{"id":2261,"date":"2021-02-11T12:03:43","date_gmt":"2021-02-11T11:03:43","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2261"},"modified":"2021-02-12T12:31:52","modified_gmt":"2021-02-12T11:31:52","slug":"od-reklamy-po-umeni-kratka-historie-plakatu","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/od-reklamy-po-umeni-kratka-historie-plakatu\/","title":{"rendered":"Od reklamy po um\u011bn\u00ed. Kr\u00e1tk\u00e1 historie plak\u00e1tu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Plak\u00e1t m\u00e1\nobrovskou komunika\u010dn\u00ed s\u00edlu. M\u016f\u017ee b\u00fdt reklamn\u00edm m\u00e9diem, n\u00e1st\u011bnkou, m\u00edstem\npropagace a dokonce i informa\u010dn\u00edm m\u00edstem. Jak to, \u017ee v dob\u00e1ch internetov\u00e9\nrevoluce plak\u00e1ty st\u00e1le p\u0159itahuj\u00ed, l\u00e1kaj\u00ed a \u00fa\u010dinn\u011b poutaj\u00ed pozornost?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Historie plak\u00e1tu za\u010d\u00edn\u00e1 na p\u0159elomu 17. a 18. stolet\u00ed<\/strong>, a pokud p\u0159edpokl\u00e1d\u00e1me, \u017ee pouta\u010d byl <strong>prototypem plak\u00e1tu<\/strong> &#8211; jeho ko\u0159eny sahaj\u00ed do 15. stolet\u00ed. Pouta\u010d m\u011bl hlavn\u011b informa\u010dn\u00ed a reklamn\u00ed charakter. Postupem \u010dasu se z t\u00e9to formy stal plak\u00e1t, kter\u00fd lze v sou\u010dasnosti pova\u017eovat za jeden z um\u011bleck\u00fdch obor\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Od informa\u010dn\u00ed funkce k prost\u0159edku um\u011bleck\u00e9ho vyj\u00e1d\u0159en\u00ed<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c\nPa\u0159\u00ed\u017esk\u00e1 boh\u00e9ma otev\u00edr\u00e1 novou kapitolu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zrozen\u00ed <a href=\"https:\/\/justprint.cz\/produkty\/plakaty\">plak\u00e1tu <\/a>ohla\u0161uj\u00ed litografie Rouchona a Badryho a d\u00edla postimpresionistick\u00e9ho um\u011blce Henri de Toulouse &#8211; Lautreca.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"429\" height=\"600\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-12.jpg\" alt=\"historie plak\u00e1tu -Henri de Tolouse-Lautrec plakat\" data-id=\"2245\" data-link=\"https:\/\/justprint.cz\/blog\/posters-12\/\" class=\"wp-image-2245 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-12.jpg 429w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-12-215x300.jpg 215w\" data-sizes=\"(max-width: 429px) 100vw, 429px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 429px; --smush-placeholder-aspect-ratio: 429\/600;\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"564\" height=\"748\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-13.jpg\" alt=\"plakat Henri de Tolouse-Lautrec\" data-id=\"2246\" data-link=\"https:\/\/justprint.cz\/blog\/posters-13\/\" class=\"wp-image-2246 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-13.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-13-226x300.jpg 226w\" data-sizes=\"(max-width: 564px) 100vw, 564px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 564px; --smush-placeholder-aspect-ratio: 564\/748;\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"693\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25-693x1024.jpg\" alt=\"plakat Henri de Tolouse-Lautrec\" data-id=\"2258\" data-link=\"https:\/\/justprint.cz\/blog\/posters-25\/\" class=\"wp-image-2258 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25-693x1024.jpg 693w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25-203x300.jpg 203w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25-768x1135.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25-585x864.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-25.jpg 957w\" data-sizes=\"(max-width: 693px) 100vw, 693px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 693px; --smush-placeholder-aspect-ratio: 693\/1024;\" \/><figcaption>Henri de Tolouse-Lautrec<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Za otce plak\u00e1tu je v\u0161ak pova\u017eov\u00e1n Jules Cheret. Jeho d\u00edla jsou snadno rozpoznateln\u00e1 &#8211; z\u00e1\u0159iv\u00e1, jednoduch\u00e1 a odkazuj\u00edc\u00ed na impresionistick\u00e9 mal\u00ed\u0159stv\u00ed, zd\u016frazn\u011bna jedine\u010dn\u00fdm p\u00edsmem.