Pantone je jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch barevn\u00fdch institut\u016f sv\u011bta<\/strong>. Spole\u010dnost byla zalo\u017eena Lawrencem Herbertem v roce 1963 v americk\u00e9m m\u011bst\u011b Karlstadt. Od sam\u00e9ho za\u010d\u00e1tku organizace sdru\u017euje \u0161irokou skupinu uzn\u00e1van\u00fdch odborn\u00edk\u016f v oblasti designu barev a odborn\u00edci-kolorist\u00e9 poch\u00e1zej\u00ed z r\u016fzn\u00fdch pr\u016fmyslov\u00fdch odv\u011btv\u00ed, od textiln\u00edho pr\u016fmyslu a\u017e po pr\u016fmyslov\u00fd design. Pantone prov\u00e1d\u00ed v\u00fdzkum barevn\u00fdch trend\u016f<\/strong>, a jej\u00edho vzorn\u00edku pou\u017e\u00edvaj\u00ed grafici, design\u00e9\u0159i a lid\u00e9, kte\u0159\u00ed nejsou spojen\u00ed s tv\u016fr\u010d\u00edm odv\u011btv\u00edm, pro kter\u00e9 je slavn\u00e1 paleta je zdrojem inspirace.<\/p>\n\n\n\n Ji\u017e 20 let vyhla\u0161uje institut Pantone barvu roku na z\u00e1klad\u011b sv\u00e9 vlastn\u00ed palety barev<\/strong>. Z\u00e1stupci pobo\u010dek z r\u016fzn\u00fdch zem\u00ed se setk\u00e1vaj\u00ed na jednom vybran\u00e9m m\u00edst\u011b, aby diskutovali o tom, kter\u00e1 barva si zaslou\u017e\u00ed n\u00e1zev Pantone Color Of The Year<\/strong>. V\u00fdsledkem dvoudenn\u00edho jedn\u00e1n\u00ed je rozhodnut\u00ed, kter\u00e9 mus\u00ed b\u00fdt schv\u00e1leno s ro\u010dn\u00edm p\u0159edstihem. Rezult\u00e1ty jedn\u00e1n\u00ed jsou zve\u0159ej\u0148ov\u00e1ny ve speci\u00e1ln\u00edm pr\u016fvodci PantoneView, kter\u00fd stanovuje trendy pro nadch\u00e1zej\u00edc\u00ed sez\u00f3nu. <\/p>\n\n\n\n „V Pantone Colour Institute m\u00e1me glob\u00e1ln\u00ed t\u00fdm odborn\u00edk\u016f, kte\u0159\u00ed p\u0159edpov\u00eddaj\u00ed trendy – analyzuj\u00ed sou\u010dasn\u00e9 barevn\u00e9 vlivy a p\u0159edpov\u00eddaj\u00ed budouc\u00ed barevn\u00e9 trendy na dva a\u017e p\u011bt let dop\u0159edu. \u010clenov\u00e9 t\u00fdmu se pod\u00edlej\u00ed na p\u0159edpov\u00edd\u00e1n\u00ed trend\u016f pro p\u0159edn\u00ed spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se obchodem s materi\u00e1ly, a tak\u00e9 pro m\u00f3dn\u00ed pr\u016fmysl.\u201d – Laurie Pressmanov\u00e1, z\u00e1stupkyn\u011b \u0159editele PANTONE Color Institute.<\/p>\n\n\n\n Barva roku\np\u0159edstavuje to, co se d\u011bje v sou\u010dasn\u00e9 dob\u011b ve sv\u011bt\u011b a v kultu\u0159e, s odvol\u00e1n\u00edm na\nmakroekonomick\u00e9 trendy a ud\u00e1losti v oblasti designu, m\u00f3dy a spole\u010dn\u00e9 soci\u00e1ln\u00ed\nn\u00e1lady.<\/p>\n\n\n\n Abyste mohli l\u00e9pe\nporozum\u011bt t\u00e9to my\u0161lence, n\u00ed\u017ee uv\u00e1d\u00edme n\u011bkter\u00e9 d\u016fvody pro v\u00fdb\u011br barev roku z\np\u0159edchoz\u00edch let.<\/p>\n\n\n\n Rose Quartz a Serenity jsou barvy, kter\u00e9 jsou protil\u00e1tkou proti \u00fazkosti modern\u00edho, pln\u00e9ho nap\u011bt\u00ed sv\u011bta, ve kter\u00e9m nejd\u016fle\u017eit\u011bj\u0161\u00edmi hodnotami jsou bezpe\u010dnost, ohleduplnost a osobn\u00ed pohoda.<\/p>\n\n\n\n Vybran\u00fd odst\u00edn odkazuje na prvn\u00ed dny jara, p\u0159\u00edrodu, kter\u00e1 se probouz\u00ed k \u017eivotu. Neutr\u00e1ln\u00ed, ale objevuje se v\u0161ude – v m\u00f3d\u011b, designu, architektu\u0159e a urbanismu. Greenery je tak\u00e9 symbolem ekologick\u00e9ho hnut\u00ed.<\/p>\n\n\n\n Ultra Violet je to slo\u017eitou barvou, p\u0159ipom\u00ednaj\u00edc\u00ed tajemstv\u00ed vesm\u00edru, kter\u00fd d\u00e1v\u00e1 p\u0159edstavu o tom, co lidstvo \u010dek\u00e1, a symbolizuj\u00edc\u00ed kosmos s jeho neomezen\u00fdmi mo\u017enostmi. Tento odst\u00edn symbolizuje originalitu, vynal\u00e9zavost a progresivn\u00ed my\u0161len\u00ed.