V\u00edm, \u017ee se \u017eije za pen\u00edze, nikoliv pro pen\u00edze. ALE. Pokud existuje mo\u017enost, jak u\u0161et\u0159it \u2013 bylo by h\u0159\u00edchem toho nevyu\u017e\u00edt. Dnes v\u00e1m pop\u00ed\u0161u n\u011bkolik zp\u016fsob\u016f, d\u00edky nim\u017e m\u016f\u017eete p\u0159i tisku u\u0161et\u0159it. Koukn\u011bte se \u2013 mo\u017en\u00e1 najdete n\u011bco pro sebe, a pokud je v\u0161echny zn\u00e1te, pak bod pro v\u00e1s. <\/p>\n\n\n\n\n\n\n\n
Je to \u010dast\u00e9 dilema. Zda si vybrat docela drah\u00fd (alespo\u0148 v p\u0159\u00edpad\u011b mal\u00e9ho po\u010dtu v\u00fdtisk\u016f), ale p\u0159esn\u00fd ofsetov\u00fd tisk, anebo digit\u00e1ln\u00ed tisk (vyplat\u00ed se v p\u0159\u00edpad\u011b mal\u00e9ho a st\u0159edn\u00edho po\u010dtu v\u00fdtisk\u016f). Na\u0161t\u011bst\u00ed je odpov\u011b\u010f pom\u011brn\u011b jednoduch\u00e1 \u2013 tj. digit\u00e1ln\u00ed tisk v ofsetov\u00e9 kvalit\u011b. Umo\u017en\u00ed dos\u00e1hnout kvalitu velmi podobnou ofsetu i u mal\u00fdch, personalizovan\u00fdch po\u010dt\u016f v\u00fdtisk\u016f. Tad\u00e1! \ud83d\ude0a <\/p>\n\n\n\n
Zn\u00ed to trivi\u00e1ln\u011b,\nale um\u00edst\u011bn\u00ed obsahu m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed. T\u00fdk\u00e1 se to obzvl\u00e1\u0161\u0165 um\u00edst\u011bn\u00ed na\nreklamn\u00edm materi\u00e1lu, ale i na samotn\u00e9m archu.<\/p>\n\n\n\n
P\u0159i um\u00eds\u0165ov\u00e1n\u00ed\nobsahu je samoz\u0159ejm\u011b t\u0159eba zachovat \u010diteln\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed a spr\u00e1vn\u00e9 sv\u011btlo mezi\n\u0159\u00e1dky, odstavci a p\u00edsmeny. Ale v\u0161e s m\u00edrou. Z\u00e1kazn\u00edk pravd\u011bpodobn\u011b mnohem\nochotn\u011bji s\u00e1hne po katalogu, kter\u00fd m\u00e1 n\u011bkolik stran, ale u\u017e t\u0159eba ne po v\u00edce\nne\u017e desetistr\u00e1nkov\u00e9m. Obsah dob\u0159e napl\u00e1nujte \u2013 abyste neponechali nevyu\u017eit\u00e1\nm\u00edsta \u2013 p\u0159idejte mal\u00e9 bloky textu, r\u00e1me\u010dky a rozli\u0161ovac\u00ed zna\u010dky.<\/p>\n\n\n\n
V\u00edte, \u017ee?<\/p>\n\n\n\n
\u00dadajn\u011b byly\nprovedeny studie, kter\u00e9 zjistily nej\u00fa\u010dinn\u011bj\u0161\u00ed fonty \u2013 to znamen\u00e1 takov\u00e9, kter\u00e9\nzab\u00edraj\u00ed nejm\u00e9n\u011b m\u00edsta a spot\u0159ebov\u00e1vaj\u00ed men\u0161\u00ed mno\u017estv\u00ed inkoustu. Ve v\u00edt\u011bzn\u00e9\n\u010dty\u0159ce jsou: Calibri, Century Gothic, Ecofont a Verdana. Pouh\u00e1 z\u00e1m\u011bna Arial na\nCentury Gothic se prom\u00edtla do cca o 30 % ni\u017e\u0161\u00ed spot\u0159eby inkoustu.<\/p>\n\n\n\n
Kdy\u017e u\u017e mluv\u00edme o m\u00edst\u011b, velmi d\u016fle\u017eit\u00e1 je impozice \u010dili rozd\u011blen\u00ed tiskov\u00e9ho archu. P\u0159i pl\u00e1nov\u00e1n\u00ed tisku zva\u017ete tisk na neslo\u017een\u00e9m tiska\u0159sk\u00e9m archu, na kter\u00fd m\u016f\u017eete um\u00edstit mnoho r\u016fzn\u00fdch materi\u00e1l\u016f, a to v r\u016fzn\u00fdch form\u00e1tech. Mo\u017enost tisku na r\u016fzn\u00e9 povrchy, v\u010detn\u011b dekorativn\u00edho, a volnost p\u0159i pl\u00e1nov\u00e1n\u00ed obsahu v\u00e1m umo\u017en\u00ed z\u00edskat n\u011bkolik cenn\u00fdch bod\u016f v kategorii \u00faspor.<\/p>\n\n\n\n
