{"id":2016,"date":"2020-10-21T12:50:05","date_gmt":"2020-10-21T10:50:05","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=2016"},"modified":"2020-10-22T10:54:51","modified_gmt":"2020-10-22T08:54:51","slug":"jak-pomahaji-tistene-materialy-pri-prodeji","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/","title":{"rendered":"Jak pom\u00e1haj\u00ed ti\u0161t\u011bn\u00e9 materi\u00e1ly p\u0159i prodeji?"},"content":{"rendered":"\n<p>Pap\u00edr st\u00e1le l\u00e1k\u00e1\na zaj\u00edmav\u00e9 je, \u017ee jeho postaven\u00ed ve sv\u011bt\u011b ovl\u00e1dan\u00e9m digit\u00e1ln\u00edmi m\u00e9dii z\u0159ejm\u011b\nv\u016fbec nen\u00ed ohro\u017eeno. Pap\u00edr m\u00e1 v sob\u011b &#8222;to n\u011bco&#8220; a komunikace v ti\u0161t\u011bn\u00e9\nverzi m\u016f\u017ee fungovat efektivn\u011bji ne\u017e jej\u00ed virtu\u00e1ln\u00ed prot\u011bj\u0161ek. Jak vyu\u017e\u00edvat\nti\u0161t\u011bn\u00e9 materi\u00e1ly k p\u0159il\u00e1k\u00e1n\u00ed publika a k efektivn\u00edmu vytv\u00e1\u0159en\u00ed pot\u0159eb\nkupuj\u00edc\u00edch?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2><strong>Mozek nelze oklamat<\/strong><\/h2>\n\n\n\n<p>\u00da\u010dinnost p\u0159enosu adresovan\u00e9ho p\u0159\u00edjemci z pap\u00edrov\u00e9ho m\u00e9dia je vy\u0161\u0161\u00ed ne\u017e u stejn\u00e9ho obsahu v digit\u00e1ln\u00ed verzi. Dok\u00e1zal to mj. v\u00fdzkum agentury Millward Brown (porovn\u00e1 s\u00edlu m\u00e9di\u00ed v tradi\u010dn\u00ed, ti\u0161t\u011bn\u00e9 form\u011b se sd\u011blen\u00edm vypl\u00fdvaj\u00edc\u00edm z internetov\u00fdch zdroj\u016f), a tak\u00e9 spole\u010dnosti trueIMPACT, kter\u00e1 na objedn\u00e1vku Kanadsk\u00e9 Po\u0161ty analyzovala vliv ti\u0161t\u011bn\u00e9 reklamy na takov\u00e9 aspekty, jako je \u010das str\u00e1ven\u00fd na anal\u00fdze obsahu reklamy, snadn\u00e9 vst\u0159eb\u00e1v\u00e1n\u00ed obsahu, stejn\u011b jako schopnost jej\u00edho zapamatov\u00e1n\u00ed. Zpr\u00e1vy zobrazen\u00e9 na v\u00fdtisc\u00edch byly srozumiteln\u011bj\u0161\u00ed a snadn\u011bji zapamatovateln\u00e9 \u00fa\u010dastn\u00edky studie ne\u017e jejich digit\u00e1ln\u00ed prot\u011bj\u0161ky. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong> Zaj\u00edmavost<\/strong><br> Nejv\u00edce detail\u016f z p\u0159edlo\u017een\u00fdch zpr\u00e1v v pap\u00edrov\u00e9 podob\u011b si zapamatovalo a\u017e 75 procent dot\u00e1zan\u00fdch. Stejn\u00e9 detaily prezentovan\u00e9 digit\u00e1ln\u011b si pamatovalo u\u017e jen 44 procent dot\u00e1zan\u00fdch. <\/p><\/blockquote>\n\n\n\n<h2><strong>Na pap\u00ed\u0159e je v\u00edce pravdy<\/strong><\/h2>\n\n\n\n<p>V dob\u011b v\u0161eobecn\u00e9ho &#8222;p\u0159ebytku podn\u011bt\u016f&#8220; a hled\u00e1n\u00ed zp\u016fsob\u016f, jak zpomalit, se zd\u00e1,\u017ee pap\u00edr pln\u00ed p\u0159\u00edslib oddechu, krom\u011b toho, \u017ee (paradoxn\u011b) p\u016fsob\u00ed na v\u00edce smysl\u016f, ne\u017e digit\u00e1ln\u00ed. Kontakt s obsahem um\u00edst\u011bn\u00fdm na pap\u00ed\u0159e vy\u017eaduje omnisensorickou interakci, a ta d\u00e1le umo\u017e\u0148uje lep\u0161\u00ed zapamatov\u00e1n\u00ed, vyvol\u00e1v\u00e1 spojen\u00ed v mozku, kter\u00e1 p\u0159i vzpom\u00ednce na zpr\u00e1vu budou vyvol\u00e1vat konkr\u00e9tn\u00ed asociace. Pap\u00edr, d\u00edky sv\u00e9 fyzick\u00e9 podob\u011b, hmotnosti, textu\u0159e a v\u016fni v\u00fdrazn\u011b siln\u011bj\u0161\u00ed zapojuje na\u0161i s\u00ed\u0165 nervov\u00fdch spojen\u00ed souvisej\u00edc\u00edch s prostorovou pam\u011bt\u00ed, d\u00edky \u010demu\u017e z\u016fstane s p\u0159\u00edjemcem na del\u0161\u00ed dobu a vytv\u00e1\u0159\u00ed ve sv\u00e9 mysli obraz v\u00fdrobku, na kter\u00fd se d\u00edval, co\u017e z n\u011bj d\u011bl\u00e1 n\u011bco m\u00e9n\u011b abstraktn\u00edho, a tud\u00ed\u017e i dostupn\u011bj\u0161\u00edho. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>TIP:<\/strong> <\/p><p>P\u0159i objedn\u00e1v\u00e1n\u00ed tiskov\u00fdch propaga\u010dn\u00edch materi\u00e1l\u016f zvolte nestandardn\u00ed pap\u00edr a zu\u0161lecht\u011bn\u00ed, nap\u0159\u00edklad f\u00f3lii soft touch, kter\u00e1 na dotek slupku broskve. Dr\u017een\u00ed Va\u0161\u00ed <a href=\"https:\/\/justprint.cz\/produkty\/vizitky\">vizitky <\/a>nebo katalogu v ruce bude pro p\u0159\u00edjemce p\u0159\u00edjemn\u00e9 a vyvol\u00e1 mil\u00e9 asociace. <\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"561\" height=\"425\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/notatniki-drukomat.png\" alt=\"papir justprint\" data-id=\"2020\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/notatniki-drukomat\/\" class=\"wp-image-2020\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/notatniki-drukomat.png 561w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/notatniki-drukomat-300x227.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Pap\u00edr, na rozd\u00edl od digit\u00e1ln\u00ed formy, je hmatateln\u00fd, m\u00e1 svou fyzickou podstatu, ur\u010ditou strukturu a v\u016fni, co\u017e z n\u011bj \u010din\u00ed mnohem lep\u0161\u00ed nosi\u010d emoc\u00ed ne\u017e digit\u00e1ln\u00ed m\u00e9dia. Z dobr\u00e9ho d\u016fvodu st\u00e1le vyb\u00edr\u00e1me tradi\u010dn\u00ed knihy nebo \u010dasopisy nam\u00edsto jejich virtu\u00e1ln\u00edch, levn\u011bj\u0161\u00edch verz\u00ed. \u010casto rad\u011bji plat\u00edme v\u00edce, ale zaru\u010dujeme dojmy, kter\u00e9 p\u0159in\u00e1\u0161\u00ed \u010dten\u00ed p\u0159\u00edmo z pap\u00edru. <\/p>\n\n\n\n<h2><strong>Asociace se zna\u010dkou<\/strong><\/h2>\n\n\n\n<p>Ti\u0161t\u011bn\u00e9 materi\u00e1ly pom\u00e1haj\u00ed snadn\u011bji vyvolat asociaci se zna\u010dkou. Ti\u0161t\u011bn\u00e9 nebo lakovan\u00e9 logo na slo\u017ece, pou\u017eit\u00ed principu kontrastu v designu nebo neobvykl\u00e9ho form\u00e1tu propaga\u010dn\u00edho materi\u00e1lu (nap\u0159. d\u00e1rkov\u00e1 krabi\u010dka typu giftbox, kter\u00e1 krom\u011b toho, \u017ee je nosi\u010dem firemn\u00ed identity, m\u00e1 tak\u00e9 svou u\u017eite\u010dnou hodnotu &#8211; to je jen n\u011bkolik p\u0159\u00edklad\u016f toho, jak kreativn\u011b vyu\u017e\u00edt s\u00edlu nosi\u010de, kter\u00fdm je pap\u00edr. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-1024x768.png\" alt=\"giftbox papir\" data-id=\"2021\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/drukomat-giftbox\/\" class=\"wp-image-2021\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-1024x768.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-300x225.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-768x576.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-1170x878.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox-585x439.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/drukomat-giftbox.