{"id":2513,"date":"2021-05-06T10:30:30","date_gmt":"2021-05-06T08:30:30","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2513"},"modified":"2021-05-06T10:47:30","modified_gmt":"2021-05-06T08:47:30","slug":"letaky-bez-tajemstvi-papiry-formaty-a-velikosti","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/letaky-bez-tajemstvi-papiry-formaty-a-velikosti\/","title":{"rendered":"Let\u00e1ky bez tajemstv\u00ed. Pap\u00edry, form\u00e1ty a velikosti"},"content":{"rendered":"\n<p>Let\u00e1k &#8211; zd\u00e1nliv\u011b &#8211; nejv\u00edce prozaick\u00fd a z\u00e1rove\u0148 nejobl\u00edben\u011bj\u0161\u00ed polygrafick\u00fd\nprodukt. Nicm\u00e9n\u011b, spr\u00e1vn\u00fd v\u00fdb\u011br pap\u00edru, technik a grafick\u00fdch postup\u016f je\u0161t\u011b ve\nf\u00e1zi projektov\u00e1n\u00ed, m\u016f\u017ee z tohoto ka\u017edodenn\u00edho reklamn\u00edho n\u00e1stroje ud\u011blat\nskute\u010dn\u00fd mistrovsk\u00fd kousek. Tentokr\u00e1t se s V\u00e1mi v \u010dl\u00e1nku pod\u011bl\u00edme n\u011bkolik\ntrik\u016f, d\u00edky kter\u00fdm se dozv\u00edte, jak efektivn\u011b p\u0159it\u00e1hnout pozornost p\u0159\u00edjemce a\nl\u00e1kadlem bude pr\u00e1v\u011b let\u00e1k.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><strong>Chytlav\u00fd projekt<\/strong><\/h2>\n\n\n\n<p>Ne\u017e se dostaneme k diskusi na t\u00e9ma nastaven\u00ed tohoto v\u00fdrobku z\npolygrafick\u00e9ho hlediska (m\u00e1m na mysli takov\u00e9 aspekty, jako jsou rozm\u011bry let\u00e1ku\na form\u00e1ty), zastav\u00edme se na chv\u00edli u grafick\u00e9ho designu, proto\u017ee od n\u011bj je ve\nskute\u010dnosti t\u0159eba za\u010d\u00edt. Aby let\u00e1k p\u0159itahoval pozornost a plnil svou obchodn\u00ed\nroli (p\u0159itahoval nov\u00e9 \u010di sou\u010dasn\u00e9 z\u00e1kazn\u00edky k n\u00e1kup\u016fm), je t\u0159eba se zam\u011b\u0159it mj.\nna takov\u00fdch aspektech jako:<\/p>\n\n\n\n<ul><li>Grafick\u00e9 rozlo\u017een\u00ed &#8211; m\u011blo by b\u00fdt snadno \u010diteln\u00e9 a po\u010det prvk\u016f na grafice a mno\u017estv\u00ed textu by nem\u011blo p\u0159itl\u00e1\u010det a zbyte\u010dn\u011b zat\u011b\u017eovat projekt.<\/li><li>Barvy &#8211; ty by m\u011bly b\u00fdt vybr\u00e1ny podle aktu\u00e1ln\u00ed barevn\u00e9 palety vizu\u00e1ln\u00ed identifikace, aby ji\u017e na prvn\u00ed pohled propaga\u010dn\u00ed materi\u00e1l vyvol\u00e1val asociace se zna\u010dkou.<\/li><li>P\u00edsma &#8211; nem\u00e1 smysl p\u0159eh\u00e1n\u011bt to s p\u0159\u00edli\u0161 mnoha tvary. V\u0161e by m\u011blo b\u00fdt \u010diteln\u00e9 a vypadat lehce pro p\u0159\u00edjemce. Postarejte se o kerning a odpov\u00eddaj\u00edc\u00ed velikost textu, aby zrak p\u0159\u00edjemce nebyl unaven\u00fd ani kv\u016fli p\u0159\u00edli\u0161 drobn\u00e9mu tisku, ani kv\u016fli tomu, \u017ee p\u0159erostl\u00fd titulek zast\u00ednil v\u0161e ostatn\u00ed.<\/li><\/ul>\n\n\n\n<p>Za\u010d\u00ednaj\u00edc projekt, je dobr\u00e9 m\u00edt v hlav\u011b p\u0159edstavu o tom, jak by m\u011bl let\u00e1k\nvypadat po vyti\u0161t\u011bn\u00ed \u2013 jinak bude vypadat grafick\u00fd projekt p\u0159ipraven\u00fd pro let\u00e1k\nDL, jinak, pokud to bude hranat\u00fd oboustrann\u00fd let\u00e1k.