{"id":1676,"date":"2020-03-27T12:01:45","date_gmt":"2020-03-27T11:01:45","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1676"},"modified":"2020-04-03T11:10:50","modified_gmt":"2020-04-03T09:10:50","slug":"emma-papir-ma-budoucnost-to-znamena-kdyz-chci-tisknout-tak-jak-chci-jednoduse-primo-a-bezpecne-vybiram-online","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/emma-papir-ma-budoucnost-to-znamena-kdyz-chci-tisknout-tak-jak-chci-jednoduse-primo-a-bezpecne-vybiram-online\/","title":{"rendered":"Emma, pap\u00edr m\u00e1 budoucnost! To znamen\u00e1, kdy\u017e chci tisknout tak, jak chci: jednodu\u0161e, p\u0159\u00edmo a bezpe\u010dn\u00e9-vyb\u00edr\u00e1m online!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tisk dokonale\nbalancuje mezi dv\u011bma sv\u011bty. T\u00edmto skute\u010dn\u00fdm, hmatateln\u00fdm, dostupn\u00fdm na dosah\nruky a t\u00edmto virtu\u00e1ln\u00edm, zaznamenan\u00fdm \u0159et\u011bzcem nul a jedni\u010dek. Na jedn\u00e9 strany\nje to velmi fyzick\u00fd. Je v n\u011bm nekone\u010dn\u00e1 hromada emoc\u00ed.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Na druhou stranu, v podob\u011b ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f je to velmi \u00fa\u010dinn\u00fd n\u00e1stroj v komunikaci a ide\u00e1ln\u00ed partner pro aktivity prov\u00e1d\u011bn\u00e9 na internetu. D\u00edky modern\u00edm technologi\u00edm je mo\u017en\u00e9 realizovat jej i online. Ji\u017e dlouho se p\u0159edpokl\u00e1d\u00e1 kolaps tiska\u0159sk\u00e9ho pr\u016fmyslu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee budoucnost vypadala st\u00e1le digit\u00e1ln\u011bji a pap\u00edr u\u017e nikdo nepot\u0159eboval. Okam\u017eit\u011b se na sebe psychicky usm\u00edv\u00e1m, kdy\u017e si vzpomenu na reklamu KittenSoft <em>Paper has a big future<\/em> a zvuk slova &#8222;Emma&#8220; mi u\u017e nav\u017edy bude zn\u00edt v hlav\u011b. \ud83d\ude09 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dob\u0159e, ale pro\u010d, kdy\u017e pot\u0159ebuji profesion\u00e1ln\u00ed tisk, vyb\u00edr\u00e1m online?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee jsem si\nsama rozhodla, co a jak bude vyti\u0161t\u011bno, a co je nejd\u016fle\u017eit\u011bj\u0161\u00ed, nen\u00ed t\u0159eba se\ntoulat po nekone\u010dn\u00e9 po\u010dtu kilometr\u016f p\u0159i hled\u00e1n\u00ed tisk\u00e1rny, pt\u00e1t se na jej\u00ed\nnab\u00eddku a \u010dekat na informace, co mn\u011b to bude st\u00e1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objedn\u00e1v\u00e1m tisk, odkud chci 24\/7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e sed\u00edm doma,\nv kancel\u00e1\u0159i nebo \u00fapln\u011b jinde, mohu pod\u00e1vat objedn\u00e1vky. P\u0159ihla\u0161uji se do sv\u00e9ho\n\u00fa\u010dtu v servisu a m\u00e1m v\u0161e, co pot\u0159ebuji u ruky. Nejsem v\u00e1z\u00e1n denn\u00ed dobou nebo\nm\u00edstem. Mohu si svobodn\u011b napl\u00e1novat sv\u016fj \u010das a objednat tisk p\u0159esn\u011b tehdy, kdy\u017e\nna to m\u00e1m voln\u00fd \u010das a pot\u0159ebuji to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1m mnoho k v\u00fdb\u011bru<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na jednom m\u00edst\u011b\nm\u00e1m obrovsk\u00fd v\u00fdb\u011br potravin, surovin a dal\u0161\u00edch parametr\u016f. Mohu p\u0159izp\u016fsobit\nprodukt p\u0159esn\u011b tak, jak chci. V\u00fdb\u011br typu pap\u00edru, jeho hmotnosti nebo dal\u0161\u00ed\nzu\u0161lech\u0165ov\u00e1n\u00ed. Pokud nemohu n\u011bco ud\u011blat v samotn\u00e9m servisu, mohu v\u017edy po\u017e\u00e1dat o\nnab\u00eddku