{"id":1648,"date":"2020-03-05T16:36:45","date_gmt":"2020-03-05T15:36:45","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1648"},"modified":"2020-03-05T21:26:46","modified_gmt":"2020-03-05T20:26:46","slug":"mobilni-reklama-na-vozidlech-co-byste-meli-vedet","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/mobilni-reklama-na-vozidlech-co-byste-meli-vedet\/","title":{"rendered":"Mobiln\u00ed reklama na vozidlech \u2013 co byste m\u011bli v\u011bd\u011bt"},"content":{"rendered":"\n<p><strong>Pokud chcete, aby va\u0161e\nsd\u011blen\u00ed oslovilo co nejv\u00edce lid\u00ed, pak budete pravd\u011bpodobn\u011b pot\u0159ebovat mobiln\u00ed\nreklamu na vozidlech. <\/strong><strong><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Zde je mal\u00fd pr\u016fvodce druhy f\u00f3li\u00ed a n\u00e1lepek na auta.\nObjevte \u00fa\u010dinn\u00e9 reklamn\u00ed p\u0159\u00edle\u017eitosti \u2013 a to detailn\u011b!<\/p>\n\n\n\n<h2>Reklama na vozidle \u2013 pro\u010d a pro koho?<\/h2>\n\n\n\n<p>Mobiln\u00ed reklama na autech je jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak oslovit\nco nej\u0161ir\u0161\u00ed ve\u0159ejnost. Mobiln\u00ed reklama umo\u017e\u0148uje rychle zm\u011bnit barvu automobilu\nnebo aplikovat na jeho povrch jak\u00e9koli obrazy nebo n\u00e1pisy. Reklamy na vozidlech\nv\u00e1m umo\u017en\u00ed je okam\u017eit\u011b prom\u011bnit v mobiln\u00ed reklamn\u00ed m\u00e9dium. A v\u00fdsledek? Auto\nvy\u010dn\u00edvaj\u00edc\u00ed z davu a reklama, kter\u00e1 se dokonale p\u0159izp\u016fsobuje tepu m\u011bsta.<\/p>\n\n\n\n<p>Automobilov\u00e9 f\u00f3lie a polepy nepo\u0161kozuj\u00ed lak, lze je snadno odstranit a\nnahradit nov\u00fdmi. Dob\u0159e navr\u017een\u00e9 a vyroben\u00e9 polepy na auta zp\u016fsob\u00ed, \u017ee se ve\nm\u011bst\u011b bude o va\u0161\u00ed spole\u010dnosti mluvit. Toto je jedno z m\u00e1la reklamn\u00edch m\u00e9di\u00ed,\nkter\u00e9 se dostane t\u00e9m\u011b\u0159 do ka\u017ed\u00e9ho koutu m\u011bsta. A co je tak\u00e9 d\u016fle\u017eit\u00e9, n\u00e1klady\nna tuto reklamu jsou relativn\u011b n\u00edzk\u00e9. Tak\u017ee jednou vyroben\u00e1 reklama m\u016f\u017ee plnit\nsvou funkci opravdu dlouhou dobu.<\/p>\n\n\n\n<h2>\u010c\u00edm m\u016f\u017eete polepit vozidlo?<\/h2>\n\n\n\n<p>Existuje mnoho druh\u016f f\u00f3li\u00ed a polep\u016f na auta. Jejich v\u00fdb\u011br z\u00e1vis\u00ed jak na\npovrchu, na kter\u00fd je chceme polepit, tak i na typu reklamy, kterou chceme\nvytvo\u0159it. Pro mobiln\u00ed reklamu na vozidlech se nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed speci\u00e1ln\u00ed\npolepy a f\u00f3lie, a to:<\/p>\n\n\n\n<ul><li>lit\u00e9 f\u00f3lie,<\/li><li>f\u00f3lie One Way Vision,<\/li><li>monomern\u00ed f\u00f3lie,<\/li><li>plotrov\u00e9 f\u00f3lie.<\/li><\/ul>\n\n\n\n<h2>Mobiln\u00ed reklama \u2013 kterou zvolit?<\/h2>\n\n\n\n<p>Ka\u017ed\u00fd z t\u011bchto materi\u00e1l\u016f m\u00e1 jin\u00e9 pou\u017eit\u00ed \u2013 n\u011bkter\u00e9 mohou b\u00fdt poti\u0161t\u011bny,\njin\u00e9 je mo\u017en\u00e9 jen \u0159ezat, a t\u00edm vytvo\u0159it jednobarevn\u00e9 tvary a p\u00edsmena. N\u00ed\u017ee\npop\u00ed\u0161eme nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnosti materi\u00e1l\u016f pro mobiln\u00ed reklamu na automobily.