Samoz\u0159ejm\u011b, gram\u00e1\u017e je d\u016fle\u017eit\u00e1, ale ne v\u017edy je lep\u0161\u00ed, kdy\u017e je vy\u0161\u0161\u00ed. V p\u0159\u00edpad\u011b \u010dast\u00fdch publikac\u00ed s velk\u00fdm po\u010dtem v\u00fdtisk\u016f se rozhodn\u011b l\u00e9pe osv\u011bd\u010d\u00ed nepota\u017een\u00fd pap\u00edr s n\u00edzkou gram\u00e1\u017e\u00ed. Tato volba nejen sn\u00ed\u017e\u00ed n\u00e1klady na po\u010det v\u00fdtisk\u016f, ale tak\u00e9 hmotnost z\u00e1silky a n\u00e1klady na recyklaci. M\u00e1te-li v \u00famyslu objednat si reklamn\u00ed let\u00e1ky<\/a>, informa\u010dn\u00ed bro\u017euru nebo bloku, pak se v\u00e1m ur\u010dit\u011b vyplat\u00ed zvolit ofsetov\u00fd pap\u00edr s gram\u00e1\u017e\u00ed 90 g. Je to nejen ekonomick\u00e9, ale tak\u00e9 praktick\u00e9 (na takov\u00e9m povrchu m\u016f\u017eete ps\u00e1t) a docela ekologick\u00e9 (usnad\u0148uje t\u0159\u00edd\u011bn\u00ed). <\/p>\n\n\n\n Dob\u0159e, dob\u0159e,\nv\u00edm, \u017ee to je velk\u00e9 t\u00e9ma, tak\u017ee to z\u00fa\u017e\u00edm na v\u011brnost jedn\u00e9 tisk\u00e1rn\u011b. A nejde mi\no propa\u0161ov\u00e1n\u00ed reklamy, ale o to, \u017ee tisk na jednom m\u00edst\u011b se jednodu\u0161e vyplat\u00ed\n(a u n\u00e1s obzvl\u00e1\u0161\u0165 \ud83d\ude09). Vyplat\u00ed se, proto\u017ee p\u0159ihl\u00e1\u0161en\u00edm do partnersk\u00e9ho programu m\u016f\u017eete z\u00edskat\nmnoho v\u00fdhod, mj. lep\u0161\u00ed ceny, rychlej\u0161\u00ed ocen\u011bn\u00ed, bonusov\u00fd \u00fa\u010det atd. A p\u0159edev\u0161\u00edm\nneoceniteln\u00fd lidsk\u00fd faktor \u010dili to, \u017ee v\u00e1s zam\u011bstnanci rozpozn\u00e1vaj\u00ed, maj\u00ed v\u00e1s\nr\u00e1di a v\u011bd\u00ed, jak v\u00e1m mohou pomoct. Poradenstv\u00ed je pro n\u00e1s na prvn\u00edm m\u00edst\u011b a\nkrom\u011b toho m\u00e1me moc r\u00e1di sv\u00e9 z\u00e1kazn\u00edky. Douf\u00e1me, \u017ee je to oboustrann\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":" V\u00edm, \u017ee se \u017eije za pen\u00edze, nikoliv pro pen\u00edze. ALE. Pokud existuje mo\u017enost, jak u\u0161et\u0159it \u2013 bylo by h\u0159\u00edchem toho nevyu\u017e\u00edt. Dnes v\u00e1m pop\u00ed\u0161u n\u011bkolik zp\u016fsob\u016f, d\u00edky nim\u017e m\u016f\u017eete p\u0159i…<\/p>\n","protected":false},"author":1,"featured_media":1469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1466"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1466"}],"version-history":[{"count":3,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1466\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1466\/revisions\/1470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}V\u011brnost se vypl\u00e1c\u00ed \u2013 k tomu mi dopom\u00e1hej tisk<\/h2>\n\n\n\n