{"id":1554,"date":"2020-01-07T14:12:39","date_gmt":"2020-01-07T13:12:39","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1554"},"modified":"2020-01-08T11:26:31","modified_gmt":"2020-01-08T10:26:31","slug":"digitalni-a-ofsetovy-tisk-cim-se-lisi","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/digitalni-a-ofsetovy-tisk-cim-se-lisi\/","title":{"rendered":"Digit\u00e1ln\u00ed a ofsetov\u00fd tisk \u2013 \u010d\u00edm se li\u0161\u00ed?"},"content":{"rendered":"\n<p><strong>Chcete-li\ntisknout na profesion\u00e1ln\u00ed tisk\u00e1rn\u011b, pravd\u011bpodobn\u011b se setk\u00e1te s&nbsp;ot\u00e1zkou \u2013\n\u010d\u00edm se li\u0161\u00ed digit\u00e1ln\u00ed tisk od ofsetov\u00e9ho? \u010c\u00edm jsou charakterizov\u00e1ny tyto\ntiskov\u00e9 technologie, a kter\u00e1 je pro v\u00e1s nejvhodn\u011bj\u0161\u00ed?<\/strong><strong><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>V&nbsp;\u010dem tkv\u00ed podstata digit\u00e1ln\u00edho tisku?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz.png\" alt=\"digit\u00e1ln\u00ed tisk - 1\" class=\"wp-image-1559\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/digitalni_cz-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Chcete-li rychle vytisknout mal\u00fd a st\u0159edn\u00ed n\u00e1klad, je<strong> pro v\u00e1s nejvhodn\u011bj\u0161\u00ed digit\u00e1ln\u00ed on-line tisk<\/strong>. Digit\u00e1ln\u00ed tisk\u00e1rny umo\u017e\u0148uj\u00ed pom\u011brn\u011b levn\u00fd a rychl\u00fd tisk mnoha kopi\u00ed, a to rovn\u011b\u017e personalizovan\u00fdch v\u00fdtisk\u016f. \u010c\u00edm se li\u0161\u00ed digit\u00e1ln\u00ed tisk od ofsetov\u00e9ho? Jedn\u00e1 se o r\u016fzn\u00e9 tiskov\u00e9 technologie, vhodn\u00e9 pro r\u016fzn\u00e9 typy zak\u00e1zek. Digit\u00e1ln\u00ed tisk je zalo\u017een\u00fd na digit\u00e1ln\u00edm z\u00e1znamu tisku a mo\u017enosti jeho p\u0159enosu do tiskov\u00e9ho stroje ve form\u011b soubor\u016f (rovn\u011b\u017e na r\u016fzn\u00fdch nosi\u010d\u00edch). Nen\u00ed nutn\u00e9 pou\u017e\u00edvat tiska\u0159sk\u00e9 formy a hotov\u00e9 v\u00fdtisky jsou k dispozici u\u017e za n\u011bkolik sekund. Jeho p\u0159ednost\u00ed jsou \u010das realizace a mo\u017enost personalizace, za nedostatek je naopak pova\u017eov\u00e1na pon\u011bkud ni\u017e\u0161\u00ed kvalita ne\u017e u ofsetov\u00e9ho tisku.<\/p>\n\n\n\n<h2>V&nbsp;\u010dem tkv\u00ed podstata ofsetov\u00e9ho tisku?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint.png\" alt=\"ofsetov\u00fd tisk - 2\" class=\"wp-image-1558\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/preprint-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><strong>U ofsetov\u00e9ho tisku<\/strong> obraz vznik\u00e1 jeho p\u0159enesen\u00edm z\u00a0ploch\u00e9 formy na tiska\u0159sk\u00fd podklad. Hodn\u011b \u010dasu a pen\u011bz je v\u0161ak t\u0159eba vy\u010dlenit na samotn\u00e9 zah\u00e1jen\u00ed tisku: impozice, expozice desek CTP (computer to plate), a rovn\u011b\u017e rozb\u011bh stroje a zku\u0161ebn\u00ed tisk. Ofsetov\u00fd tisk se vyplat\u00ed a\u017e p\u0159i v\u011bt\u0161\u00edm mno\u017estv\u00ed kopi\u00ed (od n\u011bkolika set kus\u016f). U ofsetov\u00e9ho tisku plat\u00ed, \u017ee \u010d\u00edm vy\u0161\u0161\u00ed n\u00e1klad, t\u00edm v\u00edce se vyplat\u00ed, proto\u017ee cena jednoho archu je zna\u010dn\u011b ni\u017e\u0161\u00ed ne\u017e u digit\u00e1ln\u00edho tisku, a proto je vhodn\u00fd pro vy\u0161\u0161\u00ed n\u00e1klady katalog\u016f nebo reklamn\u00edch let\u00e1k\u016f. \u010casto je kvalita ofsetov\u00e9ho tisku pova\u017eov\u00e1na za lep\u0161\u00ed ne\u017e u digit\u00e1ln\u00edho tisku, a to zvl\u00e1\u0161t\u011b u rozs\u00e1hl\u00fdch barevn\u00fdch pol\u00ed. Nedostatkem ofsetov\u00e9ho tisku je nemo\u017enost rychl\u00e9 personalizace, proto\u017ee zm\u011bna \u00fadaj\u016f vy\u017eaduje expozici nov\u00fdch desek (a t\u00edm se prodlu\u017euje \u010das a rostou tiskov\u00e9 n\u00e1klady).