{"id":1580,"date":"2020-01-24T14:33:35","date_gmt":"2020-01-24T13:33:35","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1580"},"modified":"2024-02-23T10:29:32","modified_gmt":"2024-02-23T09:29:32","slug":"tajemstvi-efektivni-velkoformatove-reklamy","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/tajemstvi-efektivni-velkoformatove-reklamy\/","title":{"rendered":"Tajemstv\u00ed efektivn\u00ed velkoform\u00e1tov\u00e9 reklamy"},"content":{"rendered":"\n

Velkoform\u00e1tov\u00e1\nreklama je jedn\u00edm z nejefektivn\u011bj\u0161\u00edch reklamn\u00edch nosi\u010d\u016f, ale pouze pod\npodm\u00ednkou, \u017ee bude spr\u00e1vn\u011b napl\u00e1nov\u00e1na a zrealizov\u00e1na. Jak\u00e9 je tajemstv\u00ed\nefektivn\u00ed venkovn\u00ed reklamy?<\/strong><\/strong><\/p>\n\n\n\n\n\n\n\n

Specifikujte c\u00edl velkoform\u00e1tov\u00e9 reklamy<\/h2>\n\n\n\n

Pil\u00ed\u0159em ka\u017ed\u00e9 efektivn\u00ed outdoorov\u00e9 kampan\u011b je d\u016fmysln\u00e1 strategie a vhodn\u011b vybran\u00e9 n\u00e1stroje. <\/strong><\/a>Velkoform\u00e1tov\u00e1 reklama mus\u00ed b\u00fdt dob\u0159e napl\u00e1nov\u00e1na<\/strong> a u\u0161ita na m\u00edru pot\u0159eb p\u0159\u00edjemc\u016f a dan\u00e9ho brandu. Zamyslete se, zda v\u00e1m z\u00e1le\u017e\u00ed na imageov\u00e9 kampani, nebo na prodejn\u00ed kampani. Rozhodn\u011bte se, jak\u00fd c\u00edl chcete dos\u00e1hnout, co sd\u011blit a komu to sd\u011blit. To by m\u011bl b\u00fdt absolutn\u00ed z\u00e1klad pro pozd\u011bj\u0161\u00ed v\u00fdb\u011br obsahu a vzhledu va\u0161ich banner\u016f.<\/p>\n\n\n\n

\"\"
Zdroj: Unsplash.com<\/figcaption><\/figure>\n\n\n\n

Kdo je p\u0159\u00edjemcem reklamn\u00edch banner\u016f?<\/h2>\n\n\n\n

Kdy\u017e u\u017e v\u00edte, co chcete sd\u011blit, promyslete si, jak zohlednit o\u010dek\u00e1v\u00e1n\u00ed p\u0159\u00edjemc\u016f. Zamyslete se, komu je va\u0161e sd\u011blen\u00ed ur\u010deno. Velkoform\u00e1tov\u00e1 reklama<\/strong>, samoz\u0159ejm\u011b, oslovuje velkou a velmi pestrou skupinu p\u0159\u00edjemc\u016f, \u00fa\u010dinn\u00fd banner<\/a> by v\u0161ak m\u011bl zam\u011b\u0159en na ur\u010ditou skupinu, a pr\u00e1v\u011b ji zaujmout. Ve snaze o osloven\u00ed v\u0161ech se v\u00e1m m\u016f\u017ee st\u00e1t, \u017ee neoslov\u00edte nikoho.<\/p>\n\n\n\n

\"Velkoform\u00e1tov\u00e1
Zdroj: Pinterest.com<\/a><\/strong><\/figcaption><\/figure>\n\n\n\n

Komu adresovat velkoform\u00e1tovou reklamu?<\/h2>\n\n\n\n

Nejjednodu\u0161\u0161\u00edm zp\u016fsobem v\u00fdb\u011bru p\u0159\u00edjemc\u016f je p\u0159edstavit si\nkonkr\u00e9tn\u00ed osobu, tedy \u201emodelov\u00e9ho\u201c z\u00e1kazn\u00edka. Co nep\u0159esn\u011bji popi\u0161te\npotenci\u00e1ln\u00edho p\u0159\u00edjemce: jeho vzhled, osobnost, c\u00edle a pot\u0159eby. Co m\u00e1 r\u00e1d, jak\nvypad\u00e1 jeho den, po \u010dem tou\u017e\u00ed a co o\u010dek\u00e1v\u00e1? Kdy\u017e u\u017e je tato osoba t\u00e9m\u011b\u0159\nhmatateln\u00e1, zamyslete se, jak byste ji oslovovali, kdybyste se s n\u00ed\nsetkali osobn\u011b. Promyslete si, jak\u00e1 slova, argumenty a obrazy by ji mohly\np\u0159esv\u011bd\u010dit, aby va\u0161i nab\u00eddku vyu\u017eila. Potom si p\u0159edstavte situaci, kdy se\np\u0159\u00edjemce setk\u00e1 s va\u0161\u00ed venkovn\u00ed reklamou, co ud\u011bl\u00e1, o \u010dem m\u016f\u017ee p\u0159em\u00fd\u0161let a\nco by ho dok\u00e1zalo zaujmout?<\/p>\n\n\n\n

\"Velkoform\u00e1tov\u00e1
Zdroj: Pinterest.com<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n

Outdoorov\u00e1 reklama \u2013 m\u00e9n\u011b znamen\u00e1 v\u00edce<\/h2>\n\n\n\n