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-1024x683.png\" alt=\"Mobiln\u00ed reklama\" class=\"wp-image-1652\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-1024x683.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-1170x780.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1.png 1200w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-1-1-263x175.png 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Lit\u00e1 (automobilov\u00e1) f\u00f3lie<\/h2>\n\n\n\n<p>Je pru\u017en\u00e1 a po zah\u0159\u00e1t\u00ed se dokonale p\u0159izp\u016fsob\u00ed povrchu (a \u201ezapamatuje si\ntvar\u201c). Na f\u00f3lii lze vytisknout jakoukoli grafiku. Poti\u0161t\u011bn\u00e1 f\u00f3lie je odoln\u00e1\nv\u016f\u010di vyblednut\u00ed, vlhkosti a v\u011bt\u0161in\u011b mechanick\u00fdch po\u0161kozen\u00ed. Lit\u00e1 f\u00f3lie je\nide\u00e1ln\u00ed <strong>pro povrchy s hlubokota\u017en\u00fdmi\nd\u00edly \u2013 nap\u0159. zrc\u00e1tka a n\u00e1razn\u00edky.<\/strong> Obvykle m\u00e1 tlou\u0161\u0165ku 55 mikron\u016f. Chcete-li\nprodlou\u017eit jej\u00ed trvanlivost, pak by st\u00e1lo za to ji pokr\u00fdt lamin\u00e1tem. Lit\u00e1 f\u00f3lie\nm\u016f\u017ee zachovat odolnost opravdu dlouho \u2013 dokonce a\u017e 10 let. Kvalita v\u0161ak znamen\u00e1\nvy\u0161\u0161\u00ed cenu.<\/p>\n\n\n\n<p>Velmi praktick\u00fdm \u0159e\u0161en\u00edm je <strong>lit\u00e1\nreflexn\u00ed<\/strong> f\u00f3lie \u2013 m\u00e1 tlou\u0161\u0165ku 90 mikron\u016f a jej\u00ed dal\u0161\u00ed p\u0159ednost\u00ed je, \u017ee je\nviditeln\u00e1 i v noci.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-1024x683.png\" alt=\"Lit\u00e1 f\u00f3lie\" class=\"wp-image-1651\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-1024x683.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-1170x780.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1.png 1200w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-2-1-263x175.png 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>F\u00f3lie OWV (one way vision)<\/h2>\n\n\n\n<p><a href=\"https:\/\/justprint.cz\/folie_owv\">F\u00f3lie OWV<\/a> se nej\u010dast\u011bji pou\u017e\u00edv\u00e1 na oknech aut. Vyzna\u010duje se t\u00edm, \u017ee m\u00e1 mal\u00e9 d\u00edrky, kter\u00fdmi pronik\u00e1 dovnit\u0159 vozidla sv\u011btlo. Z vn\u011bj\u0161ku je ale vozidlo pokryto vybran\u00fdm potiskem. Obvykle se vol\u00ed f\u00f3lie OWV s <strong>tlou\u0161\u0165kou 180 mikron\u016f<\/strong>. Pro zviditeln\u011bn\u00ed reklamy i po setm\u011bn\u00ed zvolte <strong>reflexn\u00ed f\u00f3lii OWV s tlou\u0161\u0165kou 200 mikron\u016f<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1024x683.png\" alt=\"F\u00f3lie OWV\" class=\"wp-image-1650\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1024x683.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-1170x780.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3.png 1200w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-3-263x175.png 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>\u0158ezac\u00ed f\u00f3lie \u2013 plotrov\u00e1<\/h2>\n\n\n\n<p>Vozidla mohou b\u00fdt tak\u00e9 polepena <strong>n\u00e1lepkami\ns p\u00edsmeny.