{"id":1621,"date":"2020-02-17T15:44:34","date_gmt":"2020-02-17T14:44:34","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1621"},"modified":"2026-02-24T07:26:24","modified_gmt":"2026-02-24T06:26:24","slug":"jak-tvorit-dobre-reklamni-prospekty","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/jak-tvorit-dobre-reklamni-prospekty\/","title":{"rendered":"Jak tvo\u0159it dobr\u00e9 reklamn\u00ed prospekty?"},"content":{"rendered":"\n<p><strong>Pr\u00fd volebn\u00ed\nkampan\u011b za\u010d\u00ednaj\u00ed tehdy, kdy\u017e se objevuj\u00ed let\u00e1ky; a jak je to s&nbsp;propagac\u00ed\nva\u0161\u00ed firmy? M\u00e1te u\u017e svou nab\u00eddku na pap\u00edru? Seznamte se s&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edmi\nprvky efektivn\u00edch reklamn\u00edch prospekt\u016f.<\/strong><strong><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>Vytv\u00e1\u0159ejte snadno zapamatovateln\u00e9 prospekty<\/h2>\n\n\n\n<p>P\u0159em\u00fd\u0161leli jste o tom, pro\u010d se v\u00a021. stolet\u00ed firmy nad\u00e1le propaguj\u00ed pomoc\u00ed <a href=\"https:\/\/justprint.cz\/produkty\/katalogy\" title=\"reklamn\u00edch let\u00e1k\u016f a prospekt\u016f\">reklamn\u00edch let\u00e1k\u016f a prospekt\u016f<\/a>? Odpov\u011b\u010f je prost\u00e1: proto\u017ee jsou opravdu efektivn\u00ed! Mo\u017en\u00e1, \u017ee je nem\u00e1 r\u00e1d ka\u017ed\u00fd, ne v\u017edy jsou mimo\u0159\u00e1dn\u011b kvalitn\u00ed a rozebran\u00e9, ale ur\u010dit\u011b pln\u00ed svou funkci. Prospekty umo\u017e\u0148uj\u00ed sd\u011blit mnoho informac\u00ed v\u00a0\u010diteln\u00e9 a pohodln\u00e9 form\u011b. D\u00edky tomu maj\u00ed nezastupiteln\u00e9 m\u00edsto na veletrz\u00edch, konferenc\u00edch, eventech a r\u016fzn\u00fdch propaga\u010dn\u00edch akc\u00edch.<\/p>\n\n\n\n<p>Prospekty umo\u017e\u0148uj\u00ed <strong>nejen\npopsat, ale rovn\u011b\u017e zobrazit nab\u00eddku,<\/strong> nav\u00edc podporuj\u00ed kontakty a p\u0159in\u00e1\u0161ej\u00ed\ninformace, k&nbsp;nim\u017e se p\u0159\u00edjemce m\u016f\u017ee kdykoliv vr\u00e1tit. Tisk prospekt\u016f se\nvyplat\u00ed, ale pouze pod podm\u00ednkou, \u017ee se postar\u00e1me o dobr\u00fd grafick\u00fd n\u00e1vrh a\nkvalitu tisku. Te\u010f konkr\u00e9tn\u011b, jak\u00e9 jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed prvky reklamn\u00edch\nprospekt\u016f?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2.png\" alt=\"Jak tvo\u0159it dobr\u00e9 reklamn\u00ed prospekty?\" class=\"wp-image-1625\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-2-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2>Dobr\u00e9 reklamn\u00ed prospekty = dobr\u00fd n\u00e1vrh<\/h2>\n\n\n\n<p>D\u016fle\u017eit\u00fd je rovn\u011b\u017e obsah, jako\u017e i forma (form\u00e1t) bro\u017eury.\nDobr\u00fd n\u00e1vrh prospekt\u016f bude nejen vizu\u00e1ln\u011b atraktivn\u00ed, ale rovn\u011b\u017e \u010diteln\u00fd a\njazykov\u011b a obsahov\u011b spr\u00e1vn\u00fd. D\u00e1 se \u0159\u00edct, \u017ee <strong>efektivn\u00ed reklamn\u00ed prospekt mus\u00ed zaujat vzhledem, ale p\u0159esv\u011bd\u010dovat\nobsahem. <\/strong>\u010cemu je t\u0159eba v\u011bnovat pozornost?<\/p>\n\n\n\n<ul><li><strong>Kvalita fotografi\u00ed.