{"id":2704,"date":"2021-08-19T08:31:43","date_gmt":"2021-08-19T06:31:43","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2704"},"modified":"2024-06-23T23:22:39","modified_gmt":"2024-06-23T21:22:39","slug":"produkty-s-qr-kodem-podivejte-se-jak-je-vyuzit-ve-sve-marketingove-strategii","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/produkty-s-qr-kodem-podivejte-se-jak-je-vyuzit-ve-sve-marketingove-strategii\/","title":{"rendered":"Produkty s qr k\u00f3dem. Pod\u00edvejte se, jak je vyu\u017e\u00edt ve sv\u00e9 marketingov\u00e9 strategii"},"content":{"rendered":"\n<p>Stoj\u00ed za to zahrnout QR k\u00f3dy do projekt\u016f propaga\u010dn\u00edch materi\u00e1l\u016f, a pokud ano, jak\u00fd to m\u016f\u017ee m\u00edt prosp\u011bch?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>P\u0159ed \u010dasem jsme\npsali o vizitk\u00e1ch s QR k\u00f3dem. Tentokr\u00e1t jsme se rozhodli toto t\u00e9ma prohloubit,\np\u0159edstavuj\u00edc zaj\u00edmav\u00e9 projekty a dal\u0161\u00ed polygrafick\u00e9 v\u00fdrobky, kter\u00e9 maj\u00ed QR k\u00f3d\n\u2013 od obal\u016f a\u017e po katalogy.<\/p>\n\n\n\n<h2><strong>Zde si p\u0159e\u010dtete \u010dl\u00e1nek o vizitk\u00e1ch<\/strong> \u2193<\/h2>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AJLSEl47iv\"><a href=\"https:\/\/justprint.cz\/blog\/vizitka-s-qr-kodem-tam-kde-se-tradice-setkava-s-technologii\/\">Vizitka s QR k\u00f3dem. Tam, kde se tradice setk\u00e1v\u00e1 s technologi\u00ed<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Vizitka s QR k\u00f3dem. Tam, kde se tradice setk\u00e1v\u00e1 s technologi\u00ed&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/vizitka-s-qr-kodem-tam-kde-se-tradice-setkava-s-technologii\/embed\/#?secret=BL1ZKXNORC#?secret=AJLSEl47iv\" data-secret=\"AJLSEl47iv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>QR k\u00f3dy z\u00edsk\u00e1vaj\u00ed\nna popularit\u011b a st\u00e1le v\u00edce zna\u010dek se rozhoduje je um\u00edstit do propaga\u010dn\u00edch\nmateri\u00e1l\u016f. Generov\u00e1n\u00ed QR k\u00f3d\u016f je jednoduch\u00e9 a nevy\u017eaduje investice do\nspecializovan\u00e9ho softwaru (k\u00f3d m\u016f\u017ee b\u00fdt vytvo\u0159en zdarma v mnoha internetov\u00fdch\nn\u00e1stroj\u00edch). Ve prosp\u011bch k\u00f3d\u016f hovo\u0159\u00ed rovn\u011b\u017e mo\u017enost kombinace 2 dimenz\u00ed v reklamn\u00ed\n\u010dinnosti -virtu\u00e1ln\u00ed, s tou mnohem v\u00edce hmatateln\u011bj\u0161\u00ed, nati\u0161t\u011bnou na pap\u00ed\u0159e. <\/p>\n\n\n\n<p><strong>3 nejv\u011bt\u0161\u00ed v\u00fdhody QR k\u00f3d\u016f na ti\u0161t\u011bn\u00fdch materi\u00e1lech:<\/strong><\/p>\n\n\n\n<ul><li>Mo\u017enost roz\u0161\u00ed\u0159en\u00ed obsahu za hranice propaga\u010dn\u00edho materi\u00e1lu (QR k\u00f3d po\nnaskenov\u00e1n\u00ed p\u0159en\u00e1\u0161\u00ed na ur\u010den\u00e9 m\u00edsto, nap\u0159. na webov\u00e9 str\u00e1nky s nab\u00eddkou\nspole\u010dnosti, na internetovou vizitku nebo na jak\u00e9koliv m\u00edsto v s\u00edti).<\/li><li>Pohodl\u00ed osoby, seznamuj\u00edc\u00ed se s obsahem (skenov\u00e1n\u00ed k\u00f3du a n\u00e1sledn\u00e9\np\u0159enesen\u00ed ke zdroji, ke kter\u00e9mu k\u00f3d vede, prob\u011bhne b\u011bhem n\u011bkolika sekund).<\/li><li>Vytv\u00e1\u0159en\u00ed obrazu modern\u00ed spole\u010dnosti \/ zna\u010dky, kter\u00e1 vyu\u017e\u00edv\u00e1 v\u00fdhody a\n\u0159e\u0161en\u00ed nab\u00edzen\u00e1 technologi\u00ed.<\/li><\/ul>\n\n\n\n<p>N\u00ed\u017ee najdete\np\u0159\u00edklady toho, jak lze kreativn\u011b vyu\u017e\u00edt QR k\u00f3dy p\u0159i navrhov\u00e1n\u00ed obal\u016f a dal\u0161\u00edch\npropaga\u010dn\u00edch materi\u00e1l\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\n\n\n\n<h2><strong>Skl\u00e1dan\u00fd let\u00e1k<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/produkty\/letaky\">Let\u00e1k<\/a><\/strong><a href=\"https:\/\/justprint.cz\/produkty\/letaky\"> <\/a>s QR k\u00f3dem v\u016fbec nemus\u00ed ztratit p\u0159ita\u017elivost! Dob\u0159e integrovan\u00fd k\u00f3d v grafice a konzistence kreace d\u011bl\u00e1 sv\u00e9 a mo\u017enost p\u0159enesen\u00ed let\u00e1ku do digit\u00e1ln\u00edho prostoru je pro zna\u010dku dal\u0161\u00ed p\u0159ednost\u00ed (dal\u0161\u00ed kontaktn\u00ed m\u00edsto v komunikaci se skupinou p\u0159\u00edjemc\u016f!).