<\/strong> P\u00edsmena na vozidla jsou obvykle vy\u0159ez\u00e1v\u00e1na z <strong>plotrov\u00e9 f\u00f3lie<\/strong> (ur\u010den\u00e9 k \u0159ez\u00e1n\u00ed na\nplotrech). F\u00f3lie m\u016f\u017ee b\u00fdt v r\u016fzn\u00fdch barv\u00e1ch, krom\u011b toho m\u016f\u017ee b\u00fdt leskl\u00e1 nebo\nmatn\u00e1. Pro usnadn\u011bn\u00ed rovnom\u011brn\u00e9ho nalepen\u00ed n\u00e1pisu m\u016f\u017eete zvolit <strong>mo\u017enost p\u0159enosu \u0159ezan\u00e9 grafiky<\/strong> \u010dili\npr\u016fhledn\u00fd podklad, kter\u00fd usnad\u0148uje mont\u00e1\u017e. N\u00e1lepky je t\u0159eba dob\u0159e <strong>\u201eoloupat\u201c, tedy zbavit p\u0159ebyte\u010dn\u00e9 f\u00f3lie<\/strong>,\na ponechat pouze hotov\u00e1 p\u00edsmena.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"1024\" height=\"683\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1024x683.png\" alt=\"plotrov\u00e9 f\u00f3lie\" class=\"wp-image-1653\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1024x683.png 1024w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-1170x780.png 1170w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4.png 1200w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/Obszar-kompozycji-4-263x175.png 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>N\u00e1lepky k poti\u0161t\u011bn\u00ed \u2013 monomern\u00ed f\u00f3lie<\/h2>\n\n\n\n<p>Jedn\u00e1 se o f\u00f3lii, kterou lze potisknout jakoukoli grafikou a pot\u00e9 o\u0159\u00edznout\nna libovoln\u00fd tvar. Tyto n\u00e1lepky mohou b\u00fdt tak\u00e9 <strong>p\u0159eneseny<\/strong> (\u010dili um\u00edst\u011bny na pr\u016fhledn\u00e9 f\u00f3lii, kter\u00e1 usnad\u0148uje\nmont\u00e1\u017e). Je v\u0161ak t\u0159eba si uv\u011bdomit, \u017ee takov\u00e9 n\u00e1lepky jsou vhodn\u00e9 <strong>pouze na ploch\u00e9 \u010d\u00e1sti automobilu.<\/strong> A\npokud chcete, aby barvy udr\u017eely svou intenzitu je\u0161t\u011b d\u00e9le, pokryjte n\u00e1lepky\ndal\u0161\u00ed vrstvou lamin\u00e1tu.\n\nP\u0159ednost\u00ed monomern\u00edch f\u00f3li\u00ed je p\u0159\u00edzniv\u00e1 cena, ale jejich\ntrvanlivost nen\u00ed nejvy\u0161\u0161\u00ed (p\u0159ibli\u017en\u011b 2 roky). Monomern\u00ed f\u00f3lii lze pou\u017e\u00edt na\nploch\u00e9 \u010d\u00e1sti vozidla (neosv\u011bd\u010d\u00ed se na hlubokota\u017en\u00fdch d\u00edlech).\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud chcete, aby va\u0161e sd\u011blen\u00ed oslovilo co nejv\u00edce lid\u00ed, pak budete pravd\u011bpodobn\u011b pot\u0159ebovat mobiln\u00ed reklamu na vozidlech.<\/p>\n","protected":false},"author":1,"featured_media":1660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1648"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1648"}],"version-history":[{"count":6,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1648\/revisions"}],"predecessor-version":[{"id":1662,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1648\/revisions\/1662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1660"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}