{"id":1386,"date":"2019-10-11T17:05:41","date_gmt":"2019-10-11T15:05:41","guid":{"rendered":"https:\/\/justprint.cz\/blog\/?p=1386"},"modified":"2026-02-24T07:24:06","modified_gmt":"2026-02-24T06:24:06","slug":"zbavujeme-katalogy-tajemstvi-seznamte-se-s-nasimi-elektronickymi-knihami","status":"publish","type":"post","link":"https:\/\/justprint.cz\/blog\/zbavujeme-katalogy-tajemstvi-seznamte-se-s-nasimi-elektronickymi-knihami\/","title":{"rendered":"Zbavujeme katalogy tajemstv\u00ed \u2013 seznamte se s na\u0161imi elektronick\u00fdmi knihami"},"content":{"rendered":"\n

Zn\u00e1me potenci\u00e1l <\/a>reklamn\u00edch katalog\u016f<\/a>, zn\u00e1me tak\u00e9 jejich citliv\u00e9 body. S radost\u00ed s V\u00e1mi sd\u00edl\u00edme znalosti, proto jsme vytvo\u0159ili s\u00e9rii e-knih, d\u00edky nim\u017e budou m\u00edt va\u0161e katalogy pouze dobr\u00e9 str\u00e1nky.<\/strong> <\/p>\n\n\n\n\n\n\n\n

Jsou reklamn\u00ed katalogy st\u00e1le \u00fa\u010dinn\u00e9?<\/h2>\n\n\n\n

To si teda pi\u0161te! \u010cas let\u00ed, nov\u00e9 technologie n\u00e1s zaplavuj\u00ed, ale navzdory mnoh\u00fdm p\u0159edpov\u011bd\u00edm \u2013 ti\u0161t\u011bn\u00e9 materi\u00e1ly nevyhynuly. Naopak se maj\u00ed \u010d\u00edm d\u00e1l l\u00e9pe a po\u0159\u00e1d jsou jedn\u00edm z d\u016fle\u017eit\u00fdch pil\u00ed\u0159\u016f reklamn\u00ed strategie. Nejsou to jen pr\u00e1zdn\u00e1 slova, ale znalosti podlo\u017een\u00e9 v\u00fdzkumem. Anal\u00fdza firmy Millward Brown jasn\u011b ukazuje, \u017ee ti\u0161t\u011bn\u00e9 materi\u00e1ly jsou rozhodn\u011b \u00fa\u010dinn\u011bj\u0161\u00ed ne\u017e ty digit\u00e1ln\u00ed. Pro\u010d?<\/p>\n\n\n\n

Pap\u00edr vl\u00e1dne!<\/h2>\n\n\n\n

Jeho s\u00edla je zalo\u017eena na mnoha prvc\u00edch \u2013 za prv\u00e9, pap\u00edr je hmotn\u00fd, hmatateln\u00fd, m\u00e1 v\u016fni, strukturu a tvar. Stimuluje tedy n\u00e1\u0161 mozek mnohem v\u00edce ne\u017e obr\u00e1zky zobrazovan\u00e9 na monitoru. Adresn\u00e9 zasl\u00e1n\u00ed vyvol\u00e1v\u00e1 v\u00edce emoc\u00ed a je mnohem l\u00e9pe zapamatov\u00e1no ne\u017e virtu\u00e1ln\u00ed zasl\u00e1n\u00ed. Krom toho je\u0161t\u011b dotek \u2013 mo\u017enost voln\u011b si prohl\u00ed\u017eet, vytrh\u00e1vat a ozna\u010dovat str\u00e1nky. A co je nejd\u016fle\u017eit\u011bj\u0161\u00ed \u2013 katalog<\/a> funguje bez Wi-Fi, bez elekt\u0159iny, bez kabel\u016f. Pap\u00edr m\u00e1 jednodu\u0161e n\u011bkolik stalet\u00ed dlouhou tradici a vzbuzuje v\u011bt\u0161\u00ed d\u016fv\u011bru ne\u017e virtu\u00e1ln\u00ed publikace \u2013 je to presti\u017en\u00ed m\u00e9dium, kter\u00e9 \u2013 bez zbyte\u010dn\u00fdch \u0159e\u010d\u00ed \u2013 prost\u011b funguje.<\/p>\n\n\n\n

Katalogy maj\u00ed tu silu! A to ji\u017e po cel\u00e1 stalet\u00ed<\/h2>\n\n\n\n

Je zaj\u00edmav\u00e9, \u017ee tuto s\u00edlu hromad\u00ed ji\u017e dlouho. V\u011bd\u011bli jste, \u017ee jejich historie sah\u00e1 a\u017e do 15. stolet\u00ed? My jsme to tak\u00e9 nev\u011bd\u011bli, ale po mal\u00e9m pr\u016fzkumu se uk\u00e1zalo, \u017ee prvn\u00ed katalog byl vytvo\u0159en v Ben\u00e1tk\u00e1ch v roce 1498! V\u00edce o historii katalog\u016f a pro\u010d (na\u0161t\u011bst\u00ed) nesd\u00edlej\u00ed osud mamut\u016f \u2013 si m\u016f\u017eete p\u0159e\u010d\u00edst zde<\/strong><\/span><\/a>.<\/p>\n\n\n\n