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"739\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9-739x1024.jpg\" alt=\"plakat Jules Cheret - 1\" data-id=\"2242\" data-link=\"https:\/\/justprint.cz\/blog\/posters-9\/\" class=\"wp-image-2242 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9-739x1024.jpg 739w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9-217x300.jpg 217w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9-768x1064.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9-585x810.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-9.jpg 1008w\" data-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/1024;\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"727\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-727x1024.jpg\" alt=\"plakat Jules Cheret -2 \" data-id=\"2243\" data-link=\"https:\/\/justprint.cz\/blog\/posters-10\/\" class=\"wp-image-2243 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-727x1024.jpg 727w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-213x300.jpg 213w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-768x1082.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-1170x1648.jpg 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10-585x824.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-10.jpg 1200w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/1024;\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"709\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11-709x1024.jpg\" alt=\"plakat Jules Cheret -3\" data-id=\"2244\" data-link=\"https:\/\/justprint.cz\/blog\/posters-11\/\" class=\"wp-image-2244 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11-709x1024.jpg 709w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11-208x300.jpg 208w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11-768x1109.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11-585x845.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-11.jpg 900w\" data-sizes=\"(max-width: 709px) 100vw, 709px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 709px; --smush-placeholder-aspect-ratio: 709\/1024;\" \/><figcaption>Jules Cheret<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zaj\u00edmavost:<\/strong> Historici um\u011bn\u00ed datuj\u00ed zrod plak\u00e1tov\u00e9ho um\u011bn\u00ed do druh\u00e9 poloviny 19. stolet\u00ed. Vyn\u00e1lez litografick\u00e9 techniky, d\u00edky n\u00ed\u017e bylo mo\u017en\u00e9 zav\u00e9st barvu a l\u00e9pe propojit ilustraci s textem, umo\u017enil rozvoj um\u011bleck\u00e9ho oboru, kter\u00fdm je plak\u00e1t.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc49 Pod\u00edvejte se, jak\u00e9 plak\u00e1ty si m\u016f\u017eete objednat <a href=\"https:\/\/justprint.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"v Justprint (otwiera si\u0119 na nowej zak\u0142adce)\">v Justprint<\/a> \ud83d\udc48<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c\nSecese a inspirace japonsk\u00fdm um\u011bn\u00edm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Konec devaten\u00e1ct\u00e9ho stolet\u00ed je pro plak\u00e1t mimo\u0159\u00e1dnou dobou &#8211; rod\u00ed se secese inspirovan\u00e1 um\u011bn\u00edm D\u00e1ln\u00e9ho v\u00fdchodu &#8211; trend, jeho\u017e nejv\u011bt\u0161\u00edmi p\u0159edstaviteli byli Aubrey Vincent Beardsley a Alfons Mucha. Ve stejn\u00e9 dob\u011b v Polsku tvo\u0159\u00ed mezi jin\u00fdmi: Stanis\u0142aw Wyspia\u0144ski, Jacek Malczewski a Stanis\u0142aw Kamocki.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"375\" height=\"500\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-5.jpg\" alt=\"historie plak\u00e1tu - Aubrey Vintent Beardsley plakat -1\" data-id=\"2238\" data-link=\"https:\/\/justprint.cz\/blog\/posters-5\/\" class=\"wp-image-2238 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-5.jpg 375w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-5-225x300.jpg 225w\" data-sizes=\"(max-width: 375px) 100vw, 375px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 375px; --smush-placeholder-aspect-ratio: 375\/500;\" \/><figcaption>Aubrey Vintent Beardsley<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"213\" height=\"500\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-14.jpg\" alt=\"Aubrey Vintent Beardsley plakat -2\" data-id=\"2247\" data-link=\"https:\/\/justprint.cz\/blog\/posters-14\/\" class=\"wp-image-2247 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-14.jpg 213w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-14-128x300.jpg 128w\" data-sizes=\"(max-width: 213px) 