obsahuj\u00edc\u00ed m\u00e9 dal\u0161\u00ed po\u017eadavky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Objedn\u00e1v\u00e1m efektivn\u011b a bezpe\u010dn\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u010d\u00ed se p\u0159ihl\u00e1sit do servisu <a href=\"https:\/\/justprint.cz\/\">Justprint.cz<\/a>, vybrat produkt, p\u0159idat a p\u0159ijmout grafick\u00e9 soubory, zvolit metodu a prov\u00e9st platbu. A zde je objedn\u00e1vka k realizaci. <strong>Webov\u00e1 slu\u017eba automaticky kontroluje soubory zasl\u00e1n\u00edm chybov\u00fdch zpr\u00e1v<\/strong> nebo upozorn\u011bn\u00ed, abych si byl jist\u00fd, \u017ee kone\u010dn\u00fd tisk bude spr\u00e1vn\u00fd a s vhodnou kvalitou. Mohu tak\u00e9 objednat dal\u0161\u00ed kontrolu soubor\u016f konzultantem (voliteln\u00e1 mo\u017enost je k dispozici v parametrech produktu).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plat\u00edm tak, jak se mi l\u00edb\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i placen\u00ed on-line se mi l\u00edb\u00ed m\u00edt na v\u00fdb\u011br. V <strong>Justprint.cz<\/strong> m\u00e1m na v\u00fdb\u011br n\u011bkolik platebn\u00edch mo\u017enost\u00ed. Za prv\u00e9 payU, kter\u00e9 m\u00e1me v\u0161ichni a payU by link. Skv\u011bl\u00e1 volba, kter\u00e1 v\u00e1m umo\u017en\u00ed vygenerovat odkaz, prost\u0159ednictv\u00edm n\u011bho\u017e m\u016f\u017ee platbu prov\u00e9st ka\u017ed\u00fd, komu bude tento odkaz odesl\u00e1n. M\u00e1m tak\u00e9 mo\u017enost platit dob\u00edrkou nebo tradi\u010dn\u00edm p\u0159evodem. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pap\u00edr &#8211; pro\u010d se vyplat\u00ed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pap\u00edr p\u0159irozen\u011b\nl\u00e1k\u00e1 a un\u00e1\u0161\u00ed publikum. Je hmatateln\u00fd, m\u00e1 svou fyzickou str\u00e1nku, ur\u010ditou\nstrukturu, pach. Je to mnohem lep\u0161\u00ed nosi\u010d emoc\u00ed ne\u017e digit\u00e1ln\u00ed m\u00e9dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zpr\u00e1vy p\u0159en\u00e1\u0161en\u00e9 prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f jsou snadn\u011bji srozumiteln\u00e9 a l\u00e9pe zapamatovateln\u00e9. Vy\u017eaduj\u00ed o 21 % m\u00e9n\u011b kognitivn\u00edho \u00fasil\u00ed ne\u017e digit\u00e1ln\u00ed m\u00e9dia. <strong>Pap\u00edrov\u00e9 reklamy v\u00e1m umo\u017e\u0148uj\u00ed snadn\u011bji zapamatovat si podrobn\u011bj\u0161\u00ed informace<\/strong>. To potvrdilo 75 % \u00fa\u010dastn\u00edk\u016f, kte\u0159\u00ed se pod\u00edleli na v\u00fdzkumu proveden\u00e9m pro kanadskou po\u0161tu. Pro srovn\u00e1n\u00ed, pouze 44 % ze skupiny subjekt\u016f si pamatovalo stejn\u00e9 detaily prezentovan\u00e9 prost\u0159ednictv\u00edm elektronick\u00fdch m\u00e9di\u00ed. D\u016fle\u017eit\u00e1 je je\u0161t\u011b jedna v\u011bc: 51 % dot\u00e1zan\u00fdch bylo v\u00edce naklon\u011bno n\u00e1kupu, kdy\u017e byla reklama prezentov\u00e1na v pap\u00edrov\u00e9 podob\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ti\u0161t\u011bn\u00e9 materi\u00e1ly\njsou &#8222;skute\u010dn\u011bj\u0161\u00ed&#8220; pro mozek. Vy\u017eaduj\u00ed v\u00edce emocion\u00e1ln\u00ed zpracov\u00e1n\u00ed,\nco\u017e je velmi d\u016fle\u017eit\u00e9 v procesu vytv\u00e1\u0159en\u00ed identity, pov\u011bdom\u00ed o zna\u010dce a\nproduktu. Fyzick\u00e9 materi\u00e1ly ve form\u011b pap\u00edrov\u00fdch v\u00fdtisk\u016f produkuj\u00ed v\u00edce\nmozkov\u00fdch reakc\u00ed spojen\u00fdch s vnit\u0159n\u00edmi pocity, co\u017e v\u00fdrazn\u011b zvy\u0161uje efektivitu\nreklamy. Geni\u00e1ln\u011b