{"id":2195,"date":"2021-01-19T09:12:58","date_gmt":"2021-01-19T08:12:58","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2195"},"modified":"2021-03-12T09:57:49","modified_gmt":"2021-03-12T08:57:49","slug":"vyniknete-role-obalu-v-e-commerce","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/vyniknete-role-obalu-v-e-commerce\/","title":{"rendered":"Vynikn\u011bte! Role obalu v e-commerce"},"content":{"rendered":"\n<p>Ned\u00e1vno se na na\u0161em blogu objevil p\u0159ehled inspirativn\u00edch p\u0159\u00edklad\u016f v obalov\u00e9m pr\u016fmyslu (tento \u010dl\u00e1nek naleznete <a rel=\"noreferrer noopener\" aria-label=\"zde (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/justprint.cz\/blog\/smer-obaly-a-krabice-podivejte-se-na-nektere-inspirativni-priklady\/\" target=\"_blank\"><strong>zde<\/strong><\/a>) a text se stal jak\u00fdmsi \u00favodem do <strong><a href=\"https:\/\/justprint.cz\/produkty\/krabice-a-obaly\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"nov\u00e9 kategorie produkt\u016f na na\u0161em webu (otwiera si\u0119 na nowej zak\u0142adce)\">nov\u00e9 kategorie produkt\u016f na na\u0161em webu<\/a><\/strong>.&nbsp; Dnes pokra\u010dujeme v t\u00e9matu, p\u016fjdeme o krok d\u00e1le a zam\u011b\u0159\u00edme se na podstatu obalu v obchod\u011b, p\u0159i\u010dem\u017e se zam\u011b\u0159\u00edme na jeho roli zejm\u00e9na v e-commerce. Pro\u010d se zam\u011b\u0159ujeme na online sv\u011bt? Dozv\u00edte se to po p\u0159e\u010dten\u00ed dal\u0161\u00edho odstavce. A pozd\u011bji to bude st\u00e1le zaj\u00edmav\u011bj\u0161\u00ed!<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><strong>\ud83d\udce6 Nakupujeme online st\u00e1le v\u00edce a v\u00edce<\/strong><\/h2>\n\n\n\n<p>Po\u010det u\u017eivatel\u016f internetu, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed online transakce, roste. Situace vznikl\u00e1 kv\u016fli COVID-19 tento trend d\u00e1le pos\u00edlila a v\u0161e nasv\u011bd\u010duje tomu, \u017ee tento model n\u00e1kupu bude i nad\u00e1le posilovat. Statistiky hovo\u0159\u00ed samy za sebe, sta\u010d\u00ed se pod\u00edvat na glob\u00e1ln\u00ed data z \u010dervna 2020 &#8211; <strong>v pr\u016fzkumn\u00e9 skupin\u011b u\u017eivatel\u016f internetu ve v\u011bku 16-64 let 81% lid\u00ed hledalo na webu produkty, kter\u00e9 si cht\u011bl koupit, a 74% si v internetov\u00e9m obchod\u011b koupilo alespo\u0148 jednu polo\u017eku<\/strong>. Tyto v\u00fdsledky nazna\u010duj\u00ed, \u017ee e-commerce pr\u00e1v\u011b vstupuje do \u201ezlat\u00e9ho v\u011bku\u201c, a to je vhodn\u00e1 doba na p\u0159em\u00fd\u0161len\u00ed o internetov\u00e9m obchod\u011b (pokud ho je\u0161t\u011b nem\u00e1te) nebo o rozvoji v t\u00e9to oblasti, s p\u0159ihl\u00e9dnut\u00edm k procesu n\u00e1kupu, nab\u00eddce produkt\u016f, logistice a samoz\u0159ejm\u011b k obal\u016fm.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\ud83d\udc49 <strong>V\u00edce \u00fadaj\u016f ve zpr\u00e1v\u011b:<\/strong> <a rel=\"noreferrer noopener nofollow\" aria-label=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2020-july-global-statshot-report-july-2020-v01 (otwiera si\u0119 na nowej zak\u0142adce)\" href=\"https:\/\/www.slideshare.net\/DataReportal\/digital-2020-july-global-statshot-report-july-2020-v01\" target=\"_blank\">https:\/\/www.slideshare.net\/DataReportal\/digital-2020-july-global-statshot-report-july-2020-v01<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>\ud83d\udce6 Online prodej &#8211; p\u0159\u00edle\u017eitosti a v\u00fdzvy<\/strong><\/h2>\n\n\n\n<p>N\u00e1kup online se\nli\u0161\u00ed od n\u00e1kupu zbo\u017e\u00ed v kamenn\u00fdch obchodech. N\u011bkter\u00e9 prvky chyb\u00ed (mo\u017enost vz\u00edt\ndo ruky produkt z police, dotknout se ho, vizualizovat jeho rozm\u011bry), ale\nexistuj\u00ed i \u200b\u200btakov\u00e9, kter\u00e9 budou vhodn\u00e9 pouze pro tuto formu n\u00e1kupu zbo\u017e\u00ed.