100vw, 213px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 213px; --smush-placeholder-aspect-ratio: 213\/500;\" \/><figcaption>Alfons Mucha<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"503\" height=\"1000\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-15.jpg\" alt=\"Aubrey Vintent Beardsley plakat -3\" data-id=\"2248\" data-link=\"https:\/\/justprint.cz\/blog\/posters-15\/\" class=\"wp-image-2248 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-15.jpg 503w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-15-151x300.jpg 151w\" data-sizes=\"(max-width: 503px) 100vw, 503px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 503px; --smush-placeholder-aspect-ratio: 503\/1000;\" \/><figcaption>Alfons Mucha<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c Plak\u00e1tov\u00fd boom<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dvac\u00e1t\u00e9 stolet\u00ed je dobou rozkv\u011btu plak\u00e1tu. Jak technologie postupuje, m\u011bn\u00ed se mo\u017enosti vyj\u00e1d\u0159en\u00ed prost\u0159ednictv\u00edm tohoto typu vizu\u00e1ln\u00ed komunikace a v\u00fdvoj fotografie za\u010d\u00edn\u00e1 \u00e9ru komer\u010dn\u00ed grafiky, po kter\u00e9 je popt\u00e1vka v\u011bt\u0161\u00ed ne\u017e kdy jindy. <strong>Druh\u00e1 polovina dvac\u00e1t\u00e9ho stolet\u00ed pat\u0159\u00ed filmov\u00e9mu plak\u00e1tu<\/strong> &#8211; tehdy vznikaj\u00ed prvn\u00ed &#8211; a dnes kultovn\u00ed &#8211; plak\u00e1ty s hrdiny nejv\u011bt\u0161\u00edch filmov\u00fdch hit\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"675\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-675x1024.jpeg\" alt=\"Plakat Monthy Python\" data-id=\"2231\" data-link=\"https:\/\/justprint.cz\/blog\/posters-1\/\" class=\"wp-image-2231 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-675x1024.jpeg 675w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-198x300.jpeg 198w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-768x1166.jpeg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-585x888.jpeg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1.jpeg 840w\" data-sizes=\"(max-width: 675px) 100vw, 675px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 675px; --smush-placeholder-aspect-ratio: 675\/1024;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"681\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-681x1024.jpeg\" alt=\"Pakat Star Wars\" data-id=\"2233\" data-link=\"https:\/\/justprint.cz\/blog\/posters-2\/\" class=\"wp-image-2233 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-681x1024.jpeg 681w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-200x300.jpeg 200w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-768x1155.jpeg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-585x880.jpeg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2.jpeg 840w\" data-sizes=\"(max-width: 681px) 100vw, 681px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 681px; --smush-placeholder-aspect-ratio: 681\/1024;\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"675\" height=\"1024\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3-675x1024.jpeg\" alt=\"Plakat Jaws\" data-id=\"2235\" data-link=\"https:\/\/justprint.cz\/blog\/posters-3\/\" class=\"wp-image-2235 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3-675x1024.jpeg 675w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3-198x300.jpeg 198w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3-768x1166.jpeg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3-585x888.jpeg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-3.jpeg 840w\" data-sizes=\"(max-width: 675px) 100vw, 675px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 675px; --smush-placeholder-aspect-ratio: 675\/1024;\" \/><\/figure><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u279c Kombinace technik a sv\u011bt\u016f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010dasn\u00fd plak\u00e1t je sm\u011bsic\u00ed trend\u016f a technik, kter\u00e9 se navz\u00e1jem prol\u00ednaj\u00ed, a um\u011blci, \u010derpaj\u00edc\u00ed z minulosti, nab\u00edzej\u00ed zcela novou kvalitu a vytv\u00e1\u0159ej\u00ed v\u00fdtvory, kter\u00e9 si hrdinov\u00e9 minul\u00fdch dob nemohli dovolit. Pokro\u010dil\u00e9 grafick\u00e9 programy umo\u017e\u0148uj\u00ed spojen\u00ed modern\u00edch technik s kresbou, fotografi\u00ed a malbou, co\u017e pom\u00e1h\u00e1 je\u0161t\u011b l\u00e9pe vyj\u00e1d\u0159it vizi um\u011blce. Jedinou v\u00fdzvou je tisk &#8211; polygrafie mus\u00ed dr\u017eet krok s digit\u00e1ln\u00edm pokrokem, aby si plak\u00e1t i nad\u00e1le dr\u017eel vysokou p\u0159\u00ed\u010dku mezi nejobl\u00edben\u011bj\u0161\u00edmi ti\u0161t\u011bn\u00fdmi materi\u00e1ly.