t\u00edm spou\u0161t\u00ed prostorovou pam\u011b\u0165 mozku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm d\u016fle\u017eit\u00fdm\nprvkem je, \u017ee mozek zpracov\u00e1v\u00e1 slova napsan\u00e1 nebo vyti\u0161t\u011bn\u00e1 na pap\u00ed\u0159e zcela\njinak ne\u017e ty, kter\u00e9 jsou v elektronick\u00e9 form\u011b. Ve studi\u00edch bylo prok\u00e1z\u00e1no, \u017ee\nstudenti, kte\u0159\u00ed \u010detli texty v ti\u0161t\u011bn\u00e9 podob\u011b, obdr\u017eeli mnohem lep\u0161\u00ed v\u00fdsledky v\ntestu na porozum\u011bn\u00ed textu, ne\u017e studenti, kte\u0159\u00ed \u010detli stejn\u00e9 texty v digit\u00e1ln\u00ed\npodob\u011b. To znamen\u00e1, \u017ee pokud je na\u0161im z\u00e1kazn\u00edk\u016fm stejn\u00e1 zpr\u00e1va prezentov\u00e1na v\ndigit\u00e1ln\u00ed podob\u011b i prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f,&nbsp; samoz\u0159ejm\u011b emocion\u00e1ln\u011bji p\u0159ijmou tu\np\u0159edstavenou na pap\u00edru, nav\u00edc si ji tak\u00e9 zapamatuj\u00ed a pochop\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je tu je\u0161t\u011b jedna v\u011bc! <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Komunikace B2B je lep\u0161\u00ed a efektivn\u011bj\u0161\u00ed, kdy\u017e ji udr\u017eujete ti\u0161t\u011bn\u00fdmi materi\u00e1ly<\/strong>. Bylo prok\u00e1z\u00e1no, \u017ee pap\u00edr je efektivn\u011bj\u0161\u00ed p\u0159i p\u0159ed\u00e1v\u00e1n\u00ed podrobn\u00fdch informac\u00ed. L\u00e9pe se star\u00e1 o uspokojen\u00ed pot\u0159eb klienta. Kdy\u017e p\u0159ed\u00e1v\u00e1me informace v pap\u00edrov\u00e9 podob\u011b, zvy\u0161ujeme \u0161ance na pochopen\u00ed a snadn\u011bj\u0161\u00ed zapamatov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ukon\u010deme t\u00e9ma. Tisk je d\u016fle\u017eit\u00fdm a \u00fa\u010dinn\u00fdm n\u00e1strojem v rukou \u0161ikovn\u00e9ho obchodn\u00edka. Jedn\u00e1 se o nepostradateln\u00e9ho spole\u010dn\u00edka pro online a offline marketingov\u00e9 \u00fasil\u00ed a pomoc\u00ed technologi\u00ed online m\u016f\u017ee b\u00fdt implementov\u00e1n jednoduch\u00fdm, snadn\u00fdm a bezpe\u010dn\u00fdm zp\u016fsobem. Pro v\u0161echny, kte\u0159\u00ed nevid\u011bli video a Emma jim nezn\u00ed v hlav\u011b, odkazuji na z\u00e1b\u011bry, a\u0165 si tak\u00e9 p\u0159ijdou na sv\u00e9. \ud83d\ude09 <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KittenSoft &#039;Emma&#039;  Tv Advert 2013\" width=\"1170\" height=\"658\" data-src=\"https:\/\/www.youtube.com\/embed\/g5MZlATPDzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Justprint. Tisk\u00e1rna pln\u00e1 mo\u017enost\u00ed! <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#tiskn\u011bteOnline <\/strong> \u00a0<strong>#tiskn\u011bteZdomova <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tisk dokonale balancuje mezi dv\u011bma sv\u011bty. T\u00edmto skute\u010dn\u00fdm, hmatateln\u00fdm, dostupn\u00fdm na dosah ruky a t\u00edmto virtu\u00e1ln\u00edm, zaznamenan\u00fdm \u0159et\u011bzcem nul a jedni\u010dek. Na jedn\u00e9 strany je to velmi fyzick\u00fd. Je v&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,35],"tags":[],"class_list":["post-1676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy","category-tisk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1676"}],"version-history":[{"count":8,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1676\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1676\/revisions\/1689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1678"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}