<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped\">\n<figure class=\"wp-block-image\"><img width=\"570\" height=\"477\" data-id=\"2706\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-3.png\" alt=\"\" class=\"wp-image-2706\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-3.png 570w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-3-300x251.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"570\" height=\"477\" data-id=\"2708\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-2.png\" alt=\"\" class=\"wp-image-2708\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-2.png 570w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-2-300x251.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"429\" data-id=\"2724\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1-1024x429.png\" alt=\"\" class=\"wp-image-2724\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1-1024x429.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1-300x126.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1-768x322.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1-585x245.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/br.qr-code-generator.com-1-1.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption> Fot.\u00a0br.qr-code-generator.com <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2><strong>P\u0159\u00edv\u011b\u0161ky s QR k\u00f3dem<\/strong><\/h2>\n\n\n\n<p>V\u00edte, \u017ee v drukomat.pl m\u016f\u017eete <strong><a href=\"https:\/\/justprint.cz\/produkty\/vizitky\">b\u011b\u017enou vizitku<\/a><\/strong> prom\u011bnit v atraktivn\u00ed p\u0159\u00edv\u011b\u0161ek? Sta\u010d\u00ed si pouze b\u011bhem zad\u00e1v\u00e1n\u00ed objedn\u00e1vky vybrat slu\u017ebu perforace. P\u0159id\u00e1te-li k tomu QR k\u00f3d, m\u016f\u017eete na nevelk\u00e9m kusu pap\u00edru zak\u00f3dovat podrobn\u00e9 informace o v\u00fdrobku nebo p\u0159esm\u011brovat p\u0159\u00edmo do internetov\u00e9ho obchodu. Tak m\u00e1lo vysta\u010d\u00ed, abyste z\u00edskali dal\u0161\u00ed v\u00fdhodu!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image\"><img width=\"564\" height=\"846\" data-id=\"2709\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/etsy-com-1.jpg\" alt=\"\" class=\"wp-image-2709\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/etsy-com-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/etsy-com-1-200x300.jpg 200w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption> Fot. Etsy <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"639\" height=\"639\" data-id=\"2721\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105.jpg\" alt=\"\" class=\"wp-image-2721\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105.jpg 639w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/wizyt\u00f3wka-qr-z-zawieszk\u0105-96x96.jpg 96w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><figcaption> Fot. br.qr-code-generator.com <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2><strong>Katalogy s QR k\u00f3dem<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/justprint.cz\/produkty\/katalogy\">Katalog<\/a><\/strong> je jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch polygrafick\u00fdch produkt\u016f. Oboha\u0165te jej QR k\u00f3dem (kter\u00fd z\u00e1kazn\u00edky navede nap\u0159. k elektronick\u00e9 verzi katalogu v souboru pdf), zv\u011bt\u0161ete dostupnost informac\u00ed a vyu\u017eijte mnoho komunika\u010dn\u00edch kan\u00e1l\u016f pomoc\u00ed jednoho, drobn\u00e9ho detailu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"680\" height=\"572\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/httpswww.qr-code-generator-com.png\" alt=\"Katalogy s QR k\u00f3dem\" class=\"wp-image-2713\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/httpswww.qr-code-generator-com.png 680w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/httpswww.qr-code-generator-com-300x252.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/httpswww.qr-code-generator-com-585x492.