{"id":1740,"date":"2023-01-04T12:43:30","date_gmt":"2023-01-04T11:43:30","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1740"},"modified":"2023-02-09T12:37:05","modified_gmt":"2023-02-09T11:37:05","slug":"jak-vybrat-reklamni-katalogy-pro-podnikani","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/jak-vybrat-reklamni-katalogy-pro-podnikani\/","title":{"rendered":"Jak vybrat reklamn\u00ed katalogy pro podnik\u00e1n\u00ed?"},"content":{"rendered":"\n<p>Propaga\u010dn\u00ed katalog spole\u010dnosti\nbude jist\u011b u\u017eite\u010dn\u00fd jak p\u0159i ka\u017edodenn\u00edch setk\u00e1n\u00edch se z\u00e1kazn\u00edky, tak p\u0159i\nv\u00fdstav\u00e1ch, akc\u00edch a r\u016fzn\u00fdch obchodn\u00edch akc\u00edch. \u010c\u00edm se li\u0161\u00ed a jak si vybrat\nreklamn\u00ed katalog, kter\u00fd zaraz\u00ed konkurenci?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>Pro\u010d pot\u0159ebuji firemn\u00ed katalog?<\/h2>\n\n\n\n<p>Odpov\u011b\u010f samoz\u0159ejm\u011b z\u00e1vis\u00ed na velikosti, specifikac\u00edch a obchodn\u00edm profilu Va\u0161\u00ed spole\u010dnosti. Pravdou v\u0161ak je,<strong> \u017ee katalogy se v\u011bt\u0161in\u011b firem budou hodit<\/strong>. <a href=\"https:\/\/justprint.cz\/produkty\/katalogy\" target=\"_blank\" rel=\"noopener\"><strong>Reklamn\u00ed katalogy<\/strong><\/a> pro firmy umo\u017e\u0148uj\u00ed prezentovat konkr\u00e9tn\u00ed spole\u010dnost, a to v \u010diteln\u00e9, efektn\u00ed podob\u011b, od kter\u00e9 nelze odtrhnout oko.<\/p>\n\n\n\n<p>Reklamn\u00ed  katalogy jsou skv\u011bl\u00e9 pro trhy a obchodn\u00ed jedn\u00e1n\u00ed &#8211; praktick\u00fd dopln\u011bk k rozhovor\u016fm s dodavateli. Reklamn\u00ed katalogy V\u00e1m umo\u017en\u00ed rychle p\u0159edlo\u017eit na\u0161e realizace, produkty a dal\u0161\u00ed podrobnosti o na\u0161\u00ed firm\u011b. Je to dobr\u00fd souhrn nebo p\u0159edehra k rozhovor\u016fm se z\u00e1kazn\u00edky. P\u0159ed\u00e1n\u00edm bro\u017eur p\u0159ed\u00e1v\u00e1me klient\u016fm vstupenku k hlub\u0161\u00edmu sezn\u00e1men\u00ed s na\u0161\u00ed spole\u010dnost\u00ed a nav\u00e1z\u00e1n\u00ed plodn\u00e9 spolupr\u00e1ce.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"555\" data-id=\"3478\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/23.jpg\" alt=\"\" class=\"wp-image-3478\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/23.jpg 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/23-300x163.jpg 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/23-768x416.jpg 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/23-585x317.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>Profesion\u00e1ln\u00ed katalogy pro podnik\u00e1n\u00ed by m\u011bly b\u00fdt \u010diteln\u00e9, estetick\u00e9<\/strong> a dopracov\u00e1ny jak textov\u011b, tak graficky. Je tak\u00e9 d\u016fle\u017eit\u00e9, aby odpov\u00eddaly obrazu Va\u0161\u00ed spole\u010dnosti a knize vizu\u00e1ln\u00ed identifikace (pokud existuje). P\u0159i navrhov\u00e1n\u00ed katalog\u016f stoj\u00ed za to v\u011bnovat pozornost spr\u00e1vn\u00e9mu a zaj\u00edmav\u00e9mu obsahu, kvalit\u011b tisku a materi\u00e1l\u016fm, na kter\u00fdch se bude tisknout. Hlavn\u00ed body budeme diskutovat n\u00ed\u017ee.