u0159ej\u00edt k realizaci. Navrhnout a vymyslet origin\u00e1ln\u00ed venkovn\u00ed reklamu m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9, proto sledujte n\u00e1\u0161 blog, proto\u017ee v dal\u0161\u00edch p\u0159\u00edsp\u011bvc\u00edch V\u00e1m porad\u00edme, jak se d\u00edky venkovn\u00ed reklam\u011b zviditelnit, a uk\u00e1\u017eeme V\u00e1m zaj\u00edmav\u00e9 a origin\u00e1ln\u00ed projekty venkovn\u00ed reklamy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Venkovn\u00ed reklama m\u016f\u017ee m\u00edt mnoho podob, kter\u00e9 vyhovuj\u00ed pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm ka\u017ed\u00e9ho. Pokud chcete, aby si Va\u0161\u00ed zna\u010dky n\u011bkdo v\u0161iml, stoj\u00ed za to vyzkou\u0161et venkovn\u00ed reklamu. Abychom rozpt\u00fdlili ve\u0161ker\u00e9 pochybnosti…<\/p>\n","protected":false},"author":1,"featured_media":3666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3664"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3664"}],"version-history":[{"count":5,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3664\/revisions"}],"predecessor-version":[{"id":3682,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3664\/revisions\/3682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3666"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}