{"id":3505,"date":"2022-03-17T13:05:59","date_gmt":"2022-03-17T12:05:59","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=3505"},"modified":"2022-06-15T15:08:56","modified_gmt":"2022-06-15T13:08:56","slug":"nostalgie-skryta-za-papirovou-plentou-aneb-proc-stale-milujeme-papir","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/nostalgie-skryta-za-papirovou-plentou-aneb-proc-stale-milujeme-papir\/","title":{"rendered":"Nostalgie skryt\u00e1 za pap\u00edrovou plentou aneb pro\u010d st\u00e1le milujeme pap\u00edr"},"content":{"rendered":"\n

Kde se vzala tato l\u00e1ska k pap\u00edru? Zd\u00e1 se, \u017ee v digit\u00e1ln\u00edm v\u011bku je takov\u00fd sentiment nesmysln\u00fd a jeho t\u011b\u017ei\u0161t\u011b by se m\u011blo p\u0159esunout k digit\u00e1ln\u011b vyd\u00e1van\u00fdm publikac\u00edm. S\u00edla pap\u00edru je v\u0161ak st\u00e1le nezpochybniteln\u00e1 a rovnov\u00e1ha \u00fasp\u011bchu mezi ti\u0161t\u011bn\u00fdmi a digit\u00e1ln\u00edmi materi\u00e1ly je ovlivn\u011bna nostalgi\u00ed.<\/p>\n\n\n\n\n\n\n\n

Koncert smysl\u016f<\/h2>\n\n\n\n

Pap\u00edr nikdy nevstupuje na sc\u00e9nu s\u00e1m. Doprov\u00e1z\u00ed ho orchestr hraj\u00edc\u00ed symfonii smysl\u016f, od hmatu po \u010dich, zrak a sluch. Arzen\u00e1l podn\u011bt\u016f pou\u017eit\u00fdch v boji o \u010dten\u00e1\u0159ovu pozornost pom\u00e1h\u00e1 snadn\u011bji p\u0159epsat sd\u011blen\u00ed um\u00edst\u011bn\u00e9 na list pap\u00edru a d\u00e9le ho uchovat v pam\u011bti.<\/p>\n\n\n\n

\u010cten\u00ed je fyzick\u00e9, co\u017e digit\u00e1ln\u00edmu obsahu, kter\u00fd je \u010dasto konzumov\u00e1n bez n\u00e1le\u017eit\u00e9 d\u00e1vky reflexe, chyb\u00ed.<\/p>MARYANNE WOLF<\/cite><\/blockquote><\/figure>\n\n\n\n

Cesta ur\u010den\u00e1 dotykem<\/h2>\n\n\n\n

Ti\u0161t\u011bn\u00fd a strukturovan\u00fd text, nap\u0159\u00edklad v podob\u011b knihy nebo katalogu, m\u00e1 mnohem jasn\u011bj\u0161\u00ed topografii ne\u017e jeho digit\u00e1ln\u00ed prot\u011bj\u0161ek. Prav\u00e1 a lev\u00e1 strana, rohy a okraje se na vyti\u0161t\u011bn\u00e9 map\u011b st\u00e1vaj\u00ed orienta\u010dn\u00edmi body, co\u017e usnad\u0148uje orientaci v textu. Zam\u011b\u0159en\u00ed se na jednu str\u00e1nku nevylu\u010duje ze zorn\u00e9ho pole zbytek – kde publikace za\u010d\u00edn\u00e1 a kde kon\u010d\u00ed a kolik toho je je\u0161t\u011b k p\u0159e\u010dten\u00ed nebo vid\u011bn\u00ed. Ot\u00e1\u010den\u00ed str\u00e1nek se zde st\u00e1v\u00e1 charakteristick\u00fdm tancem za doprovodu smyslov\u00e9 symfonie a ka\u017ed\u00fd dal\u0161\u00ed pohyb je jako krok, kter\u00fd pom\u00e1h\u00e1 p\u0159ekonat vzd\u00e1lenost zb\u00fdvaj\u00edc\u00ed do c\u00edle. Krok neusp\u011bchan\u00fd a pln\u00fd oslav, kter\u00e9 nelze o\u010dek\u00e1vat od online \u010dten\u00ed, jeho\u017e dom\u00e9nou je p\u0159edev\u0161\u00edm \u00faspora \u010dasu a pohodl\u00ed.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Pap\u00edrov\u00e9 ukazatele<\/h2>\n\n\n\n

