{"id":3384,"date":"2021-12-22T12:43:47","date_gmt":"2021-12-22T11:43:47","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=3384"},"modified":"2021-12-22T15:32:01","modified_gmt":"2021-12-22T14:32:01","slug":"pristi-rok-bude-very-peri-seznamte-se-s-barvou-institutu-pantone-pro-rok-2022","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/pristi-rok-bude-very-peri-seznamte-se-s-barvou-institutu-pantone-pro-rok-2022\/","title":{"rendered":"P\u0159\u00ed\u0161t\u00ed rok bude „very peri“! seznamte se s barvou institutu pantone pro rok 2022"},"content":{"rendered":"\n

V prosinci institut PANTONE oznamuje barvu nadch\u00e1zej\u00edc\u00edho roku a jeho volba z\u00e1vis\u00ed na trendech, kter\u00e9 p\u0159evl\u00e1daj\u00ed nejen v grafice, ale i ve sv\u011bt\u011b. V roce 2022 bude v barevn\u00e9m pantheonu vl\u00e1dnout 17-3938 Very Peri. Jak\u00e9 hodnoty byly zak\u00f3dov\u00e1ny v t\u00e9to barv\u011b?<\/p>\n\n\n\n\n\n\n\n

Inspirace metaversem<\/strong><\/h2>\n\n\n\n

Fyzick\u00fd sv\u011bt s digit\u00e1ln\u00edm se m\u00eds\u00ed po dlouh\u00e1 l\u00e9ta a pos\u00edlen\u00ed tohoto jev jsme mohli pozorovat v roce 2020, kdy byl sv\u011bt ohromen pandemi\u00ed COVID-19, a mnoho tradi\u010dn\u00edch aktivit bylo p\u0159esunuto do virtu\u00e1ln\u00edho prostoru. Nen\u00ed tedy divu, \u017ee dnes, m\u00e9n\u011b ne\u017e 2 roky po vzniku t\u00e9to \u010dern\u00e9 labut\u011b, sly\u0161\u00edme od Zuckerberga o projektu Metaverse \u2013 nov\u00e9 realit\u011b, kde se m\u016f\u017eete je\u0161t\u011b hloub\u011bji pono\u0159it do digit\u00e1ln\u00edho vesm\u00edru. Na vln\u011b informac\u00ed, kter\u00e9 ozn\u00e1mila Meta (d\u0159\u00edve Facebook), se vzn\u00e1\u0161\u00ed i Very Peri – barva PANTONE je v mnoha ohledech jedine\u010dn\u00e1.<\/p>\n\n\n\n

\"pantone<\/figure>\n\n\n\n

Very Peri jako indik\u00e1tor zm\u011bn<\/strong><\/h2>\n\n\n\n

Nejen v grafice. Tyto zm\u011bny budou viditeln\u00e9 ve v\u0161ech oblastech a odv\u011btv\u00edch, kter\u00e9 pou\u017e\u00edvaj\u00ed barvu ve sv\u00e9 komunikaci-od tkanin v m\u00f3dn\u00edm pr\u016fmyslu a\u017e po interi\u00e9rov\u00fd design nebo jednodu\u0161e aplikovanou grafiku. Very Peri pronikne do v\u011bdom\u00ed, ovlivn\u00ed vn\u00edm\u00e1n\u00ed a p\u0159iprav\u00ed cesty pro „nov\u00e9“. Vyvst\u00e1v\u00e1 v\u0161ak ot\u00e1zka, m\u016f\u017ee m\u00edt ka\u017ed\u00e1 barva takovou s\u00edlu?<\/p>\n\n\n\n

\"very<\/figure>\n\n\n\n

Tajemstv\u00ed v hodnot\u00e1ch<\/strong><\/h2>\n\n\n\n

A ty ukryt\u00e9 ve Very Peri jsou ambici\u00f3zn\u00ed a odkazuj\u00ed na dobu transformace, kter\u00e1 se d\u011bje p\u0159ed na\u0161imi o\u010dima. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed slogany, kter\u00e9 doprov\u00e1zej\u00ed tuto barvu, najdeme transformaci, inovace, pronik\u00e1n\u00ed, zv\u011bdavost, kreativitu, variabilitu a otev\u0159enost v\u016f\u010di nezn\u00e1m\u00e9mu.<\/p>\n\n\n\n