Dobr\u00e1, u\u017e m\u00e1te c\u00edl kampan\u011b, c\u00edlovou skupinu a n\u00e1pady na\nsv\u016fj banner. Co te\u010f? Nyn\u00ed p\u0159i\u0161el \u010das zam\u011bstnat grafika, kter\u00fd p\u0159evede va\u0161e\nn\u00e1pady do velkoform\u00e1tov\u00e9 reklamy. M\u00e1te-li vypracov\u00e1n firemn\u00ed styl, napome\u0148te,\naby se s n\u00edm ka\u017ed\u00fd materi\u00e1l, v\u010detn\u011b billboard\u016f, shodoval. D\u016fsledn\u011b\ndodr\u017eujte specifikovan\u00e9 barvy, uspo\u0159\u00e1d\u00e1n\u00ed a logo. A jak navrhnout efektivn\u00ed\nreklamn\u00ed banner? Nezapome\u0148te u banneru dodr\u017eet m\u00edru, nezahl\u0165te ho texty, ale\npostarejte se, aby byl p\u0159ehledn\u00fd a \u010diteln\u00fd. P\u0159\u00edjemce mu toti\u017e bude v\u011bnovat\npouze okam\u017eik, proto ho nepromarn\u011bte.<\/p>\n\n\n\n

\"Jednostrann\u00fd<\/a>
Jednostrann\u00fd banner<\/figcaption><\/figure>\n\n\n\n

Nevypr\u00e1v\u011bjte, ale uka\u017ete <\/h2>\n\n\n\n

U velkoform\u00e1tov\u00e9 reklamy je d\u016fle\u017eit\u011bj\u0161\u00ed obraz ne\u017e slovo<\/strong>. Nep\u0159eh\u00e1n\u011bjte to s textem, proto\u017ee nikdo ho nestihne (a ani nechce) p\u0159e\u010d\u00edst. Adekv\u00e1tn\u00ed heslo a obraz by m\u011bly sd\u011blit v\u0161echno, a to u\u017e na prvn\u00ed pohled. Nenu\u0165te p\u0159\u00edjemce, aby p\u0159em\u00fd\u0161leli, co m\u011bl autor na mysli (pokud se nejedn\u00e1 o teaser). Nezapome\u0148te, \u017ee va\u0161e sd\u011blen\u00ed m\u00e1 b\u00fdt kr\u00e1tk\u00e9 a konkr\u00e9tn\u00ed. Del\u0161\u00ed formy si nechejte na let\u00e1ky<\/a> a reklamn\u00ed katalogy<\/a>. Upoutejte zrak a pozornost, zaujm\u011bte p\u0159\u00edjemce, ale ne za ka\u017edou cenu. Levn\u00e9 triky mohou znamenat v\u011bt\u0161\u00ed ztr\u00e1tu ne\u017e u\u017eitek. Rad\u011bji investujte do dlouhodob\u00fdch vztah\u016f, ne\u017e abyste s\u00e1zeli na kr\u00e1tk\u00fd b\u011bh (nap\u0159. velmi jednoduch\u00e9, agresivn\u00ed sd\u011blen\u00ed).<\/p>\n\n\n\n

\n
\"\"
S\u00ed\u0165ovina Mesh<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Na \u010dem tisknout velkoform\u00e1tovou reklamu? <\/h2>\n\n\n\n

To z\u00e1le\u017e\u00ed na tom, jak\u00fd v\u00fdsledek chcete dos\u00e1hnout a jak\u00fd rozpo\u010det a reklamn\u00ed nosi\u010d m\u00e1te k dispozici. Klasick\u00fd reklamn\u00ed banner v\u010detn\u011b sva\u0159ov\u00e1n\u00ed a v\u00fdroby o\u010dek, s rozm\u011bry p\u0159ibli\u017en\u011b 3 x 1 m, m\u016f\u017eete dostat u\u017e za p\u0159ibli\u017en\u011b 526 CZK. Pokud v\u00e1\u0161 nosi\u010d umo\u017en\u00ed expozici obou stran banneru, vyplat\u00ed se doplatit a vybrat si banner oboustrann\u00fd. Pokud v\u00e1m z\u00e1le\u017e\u00ed na tom, aby va\u0161e sd\u011blen\u00ed z\u00e1\u0159ilo \u017eiv\u00fdmi barvami, a to p\u0159es den i v noci, bude dobrou volbou reflexn\u00ed banner. M\u00e1-li b\u00fdt va\u0161e velkoform\u00e1tov\u00e1 reklama pou\u017eita na le\u0161en\u00ed nebo budov\u011b, bude nejlep\u0161\u00edm materi\u00e1lem propou\u0161t\u011bj\u00edc\u00edm sv\u011btlo a vzduch s\u00ed\u0165ovina naz\u00fdvan\u00e1 mesh. <\/p>\n","protected":false},"excerpt":{"rendered":"

Velkoform\u00e1tov\u00e1 reklama je jedn\u00edm z nejefektivn\u011bj\u0161\u00edch reklamn\u00edch nosi\u010d\u016f, ale pouze pod podm\u00ednkou, \u017ee bude spr\u00e1vn\u011b napl\u00e1nov\u00e1na a zrealizov\u00e1na. Jak\u00e9 je tajemstv\u00ed efektivn\u00ed venkovn\u00ed reklamy?<\/p>\n","protected":false},"author":1,"featured_media":1581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1580"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1580"}],"version-history":[{"count":8,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1580\/revisions"}],"predecessor-version":[{"id":5405,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1580\/revisions\/5405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1581"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}