<\/p>\n\n\n\n Tlumen\u00e1 \u0161ed\u00e1 a z\u00e1\u0159\u00edc\u00ed \u017elut\u00e1 jsou odrazem toho, co existuje odv\u017edy. – \u0160ed\u00e1 je barvou pl\u00e1\u017eov\u00fdch obl\u00e1zk\u016f, skal a kamen\u016f, kter\u00e9 jsou kolem n\u00e1s ji\u017e miliony let. \u017dlut\u00e1 odkazuje na teplo slune\u010dn\u00edho sv\u011btla, znamen\u00e1 nad\u011bji, pozitivn\u00ed my\u0161len\u00ed a to, za co \u010dek\u00e1n\u00ed stoj\u00ed.<\/p>\n\n\n\n Barevn\u00e9 n\u00e1vrhy p\u0159edlo\u017een\u00e9 spole\u010dnost\u00ed Pantone jsou rozhoduj\u00edc\u00edm faktorem pro n\u00e1vrh\u00e1\u0159e a p\u0159edstavitele kreativn\u00edho pr\u016fmyslu. Institut podporuje tv\u016frce v ka\u017ed\u00e9 f\u00e1zi pr\u00e1ce, od anal\u00fdzy trend\u016f a\u017e po v\u00fdb\u011br barev. Vzorn\u00edky Pantone jsou nepostradatelnou pomoc\u00ed p\u0159i navrhov\u00e1n\u00ed loga<\/strong>, vytv\u00e1\u0159en\u00ed obrazu spole\u010dnosti, marketingov\u00fdch materi\u00e1l\u016f, grafick\u00e9ho designu nebo animace. V polygrafii<\/a> se barvy Pantone pou\u017e\u00edvaj\u00ed v objedn\u00e1vk\u00e1ch, kde je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 zobrazit konkr\u00e9tn\u00ed barvu bez ohledu na zvolen\u00fd podklad a technologii tisku.<\/p>\n\n\n\n Grafika na\nob\u00e1lce: Pantone<\/p>\n","protected":false},"excerpt":{"rendered":" Spole\u010dnost Pantone ozn\u00e1mila kr\u00e1tce p\u0159ed koncem roku 2020 barvy, kter\u00e9 budou dominovat v roce 2021. Rozhodnut\u00ed institutu ka\u017edoro\u010dn\u011b ur\u010duj\u00ed sm\u011br pr\u00e1ce design\u00e9r\u016f a z\u00e1stupc\u016f tv\u016fr\u010d\u00edch odv\u011btv\u00ed. Odkud poch\u00e1z\u00ed tradice vyhla\u0161ov\u00e1n\u00ed…<\/p>\n","protected":false},"author":1,"featured_media":2224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2226"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2226"}],"version-history":[{"count":3,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2226\/revisions"}],"predecessor-version":[{"id":2230,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2226\/revisions\/2230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2224"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Barva](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-3-1024x1024.jpg\")
![\"Barva](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-4-1024x1024.jpg\")
Barva roku podle Pantone<\/strong><\/h2>\n\n\n\n
![\"Pantone](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-12-1024x1024.jpg\")
<\/figure>\n\n\n\n![\"Barva](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-1-1024x636.png\")
<\/figure>\n\n\n\nJak\u00e1 filozofie stoj\u00ed za iniciativou Color of the Year?<\/strong><\/h2>\n\n\n\n
Barvy\nzt\u011bles\u0148uj\u00ed na\u0161e kolektivn\u00ed zku\u0161enosti a jsou zrcadlem toho, co se d\u011bje v\nglob\u00e1ln\u00ed kultu\u0159e v dan\u00e9m okam\u017eiku.<\/h3>\n\n\n\n
\u26ab 2016 PANTONE 13-1520 Rose Quartz i PANTONE 15-3919 Serenity<\/strong><\/h4>\n\n\n\n
![\"2016](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-1-1024x512.jpg\")
<\/figure>\n\n\n\n\u26ab 2017 PANTONE 15-0343 Greenery<\/strong><\/h4>\n\n\n\n
![\"2017](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-2.jpg\")
<\/figure>\n\n\n\n\u26ab 2018 PANTONE 18-3838 Ultra Violet<\/strong><\/h4>\n\n\n\n
![\"](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-10-1024x576.jpg\")
<\/figure>\n\n\n\n\u26ab 2021 PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating<\/strong><\/h4>\n\n\n\n
![\"2021](\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/pantone-1.jpeg\")
<\/figure>\n\n\n\n