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"610\" height=\"815\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1.jpg\" alt=\"Plakat Magdiel Lopez - 1\" data-id=\"2232\" data-link=\"https:\/\/justprint.cz\/blog\/posters-1-2\/\" class=\"wp-image-2232 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1.jpg 610w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-225x300.jpg 225w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-1-585x782.jpg 585w\" data-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/815;\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"610\" height=\"815\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2.jpg\" alt=\"Plakat Magdiel Lopez - 2\" data-id=\"2234\" data-link=\"https:\/\/justprint.cz\/blog\/posters-2-2\/\" class=\"wp-image-2234 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2.jpg 610w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-225x300.jpg 225w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-2-585x782.jpg 585w\" data-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/815;\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"610\" height=\"815\" data-src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-27.jpg\" alt=\"Plakat Magdiel Lopez - 3\" data-id=\"2260\" data-link=\"https:\/\/justprint.cz\/blog\/posters-27\/\" class=\"wp-image-2260 lazyload\" data-srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-27.jpg 610w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-27-225x300.jpg 225w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/posters-27-585x782.jpg 585w\" data-sizes=\"(max-width: 610px) 100vw, 610px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 610px; --smush-placeholder-aspect-ratio: 610\/815;\" \/><figcaption>Magdiel Lopez<\/figcaption><\/figure><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">P\u0159e\u010dt\u011bte si tak\u00e9 \u261f<\/h4>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-justprint-cz-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XQbV8KbdUu\"><a href=\"https:\/\/justprint.cz\/blog\/formaty-a-rozmery-plakatu-cili-az-to-uvidim-tak-to-pochopim\/\">Form\u00e1ty a rozm\u011bry plak\u00e1t\u016f \u010dili a\u017e to uvid\u00edm, tak to pochop\u00edm<\/a><\/blockquote><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8222;Form\u00e1ty a rozm\u011bry plak\u00e1t\u016f \u010dili a\u017e to uvid\u00edm, tak to pochop\u00edm&#8221; &#8212; Justprint.cz Blog\" data-src=\"https:\/\/justprint.cz\/blog\/formaty-a-rozmery-plakatu-cili-az-to-uvidim-tak-to-pochopim\/embed\/#?secret=XQbV8KbdUu\" data-secret=\"XQbV8KbdUu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eitkov\u00e1 funkce\nplak\u00e1tu (informov\u00e1n\u00ed, reklama) je dnes propojena s v\u00fdtvory se siln\u00fdm, um\u011bleck\u00fdm\na nekomer\u010dn\u00edm v\u00fdrazem. Dva sv\u011bty &#8211; zd\u00e1nliv\u011b neslu\u010diteln\u00e9, funguj\u00ed v symbi\u00f3ze a\nexistuje prostor pro oba koncepty, a to jak ve sv\u011bt\u011b reklamy, tak v um\u011bn\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u00e1lka \u010dl\u00e1nku: Koncept plak\u00e1t\u016f pro zna\u010dku BURN, projekt: agentura BETCParis <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plak\u00e1t m\u00e1 obrovskou komunika\u010dn\u00ed s\u00edlu. M\u016f\u017ee b\u00fdt reklamn\u00edm m\u00e9diem, n\u00e1st\u011bnkou, m\u00edstem propagace a dokonce i informa\u010dn\u00edm m\u00edstem. Jak to, \u017ee v dob\u00e1ch internetov\u00e9 revoluce plak\u00e1ty st\u00e1le p\u0159itahuj\u00ed, l\u00e1kaj\u00ed a \u00fa\u010dinn\u011b&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,37,35],"tags":[],"class_list":["post-2261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-tipy","category-tisk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":5,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"predecessor-version":[{"id":2269,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2261\/revisions\/2269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2237"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}