PANTONE 17-3938 Very Peri je symbolem glob\u00e1ln\u00ed transformace, kterou pr\u00e1v\u011b proch\u00e1z\u00edme. Kdy\u017e se dost\u00e1v\u00e1me z intenzivn\u00edho obdob\u00ed izolace, na\u0161e koncepty a standardy se m\u011bn\u00ed a n\u00e1\u0161 fyzick\u00fd \u017eivot se spojuje s digit\u00e1ln\u00edm. (\u2026) PANTONE 17-3938 Very Peri ukazuje f\u00fazi \u017eivota v n\u011bkolika dimenz\u00edch, co\u017e je v\u00fdrazem toho, jak se barevn\u00e9 trendy v digit\u00e1ln\u00edm sv\u011bt\u011b projevuj\u00ed ve fyzick\u00e9m sv\u011bt\u011b, a naopak.<\/p><\/blockquote><\/figure>\n\n\n\n

Institut PANTONE<\/p>\n\n\n\n

\"colour<\/figure>\n\n\n\n

Nic z minulosti nem\u016f\u017ee b\u00fdt symbolem budouc\u00edch zm\u011bn. Proto p\u0159i v\u00fdb\u011bru barvy na rok 2022, kter\u00e1 je siln\u011b nasycena odkazy na budoucnost a vznik nov\u00e9ho sv\u011bta p\u0159ed na\u0161ima o\u010dima \u2013 Institut PANTONE musel vykouzlit zcela novou barvu, d\u00edky \u010demu\u017e se s\u00edla ulo\u017een\u00e1 v jej\u00edch hodnot\u00e1ch, v kolizi s prostory a objekty, se kter\u00fdmi bude spolupracovat, stane je\u0161t\u011b siln\u011bj\u0161\u00ed a text autenti\u010dt\u011bj\u0161\u00ed.<\/p>\n\n\n\n

\"pantone<\/figure>\n\n\n\n

Proto 17-3938 Very Peri nen\u00ed jen barvou roku Institutu PANTONE. Je to tak\u00e9 symbol odvahy, p\u0159ekon\u00e1v\u00e1n\u00ed hranic a objevov\u00e1n\u00ed nov\u00fdch viz\u00ed a sc\u00e9n\u00e1\u0159\u016f budoucnosti. Very Peri stav\u00ed barevn\u00fd most mezi skute\u010dn\u00fdm a digit\u00e1ln\u00edm sv\u011btem a ukazuje, \u017ee v p\u0159\u00ed\u0161t\u00edm roce nen\u00ed nic vylou\u010deno a v\u0161echno je mo\u017en\u00e9.<\/p>\n\n\n\n

Obr\u00e1zky pou\u017eit\u00e9 v textu jsou k dispozici v Getty Images:<\/strong> <\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/dark-blue-abstract-background-texture-land-blank-royalty-free-image\/1358532455<\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/trendy-floral-background-toned-in-very-peri-colour-royalty-free-image\/1358494873<\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/collage-of-different-textile-and-texture-in-very-royalty-free-image\/1358300080<\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/flower-in-the-garden-with-blurred-background-trendy-royalty-free-image\/1358229287<\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/transparent-gel-drops-forming-background-or-pattern-royalty-free-image\/1358281053<\/p>\n\n\n\n

https:\/\/www.gettyimages.com\/detail\/photo\/palm-tree-with-thin-leaves-areca-pinnate-palm-royalty-free-image\/13582850334<\/p>\n","protected":false},"excerpt":{"rendered":"

V prosinci institut PANTONE oznamuje barvu nadch\u00e1zej\u00edc\u00edho roku a jeho volba z\u00e1vis\u00ed na trendech, kter\u00e9 p\u0159evl\u00e1daj\u00ed nejen v grafice, ale i ve sv\u011bt\u011b. V roce 2022 bude v barevn\u00e9m pantheonu…<\/p>\n","protected":false},"author":1,"featured_media":3388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[103,104],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3384"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=3384"}],"version-history":[{"count":8,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3384\/revisions"}],"predecessor-version":[{"id":3396,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/3384\/revisions\/3396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/3388"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=3384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=3384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=3384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}