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>Ti\u0161t\u011bn\u00e1 reklama, i kdy\u017e je statick\u00e1 a dvourozm\u011brn\u00e1, m\u016f\u017ee vyvolat dojem zku\u0161enost\u00ed s produktem, i kdy\u017e se n\u00e1kup dosud neuskute\u010dnil. Zaj\u00edmav\u00e9 je, \u017ee produkt, kter\u00fd jsme vid\u011bli v \u010dasopise nebo katalogu, se jaksi &#8222;zhmot\u0148uje&#8220; v na\u0161em mozku, a tento obraz m\u00e1 s\u00edlu podobnou fyzick\u00e9mu p\u016fsoben\u00ed (nap\u0159. kdy\u017e vyzkou\u0161\u00edme n\u011bjak\u00fd produkt nebo se ho m\u016f\u017eeme dotknout). T\u00edm kouzlo pap\u00edru nekon\u010d\u00ed. Nez\u00e1le\u017e\u00ed ani na typu tisku a sytosti barev. \u010c\u00edm je efekt bl\u00ed\u017ee origin\u00e1lu, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee se z\u00e1kazn\u00edk rozhodne nakoupit. P\u0159i objedn\u00e1v\u00e1n\u00ed propaga\u010dn\u00edch materi\u00e1l\u016f pro Va\u0161i spole\u010dnost zva\u017ete v\u00fdb\u011br \u0159e\u0161en\u00ed, kter\u00e1 zaru\u010duj\u00ed nejvy\u0161\u0161\u00ed kvalitu tisku.  <\/p>\n\n\n\n<p>P\u0159idejte do bal\u00ed\u010dku dopl\u0148ky, kter\u00e9 zp\u0159\u00edjemn\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed a stanou se dal\u0161\u00edm prost\u0159edkem identifikace zna\u010dky, \u010d\u00edm\u017e se roz\u0161\u00ed\u0159\u00ed mo\u017enosti potenci\u00e1ln\u00edch kupuj\u00edc\u00edch. <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-1024x1024.jpg\" alt=\"papir 1\" data-id=\"2025\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/4-3\/\" class=\"wp-image-2025\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/4-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-1024x1024.jpg\" alt=\"papir 2\" data-id=\"2026\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/10-2\/\" class=\"wp-image-2026\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/10.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-1024x1024.jpg\" alt=\"papir 3\" data-id=\"2027\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/3-4\/\" class=\"wp-image-2027\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/3-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-1024x1024.jpg\" alt=\"papir 4\" data-id=\"2028\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/5-3\/\" class=\"wp-image-2028\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/5-2.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-1024x1024.jpg\" alt=\"papir 5\" data-id=\"2029\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/6-3\/\" class=\"wp-image-2029\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/6-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-1024x1024.jpg\" alt=\"papir 6\" data-id=\"2030\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/8-2\/\" class=\"wp-image-2030\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-1024x1024.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-150x150.jpg 150w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-300x300.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-768x768.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-585x585.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-24x24.jpg 24w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-48x48.jpg 48w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8-96x96.jpg 96w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/8.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>TIP:<\/strong> <\/p><p>Pokud v katalogu uv\u00e1d\u00edte fotografie Va\u0161ich produkt\u016f, postarejte se o p\u0159ekvapuj\u00edc\u00ed prvky, kter\u00e9 budou p\u0159itahovat pozornost div\u00e1ka a koncentrovat jeho pozornost na v\u011bci, kter\u00e9 jsou pro V\u00e1s d\u016fle\u017eit\u00e9. Jedn\u00edm ze zp\u016fsob\u016f je pou\u017eit\u00ed parci\u00e1ln\u00edho laku, kter\u00fd pom\u016f\u017ee elegantn\u011b a stylov\u011b vystavit vybran\u00e9 detaily.