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"561\" height=\"425\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-cieta.jpg\" alt=\"Form\u00e1ty let\u00e1k\u016f\" class=\"wp-image-2512\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-cieta.jpg 561w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-cieta-300x227.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/div>\n\n\n\n<h2><strong>Form\u00e1ty let\u00e1k\u016f<\/strong><\/h2>\n\n\n\n<p>P\u0159\u00edli\u0161 mnoho mo\u017enost\u00ed m\u016f\u017ee zp\u016fsobit z\u00e1vrat\u011b! Form\u00e1ty let\u00e1k\u016f jsou r\u016fzn\u00e9 a jejich kone\u010dn\u00fd v\u00fdb\u011br ovlivn\u00ed tvar grafick\u00e9ho projektu v souladu s t\u00edm co jsme ji\u017e uvedli v\u00fd\u0161e. V <a href=\"https:\/\/justprint.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Justprint (otwiera si\u0119 na nowej zak\u0142adce)\">Justprint<\/a> si m\u016f\u017eete vybrat n\u00e1sleduj\u00edc\u00ed form\u00e1ty let\u00e1k\u016f:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/justprint.cz\/blog\/dobre-se-sklada-letak-ve-formatu-dl-bez-tajemstvi\/\">Let\u00e1ky<\/a>: A3, A4, A5, A6, DL a \u010dtverec<\/li><li>Skl\u00e1dan\u00e9 let\u00e1ky: A3, A4, A5, A6 (vodorovn\u011b i svisle), DL (vodorovn\u011b i svisle) a \u010dtverec<\/li><\/ul>\n\n\n\n<p><strong>P\u0159i v\u00fdb\u011bru form\u00e1tu let\u00e1ku<\/strong> se zam\u011b\u0159te na p\u0159enos a mno\u017estv\u00ed informac\u00ed, kter\u00e9 by m\u011bly b\u00fdt v tomto propaga\u010dn\u00edm materi\u00e1lu. Provozujete internetov\u00fd obchod, ve kter\u00e9m prod\u00e1v\u00e1te ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 \u0161perky a chcete p\u0159idat do bal\u00ed\u010dku z\u00e1kaznici karti\u010dku s pod\u011bkov\u00e1n\u00edm a prezentac\u00ed 3 komplement\u00e1rn\u00edch produkt\u016f, kter\u00e1 povzbuzuje k dal\u0161\u00edm n\u00e1kup\u016fm? <strong>Vyberte form\u00e1t let\u00e1k\u016f, kter\u00e9 dodaj\u00ed projektu eleganci<\/strong> (\u010dtverec zde m\u016f\u017ee b\u00fdt opravdu dobrou volbou). M\u00e1te pizzerii a m\u00e1te spoustu textu k um\u00edst\u011bn\u00ed na let\u00e1ku, proto\u017ee menu je del\u0161\u00ed ne\u017e \u0161pagety? <strong>Vyberte let\u00e1k DL &#8211; tento form\u00e1t V\u00e1m umo\u017en\u00ed skute\u010dn\u011b si pohr\u00e1t s mno\u017estv\u00edm obsahu!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img width=\"561\" height=\"425\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-dwustronna.jpg\" alt=\"letak\" class=\"wp-image-2511\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-dwustronna.jpg 561w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ulotka-dwustronna-300x227.jpg 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/div>\n\n\n\n<h2><strong>Rozm\u011bry let\u00e1ku<\/strong><\/h2>\n\n\n\n<p>V\u00fdb\u011br form\u00e1tu souvis\u00ed rovn\u011b\u017e s velikost\u00ed let\u00e1ku.<a href=\"https:\/\/justprint.cz\/skladany_letak\"> Let\u00e1k typu DL<\/a> se bude sv\u00fdmi rozm\u011bry li\u0161it ze z\u0159ejm\u00fdch d\u016fvod\u016f od \u010dtvercov\u00e9ho let\u00e1ku. Abyste se neztratili v bludi\u0161ti nab\u00eddek, n\u00ed\u017ee najdete kr\u00e1tk\u00fd tah\u00e1k.