<\/strong> D\u016fle\u017eit\u00e1 je nejen jejich atraktivita, ale i vhodn\u00fd rozm\u011br. I kdy\u017e m\u00e1te k&nbsp;dispozici ide\u00e1ln\u00ed sn\u00edmek, ale jeho kvalita je pr\u016fm\u011brn\u00e1 nebo rozm\u011bry velmi skromn\u00e9, nen\u00ed pro bro\u017euru vhodn\u00fd. L\u00e9pe m\u00edt m\u00e9n\u011b, ale kvalitativn\u00edch fotografi\u00ed \u2013 ne\u017e hodn\u011b, ale nev\u00fdrazn\u00fdch sn\u00edmk\u016f.<\/li><\/ul>\n\n\n\n<ul><li><strong>Spr\u00e1vn\u011b vybran\u00e9 barvy.<\/strong> M\u00e1te-li sv\u016fj brand book, nev\u00e1hejte ho pou\u017e\u00edt. M\u00e1te-li sv\u00e9 logo a brandov\u00e9 barvy, pou\u017e\u00edvejte je d\u016fsledn\u011b ve v\u0161ech ti\u0161t\u011bn\u00fdch materi\u00e1lech. Dr\u017ete se um\u00edrn\u011bnosti a nep\u0159eh\u00e1n\u011bjte to s&nbsp;po\u010dtem barev a jejich intenzitou. Vyh\u00fdbejte se sv\u011btl\u00e9mu p\u00edsmu na tmav\u00e9m pozad\u00ed a v\u0161emu, co by sn\u00ed\u017eilo \u010ditelnost reklamn\u00edho prospektu.<\/li><\/ul>\n\n\n\n<ul><li><strong>Rozm\u00edst\u011bn\u00ed text\u016f a obr\u00e1zk\u016f. <\/strong>P\u0159i tvorb\u011b obsahu vsa\u010fte na minimalismus. Pou\u017e\u00edvejte krat\u0161\u00ed v\u011bty, body, r\u00e1me\u010dky a kr\u00e1tk\u00e9 srozumiteln\u00e9 texty. Rozd\u011blte textov\u00fd blok na men\u0161\u00ed \u010d\u00e1sti a jednodu\u0161e <strong>nedovolte \u010dten\u00e1\u0159\u016fm si nad va\u0161\u00edm prospektem schrupnout<\/strong> (pokud nepropagujete p\u0159\u00edpravky na span\u00ed).<\/li><\/ul>\n\n\n\n<ul><li><strong>Spr\u00e1vnost obsahu.<\/strong> Je to jasn\u00e9, av\u0161ak z\u00e1ke\u0159n\u00e9. M\u016f\u017eete si obsah bro\u017eury p\u0159e\u010d\u00edst milionkr\u00e1t, ale i tak p\u0159ehl\u00e9dnete p\u0159eklepy nebo stylistick\u00e9 chyby. Nespol\u00e9hejte na sebe a rad\u011bji text reklamn\u00edho prospektu dejte alespo\u0148 3 osob\u00e1m na kontrolu. Pravd\u011bpodobn\u011b budete p\u0159ekvapeni, co v\u0161echno uniklo va\u0161\u00ed pozornosti.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3.png\" alt=\"Jak tvo\u0159it dobr\u00e9 reklamn\u00ed prospekty?\" class=\"wp-image-1624\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/katalog-3-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2>Dobr\u00e9 reklamn\u00ed bro\u017eury = dobr\u00e1 tisk\u00e1rna<\/h2>\n\n\n\n<p>Kdy\u017e u\u017e m\u00e1te dobr\u00fd grafick\u00fd n\u00e1vrh, je \u010das na dobr\u00fd tisk.\nKde a jak vytisknete <a href=\"https:\/\/justprint.cz\/blog\/jak-vybrat-reklamni-katalogy-pro-podnikani\/\">reklamn\u00ed bro\u017eury<\/a>, m\u00e1 obrovsk\u00fd v\u00fdznam. A nejde o\np\u0159eplacen\u00ed, ale o to, abyste si vybrali tisk\u00e1rnu, kter\u00e1 zavr\u0161\u00ed d\u00edlo a nezni\u010d\u00ed\ndobr\u00fd n\u00e1vrh. Kvalita tisku a komponent\u016f m\u00e1 obrovsk\u00fd v\u00fdznam pro kone\u010dn\u00fd\nv\u00fdsledek. Nen\u00ed-li v\u00e1m lhostejno, jak v\u00e1s vn\u00edmaj\u00ed ostatn\u00ed, nem\u011bl by v\u00e1m b\u00fdt\nlhostejn\u00fd v\u00fdb\u011br tisk\u00e1rny. \u010cemu je t\u0159eba v\u011bnovat pozornost?<\/p>\n\n\n\n<ul><li><strong>Pohodl\u00ed \u2013 tedy vyplat\u00ed se tisknout on-line<\/strong>. Nejen\u017ee u\u0161et\u0159\u00edte \u010das a pen\u00edze, ale budete m\u00edt pr\u016fb\u011b\u017en\u00fd p\u0159\u00edstup k&nbsp;n\u00e1hledu a profesion\u00e1ln\u00edmu ov\u011b\u0159en\u00ed souboru z hlediska kvality tisku. Dobr\u00e1 tisk\u00e1rna zkontroluje spr\u00e1vnost grafick\u00fdch soubor\u016f, d\u00edky \u010demu\u017e bude minimalizov\u00e1no riziko zni\u010den\u00ed cel\u00e9ho n\u00e1kladu.