{"id":2525,"date":"2021-05-21T10:13:19","date_gmt":"2021-05-21T08:13:19","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2525"},"modified":"2021-05-21T10:17:33","modified_gmt":"2021-05-21T08:17:33","slug":"e-commerce-pribira-na-sile-podivejte-se-co-z-toho-muzete-ziskat","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/e-commerce-pribira-na-sile-podivejte-se-co-z-toho-muzete-ziskat\/","title":{"rendered":"E-commerce p\u0159ib\u00edr\u00e1 na s\u00edle! Pod\u00edvejte se, co z toho m\u016f\u017eete z\u00edskat"},"content":{"rendered":"\n

Trh e-commerce se neust\u00e1le roz\u0161i\u0159uje, st\u00e1le v\u00edce a v\u00edce nakupujeme p\u0159es\ninternet, a t\u011b\u017ei\u0161t\u011b se z offline obchod\u016f se p\u0159esouv\u00e1 do obchod\u016f, kter\u00e9 je mo\u017en\u00e9\nnav\u0161t\u00edvit pouze virtu\u00e1ln\u011b. Pro\u010d o tom znovu p\u00ed\u0161eme a co to m\u00e1 spole\u010dn\u00e9ho s\ntiskem? No, jako internetov\u00e1 tisk\u00e1rna v\u00edme opravdu hodn\u011b o spojen\u00ed offline a\nonline, a nav\u00edc tis\u00edce realizovan\u00fdch v\u00fdtisk\u016f pro internetov\u00e9 obchody, n\u00e1s\nposiluje v p\u0159esv\u011bd\u010den\u00ed, \u017ee oba sv\u011bty mohou spolupracovat v synergick\u00e9 relaci,\nza \u00fa\u010delem je\u0161t\u011b lep\u0161\u00edho dosa\u017een\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n\n\n\n\n

Online vyt\u011bs\u0148uje offline<\/strong><\/h2>\n\n\n\n

Docela hodn\u011b jsme o tom psali v tomto \u010dl\u00e1nku (pod\u00edvejte se na https:\/\/justprint.cz\/blog\/vyniknete-role-obalu-v-e-commerce\/<\/em><\/a>). Je\u0161t\u011b p\u0159ed necel\u00fdm rokem v dotazovan\u00e9 skupin\u011b u\u017eivatel\u016f internetu ve v\u011bku 16-64, a\u017e 81 % osob hledalo v s\u00edti produkty za \u00fa\u010delem jejich n\u00e1kupu, a 74 % koupilo alespo\u0148 jednu v\u011bc v internetov\u00e9m obchod\u011b. V leto\u0161n\u00edm roce se statistiky pravd\u011bpodobn\u011b je\u0161t\u011b v\u00edce p\u0159eklon\u00ed na stranu e-commerce. Vzhledem k tomu, \u017ee m\u00e1me v \u010cech\u00e1ch ji\u017e asi 50 tis\u00edc. e-shop\u016f, tato \u010d\u00edsla budou pro firmy p\u016fsob\u00edc\u00ed v tomto prodejn\u00edm modelu st\u00e1le uspokojiv\u011bj\u0161\u00ed.<\/p>\n\n\n\n