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1746\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1.png\" alt=\"Tisk katalog\u016f - 1\" class=\"wp-image-1746\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1747\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1.png\" alt=\"Tisk katalog\u016f -2 \" class=\"wp-image-1747\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1748\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5.png\" alt=\"Tisk katalog\u016f -3\" class=\"wp-image-1748\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Jak\u00e9 by m\u011bly b\u00fdt reklamn\u00ed katalogy?<\/h2>\n\n\n\n<ul><li>P\u0159i vytv\u00e1\u0159en\u00ed reklamn\u00edch  katalog\u016f v\u011bnujte pozornost dobr\u00e9 kompozici, kter\u00e1 odpov\u00edd\u00e1 interlinii, stejn\u011b jako pou\u017eit\u00e9mu p\u00edsmu (jeho \u0159ez, velikost a kerning). D\u016fle\u017eit\u00e9 je tak\u00e9 nep\u0159et\u011b\u017eovat katalog informacemi. Nezapome\u0148te, \u017ee jde o z\u00e1jem z\u00e1kazn\u00edka, nikoliv o jeho p\u0159et\u011b\u017eov\u00e1n\u00ed informacemi.<\/li><li>Samoz\u0159ejm\u011b, obrovsk\u00fd v\u00fdznam m\u00e1 samotn\u00fd obsah zve\u0159ejn\u011bn\u00fd v reklamn\u00edm katalogu &#8211; ten mus\u00ed b\u00fdt esenci\u00e1ln\u00ed, specifick\u00fd, stejn\u011b jako atraktivn\u00ed a stru\u010dn\u00fd. Nenu\u010fte dlouh\u00fdmi, sra\u017een\u00fdmi bloky textu &#8211; vsa\u010fte l\u00e9pe na zaj\u00edmav\u00e9 v\u011bty, cit\u00e1ty, r\u00e1my a vlastnosti. Nemus\u00edte vy\u010derpat t\u00e9ma, pokud by to m\u011blo vy\u010derpat \u010dten\u00e1\u0159e.<\/li><li> V reklamn\u00edm katalogu  m\u00edsto vypr\u00e1v\u011bn\u00ed rad\u011bji ukazujte. Nam\u00edsto pou\u017eit\u00ed pr\u00e1zdn\u00e9ho chv\u00e1st\u00e1n\u00ed zobrazte konkr\u00e9tn\u00ed \u00fadaje &#8211; po\u010det z\u00e1kazn\u00edk\u016f, v\u00fdsledky v\u00fdzkumu a p\u0159\u00edslu\u0161n\u00e9 certifik\u00e1ty. Pokud je to mo\u017en\u00e9,  dopl\u0148te katalog recenzemi spokojen\u00fdch z\u00e1kazn\u00edk\u016f &#8211; tzv. soci\u00e1ln\u00ed d\u016fkaz o  slu\u0161nosti je d\u016fle\u017eit\u00fdm mechanismem pro budov\u00e1n\u00ed Va\u0161\u00ed d\u016fv\u011bry.<\/li><li>Vyberte po\u017eadovan\u00fd form\u00e1t a typ adres\u00e1\u0159e. Typ pap\u00edru, kvalita tisku a v\u00e1zac\u00ed procesy nejsou bez v\u00fdznamu. N\u00ed\u017ee naleznete p\u0159ehled 3 nejd\u016fle\u017eit\u011bj\u0161\u00edch typ\u016f reklamn\u00edch slo\u017eek.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1749\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-2.png\" alt=\"reklamn\u00ed katalog -1\" class=\"wp-image-1749\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-2.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-2-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1750\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-2.png\" alt=\"reklamn\u00ed katalog -2\" class=\"wp-image-1750\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-2.