<\/li><\/ul>\n\n\n\n<ul><li><strong>Prospekt se\u0161\u00edvan\u00fd, skl\u00e1dan\u00fd nebo lepen\u00fd. <\/strong>Se\u0161\u00edvan\u00fd prospekt m\u00e1 na h\u0159betu dr\u00e1tky se\u0161\u00edva\u010dky (podobn\u011b jak u se\u0161it\u016f), lepen\u00fd prospekt p\u0159ipom\u00edn\u00e1 knihu a skl\u00e1dan\u00fd prospekt tradi\u010dn\u00ed reklamn\u00ed let\u00e1k. V\u00fdb\u011br druhu bro\u017eury z\u00e1le\u017e\u00ed na rozs\u00e1hlosti nab\u00eddky, ur\u010den\u00ed a o\u010dek\u00e1van\u00e9ho efektu. Jako sez\u00f3nn\u00ed <a href=\"https:\/\/justprint.cz\/blog\/dobre-se-sklada-letak-ve-formatu-dl-bez-tajemstvi\/\">reklamn\u00ed let\u00e1ky<\/a> jsou nej\u010dast\u011bji vyb\u00edr\u00e1ny skl\u00e1dan\u00e9 nebo se\u0161\u00edvan\u00e9 prospekty. Lepen\u00e9 bro\u017eury jsou vhodn\u00e9 jako elegantn\u00ed prezentace nab\u00eddky ve form\u011b podobn\u00e9 <a href=\"https:\/\/justprint.cz\/lepeny_katalog\">reklamn\u00edmu katalogu<\/a>.<\/li><\/ul>\n\n\n\n<ul><li><strong>Kvalita a druh podkladu. <\/strong>Kvalita pap\u00edru m\u00e1 pro reklamn\u00ed prospekt velk\u00fd v\u00fdznam. Odpov\u011b\u010f na ot\u00e1zku, jak\u00fd by m\u011bl b\u00fdt, proto nen\u00ed v\u016fbec jednoduch\u00e1. V\u00fdb\u011br z\u00e1le\u017e\u00ed jak na rozsahu prospektu, tak i na po\u017eadovan\u00e9m v\u00fdsledku. Tisknete-li rozs\u00e1hl\u00fd sez\u00f3nn\u00ed prospekt, m\u016f\u017ee sta\u010dit nenat\u00edran\u00fd pap\u00edr, tedy ofsetov\u00fd. Pro men\u0161\u00ed a elegantn\u011bj\u0161\u00ed prospekty je vhodn\u011bj\u0161\u00ed nat\u00edran\u00fd pap\u00edr, k\u0159\u00eddov\u00fd, a to matn\u00fd, nebo leskl\u00fd. \u010c\u00edm vy\u0161\u0161\u00ed gram\u00e1\u017e, t\u00edm lep\u0161\u00ed trvanlivost a kvalita podkladu (a samoz\u0159ejm\u011b vy\u0161\u0161\u00ed cena).<\/li><\/ul>\n\n\n\n<ul><li><strong>Povrchov\u00e1 \u00faprava \u2013 <\/strong>leskl\u00e9, matn\u00e9 nebo soft touch folie a parci\u00e1ln\u00ed UV lak \u2013 zv\u00fd\u0161\u00ed estetick\u00e9 kvality prospektu. Povrchov\u00e1 \u00faprava je vhodn\u00e1 pro tisk na pom\u011brn\u011b siln\u00fd pap\u00edr. V\u00fdrazn\u011b zv\u00fd\u0161\u00ed cenu n\u00e1kladu, ale v\u00fdsledek \u010dasto stoj\u00ed za to. <\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00fd volebn\u00ed kampan\u011b za\u010d\u00ednaj\u00ed tehdy, kdy\u017e se objevuj\u00ed let\u00e1ky; a jak je to s&nbsp;propagac\u00ed va\u0161\u00ed firmy? M\u00e1te u\u017e svou nab\u00eddku na pap\u00edru? Seznamte se s&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edmi prvky efektivn\u00edch reklamn\u00edch prospekt\u016f.<\/p>\n","protected":false},"author":1,"featured_media":1626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1621"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1621"}],"version-history":[{"count":6,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1621\/revisions"}],"predecessor-version":[{"id":5497,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1621\/revisions\/5497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1626"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}