\nP\u0159\u00edkladem jsou p\u0159epravn\u00ed obaly &#8211; zd\u00e1nliv\u011b nic zvl\u00e1\u0161tn\u00edho, jen krabi\u010dka, kter\u00e1\nchr\u00e1n\u00ed zbo\u017e\u00ed b\u011bhem p\u0159epravy. Ur\u010dit\u011b? Takov\u00e9 vn\u00edm\u00e1n\u00ed obalu se m\u011bn\u00ed a majitel\u00e9\nzna\u010dek ho st\u00e1le \u010dast\u011bji pou\u017e\u00edvaj\u00ed jako nosi\u010d vizu\u00e1ln\u00ed identifikace, dal\u0161\u00ed m\u00edsto\npro sd\u011blov\u00e1n\u00ed hodnoty zna\u010dky a jako nen\u00e1padn\u00fd reklamn\u00ed materi\u00e1l.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4>\ud83d\udca1\nZku\u0161enost u\u017eivatele p\u0159i vybalov\u00e1n\u00ed bal\u00ed\u010dku by m\u011bla b\u00fdt emotivn\u00ed. Zabalte je s\nn\u00e1le\u017eitou p\u00e9\u010d\u00ed.<\/h4>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2><strong>\ud83d\udce6 Dobr\u00fd n\u00e1pad je polovina \u00fasp\u011bchu<\/strong><\/h2>\n\n\n\n<p>Objedn\u00e1vka by m\u011bla upoutat pozornost a ji\u017e ve f\u00e1zi vybalov\u00e1n\u00ed bal\u00ed\u010dku ud\u011blat skv\u011bl\u00fd dojem. Image zna\u010dky um\u00edst\u011bn\u00fd na po\u0161tovn\u00ed krabici, zaj\u00edmav\u00fd potisk, kter\u00fd je p\u0159edzv\u011bst\u00ed toho, co je uvnit\u0159, nebo motto nebo osobn\u00ed zpr\u00e1va, vyti\u0161t\u011bn\u00e9 p\u00edsmem, kter\u00e9 p\u0159ipom\u00edn\u00e1 ru\u010dn\u011b psan\u00fd dopis &#8211; to jsou nejobl\u00edben\u011bj\u0161\u00ed n\u00e1pady, i kdy\u017e seznam r\u016fzn\u00fdch pou\u017eit\u00ed je mnohem del\u0161\u00ed. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"376\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-3-1.jpg\" alt=\"Krabice na m\u00edru\" data-id=\"2198\" data-link=\"https:\/\/justprint.cz\/blog\/1-3-3\/\" class=\"wp-image-2198\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-3-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-3-1-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-3-1-263x175.jpg 263w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"564\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1.jpg\" alt=\"v\u00fdroba krabic na m\u00edru\" data-id=\"2201\" data-link=\"https:\/\/justprint.cz\/blog\/1-6-3\/\" class=\"wp-image-2201\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-6-1-96x96.jpg 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2><strong>\ud83d\udce6 Osv\u011bd\u010den\u00e9 postupy, odkoukan\u00e9 od nejlep\u0161\u00edch!<\/strong><\/h2>\n\n\n\n<p>Z\u00e1kazn\u00edci oce\u0148uj\u00ed n\u00e1kupy v obchodech, kter\u00e9 krom\u011b standardn\u00ed objedn\u00e1vky si dok\u00e1\u017eou z\u00edskat kupuj\u00edc\u00edho p\u0159id\u00e1n\u00edm mal\u00e9ho bezplatn\u00e9ho bal\u00ed\u010dku v podob\u011b <a href=\"https:\/\/justprint.cz\/produkty\/nalepky\">n\u00e1lepky<\/a> nebo osobn\u00edho slevov\u00e9ho let\u00e1ku pro dal\u0161\u00ed n\u00e1kupy. Z\u00e1kazn\u00edci, kte\u0159\u00ed obdr\u017e\u00ed by\u0165 jen symbolick\u00fd d\u00e1rek nebo n\u011bjakou p\u011bknou mali\u010dkost, kterou v bal\u00ed\u010dku ne\u010dekali, hodnot\u00ed v\u00fd\u0161e z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Pod\u00edvejte se, jak m\u016f\u017eete svou z\u00e1silku zatraktivnit:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"423\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-5-1.jpg\" alt=\"Obaly s potiskem\" data-id=\"2200\" data-link=\"https:\/\/justprint.cz\/blog\/1-5-3\/\" class=\"wp-image-2200\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-5-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-5-1-300x225.