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-2-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"369\" height=\"425\" data-id=\"1751\"  src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5-1.png\" alt=\"reklamn\u00ed katalog -3\" class=\"wp-image-1751\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5-1.png 369w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-5-1-260x300.png 260w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Vazba reklamn\u00edch katalog\u016f pro spole\u010dnosti<\/h2>\n\n\n\n<ul><li>Reklamn\u00ed katalog se se\u0161itou vazbou. V tomto katalogu zp\u016fsob vazby list\u016f p\u0159ipom\u00edn\u00e1 ten, kter\u00fd je zn\u00e1m ze se\u0161it\u016f -tedy sponky na z\u00e1dech. Katalog se \u0161it\u00fdmi vazbami je skv\u011bl\u00fd pro mal\u00e9 <strong><a href=\"https:\/\/justprint.cz\/sesivany_katalog\" target=\"_blank\" rel=\"noopener\">propaga\u010dn\u00ed bro\u017eury<\/a><\/strong> &#8211; 4 a\u017e 56 stran. Na v\u00fdb\u011br jsou r\u016fzn\u00e9 form\u00e1ty a typy komponent\u016f &#8211; obaly a interi\u00e9ry.<\/li><li>Firemn\u00ed reklamn<strong><a href=\"https:\/\/justprint.cz\/katalog_se_spiralou\" target=\"_blank\" rel=\"noopener\">\u00ed katalog se spir\u00e1lovou vazbou<\/a><\/strong>. Takov\u00e9 firemn\u00ed katalogy se dob\u0159e osv\u011bd\u010dily jako prezentace spole\u010dnosti a nab\u00eddka produkt\u016f mal\u00fdch a st\u0159edn\u00edch podnik\u016f. Jejich kapacita je obvykle 8 a\u017e 56 stran. Zde jsou listy spojeny spir\u00e1lou vybran\u00e9 barvy. V\u00fdhodou spir\u00e1lov\u00e9ho reklamn\u00edho katalogu pro firmy je pohodln\u00e9 ot\u00e1\u010den\u00ed str\u00e1nek.<\/li><li>Reklamn\u00ed katalog s lepidlem PUR. Jedn\u00e1 se o robustn\u00ed knihu, kter\u00e1 je skv\u011bl\u00e1 pro vytv\u00e1\u0159en\u00ed tlust\u00fdch katalog\u016f a vyhotoven\u00ed. Lepen\u00ed PUR udr\u017euje dlouhou \u017eivotnost, i kdy\u017e je v\u00e1\u0161 katalog opakovan\u011b ozna\u010den. Pou\u017eit\u00e9 lepidlo se nerozpad\u00e1 a neztr\u00e1c\u00ed sv\u00e9 vlastnosti &#8211; v\u010detn\u011b vystaven\u00ed vysok\u00fdm nebo n\u00edzk\u00fdm teplot\u00e1m. Obvykle <strong><a href=\"https:\/\/justprint.cz\/lepeny_katalog\" target=\"_blank\" rel=\"noopener\">lepen\u00e9 katalogy<\/a><\/strong> maj\u00ed 48 a\u017e 256 stran.<\/li><\/ul>\n\n\n\n<p>Existuje mnoho form\u00e1t\u016f, gram\u00e1\u017e\u00ed a nastaven\u00ed reklamn\u00edch katalog\u016f. Stoj\u00ed za to v\u011bnovat velkou pozornost dokon\u010den\u00ed obsahu a designu katalogu spole\u010dnosti. <strong><a href=\"https:\/\/justprint.cz\/\" target=\"_blank\" rel=\"noopener\">Dobr\u00e1 kvalita tisku<\/a><\/strong>, vazba a zu\u0161lech\u0165ov\u00e1n\u00ed &#8211; m\u016f\u017ee rozhodnout, zda se Va\u0161e nab\u00eddka dostane do srdce z\u00e1kazn\u00edka nebo do ko\u0161e? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Propaga\u010dn\u00ed katalog spole\u010dnosti bude jist\u011b u\u017eite\u010dn\u00fd jak p\u0159i ka\u017edodenn\u00edch setk\u00e1n\u00edch se z\u00e1kazn\u00edky, tak p\u0159i v\u00fdstav\u00e1ch, akc\u00edch a r\u016fzn\u00fdch obchodn\u00edch akc\u00edch. \u010c\u00edm se li\u0161\u00ed a jak si vybrat reklamn\u00ed katalog, kter\u00fd&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,67,37,35],"tags":[124,65,123,127,66,122],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1740"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1740"}],"version-history":[{"count":12,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1740\/revisions"}],"predecessor-version":[{"id":4357,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1740\/revisions\/4357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/4297"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}