P\u0159edstavte si, \u017ee n\u011bkam jedete, zn\u00e1te c\u00edl, nem\u00e1te navigaci a po cest\u011b se neobjevuj\u00ed \u017e\u00e1dn\u00e9 zna\u010dky, kter\u00e9 by V\u00e1m \u0159\u00edkaly, jak daleko m\u00e1te jet. Tuto metaforu m\u016f\u017eeme pou\u017e\u00edt p\u0159i porovn\u00e1v\u00e1n\u00ed \u010dten\u00ed na pap\u00ed\u0159e a \u010dten\u00ed v digit\u00e1ln\u00ed podob\u011b. „Posouv\u00e1n\u00ed“ souboru pdf zt\u011b\u017euje kontrolu nad situac\u00ed, co\u017e je snaz\u0161\u00ed p\u0159i interakci s obsahem offline, kdy p\u0159esn\u011b v\u00edte, jak daleko je v\u00e1\u0161 c\u00edl a jak dlouho m\u016f\u017ee trvat, ne\u017e se tam dostanete.<\/p>\n\n\n\n

Cesta k c\u00edli nemus\u00ed b\u00fdt klikat\u00e1.<\/h2>\n\n\n\n

U\u017e v\u00edte, kam jdete, ale v\u00edte pro\u010d? \u010cten\u00ed by m\u011blo b\u00fdt doprov\u00e1zeno porozum\u011bn\u00edm a toho je obt\u00ed\u017en\u011bj\u0161\u00ed dos\u00e1hnout p\u0159i konzumaci obsahu na obrazovk\u00e1ch, \u010dte\u010dk\u00e1ch a tabletech. Tuto teorii podporuje n\u011bkolik studi\u00ed, v\u010detn\u011b t\u00e9 proveden\u00e9 v roce 2013 Anne Mangenovou z univerzity ve Stavangeru v Norsku.<\/p>\n\n\n\n

72 student\u016f a studentek s podobn\u00fdmi \u010dten\u00e1\u0159sk\u00fdmi dovednostmi bylo po\u017e\u00e1d\u00e1no, aby prostudovali text o d\u00e9lce cca 1500 slov. Polovina osob \u010detla z pap\u00edru, druh\u00e1 polovina dostala obsah ve form\u00e1tu pdf. Dal\u0161\u00edm \u00fakolem respondent\u016f bylo vyplnit test obsahuj\u00edc\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se p\u0159e\u010dten\u00e9ho textu. Ti, kte\u0159\u00ed \u010detli digit\u00e1ln\u011b, si vedli o n\u011bco h\u016f\u0159e ne\u017e ti, kte\u0159\u00ed vst\u0159eb\u00e1vali obsah z tradi\u010dn\u00edch m\u00e9di\u00ed. [1]<\/sup><\/p><\/blockquote>\n\n\n\n

Sentiment\u00e1ln\u00ed cesta<\/h2>\n\n\n\n

Pro\u010d se st\u00e1le vrac\u00edme k pap\u00edru? Jedn\u00edm z d\u016fvod\u016f je nepochybn\u011b nostalgie. Touha po v\u016fni knihy, jemn\u00e9m \u0161umu ot\u00e1\u010den\u00fdch str\u00e1nek nebo struktu\u0159e povrchu, na n\u011bm\u017e se zhmot\u0148uj\u00ed slova, interpunk\u010dn\u00ed znam\u00e9nka a obr\u00e1zky, n\u00e1s vrh\u00e1 do n\u00e1ru\u010de dal\u0161\u00ed publikace, zaznamenan\u00e9 na n\u011b\u010dem hmatateln\u011bj\u0161\u00edm ne\u017e na digit\u00e1ln\u00edm souboru. Mohlo by se zd\u00e1t, \u017ee l\u00e1ska k pap\u00edrov\u00fdm knih\u00e1m je dom\u00e9nou lid\u00ed, kte\u0159\u00ed s knihou v ruce vyr\u016fstali, ale mezi milovn\u00edky tradi\u010dn\u00ed \u010detby jsou i z\u00e1stupci mlad\u0161\u00edch generac\u00ed. \u010cten\u00ed ti\u0161t\u011bn\u00fdch verz\u00ed m\u00e1 ur\u010ditou metafyziku a podn\u011bty z kontaktu s pap\u00edrem se m\u00eds\u00ed s podn\u011bty z okol\u00ed a vytv\u00e1\u0159ej\u00ed spojen\u00ed, kter\u00e9 se natrvalo otiskne do t\u00e9 \u010d\u00e1sti mysli, kde le\u017e\u00ed vzpom\u00ednky.<\/p>\n\n\n\n

Nostalgie – stesk po n\u011b\u010dem minul\u00e9m, co se zapsalo do pam\u011bti, nebo po n\u011b\u010dem, co bylo sou\u010d\u00e1st\u00ed p\u0159edstavivosti v p\u0159\u00e1n\u00edch.[2]<\/p><\/blockquote><\/figure>\n\n\n\n

Digit\u00e1ln\u00ed knihy jsou snadno dostupn\u00e9, ale star\u00e1 dobr\u00e1 ti\u0161t\u011bn\u00e1 kniha n\u00e1m m\u016f\u017ee zajistit odpo\u010dinek od v\u00ed\u0159\u00edc\u00edho chaosu ozn\u00e1men\u00ed zas\u00edlan\u00fdch na\u0161imi neust\u00e1le aktivn\u00edmi a propojen\u00fdmi za\u0159\u00edzen\u00edmi.[3]<\/sup><\/p><\/blockquote>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Na hranici sv\u011bt\u016f<\/h2>\n\n\n\n