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img width=\"960\" height=\"640\" src=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset.png\" alt=\"Digit\u00e1ln\u00ed a ofsetov\u00fd tisk\" class=\"wp-image-1560\" srcset=\"https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset.png 960w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-300x200.png 300w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-768x512.png 768w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-585x390.png 585w, https:\/\/justprint.cz\/blog\/wp-content\/uploads\/ofset-263x175.png 263w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2>Digit\u00e1ln\u00ed, nebo ofsetov\u00e9 tisk\u00e1rny \u2013 co si vybrat?<\/h2>\n\n\n\n<p><strong>Digit\u00e1ln\u00ed tisk je velmi rentabiln\u00ed u men\u0161\u00edch n\u00e1klad\u016f<\/strong> a rovn\u011b\u017e u personalizovan\u00e9ho tisku (nap\u0159. u s\u00e9riov\u00e9 korespondence s\u00a0\u010d\u00edslovan\u00fdmi l\u00edstky nebo pohlednic s\u00a0r\u016fzn\u00fdmi p\u0159\u00edjemci). Digit\u00e1ln\u00ed tisk umo\u017e\u0148uje rovn\u011b\u017e tisknout na r\u016fzn\u00e9 podklady jak na pap\u00edr nebo lepenku, tak i na textilie nebo tvrd\u00e9 a syntetick\u00e9 podklady, jako jsou folie. Digit\u00e1ln\u00ed tisk\u00e1rny umo\u017e\u0148uj\u00ed na jednom m\u00edst\u011b vytisknout r\u016fzn\u00e9 produkty. Na jednom m\u00edst\u011b m\u016f\u017eeme tisknout nap\u0159. firemn\u00ed tri\u010dka, tapety,<a href=\"https:\/\/justprint.cz\/vizitka\"> vizitky <\/a>a bannery.<\/p>\n\n\n\n<p>Na druh\u00e9 stran\u011b, <strong>ofsetov\u00fd tisk<\/strong> bude vhodn\u00fd pro velk\u00e9 reklamn\u00ed kampan\u011b, u nich\u017e n\u00e1m z\u00e1le\u017e\u00ed na dokonal\u00e9 kvalit\u011b tisku a velk\u00e9m n\u00e1kladu. U ofsetov\u00e9ho tisku m\u016f\u017ee b\u00fdt cena jednoho archu velmi n\u00edzk\u00e1. Ofset se vyplat\u00ed u vysoce n\u00e1kladov\u00e9ho tisku, kde n\u00e1klady na rozb\u011bhnut\u00ed stroje p\u0159enesou do velk\u00e9ho po\u010dtu kus\u016f. <strong>Z\u00e1v\u011brem: <\/strong>digit\u00e1ln\u00ed tisk je rentabiln\u00ed u mal\u00fdch a st\u0159edn\u00edch n\u00e1klad\u016f, zvl\u00e1\u0161t\u011b personalizovan\u00fdch. Kde\u017eto ofset bude vhodn\u00fd u velk\u00fdch a velmi velk\u00fdch n\u00e1klad\u016f, kde se o\u010dek\u00e1v\u00e1 v\u00fdjime\u010dn\u00e1 kvalita a konkuren\u010dn\u00ed cena za jeden kus. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete-li tisknout na profesion\u00e1ln\u00ed tisk\u00e1rn\u011b, pravd\u011bpodobn\u011b se setk\u00e1te s&nbsp;ot\u00e1zkou \u2013 \u010d\u00edm se li\u0161\u00ed digit\u00e1ln\u00ed tisk od ofsetov\u00e9ho? \u010c\u00edm jsou charakterizov\u00e1ny tyto tiskov\u00e9 technologie, a kter\u00e1 je pro v\u00e1s nejvhodn\u011bj\u0161\u00ed?<\/p>\n","protected":false},"author":1,"featured_media":1555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1554"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1554"}],"version-history":[{"count":6,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1554\/revisions"}],"predecessor-version":[{"id":1566,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1554\/revisions\/1566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1555"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}