<\/p>\n\n\n\n<h3><strong>Dostupn\u00e9 velikosti let\u00e1k\u016f:<\/strong><\/h3>\n\n\n\n<ul><li>A6 (105 x 148 mm)<\/li><li>A5 (148 x 210 mm)<\/li><li>A4 (210 x 297 mm)<\/li><li>A3 (297 x 420 mm)<\/li><li>DL (99 x 210 mm)<\/li><li>\u010ctverec \u2013 3 rozm\u011bry na v\u00fdb\u011br (120 x 120 mm, 150 x 150 mm, 200 x 200 mm)<\/li><\/ul>\n\n\n\n<p>Jak\u00e9 velikosti by tedy m\u011bl m\u00edt let\u00e1k bude z\u00e1viset na designu, mno\u017estv\u00ed\nobsahu a povaze tohoto produktu, vypl\u00fdvaj\u00edc\u00ed z n\u00e1vrhu n\u00e1vrh\u00e1\u0159e. Vyzkou\u0161ejte\nlet\u00e1ky r\u016fzn\u00fdch velikost\u00ed a vzor\u016f, abyste zjistili, kter\u00e1 volba nejl\u00e9pe vyhovuje\npot\u0159eb\u00e1m Va\u0161ich p\u0159\u00edjemc\u016f.<\/p>\n\n\n\n<h2><strong>A jak\u00fd podklad?<\/strong><\/h2>\n\n\n\n<p>Na tiska\u0159sk\u00e9m slangu je podklad jednodu\u0161e pap\u00edr, na kter\u00e9m se tiskne.<strong> V\u00fdb\u011br vhodn\u00e9ho podkladu <\/strong>je stejn\u011b d\u016fle\u017eit\u00fdm aspektem, kter\u00fd je t\u0159eba zv\u00e1\u017eit, jako ty, kter\u00e9 jsme ji\u017e uvedli, jeliko\u017e bude m\u00edt vliv na kone\u010dn\u00fd efekt tisku. Reprezentujete pr\u00e9miovou zna\u010dku a chcete, aby ti\u0161t\u011bn\u00e9 propaga\u010dn\u00ed materi\u00e1ly odr\u00e1\u017eely jej\u00ed charakter? Vyberte si pap\u00edry s vy\u0161\u0161\u00ed gram\u00e1\u017e\u00ed. V hodnot\u00e1ch Va\u0161\u00ed zna\u010dky zauj\u00edm\u00e1 ekologie vedouc\u00ed m\u00edsto? Dobrou volbou bude pap\u00edr Kraftliner.<\/p>\n\n\n\n<p>V nab\u00eddce Justprint m\u00e1te k dispozici: <\/p>\n\n\n\n<ul><li>ofsetov\u00fd pap\u00edr (90 g, 120 g, 150 g, 240 g)<\/li><li>k\u0159\u00eddov\u00fd pap\u00edr matn\u00fd (130 g, 170 g, 250 g)<\/li><li>k\u0159\u00eddov\u00fd pap\u00edr leskl\u00fd (130 g, 170 g, 250 g)<\/li><li>Kraftliner (170 g, 250 g)<\/li><\/ul>\n\n\n\n<h4>Dov\u011bzte se v\u00edce o dostupn\u00fdch typech pap\u00edru:<\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FuCti35tNw\"><a href=\"https:\/\/justprint.cz\/blog\/typy-papiru-pro-tisk-natirany-papir-nenatirany-papir-a-kraft\/\">Typy pap\u00edru pro tisk &#8211; nat\u00edran\u00fd pap\u00edr, nenat\u00edran\u00fd pap\u00edr a Kraft<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Typy pap\u00edru pro tisk &#8211; nat\u00edran\u00fd pap\u00edr, nenat\u00edran\u00fd pap\u00edr a Kraft&#8221; &#8212; Justprint.cz Blog\" src=\"https:\/\/justprint.cz\/blog\/typy-papiru-pro-tisk-natirany-papir-nenatirany-papir-a-kraft\/embed\/#?secret=FuCti35tNw\" data-secret=\"FuCti35tNw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jen p\u00e1r krok\u016f V\u00e1s d\u011bl\u00ed od navr\u017een\u00ed a vytvo\u0159en\u00ed dokonal\u00e9ho let\u00e1ku. Je to jednodu\u0161\u0161\u00ed, ne\u017e si mysl\u00edte, kdy\u017e v\u00ed\u0161 jak na to! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u00e1k &#8211; zd\u00e1nliv\u011b &#8211; nejv\u00edce prozaick\u00fd a z\u00e1rove\u0148 nejobl\u00edben\u011bj\u0161\u00ed polygrafick\u00fd produkt. Nicm\u00e9n\u011b, spr\u00e1vn\u00fd v\u00fdb\u011br pap\u00edru, technik a grafick\u00fdch postup\u016f je\u0161t\u011b ve f\u00e1zi projektov\u00e1n\u00ed, m\u016f\u017ee z tohoto ka\u017edodenn\u00edho reklamn\u00edho n\u00e1stroje ud\u011blat&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2513"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":3,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2513\/revisions"}],"predecessor-version":[{"id":2517,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2513\/revisions\/2517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}