Zm\u011bna n\u00e1kupn\u00edch n\u00e1vyk\u016f<\/strong><\/h2>\n\n\n\n

Nakupujeme jinak ne\u017e p\u0159ed deseti lety, kdy bylo t\u011b\u017ek\u00e9 si p\u0159edstavit, \u017ee si\nv\u011bt\u0161inu zbo\u017e\u00ed objedn\u00e1me bez toho, abychom si je p\u0159edem \u017eiv\u011b prohl\u00eddli,\nvyzkou\u0161eli, nebo se jej jednodu\u0161e dotkli. Nov\u00e9 technologie, mo\u017enosti, jak\u00e9\np\u0159in\u00e1\u0161\u00ed digitalizace, a pot\u0159eba spole\u010dnost\u00ed p\u0159izp\u016fsobit se „nov\u00e9\nrealit\u011b“ (mj. regulace, kter\u00e9 zakazuj\u00ed podnik\u00e1n\u00ed v stacion\u00e1rn\u00edm modelu) to\njsou jen t\u0159i z mnoha aspekt\u016f, kter\u00e9 zp\u016fsobuj\u00ed, \u017ee po\u010det online transakc\u00ed\nneust\u00e1le roste. Zaj\u00edmav\u00e9 je, \u017ee kupuj\u00edc\u00edmi se st\u00e1le \u010dast\u011bji st\u00e1vaj\u00ed lid\u00e9, kte\u0159\u00ed\ndosud na denn\u00ed b\u00e1zi nepou\u017e\u00edvali internet.<\/p>\n\n\n\n

Studie ukazuj\u00ed ( … ), \u017ee online spot\u0159eba je mnohem racion\u00e1ln\u011bj\u0161\u00ed,\numo\u017e\u0148uje del\u0161\u00ed p\u0159em\u00fd\u0161len\u00ed o n\u00e1kupu, p\u0159edch\u00e1zej\u00edc\u00ed d\u0159\u00edv\u011bj\u0161\u00edm hled\u00e1n\u00edm informac\u00ed.\nSpot\u0159ebitelsk\u00fd v\u00fdzkum spole\u010dnosti Accenture COVID-19 Consumer Research\nproveden\u00fd ve dnech 2-6. dubna 2020 zaznamenal t\u0159i dlouhodob\u00e9 trendy, kter\u00e9\nurychlila pandemie. Krom\u011b podpory zdrav\u00e9ho \u017eivotn\u00edho stylu a ochoty nakupovat\nod m\u00edstn\u00edch dodavatel\u016f do\u0161lo tak\u00e9 k n\u00e1r\u016fstu v\u011bdom\u00e9 spot\u0159eby. Spot\u0159ebitel\u00e9 st\u00e1le\n\u010dast\u011bji v\u011bnuj\u00ed pozornost tomu, co kupuj\u00ed, sna\u017e\u00ed se omezit pl\u00fdtv\u00e1n\u00ed potravinami,\nv\u011bdom\u011b si vyb\u00edraj\u00ed dra\u017e\u0161\u00ed produkty a s\u00e1zej\u00ed na udr\u017eiteln\u011bj\u0161\u00ed mo\u017enosti.<\/p>\n\n\n\n

Co to m\u00e1 spole\u010dn\u00e9ho s tiskem?<\/strong><\/h2>\n\n\n\n

Vzhledem k tomu, \u017ee trh s elektronick\u00fdm obchodem dynamicky roste, roste\nz\u00e1rove\u0148 boj o pozornost a vytv\u00e1\u0159en\u00ed zku\u0161enost\u00ed z\u00e1kazn\u00edk\u016f, kter\u00e9 ovlivn\u00ed v\u00fdb\u011br a\nhodnocen\u00ed zna\u010dky. Promy\u0161len\u00e1 kampa\u0148 s vyu\u017eit\u00edm ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f je zbran\u00ed\npodnikatele, kter\u00fd se sna\u017e\u00ed usp\u011bt v internetov\u00e9m prodeji. Ti\u0161t\u011bn\u00e9 materi\u00e1ly\npom\u00e1haj\u00ed vytv\u00e1\u0159et konkuren\u010dn\u00ed v\u00fdhodu a zp\u0159\u00edjem\u0148uj\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/p>\n\n\n\n

\"tisk<\/figure>\n\n\n\n

 <\/h4>\n\n\n\n

\u279c\nUka\u017eme si to na p\u0159\u00edkladu, a jako p\u0159\u00edklad vezm\u011bte pom\u011brn\u011b neobvykl\u00fd, a to jak\npro e-commerce obor – obchod s j\u00edzdn\u00edmi koly, jejich\u017e prodej rovn\u011b\u017e p\u0159e\u0161el na\non-line kan\u00e1l.<\/h4>\n\n\n\n