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"564\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1.jpg\" alt=\"Potisk obal\u016f\" data-id=\"2202\" data-link=\"https:\/\/justprint.cz\/blog\/1-7-3\/\" class=\"wp-image-2202\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-7-1-96x96.jpg 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"705\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-2-1.jpg\" alt=\"V\u00fdroba obal\u016f\" data-id=\"2197\" data-link=\"https:\/\/justprint.cz\/blog\/1-2-4\/\" class=\"wp-image-2197\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-2-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-2-1-240x300.jpg 240w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><\/ul>\n\n\n\n<h2><strong>\ud83d\udce6 Druh\u00fd \u017eivot obalu<\/strong><\/h2>\n\n\n\n<p>Je dobr\u00e9, kdy\u017e\ndesign obalu p\u0159edpokl\u00e1d\u00e1 v\u00edcen\u00e1sobn\u00e9 pou\u017eit\u00ed. Druh\u00fd \u017eivot krabi\u010dky je pro\nzna\u010dku jakousi odm\u011bnou &#8211; koneckonc\u016f bude vlastn\u00edka doprov\u00e1zet p\u0159i ka\u017ed\u00e9m\npou\u017eit\u00ed obalu. Vyberte si trvanliv\u00fd materi\u00e1l, kter\u00fd zv\u00fd\u0161\u00ed \u017eivotnost obalu &#8211;\nperfektn\u011b se k tomu hod\u00ed karton s vy\u0161\u0161\u00ed gram\u00e1\u017e\u00ed a zu\u0161lecht\u011bn\u00ed, nap\u0159. UV f\u00f3lie\nnebo lakov\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Zaj\u00edmavost:<\/strong> Skv\u011bl\u00fdm p\u0159\u00edkladem spole\u010dnosti, kter\u00e1 vyu\u017e\u00edv\u00e1 100% potenci\u00e1lu obalu, je pozna\u0148sk\u00fd e-commerce Chocolissimo, zn\u00e1m\u00fd sv\u00fdmi sofistikovan\u00fdmi krabi\u010dkami a lahodn\u00fdmi \u010dokol\u00e1dami.<\/p>\n\n\n\n<h2><strong>\ud83d\udce6 Um\u00edrn\u011bnost funguje v\u017edy!<\/strong><\/h2>\n\n\n\n<p>Zajist\u011bte oh\u0148ostroj, ale ne takov\u00fd, kter\u00fd hroz\u00ed po\u017e\u00e1rem! Vyva\u017ete po\u010det dopl\u0148k\u016f a zajist\u011bte konzistenci a takovou d\u00e1vku emoc\u00ed, kter\u00e1 pot\u011b\u0161\u00ed, ale neodv\u00e1d\u00ed pozornost od centr\u00e1ln\u00edho prvku, kter\u00fdm je objednan\u00fd produkt. Pod\u00edvejte se na p\u0159\u00edklady &#8211; zde je harmonie viditeln\u00e1 pouh\u00fdm okem a obal je p\u0159edehrou (to nejlep\u0161\u00ed se odehraje teprve za okam\u017eik!).<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-2 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"564\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1.jpg\" alt=\"Krabice s potiskem -1 \" data-id=\"2203\" data-link=\"https:\/\/justprint.cz\/blog\/1-8-3\/\" class=\"wp-image-2203\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-8-1-96x96.jpg 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"564\" height=\"564\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1.jpg\" alt=\"Krabice s potiskem -2\" data-id=\"2204\" data-link=\"https:\/\/justprint.cz\/blog\/1-9-2\/\" class=\"wp-image-2204\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1.jpg 564w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/1-9-1-96x96.jpg 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Jak vid\u00edte, <strong>obal<\/strong> nemus\u00ed pouze z\u00e1silku chr\u00e1nit. Existuje cel\u00e1 \u0159ada dal\u0161\u00edch rol\u00ed, na kter\u00e9 by se nem\u011blo zapom\u00ednat &#8211; upout\u00e1 pozornost, vyvol\u00e1 vzru\u0161en\u00ed p\u0159ed vybalen\u00edm z krabice, vzbud\u00ed pozitivn\u00ed emoce, zaujme smysly a vyvol\u00e1 p\u0159\u00edjemn\u00e9 asociace, i kdy\u017e od n\u00e1kupu ub\u011bhla n\u011bjak\u00e1 doba. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vno se na na\u0161em blogu objevil p\u0159ehled inspirativn\u00edch p\u0159\u00edklad\u016f v obalov\u00e9m pr\u016fmyslu (tento \u010dl\u00e1nek naleznete zde) a text se stal jak\u00fdmsi \u00favodem do nov\u00e9 kategorie produkt\u016f na na\u0161em webu.&nbsp; Dnes&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,39,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2195"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":5,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2195\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2195\/revisions\/2210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2196"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}