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption> Fot. br.qr-code-generator.com <\/figcaption><\/figure>\n\n\n\n<h2><strong>Balen\u00ed s QR k\u00f3dem<\/strong><\/h2>\n\n\n\n<p>Jak zajistit, aby<a href=\"https:\/\/justprint.cz\/produkty\/obalky\"> <\/a><strong><a href=\"https:\/\/justprint.cz\/produkty\/obalky\">obal<\/a> <\/strong>z\u016fstal s osobou, kter\u00e1 si objednala zbo\u017e\u00ed na del\u0161\u00ed dobu? Um\u00edst\u011bte na n\u011bj p\u0159ekvapen\u00ed, kter\u00e9 p\u0159il\u00e1k\u00e1 k dal\u0161\u00ed interakci! Navr\u017een\u00ed vzoru s QR k\u00f3dem, kter\u00fd po naskenov\u00e1n\u00ed p\u0159enese do kan\u00e1l\u016f zna\u010dky na soci\u00e1ln\u00edch s\u00edt\u00edch &#8211; nap\u0159. na YouTube, kde jsou v n\u011bkolika kr\u00e1tk\u00fdch vide\u00edch zobrazeny r\u016fzn\u00e9 zp\u016fsoby pou\u017eit\u00ed zakoupen\u00e9ho v\u00fdrobku bude rozhodn\u011b p\u0159idanou hodnotou n\u00e1kupu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"680\" height=\"572\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-7.png\" alt=\"Balen\u00ed s QR k\u00f3dem\" class=\"wp-image-2719\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-7.png 680w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-7-300x252.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/qr-code-generator-7-585x492.png 585w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><figcaption> Fot. br.qr-code-generator.com <\/figcaption><\/figure>\n\n\n\n<p>Pod\u00edvejte se na\ndal\u0161\u00ed mo\u017enosti vyu\u017eit\u00ed QR k\u00f3du v polygrafick\u00fdch v\u00fdrobc\u00edch:<\/p>\n\n\n\n<h3><strong><a href=\"https:\/\/justprint.cz\/jidelni-a-napojove-listky-skladane\">Menu s QR k\u00f3dem<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"580\" height=\"410\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-2.jpg\" alt=\"Menu s QR k\u00f3dem\" class=\"wp-image-2715\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-2.jpg 580w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-2-300x212.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption> Fot. omenu.com <\/figcaption><\/figure>\n\n\n\n<h3><strong>Menu p\u0159ed podnikem na <a href=\"https:\/\/justprint.cz\/alle\/ackove-stojany\">reklamn\u00ed tabuli<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"580\" height=\"414\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-potykacz.jpg\" alt=\"Menu p\u0159ed podnikem na reklamn\u00ed tabuli\" class=\"wp-image-2717\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-potykacz.jpg 580w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/omenu-com-potykacz-300x214.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption> <br>Fot. omenu.com <\/figcaption><\/figure>\n\n\n\n<h3><strong><a href=\"https:\/\/justprint.cz\/vstupenky\">Vstupenky s QR k\u00f3dem<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"564\" height=\"564\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com.jpg\" alt=\"Vstupenky s QR k\u00f3dem\" class=\"wp-image-2711\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/freepik-com-96x96.jpg 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><figcaption> Fot. Freepik <\/figcaption><\/figure>\n\n\n\n<h3><strong><a href=\"https:\/\/justprint.cz\/produkty\/plakaty\">Plak\u00e1t s QR k\u00f3dem<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"500\" height=\"500\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com.jpg\" alt=\"Plak\u00e1t s QR k\u00f3dem\" class=\"wp-image-2705\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com.jpg 500w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/99-designs-com-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption> Fot. 99designs.com <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stoj\u00ed za to zahrnout QR k\u00f3dy do projekt\u016f propaga\u010dn\u00edch materi\u00e1l\u016f, a pokud ano, jak\u00fd to m\u016f\u017ee m\u00edt prosp\u011bch?<\/p>\n","protected":false},"author":1,"featured_media":2710,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,39,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2704"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2704"}],"version-history":[{"count":4,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2704\/revisions"}],"predecessor-version":[{"id":5462,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2704\/revisions\/5462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2710"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}