Katalogov\u00e9 know-how pro v\u0161echny!<\/h2>\n\n\n\n

Ka\u017ed\u00fd den proch\u00e1z\u00ed na\u0161imi v\u00fdrobn\u00edmi linkami n\u011bkolik stovek str\u00e1nek katalog\u016f<\/strong>. Ne\u017e k tomu dojde, na\u0161e telefonn\u00ed linky se n\u011bkdy rozpaluj\u00ed do ruda, konzultanti jsou na pokraji sil a grafici nerv\u00f3zn\u011b vyklep\u00e1vaj\u00ed rytmus this is the end. Jsme si v\u011bdomi toho, \u017ee navrhnout a p\u0159ipravit katalogy k tisku nemus\u00ed b\u00fdt v\u017edy snadn\u00e9 a na cest\u011b se objev\u00ed mnoho otazn\u00edk\u016f. Proto jsme sebrali s\u00edly a p\u0159ipravili pro v\u00e1s katalogov\u00fd z\u00e1chrann\u00fd kruh. <\/p>\n\n\n\n

Odpov\u00edd\u00e1me d\u0159\u00edve, ne\u017e se zept\u00e1te<\/h2>\n\n\n\n

Tentokr\u00e1t\nne\u010dek\u00e1me, a\u017e se zept\u00e1te \u2013 ale (od)pov\u00edd\u00e1me, a to (douf\u00e1me) vy\u010derp\u00e1vaj\u00edc\u00edm\nzp\u016fsobem \u2013 a\u017e 5 e-knih. Speci\u00e1ln\u011b pro design\u00e9ry a market\u00e9ry jsme p\u0159ipravili\ncyklus se z\u00e1sadn\u00edm n\u00e1zvem katalog_fin.pdf. Chceme v\u00e1m pr\u00e1ci alespo\u0148 trochu\nusnadnit, v\u00e9st v\u00e1s, odpov\u00eddat a inspirovat. V cyklu se sezn\u00e1m\u00edte se:<\/p>\n\n\n\n

_z\u00e1kladn\u00edmi tipy<\/p>\n\n\n\n

_trendy p\u0159i\nnavrhov\u00e1n\u00ed katalog\u016f<\/p>\n\n\n\n

_nej\u010dast\u011bj\u0161\u00edmi\nchybami p\u0159i p\u0159\u00edprav\u011b tisku<\/p>\n\n\n\n

_p\u0159\u00edpravou katalogu k tisku <\/p>\n\n\n\n

_abecedou objedn\u00e1v\u00e1n\u00ed v na\u0161\u00ed tisk\u00e1rn\u011b <\/p>\n\n\n\n

Na\u0161e e-knihy si m\u016f\u017eete st\u00e1hnout zde:<\/h2>\n\n\n\n

Katalog_01_fin.pdf<\/strong> \u2013 zde vysv\u011btlujeme z\u00e1klady \u2013 tzn. jak za\u010d\u00edt pracovat s katalogy, \u010d\u00edm se \u0159\u00eddit a jak si napl\u00e1novat pr\u00e1ci. M\u016f\u017eete tak\u00e9 po\u010d\u00edtat s tro\u0161kou inspirac\u00ed, kter\u00e9 m\u016f\u017eou probudit va\u0161i kreativitu.<\/p>\n\n\n\n

\n St\u00e1hnout<\/a>\n <\/div>
\n\n\n\n

Katalog_02_fin.pdf<\/strong> \u2013 v t\u00e9to elektronick\u00e9 knize najdete nej\u017ehav\u011bj\u0161\u00ed designov\u00e9 trendy, nutn\u00e9 n\u00e1stroje, pluginy a triky. Nebudou chyb\u011bt konkr\u00e9tn\u00ed odkazy a nejzaj\u00edmav\u011bj\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

\n St\u00e1hnout<\/a>\n <\/div>
\n\n\n\n

Katalog_03_fin.pdf<\/strong> \u2013 jak se vyhnout chyb\u00e1m p\u0159i navrhov\u00e1n\u00ed katalog\u016f? Dozv\u00edte se ve t\u0159et\u00ed \u010d\u00e1sti cyklu.<\/p>\n\n\n\n

\n St\u00e1hnout<\/a>\n <\/div>
\n\n\n\n

Katalog_04_fin.pdf<\/strong> \u2013 rozs\u00e1hl\u00fd materi\u00e1l o tom, jak spr\u00e1vn\u011b p\u0159ipravit soubor s katalogem k tisku v grafick\u00e9m programu InDesign \u2013 pouze konkr\u00e9tn\u00ed informace a dobr\u00e9 rady.<\/p>\n\n\n\n

\n St\u00e1hnout<\/a>\n <\/div>
\n\n\n\n

Douf\u00e1me, \u017ee v\u00e1m na\u0161e e-knihy pomohou ve va\u0161\u00ed ka\u017edodenn\u00ed pr\u00e1ci a \u017ee jejich \u010detba bude pro v\u00e1s stejn\u011b p\u0159\u00edjemn\u00e1 jako pro n\u00e1s jejich psan\u00ed! <\/p>\n","protected":false},"excerpt":{"rendered":"

Zn\u00e1me potenci\u00e1l reklamn\u00edch katalog\u016f, zn\u00e1me tak\u00e9 jejich citliv\u00e9 body. S radost\u00ed s V\u00e1mi sd\u00edl\u00edme znalosti, proto jsme vytvo\u0159ili s\u00e9rii e-knih, d\u00edky nim\u017e budou m\u00edt va\u0161e katalogy pouze dobr\u00e9 str\u00e1nky.<\/p>\n","protected":false},"author":1,"featured_media":1396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,35],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1386"}],"collection":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/comments?post=1386"}],"version-history":[{"count":16,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1386\/revisions"}],"predecessor-version":[{"id":5494,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/posts\/1386\/revisions\/5494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/media?parent=1386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/categories?post=1386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justprint.cz\/blog\/wp-json\/wp\/v2\/tags?post=1386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}