<\/p><\/blockquote>\n\n\n\n<h2><strong>Informa\u010dn\u00ed hodnota<\/strong><\/h2>\n\n\n\n<p>Pap\u00edr m\u016f\u017ee b\u00fdt\ntak\u00e9 nejlep\u0161\u00edm prost\u0159edkem pro p\u0159enos podrobn\u00fdch zpr\u00e1v. Zat\u00edmco v\u011bt\u0161ina reklam\nje navr\u017eena tak, aby &#8222;nep\u0159et\u011b\u017eovala&#8220; publikum informacemi, prodeje v\nsegmentu B2B \u010dasto vy\u017eaduj\u00ed poskytnut\u00ed rozs\u00e1hlej\u0161\u00edho obsahu (nap\u0159. s podrobnou\nspecifikac\u00ed t\u00e9to slu\u017eby). Poskytov\u00e1n\u00ed t\u011bchto informac\u00ed v pap\u00edrov\u00e9 podob\u011b m\u016f\u017ee\nzv\u00fd\u0161it porozum\u011bn\u00ed z\u00e1kazn\u00edka a pozitivn\u011b ovlivnit jeho n\u00e1kupn\u00ed z\u00e1m\u011bry.<\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-1024x683.jpg\" alt=\"papir justprint tisk\" data-id=\"2019\" data-link=\"https:\/\/justprint.cz\/blog\/jak-pomahaji-tistene-materialy-pri-prodeji\/teczki-notatniki-papier-firmowy\/\" class=\"wp-image-2019\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-1024x683.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-300x200.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-768x512.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-1170x780.jpg 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-1920x1280.jpg 1920w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-585x390.jpg 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/teczki-notatniki-papier-firmowy-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>S\u00edla pap\u00edru je nepopirateln\u00e1. Znamen\u00e1 to v\u0161ak, \u017ee bychom se m\u011bli vzd\u00e1t aktivit v digit\u00e1ln\u00ed form\u011b a zam\u011b\u0159it se na dolad\u011bn\u00ed ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f? Samoz\u0159ejm\u011b, \u017ee ne. Kl\u00ed\u010dem k \u00fasp\u011bchu bude kombinace p\u016fsoben\u00ed v obou kan\u00e1lech a obratn\u00e9 prol\u00edn\u00e1n\u00ed fyzick\u00fdch a virtu\u00e1ln\u00edch forem propagace. V\u00fdvoj odborn\u00fdch znalost\u00ed a zku\u0161enost\u00ed z\u00e1kazn\u00edk\u016f na v\u0161ech mo\u017en\u00fdch m\u00edstech kontaktu, zv\u00fd\u0161\u00ed Va\u0161e \u0161ance na prodej a bude pracovat na pov\u011bdom\u00ed o zna\u010dce mezi st\u00e1vaj\u00edc\u00edmi a potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. Nav\u0161tivte Justprint nebo kontaktujte na\u0161eho poradce a po\u017e\u00e1dejte o individu\u00e1ln\u00ed nab\u00eddku pro Va\u0161e podnik\u00e1n\u00ed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pap\u00edr st\u00e1le l\u00e1k\u00e1 a zaj\u00edmav\u00e9 je, \u017ee jeho postaven\u00ed ve sv\u011bt\u011b ovl\u00e1dan\u00e9m digit\u00e1ln\u00edmi m\u00e9dii z\u0159ejm\u011b v\u016fbec nen\u00ed ohro\u017eeno. Pap\u00edr m\u00e1 v sob\u011b &#8222;to n\u011bco&#8220; a komunikace v ti\u0161t\u011bn\u00e9 verzi m\u016f\u017ee&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2016"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":7,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"predecessor-version":[{"id":2038,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/2016\/revisions\/2038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}