Pochopen\u00ed toho, jak se \u010dten\u00ed na pap\u00ed\u0159e li\u0161\u00ed od \u010dten\u00ed na obrazovce, vy\u017eaduje, abyste si uv\u011bdomili, jak mozek interpretuje psan\u00fd jazyk. \u010cten\u00ed jako proces zahrnuj\u00edc\u00ed my\u0161lenky a p\u0159edstavy je samo o sob\u011b abstrakc\u00ed, ale text p\u0159enesen\u00fd na pap\u00edr je ji\u017e hmatatelnou sou\u010d\u00e1st\u00ed fyzick\u00e9ho sv\u011bta, kter\u00fd ob\u00fdv\u00e1me. <\/p>\n\n\n\n

Nerod\u00edme se s mozkov\u00fdmi obvody ur\u010den\u00fdmi ke \u010dten\u00ed. V\u017edy\u0165 p\u00edsmo jsme vynalezli relativn\u011b ned\u00e1vno v na\u0161\u00ed evolu\u010dn\u00ed historii, n\u011bkdy ve \u010dtvrt\u00e9m tis\u00edcilet\u00ed p\u0159ed na\u0161\u00edm letopo\u010dtem. Lidsk\u00fd mozek si tak pro \u010dten\u00ed vytv\u00e1\u0159\u00ed zcela nov\u00fd obvod, v n\u011bm\u017e se prol\u00ednaj\u00ed r\u016fzn\u00e9 oblasti nervov\u00e9 tk\u00e1n\u011b ur\u010den\u00e9 pro jin\u00e9 schopnosti, jako je mluven\u00e1 \u0159e\u010d, pohybov\u00e1 koordinace a vid\u011bn\u00ed.<\/p> MARYANNE WOLF [4]<\/sup><\/cite><\/blockquote><\/figure>\n\n\n\n

Kdy\u017e za\u010dnou emoce p\u0159evl\u00e1dat<\/h2>\n\n\n\n

Zd\u00e1 se, \u017ee z\u00e1m\u011brem technologie nikdy nebylo nahradit lidskou zku\u0161enost. Dopln\u011bn\u00ed tisku digit\u00e1ln\u00edmi ekvivalenty by m\u011blo b\u00fdt vn\u00edm\u00e1no jako dopl\u0148kov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 odstra\u0148uje frustraci tam, kde je p\u0159\u00edstup k pap\u00edru obt\u00ed\u017en\u00fd, \u010dasov\u011b n\u00e1ro\u010dn\u00fd nebo kde prost\u011b z\u00e1le\u017e\u00ed na pohodl\u00ed.<\/p>\n\n\n\n

Fyzick\u00e9 a digit\u00e1ln\u00ed z\u00e1\u017eitky by si nem\u011bly konkurovat, ale m\u011bly by existovat spole\u010dn\u011b, aby vytv\u00e1\u0159ely lep\u0161\u00ed z\u00e1\u017eitky a slou\u017eily l\u00e9pe ne\u017e, kdyby p\u016fsobily jednotliv\u011b, p\u0159i\u010dem\u017e odpov\u011b\u010f na ot\u00e1zku, kter\u00e9 z nich vyvol\u00e1vaj\u00ed v\u00edce emoc\u00ed, se dnes zd\u00e1 b\u00fdt jasn\u00e1.<\/p>\n\n\n\n

Anotace:<\/strong><\/p>\n\n\n\n

  1. Cit\u00e1t z https:\/\/www.scientificamerican.com\/article\/reading-paper-screens\/<\/a><\/li>
  2. Adaptace na z\u00e1klad\u011b definic z Wikipedie<\/li>
  3. https:\/\/www.adrenalineagency.com\/blog\/print-versus-digital-great-debate\/<\/a><\/li>
  4. Cit\u00e1t poch\u00e1z\u00ed z \u010dl\u00e1nku https:\/\/www.scientificamerican.com\/article\/reading-paper-screens\/<\/a>. V\u00edce informac\u00ed na toto t\u00e9ma zde: https:\/\/www.maryannewolf.com\/proust-and-the-squid<\/a><\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

    Kde se vzala tato l\u00e1ska k pap\u00edru? Zd\u00e1 se, \u017ee v digit\u00e1ln\u00edm v\u011bku je takov\u00fd sentiment nesmysln\u00fd a jeho t\u011b\u017ei\u0161t\u011b by se m\u011blo p\u0159esunout k digit\u00e1ln\u011b vyd\u00e1van\u00fdm publikac\u00edm. S\u00edla pap\u00edru…<\/p>\n","protected":false},"author":1,"featured_media":3719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,67,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3505"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":12,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions"}],"predecessor-version":[{"id":3524,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3505\/revisions\/3524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3719"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}